Article #1

What is coaching?
Coaching is partnering with clients in a thought-provoking and creative process that inspires
them to maximize their personal and professional potential.

Coaching honors the client as the expert in his/her life and work and believes that every client is
creative, resourceful, and whole.

What is a coach's responsibility in the client-coach partnership?

A coach should:

• Discover, clarify, and align with what the client wants to achieve;
• Encourage client self-discovery;
• Elicit client-generated solutions and strategies; and
• Hold the client responsible and accountable.

Professional coaches provide an ongoing partnership designed to help clients produce fulfilling
results in their personal and professional lives. Ultimately, coaches help people improve their
performances and enhance the quality of their lives.

Coaches are trained to listen, to observe and to customize their approach to individual client
needs. They seek to elicit solutions and strategies from the client; they believe the client is
naturally creative and resourceful. The coach's job is to provide support to enhance the skills,
resources, and creativity that the client already has.

What are the benefits of coaching?

Individuals who engage in a coaching partnership can expect to experience fresh perspectives on
personal challenges and opportunities, enhanced thinking and decision making skills, enhanced
interpersonal effectiveness, and increased confidence in carrying out their chosen work and life
roles.

Consistent with a commitment to enhancing their personal effectiveness, they can also expect to
see appreciable results in the areas of productivity, personal satisfaction with life and work, and
the achievement of personally relevant goals.

References:

About Coaching.. Retrieved April 1, 2012, from

http://www.coachfederation.org/intcoachingweek/about-coaching/About Executive
Coaching

Retrieved April 1, 2012, from http://exec.actioncoach.com/

Article #2

Leadership/Executive Coaching

In business, the only thing that really counts is results. Leadership/Executive coaching promises
to deliver results within a relatively short span of time.

High achievers continually deliver results and they do it by performing at their best each and
every day.

In today’s dynamic business world, these high achievers also need the guidance, support and
motivation of a Leadership/Executive coach to accomplish this.

Peak performance is based on a few key factors, and no matter what business you may be in, the
fact is:

• High performing leaders achieve more

• High performing teams deliver more
• High performing companies make more profits and enjoy more market share.

All this is made possible through Leadership/Executive coaching.

How can you leverage your current skills, experience and resources in today’s fast-paced
economy? How can you stay competitive in an increasingly competitive business world? How
can you remain a top performer in a top performing company?

The answer is simple –by using the services of a Leadership/Executive coach.

12 Reasons Why Leaders Choose to Work with Leadership/Executive Coaches

Here are twelve reasons leaders chose to work with a Leadership/Executive coach and how
Leadership/Executive coaching benefits the various facets of their work and lives.

1. Leadership/Executive/Executive Coaching is for individuals with an overreaching

need and willingness to grow. Leaders seeking the services of a Leadership/Executive
coach have a need and willingness to change and grow on a professional as well as
References:

About Coaching.. Retrieved April 1, 2012, from

http://www.coachfederation.org/intcoachingweek/about-coaching/About Executive
Coaching

