EVOLUTION OF

POLITICAL
COMMUNICATION
SYSTEMS
SEC-POLITICAL LEADERSHIP AND
COMMUNICATION
M.KHYATHI NANDINI
BAP(POLITICAL SCIENCE+HISTORY)
230237
WHAT IS POLITICAL COMMUNICATION?

Political communication is the process by which

individuals and groups convey information and
influence each other’s attitudes and behaviors
with respect to politics and government. It is
the exchange of information between
politicians, political organizations, and the
public.
WHY IS POLITICAL
COMMUNICATION IMPORTANT ?
 TO INFORM THE PUBLIC
 TO SHAPE THE OUBLIC OPINION
 TO PROMOTE DEMOCRATIC
PARTICIPATION
 TO PROMOTE ACCOUNTABILITY
 HOW POLITICAL CONDITION
EVOLVED OVER THE AGES?
Political communication has a long history, dating
back to ancient civilizations such as Greece and
Rome. The evolution of political communication has
been shaped by a variety of technological, social, and
cultural factors. From ancient times, when political
leaders communicated through speeches and
writings, to the modern era, where social media has
become a dominant platform for political discourse,
the way people communicate about politics has
undergone significant changes.
WHAT ARE THE KEY CHANGES?

 ORAL TRADITION
 PRINT MEDIA
 RADIO
 TELIVISON
 DIGITAL MEDIA
 SOCIAL MEDIA
 DATA ANALYTICS