Bain & Company, Gurgaon April '19 – Present (26 Months) Senior Associate Roles & Responsibilities • Lead a team which generated more than 1 million USD in revenue while working on Net Promoter Score studies related to NPS PRISM for automobile, telecom and consumer banking industry in US, Australia and Hong Kong respectively which involved benchmarking client’s performance against other players in that market domain based on episode/journey methodology • Conducted uplift analysis to improve overall NPS by targeting individual customer interaction journey points for one of the biggest US based automobile company • Analysed impact of COVID 19 on US airline industry by studying changes in customer behaviour before and after the pandemic for two of the biggest domestic airlines in the US Key Learnings and Achievements • Developed proficiency on tools such as Tableau and Alteryx while making dashboards for analysing responses from a large set of respondents • Gained experience of working on project management tools such as JIRA by creating tickets for sprint planning to coordinate with consultants and third party vendors Grail Research, Noida November '15 – June '17 (19 Months) Analyst Roles & Responsibilities • Identified insights as part of 3-member team for US based real estate education provider by conducting consumer segmentation to understand the market while analysing the appeal for a new model the client wanted to launch • Assisted the world’s second largest pharmaceutical company on multiple projects such as segmentation studies and tracking the performance and perception of a product across different stake holders in different geographies Key Learnings and Achievements • Gained knowledge on how to use research methodologies such as primary quantitative and qualitative along with secondary research to conduct studies related to consumer purchase behaviour, brand performance and perception • Developed expertise in conducting behavioural segmentation and its application to understand the market • Developed proficiency in tools such as MS Excel and SPSS while preparing client deliverables in MS PowerPoint • Received SPOT awards such as Outstanding Client Service and Delight award from clients in different sectors Summer Internship Bain Capability Centre, Gurgaon April '18 – Jun '18 (9 Weeks) • Converted internship into a Pre-Placement Offer (PPO) for the role of an Associate Project Title: Understanding benchmarks related to procurement and supply chain • Developed an Alteryx and Excel based model to evaluate a company’s performance against KPIs for procurement related activities such as spend, organization, operations and saving results achieved by clients of Bain and Company Education Year Qualification Institute 2019 M.B.A. PGPM (Finance & Marketing) Management Development Institute, Gurgaon 2015 B.E. (Electrical) Thapar University, Patiala 2011 XII, CBSE Sacred Heart Convent School, Ludhiana 2009 X, CBSE Sacred Heart Senior Secondary School, Ludhiana Tableau • Worked on groups, sets, level of detail and table calculations, and analytics in tableau • Developed understanding on how to analyse data using Group By, logical operators, JOIN SQL along with creating tables and databases in PostgreSQL • Gained expertise in understanding how to make accurate predictions by using Machine Learning Python and R models by using techniques such as Reinforcement learning and NLP Academic Projects Financial Analysis of Analysed the industry outlook for companies in FMCG sector based on value proposition, companies in market cap and their financial performance through different ratios. FMCG sector (Course: Management Accounting 1; Team Size: 5) Extra-Curricular Activities • Campus Finalist in KPMG International Case Competition (KICC) Key Interests
Reading • Avid reader of both fiction and non-fiction books and publications such as the Economist