Fitriyeni Linus

fitriyeni200516@gmail.com
+62 85212733659

Ringkasan To work at level of managerial position for multinational healthcare

industries that will utilize my 25- year working experiences in the fields
of retail and food supplement for multilevel sales & marketing, cosmetic
& personal care manufacturing and operation management as well as
supply chain management in the national and overseas companies.

I am expecting that I will be able to utilize my proficiency in principles of

strategic sales driving, out of the box business development, my
expertise in implementing 4 Discipline Execution Method as operation
strategy to improve work performance at all departments.

Riwayat karier Managing Director di PT. Kozbelle Indotimor International

Apr 2023 - Apr 2024 (1 tahun 1 bulan)

Sales and Operations Manager di PT. M One Indonesia

Mar 2022 - Mar 2023 (1 tahun 1 bulan)
- Promoting the company's existing brands which is Lavinia Skincare
and Hermosa Cosmetic and introducing new products to the market.

- Analyzing budgets, preparing annual budget plans, scheduling

expenditures, and ensuring that the leaders with their team meets their
quotas and goals.

- Researching and developing new markets, business opportunities

and compensation plans, understanding consumer requirements,
identifying market trends, and suggesting system improvements to
achieve the company's marketing goals.

- Gathering, investigating, and summarizing market data and trends to

draft reports.

- Implementing promotion and advertising monthly basis

- Recruiting, training, scheduling, coaching, and managing new

member and potential leaders to meet sales and sales target.

- Maintaining relationships with important MLM leaders by making

regular visits, understanding their needs, and supporting their activities.
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- Staying current in the industry by attending educational opportunities,
conferences, and workshops, reading publications, and maintaining
personal and professional networks

Senior National Sales and Marketing Manager di PT. FM

World Indonesia
Jan 2021 - Feb 2022 (1 tahun 2 bulan)
• Developing profitable MLM Business strategies to achieve and
exceed the target key performance kriteria

• Planning and executing training, events and activities to increase

productivity of independent MLM members

• Working closely with independent MLM members to keep up with

sales trend and providing competitive and factual insights on market
competition and trends within the MLM business in Indonesia.

• Creating MLM Program Such as incentives program for new member

recruitment, reward program for top volume, retention program as well
as annual sales & marketing calendar including monthly, quarterly and
semester promotion for MLM members

• Monitoring dan updating the progress of promotion result

• Conducting timely meeting and trainings for independent MLM

members

• Performing budgeting, costing and analysis for events

• Planning the launches of -new products and releases of existing

products, and manage the cross-functional implementation of the plan

• Implementing marketing and communication

strategies, including developing and implementing
marketing plans, organizing product launch and PR events

• Developing online marketing strategy, managing digital marketing on

social media, - commerce

• Nurturing good relationship with FM Members

• Researching and identifying business opportunity in new markets

• Create sales events with qualification for recruitment and group

volume
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Achievements

- Creating and Designing distribution system namely, “ Pick Up Point”

as one of distribution solution during pandemic, within 3 months, we
have 5 Pick Up Points : Sumatera, Kalimantan, Sulawesi, Kupang and
Banten

- Creating “ Rumah Wangi” business concept as one of Daily Methode

Operation for Retail Programme, within 6 months 98 fully branded
“Rumah Wangi” are owned and operated by independent distributors,
spreading from Aceh to Papua.

Senior Commercial Manager di Auraluxe Indonesia

Mar 2018 - Jan 2020 (1 tahun 11 bulan)
• Oversee overall commercial activities for several brands of imported
cosmetics namely Bourjois- Paris, Mavala-Switzerland, Deborah-Italy
and Skincare, Spa brand Thalgo-France and across Indonesia through
a team of Brand Managers.

• Managing beauty brands

• Managing Modern Market and Traditional Market team for Personal

Care products like body lotion Jergens, body mist Parfum de Couer,
Sun protection series Malibu and Australian Gold and Peacock for hair
dye.- Creating and developing long term plan and strategy for
development of the brands.

• Maintain close coordination and communication with brand owner

(principal) for the implementation of brand guidelines in line with
strategy retail.

Forecasting, assortment and merchandising.

Set the annual budget / market/ brand

Monitor stock availability vs plan and manage stock and

performance vs set KPI's

Data analysis of category performance, ensuring strong

understanding of SKU level performance.

Regular space performance review, ensuring strong understanding

of SKU level performance. Communication and Reporting

Regular KPI's reporting on brand Turnover vs budget.

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 Performance tracking on achievement vs budget.

Review on category performance

Liase and cooperate with all different functional departments

ensuring timely and proper execution of product launches, animation,
thematic, expansion.

