FACULTY OF BUSINESS AND MANAGEMENT

UNIVERSITI TEKNOLOGI MARA, MALAYSIA

CASE STUDY RUBRICS

CHANNELS MANAGEMENT
MKT542

BY
AINUN NADZIRAH BINTI MAHMOOD
RESOURCE PERSON
 FACULTY OF BUSINESS AND MANAGEMENT
UNIVERSITI TEKNOLOGI MARA, MALAYSIA

CASE STUDY RUBRICS

Course Name: CHANNELS MANAGEMENT Group members Name: Lecturer’s Name:

Course Code: MKT542 Group:

Marks Weighted Marks

Criteria Poor Moderate Satisfactory Good Excellent C P A
Allocated Obtained (%)
0 mark 5 marks 10 marks 15 marks 20 marks
Able to
Identification of Able to slightly Able to identify Able to identify
Unable to identify identify and
Performance Main 20 identify and and understand and understand A3
and understand understand
Issues / Problems understand the most of the all of the main
the issues in case some of the
issues in the issues in case issues in the
study issues in the
case study study case study
case study
0 mark 5 marks 10 marks 15 marks 20 marks

• Moderate analysis • Satisfactory • Good analysis

• No analysis of analysis of the • Excellent analysis of
Analysis of the of the Issues of the issues.
the issues issues the issues.
Performance Main 20 • Key elements of • Key elements of • Key elements
A3
Issues / Problems • No tools is • Excellent
BMC are BMC are of BMC are
being employed presentation on key
moderately satisfactory well
BMC elements of BMC
presented presented presented.

0 mark 5 marks 10 marks 15 marks 20 marks

Little
Adequate Relevant Well
Provide suggestions and
No suggestions Suggestions and suggestions and documented
suggestions on slightly
appropriate
20 for solutions to appropriate appropriate and appropriate A3
appropriate
the issues in the solutions to solutions to the solutions to the
solutions solutions to the
case study the issues in issues in the issues in the
issues in the the case study case study case study
case study
0 mark 5 marks 10 marks 15 marks 20 marks
Relate to Inadequate adequate Significant Exceptional
No effort to
theories / 20 relate to theories
efforts to relate adaptation to adaptation to adaptation to A3
concepts to theories / theories / relate to theories relate to
/ concepts
concepts concepts / concepts theories / concepts
 Marks Weighted Marks
Criteria Poor Moderate Satisfactory Good Excellent C P A
Allocated Obtained (%)
0 mark 5 marks 10 marks 15 marks 20 marks
Routinely
Occasionally Usually contribute
Teamwork Rarely
Never contribute contribute contribute ideas, constructive
(Group Work) 20 contribute ideas
ideas, perform
A3
ideas and ideas and perform tasks,
and perform
perform tasks perform tolerant and fair all tasks, high
tasks
tasks decision tolerance and
outstanding decision

Total: 100 /100