Plan of action for Forty Feet Café.

• Pre-launch Hype:

Host a teaser event or offer exclusive sneak peeks to generate anticipation.

Collaborate with local influencers and bloggers for pre-launch reviews/features.
Run contests on social media platforms with the requirement of tagging friends or
sharing posts to increase visibility.
Run Giveaway contests to attract corporates and local networking companies.

• Social Media Presence:

Develop a content strategy highlighting the ambiance, menu items, behind-the-scenes

glimpses, and customer interactions.
Consistently engage with followers by responding to comments, messages, and reviews
promptly.
Use relevant hashtags to expand reach and attract users interested in coffee.

• Social Media Content Chronology:

Teaser Posts: Share teaser images of the cafe's interior, menu items, or team
members to build excitement.
Behind-the-Scenes: Show the process of setting up the cafe, training staff, or
preparing signature dishes.
Menu Highlights: Feature different menu items with mouth-watering photos and
descriptions.
Customer Stories: Share stories or testimonials from satisfied customers.
Events and Specials: Promote any events, live music, or special promotions
happening at the cafe.
Interactive Content: Host polls, quizzes, or Q&A sessions to engage followers and
gather feedback.

• Organic Reach Ideas:

Encourage user-generated content by creating a unique hashtag for customers to use

when posting about their experience at Forty Feet.
Partner with local businesses and organizations for cross-promotion.
Collaborate with food bloggers and influencers for sponsored content or reviews.
Offer discounts or special promotions for customers who check-in or tag the cafe on
social media.
Host themed events or workshops to attract new customers and create buzz around the
cafe.

• Google My Business Account:

Create and optimize a Google My Business (GMB) account for Forty Feet to improve
its visibility in local search results.
Ensure all information such as address, contact details, opening hours, and website
URL are accurate and up to date.
Encourage customers to leave reviews on the GMB listing and respond to reviews
professionally and promptly.
Use the GMB platform to post updates, events, or special offers to attract more
foot traffic to the cafe.