Marketing

Ensure correct spend and correct budget allocation

Ensure Brand Participation in PR Events and follow up on execution

with relevant participating brands.

Organize new brand launches with the marketing team

Management & Leadership

Provides guidance and direction to team, including setting

performance KPI's and monitoring performance.

Expanding group portfolio strategic alliances with leading

fragfrance, cosmetic and beauty products companies.

Operations General Manager di Martha Tilaar Group

Des 2015 - Feb 2017 (1 tahun 3 bulan)
• Enhancing productivity, management improvement in maintenance,
IT system enhancement,and also quality assurance

• Full responsible for leading and managing factory daily operations

• Direct and oversee efforts in timely production planning

• Monitoring production plan, quality and on-time delivery

• Coordinating all manager’s function in planning and implementing

quality programs that lead to continues improvement in quality, cost
and overall efficiency

• Managing material requirement to increase inventory turns and

reduce levels on hand
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• Determine operations headcount which needs and ensures
compliance with company policies.

• Identify, communicate and drive implementation of capital investment

and work improvements

Field of Expertise :

- Manufacturing Budgeting , Profit & Loss Management for Industry,

inter department work coordination

- Implementation strategy of 4 Discipline Execution to achieve

company goals

- Scoreboard for all departments in order to assure and to monitor their

daily, weekly work performance meet their target.

Senior Regional Sales Manager di PT. Herbalife Indonesia

Jun 2012 - Nov 2015 (3 tahun 6 bulan)
• Achieving regional sales target by collaboration with independent
Herbalife distributors for setting their business goals, formulating
strategic plan and leading city comitee in every main city and design 90
days action plan

• Planning ,creating, promotional activity and implementing new

breakthroughs in their respective province for increasing number of
new members recruited, retention of existing members.

• Socializing the concept of “wider and deeper Regionalization : City by

City” to the key leaders and encouraging our partners to penetrate new
and unexplored markets.

• Creating more fun and duplicable ways of member recruitment

system such as FitClub invitation, Healthy Active LifeStyle, Nutrition
Club, Global Mini Roadshow, Shake Party or Health Seminar.

• Designing systematized training per level for distributors to go the

next career level.

• Socializing, promoting the corporate events as well as monitoring

distributor’s responses and analyzing the results of sales growth
whether corporate’s programs are effective or not.

Field of Expertise :

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- To create Daily Method Operation Programmes for MLM Members in
incresing sales volume

- Designing and implementing Business School for MLM Members to

go to the next level

Operations General Manager di Aspira Nigeria

Mei 2008 - Jan 2012 (3 tahun 9 bulan)
Direct , coordinate and oversee daily manufacturing operation as well
as ensure that production runs safely on time inline with output target.

Manage workers including hiring, training and assigning workers and

ensure all workers follow safety rules and regulation within the facility

Creating and updating work and production schedules to meet the

deadlines

Analyze workplace productivity , increase productivity and production

output by allocating resources effectively and utilizing assets with the
goal of increasing production while still maintaining current quality
standards.

Find effevtive and efficient ways to reduce production costs

Checking and monitoring supply chain management process, PPIC in

charge cum New Product Development Manager

Bali Branch Manager di PT. Indo Gayaspa

Feb 2006 - Feb 2008 (2 tahun 1 bulan)
as SPA BUSINESS MANAGER For Spa Services at :

Bali Spa at 4th floor Mercure Kuta Bali

Gaya Spa at Kupu Kupu Barong Beach Resort--- Wanasegara Tuban

Stylist Salon at 2nd floor of Hard Rock Bali Hotel at Kuta Bali.

- Taking the responsibility for the growth of spa revenue and spa
operation by :

-Cooperating with domestic and international travel agents as one of

their holiday package program, tourist information booths for the
promotion and branding of Spa Service and local cab drivers as well as
local tourist guide.

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-Join advertisement with tour guide books, local magazines, free tourist
magazines for promoting Spa Service on Beauty and joining Wellness
Advertorial

Join promotion with the hotels in Bali such as room package

inclusion, tentcard in room, keycard at reception for free 5 minutes back
massage, pick up service.

Join package promotions between Spa and Food & BeverageDept

at Hotel.

Socializing Spa Membeship Program to all new local spa goers

Taking the responsibility for the travel Agent Contract Rate

Taking the responsibility for supervision of spa service excellence,

administration excellence as well as cost control.

as Area Sales Manager for Spa Products

Responsible for market penetration of spa products to the retail

shops (such as pharmacy retail shop, hotel retail shop, beauty retail
shop, Spa Service Consumption, Amenities room hotel in Bali as well
as export.