Retrieved April 1, 2012, from http://exec.actioncoach.com/

 personal level. Leadership/Executive coaching speeds up the process and helps the leader
achieve results in a shorter span of time.
2. Leadership/Executive Coaching helps leaders become more attuned to their
behaviors and skills. Self-awareness is not about ‘what should be’ -it’s about ‘what is.’
Smart leaders place a high priority on becoming self-aware and realize that
Leadership/Executive coaches can help them master this skill. Moreover,
Leadership/Executive coaching uses experiential and reflective processes to increase the
awareness of the Leadership/Executive, so that experience is useful.
3. Leadership/Executive coaching helps Leaders achieve personal mastery: This also
has to do with becoming more self-aware as discussed above. The fact that today’s
leaders have to juggle through a myriad of issues, including finances, technology,
management, team and Leadership/Executive, human resources, etc… when it is not
humanly possible for one single person to be adept at each of these issues, brings about a
need for achieving personal mastery. Leadership/Executive coaching makes it easy for
Leaders to gain personal mastery. Through personal mastery, a Leadership/Executive
coach is able to help these leaders recognize what they excel at and what can be passed
onto the team –leading to better results.
4. Leadership/Executive coaching helps Leaders use their mistakes to learn. Leaders
view mistakes in a positive light and learn from them. It is these leaders that welcome
feedback from their Leadership/Executive coaches in order to grow.
Leadership/Executive coaching helps the leaders recognize this to further their learning
and performance.
5. Leadership/Executive coaching helps Leadership/Executives review and learn from
personal experiences. Through self-reflection, great leaders and peak performing leaders
are able to learn and grow. In order to be successful, leaders need to look back at personal
experiences and learn from them. Leadership/Executive coaching plays a vital role here
as Leadership/Executive coaches know how to spark the process of self-reflection so the
Leaders can use the valuable learning, which accrues from this process and apply it to
their lives.
6. Leadership/Executive coaching helps Leaders recognize and overcome internal
hindrances to achieving goals. Many Leaders are not aware of or may simply choose to
ignore their blind spots. This can be rather dangerous, especially for Leaders who are on
the top. This is where Leadership/Executive coaching plays a vital role. A
Leadership/Executive coach is gifted with the unique ability to shine the mirror on these
areas so the Leaders are not only able to recognize and gain an awareness of the problem,
but also take the necessary steps to eliminate the same.
7. Leadership/Executive coaching helps Leaders balance the demands of task
orientation with people orientation. High performing Leaders need to maintain focus
on tasks, while keeping up a people focus to balance the two. Leadership/Executive
coaches play a critical role in this area.
8. Leadership/Executive coaching helps Leaders identify pertinent learning goals. It is
critical that in order to be successful in today’s competitive business environment, leaders
References:

About Coaching.. Retrieved April 1, 2012, from

http://www.coachfederation.org/intcoachingweek/about-coaching/About Executive
Coaching

Retrieved April 1, 2012, from http://exec.actioncoach.com/

 constantly sharpen the saw. Leadership/Executive coaching helps a leader effectively
recognize and select key learning goals and objectives, which are beneficial to leaders as
well as their organizations. As soon as these goals and objectives are set by their
Leadership/Executive coaches, these leaders can begin enjoying the journey, which is
leveraged and exciting.
9. Leadership/Executive coaching helps Leaders spot and employ existing assets to
obtain strategic objectives. Leadership/Executive coaching effectively helps the leaders
appreciate and identify the assets, which exist within the organization. In this manner,
Leadership/Executive coaches help their clients successfully reach organizational
objectives.
10. Leadership/Executive coaching helps Leaders maintain a healthy work-life balance.
In today’s highly competitive and stressful environment, it can be a real challenge to
maintain a healthy life-work balance. Leadership/Executive coaching keeps the various
facets of leaders in mind to help them maintain proper balance in all areas of their lives.
11. Leadership/Executive coaches encourage sharing coaching tools with colleagues and
others within the organization. The Leadership/Executive coaching process expands a
person’s horizons by opening him up to new perspectives, ideas and ways of thinking.
Leadership/Executive coaching also brings in new tools, etc., which can be shared with
colleagues throughout the organization.
12. Leadership/Executive coaching helps Leaders develop a career and life game plan.
Leadership/Executive coaching positions leaders for success as their
Leadership/Executive coaches help them devise a strategic game plan for their careers.

Leadership/Executive coaching is a process –one that evolves over time. The benefits of
Leadership/Executive coaching are enormous if you are ready to approach it with an open mind
and enjoy the process.

References:

About Coaching.. Retrieved April 1, 2012, from

http://www.coachfederation.org/intcoachingweek/about-coaching/About Executive
Coaching

Retrieved April 1, 2012, from http://exec.actioncoach.com/