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TECHNOLOGY–BASED ART
TECHNOLOGY— Branch of knowledge that
deals with processing actions, creating tools, and
extracting materials.
TECHNOLOGY–BASED ART— Related to Digital
Art.
PHOTOGRAPHY NOWADAYS—The basic instinct
to capture to document a moment in time.
PHOTOGRAPHY— Important invention that
came after the Printing Press.
- Method of recording the image of an
object through the action of light, or
related radiation, on a light-sensitive
material.
CAMERA OBSCURA PHOTOGRAPHY—
Invented during the 1860s.
CAMERA OBSCURA— Natural optical
phenomenon that occurs when an image of a
scene is projected as a reversed and inverted
image through a small hole on a surface opposite
to the opening of the enclosed dark space.
- Invented between the 13th to 14th
centuries and was used by artists in the
early times to do hyper-realistic drawings.
HAHISSAN IBN HASSAN— Arabian scholar who
made a manuscript in the 10th century describing
the principles of Camera Obscura.
GIAMBATTISTA DELLA PORTA— Italian scholar
who wrote an essay about how camera obscura
makes the drawing process easier by projecting
an image of people outside the camera obscura
on his canvas.
INVENTION OF CAMERA
NICÉPHORE NIÉPCE— A French inventor who
invented the first photographic process known
as heliography.
HELIOGRAPHY— A method where images are
obtained by using light to draw a picture.
NIÉPCE'S VIEW FROM THE WINDOW AT LE
GRAS— First successful permanent
photograph by Nicéphore Niépce in 1826 or 1827,
in Saint-Loup-de-Varennes.
LOUIS-LACQUES-MANDÉ DAGUERRE— French
artist who helped shorten the exposure time in
taking a picture. He further enhanced Niépce’s
concept of preserving pictures.
LOUIS DAGUERRE— took a photo that is believed
to be the earliest photograph showing a living
person.
WILLIAM HENRY FOX TALBOT— Invented early
photographic processes
- Invented Calotype— basic principle of the
negative/positive process.
- Made Latticed Window
- TALBOT— Oldest existing negative.
JAMES CLERK MAXWELL— Scottish Physicist
who took the first ever colored photo named
Tartan Ribbon.
EASTMAN’S KODAK CAMERA— Started mass
production of cameras, released in 1888 with the
slogan “You press the button, we do the rest”.
KODAK, FUJIFILM, AND POLAROID
CORPORATION— Forerunner companies:
● KODAK BROWNIE - First commercial
camera released in 1901 that is
budget-friendly.
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FUJIFILM (FUJI PHOTO FILM COMPANY)---
founded in 1934.
- Production monster for the photography
industry with its specialization in camera
and lenses.
The Polaroid Corporation - founded in 1937, this
company is known for the popular instant camera
they released in 1947.
Kodachrome - In 1936, the first multi-layered color
film was developed.
Exakta camera - was developed that pioneered the
single-lens reflex (SLR) system with 35 mm film
and built-in flash socket activated by the shutter.
George Smith and Willard Boyle - invented the
Charge Coupled Device (CCD) at Bell Labs on
October 17, 1969.
Mavica - Sony Corporation in 1981 released this,
the prototype of a digital camera. It pioneered the
digital revolution.
DS-1 P - Fujifilm in 1988 introduced the first
generation digital camera that utilizes CMOS
sensors.
Henri Cartier-Bresson - is the father of
photojournalism. He is a French photographer
famous for creating “street photography”.
Dr. Harold Edgerton - perfected the high-speed
stroboscopic photography technique through a
photo of a bullet frozen in time as it smashed
through an apple. He called this "Flash! Seeing
the Unseen" by Ultra High-Speed Photography.
The first photo from space featuring Earth from
space was taken from a V-2 launched by US
scientists on Oct 24,1946.
National Geographic magazine is known to
depend greatly on the quality of their pictures. Its
first issue was published in 1888 but only in July
1943 did they have their first published issue with a
cover photo.