Coordinating with R&D Dept for customised spa products requested

by clients

Responsible for the product presentation to spa owner

Cooperating with the Headmaster of High Schools for offering job

opportunity and recruiting high school graduates for candidacy of Spa
Therapist.

Cooperating with Legal Human Resource Supply Agent

( PJTK)I to supply Spa Therapist for local and international demand.

Conducting intensive in-house training and on the job training

including all types of traditional and modern massages, 3 month OJT
training at Bali Spa, Gayaspa and Stylist Salon.

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National Key Account Manager di Indocore Perkasa
Jan 2003 - Jan 2006 (3 tahun 1 bulan)
• Managing and handling sales order and controlling product deliveries
for 325 modern chainstore pharmacies and clinics under consignment
system such as century heathcare, guardian pharmacy, boston drug
and pharmacy, roxy group, melawai, apotek plus, Watson, Kimia Farma
etc.

• Expanding pharmacy businessline such as hospital pharmacy, clinic

pharmacy, potential non chainstore pharmacy.

• Taking responsibility for establishing and maintaining the partnership

by developing business to the next level and joining the promotion
programme with retailers and all accounts.

• Executing Retail Business Plan such as :

Marketing activities ( in door sales and promotion at Electronic City, at

office area, business districts etc)

Market Survey ( Price, Product, Promotion of competitors) Marketing

Strategy ( Pricing Strategy for positioning product series)

Promotion ( in store promo conducted by our SPG at Pharmacy

Outlets).

• Supervising sales team : Marketing Executives, Sales Promotion

Girls, Admin Staff in performing their tasks includes providing training
for staff, controlling and monitoring the checklist of daily field visit and
appraising Marketing Executive’s work performance.

• Controlling inventory and quarterly stock opname at all accounts for

minimizing and preventing from a possibility of “ loss sales”

• Monitoring minimum stock level based on average sales history at all

accounts.

• Controling expired date of products, loosing, damage and no stock

• Making and submitting regular and accurate sales report to President

Director

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• Monthly Report : Retail Business Sales Achievement, Marketing
Executive Visit, Inventory Stock Report, Rolling in store promo report.

• Marketing activities report : Stock Report, Competitor Activities

Analysis report : Sales analysis of the sales growth, Inventory Analysis,
Inventory Stock Analysis at all accounts and the result of on going
promotion and for marketing program.

Oulet Manager di Perintis Pelayanan Paripurna

Mei 2000 - Mei 2002 (2 tahun 1 bulan)
Provide dispensing and counseling services to customers and to
ensure that pharmacy runs smoothly while on duty

Dispense drugs accurately based on prescriptions and to ensure that

there is compliance with governing laws, regulations and standards

Maintain records required by governing regulations e.g. Narcotic and

physicotropic drugs

Provide counselling services and professional pharmaceutical care to

patients as required

Ensure optimum control of key indicators in dispensary in terms of

stock level, tidiness etc

Assist Pharmacy Manager in planning and executing daily operational

activities so as to achieve budgeted sales and profitability of store

Serve customers with excellent customer services to close sales

Develop team members to be competent to perform their jobs

Keep abreast of new drugs or medical developments with continuing

education to improve professional competence

Senior Pharmacy Technician di Guardian Pharmacy

Agu 1993 - Jul 1995 (2 tahun)
Supporting the pharmacist in the daily operational execution in the
pharmacy to ensure that it operates smoothly.

Provide dispensing and counseling services to customers and to

ensure that pharmacy runs smoothly while on duty

Responsible for the processing and dispensing of prescriptions

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 Control and monitor dispensing stock, OTC, surgical and health
supplements to ensure optimal stock and minimal stock wastage due to
expiry of drugs

Required to perform drug supply and distribution

Support staff management and development

Participates in quality assurance and improvement projects and

activities

Provide good customer service to customers so that their needs are

met and sales are closed

Keahlian Four Discipline Execution, Price-Cost Analysis, Unit Pricing, Profit and
Loss Management, Budget Forecasting, Compensation Plan for MLM
Business, Sales Talk, Jaringan Bisnis, Industry Management

Bahasa Arab, Inggris, Jerman

Pendidikan Bachelor of Pharmacy/Bachelor of Science dari Universitas

Pancasila
Selesai 2002

Lisensi & sertifikasi Leadership in Action

Diterbitkan oleh Development Dimension International
Diterbitkan pada Jun 2013

English Language Proficiency Certificate

Diterbitkan oleh Yayasan LIA Pramuka
Agu 1994 - Saat ini

SIM A
Saat ini

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