Rolling Stone - pioneer in magazines/pop culture
founded in 1967 by Jann Wenner and Ralph
Gleason in San Francisco USA.
Jann Wenner and Ralph Gleason - founded
rolling stone in 1967.
Carol Guzy - The first female to win the
Newspaper Photographer of the Year, known for
her strong and compelling photographs. She often
uses black and white filters.
Kevin Carter - was born in 1960 and is widely
recognized as a celebrated South African war
photographer, his famous photo was of a famine
victim in Sudan.
In the picture, a malnourished little boy named
Kong Nyong was lying face down and said to be
resting while trying to reach a UN food aid station.
In his back, a few feet away, is a vulture waiting.
Carter took a photo of the boy first before chasing
the vulture away. This photo won Carter the 1994
Pulitzer Prize for feature photography.
Felix Laureano - is said to be the very first Filipino
photographer. He depicted the lives of Filipinos who
lived in lloilo.
"Recuerdos de Filipinas" (Memories of the
Philippines) - Laureano’s book published in
Barcelona, Spain in 1895 featuring his works.
Xyza Cruz Bacani - a Filipina street and
documentary photographer born in 1987 based in
Hong Kong. She is known for her photos that raise
awareness about under-reported stories and black
and white photos of Hong Kong. Along with her
mother, she used to be a domestic helper.
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LESSON 2
The invention of the computer - considered a
massive technological advancement that is
continuously being developed and enhanced.
Digital Art - It is the practice of using digital
technology for the production of art. It is aka
computer art and multimedia art but it is placed
under a broader umbrella term called New Media
Art.
Digital Drawing - is drawing done using a
computer or a digital tablet.
Graphic Design is the art we see today in the form
of advertisements, magazines, and books as well
as computer-generated images that involve editing
and enhancing. It is also for visual communication
that relates an idea, image, or brand to an
audience.
E.A Johnson - invented touch screen technology
at the Royal Radar Establishment in the United
Kingdom around 1965-1967.
Touch Screen Technology - Invented by E.A
Johnson, was further enhanced by different experts
in the field of electronics and engineering. It has 3
components: touch sensor, controller, and the
software.
Touch sensor - refers to the panel with the touch
responsive surface. It is built with different types of
sensors.
Controller - refers to the hardware that converts
the voltage changes on the sensor into
signals which are received by the computer or the
device.
Software - interprets these signals to allow the
computer or smartphone to act accordingly with the
sensor and the information coming from the
controller.
Touch screen technology - made a lot of basic
tasks easier and simpler and one of this is drawing
directly to the computer.
Adobe Photoshop - is the most famous editing
software and is set as a standard software to be
used by professional artists, but it is a licensed
software that requires a paid subscription.
Krita - provides access for free and open source
raster graphics editor that can be easily
downloaded through the internet.
Lesson 3: The Art of Video Games
The Art of Video Games - Every person must
have experienced playing at least one game in their
entire lifetime.
William Higinbotham - In 1958, American
physicist who made one of the earliest video games
made in a computer called “Tennis for Two”
Video Game Genres -The basic genre of video
gaming refers to the nature of how the game is
played.
● Target - It is said to be the oldest genre in
video gaming. It is a derivative of the real
world concept of target shooting.
● Adventure - This genre demonstrates
gameplay that usually portrays storytelling.
Involves exploration, discovery, and
immersion with a storyline.
● Action - Usually a blend of other genres. It
may feature a more in-depth story, but it
often relies primarily on testing a player's
skills such as speed, coordination, and
timing. Sub-genres included in this are
maze, fighting games, racing games, and
platform.
● Tactics - A genre that incorporates strategic
planning or structured logic, tactical games
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features direct action that is usually aimed
against an opponent.
A Crash Course on Video Gaming History - The
first home video game is the Magnavox Odyssey
created by engineer Ralph Baer. It used to be a
game that allows two players to control dots on a
TV screen using controllers.
● Atari 2600 - regarded as the first widely
successful console
World Video Game Hall - was created by the
National Museum of Play, inducting video games
that have proven their worth as the best video
games of all time.
Roberta Williams - started her love for video
games when she and her husband purchased an
Apple II computer in 1979. Made King’s Quest.
● King’s Quest - is the first adventure game
to integrate animated graphics in history.
Important Components in Video Game
Designing - Making a video game can be
overwhelming but basic knowledge of the essential
components to design one will be a great help to
start your video gaming production.
● Game Storyline - Storyline serves as the
output of the narrative, the nature of the
characters, as well as the events to happen
upon the choices provided in a game.
● Game characters are developed
characters that are given concrete form and
personality to the ideas presented by video
game developers.
● Music -important component of video game
developing that sets the mood of a game is
its music.
● Visuals - The game design will not be made
relevant without its visuals. A game with
sharp graphics tends to attract a lot of
gamers since it enhances the gaming
experience.
● Quality Assurance Defects, bugs, or
glitches are a major no-no in video gaming.
It decreases a gamer's appetite in playing
as well as invite bad reviews. It involves
playing a game multiple times to see bugs
and things to improve.
● The Game Engine - They are tools
available for game designers to plant out
and code a game in an easy and fast
manner without building from scratch. (Unity
and Unreal Engine)
Lesson 4: The Art of Digital Filming
The invention of television and film - brought the
art of making motion pictures one of the highlighted
technological innovations during the 19th century.
Kinetoscope - Invented in 1891 by William
Kennedy Laurie Dickson. It device shows moving
pictures to the viewer through an eyepiece at the
top of a machine at the film gate.
Auguste and Louis Lumière - the ones who first
capitalized on the concept of projected moving
pictures in December of 1895 in Paris.
Film - is defined as motion picture or a movie. It
also refers to the thin, flexible strip of plastic or
other material coated with a light-sensitive emulsion
used to produce photographs or motion pictures.
Going Digital - Digital Film is the medium that
refers to the storage of images and videos using
digital cameras.
Sony - the first company to introduce the concept
of electronic cinematography in the late 1980s by
utilizing their analog Sony HDVS professional video
cameras.
● Rainbow(dir. Bob Hoskins) - first film to
fully utilize extensive digital post-production
techniques released in 1996.
● Windhorse(dir. Paul Wagner)- first digitally
film and post-produce their feature film.
● The Last Broadcast(dir. Stefan Avalos &
Lance Weiler)- first feature-length video
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shot and edited entirely on consumer-level
digital equipment.
Star Wars: Episode 1- The Phantom Menace -
included footage filmed with high-definition digital
cameras. It also pilot tested the use of a digital
projector.
● Star Wars Episode I Attack of the Clones
was wholly shot using a Sony HDW-F900
camera
Digital Filmmaking Accessible to All The
presence of digital cameras, as well as phones and
tablets, have brought not just the art of photography
but also video recording accessible to everyone.
Lesson 5: Shooting a Short Digital Film
The complexity of the film's rhythm - quite
resembles those of what we can find in music and
poetry.
The advancement in film technology gives
filmmakers the ability to create CGI and VFX.
The motion picture can be broken down into three
fundamental blocks:
● Story- plot, character, and dialogue
● Sound- dialogue, sound effects, and music
● Visuals - basic visual components that
communicate moods, emotions, ideas, and
gives visual structure in every moving or still
picture (example: actors, location, props,
costumes among others
Main Film Genres - the term for any category of
forms of art based on some set of stylistic criteria.
● Action usually portray high energy, physical
stunts, and chases.
● Adventure usually portrayed with exciting
stories that involve new experiences or
exotic locales.
● Comedies are deliberately designed to
amuse and provoke laughter by
exaggerating a situation, the language,
actions, relationships, and characters
● Crime and gangsters are developed
around the sinister actions of criminals or
mobsters.
● Drama said to be the largest film genre with
many subsets, portrays realistic characters,
settings, life situations, and stories that are
plot-driven and involve intense character
development and interaction.
● Epics/Historical This includes dramas,
historical dramas, war films, medieval
romps,or period pictures' that covers a large
expanse of time set against a panoramic
backdrop.
● Horror designed to scare its viewers, horror
explores the worst fears using terrifying and
shocking elements to give a cathartic
experience.
● Musical/dance cinematic forms that
emphasize full-scale scores or song and
dance routines.
● Science Fiction Sci-Fi are often
quasi-scientific, visionary, and imaginative.
● War and even anti-war films show the horror
and heartbreak of war whether it is by land,
sea, or in the air.
Lesson 6: Editing and Circulating Digital Film
Filmmaking - involves not just shooting. A large
part of it requires post-production.
Big film productions involve immense planning,
meticulous execution, and rigorous post-production.
Anatomy of Film Production - A typical American
film made with the intention for local and
international release undertake the following steps
in film production:
● Development This is the first step in
making a film by conceptualizing the story,
scripts, as well as the theme for the movie.
● Pre-production involves major planning
before the commencement of shooting. This
IS where the storyboard is made as well as
the concept for the costumes, casting of the
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actors, and even scouting for shooting
locations are commenced.
● Production is said to be the most
significant chunk as well as the laborious
part of making a film.
● Post-production involves editing of raw
footage as well as adding of musical scoring
and dubbing in a film.
● Marketing and Distribution is the aspect
of bringing the film to the consumers which
are the viewers.
● Editing Videos means that raw footage will
be cut to use only the essential shots for the
film.
● Transition is the aspect of editing where
two shots are joined together.
● Video Editing Software This is essential as
it compiles the footage as well as edit them
by cutting the important scenes and arrange
them according to the proper sequence.
● Windows Movie Maker A lot of Microsoft
Windows computers come with preinstalled
Windows Movie Maker. In the Windows
Essential 12, it is called as Windows Live
Movie Maker. It is easy to use and requires
not a lot of complicated task in making and
editing films.
● iMovie is a video editing software of Apple
Inc. for the Mac and iOS.
Freemium means that it is video editing program
that is the lowest level of a software's paid version.
Lesson 7: Exhibit on Technology-Based Art
Exhibits and museum features technology based
art have existed all over the world.
Components in Organizing a Technology-Based
Art Exhibit Organizing an exhibit is not that hard
as long as there are artworks to be exhibited.
Components:
Venue is a place where the exhibit will be set
up,can be a small and confined space or a big
space.
Lighting/Absence of Light - has always been an
aesthetic in art exhibitions that project emphasis on
the artwork.
Equipment In an exhibit where a video will be
shown, it is important to have a monitor, a video
player, and a sound system
Artwork - main attraction in an exhibit. Whatever
art medium it is, an art exhibition exists solely for its
artworks.
Traditional art exhibit tends to preserve art; thus,
it implements rules for the conservation and the
protection of the artworks housed in it.
Interactive art is a form of art that involves the
audience to achieve its purpose.
Mori Building Digital Art Museum I teamLab:
Borderless
Teamlab is an art collective, interdisciplinary group
of ultra technologists who navigate the confluence
of art, design, technology, science, and the natural
world.
The Strong National Museum of Play is located
in Rochester, New York in the United States. It was
established in 1969 and is opened to the public in
1982.
The most famous museum in the Philippines that
features technology-based artworks is the Mind
Museum located in Taguig, Metro Manila. With a
promotional tagline of "Science comes Alive!," this
museum is 1.2 hectares in size
Mind Museum - most famous museum in the
Philippines that features technology-based artworks
located in Taguig, Metro Manila.
In 2014, Mind Museum was awarded the THEA
Award for Outstanding Achievement for the
Science Museum category for the design and the
execution of their exhibits.
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THEA Awards are presented by The TEA

(Themed Entertainment Association) to projects
that exemplify the highest standards of excellence
and achievement in the themed entertainment
industry

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