Monark Patel LinkedIn

Male
Email Address: monark95patel@gmail.com
Contact: (+91) 77789 34 378
LinkedIn: www.linkedin.com/in/monark-patel-LI
EDUCATIONAL QUALIFICATIONS
MBA SIBM, Pune 2020
B.E., Electrical SVIT, Gujarat Technological University (GTU) 2017
WORK EXPERIENCE 30 Months
Pidilite Industries Limited Area Manager August ’20 – Present
Area Manager – Madhya Pradesh
•Leadership: Leading a team of 17 Sales officer, 4 Market Development executives, 29 Channel Partners across 5 retail & wholesale channels, with a direct
distribution across 12,000+ retailers, managing a business of 25cr per annum across 350+ SKUs for Madhya Pradesh Cluster
•Business Strategy: Formulated Annual Business Plan for Madhya Pradesh cluster & determined optimal Sales forecast FTY, bottom up for 19 product lines,
analysing historical sales data, market benchmark, input parameters FTY, business objectives & Sales Operations parameters
•Sales Management: Own and drive weekly/Monthly sales metrics, SOP, drive promotion plans, optimize ROI & Stock for channel partners & key dealers
•Program Management: Spearheaded an initiative to Improve Retailer Ordering productivity & Cross sell by analysing Market basket & Lift of products by
retailer type. The process suggests top products along with SKUs most likely to be bought. Sales call productivity increased from 40% to 50% and product
depth from 2.4 to 3.6. Increased business of ~15% every month.
•Retail Integration: Led the Retail integration for 2 divisions of Consumer Products business in Madhya Pradesh into a merged entity. Conducted Retail
audit for Distributors & 2k Dealers, Mapped business potential, sales coverage gaps. Created SOP for 17 Sales territory formation, 29 Distributor
rationalization, Manpower & Man-days planning. Created dashboard for team to monitor pre & post integration stats to improve integrated business
•Marketing: Developed GTM launch strategies for 2 product launches in Madhya Pradesh & Gujarat. Planned and executed various BTL Marketing Activities
for end user driven product to create and strengthen brand awareness.
Marketing Management Stint
•Customer Marketing: Developed solution to increase market share in competition outlet. Defined Performance Index (P.I), recognized value drivers &
decision-making matrix for competition customers to design & implement a User Loyalty Programme to increase P.I by enrolling 40 competition customers,
125 End Users for a period of 2 months, achieved a 43.42% growth in sales with 40% new customer conversion and 80% enrolled customer growing sales
•Marketing Analytics: Shortlisted Retailers for New Product launches & Key Dealer Schemes using RFM analysis. Identified cohorts of retailers to deliver
customised sales schemes, marketing communication & field support to improve Retailer throughput & predict scheme period sales.
Sales Management Stint
Sales Management & Sales Analytics
•Sales Analytics: Built a Quantitative model (Scorecard) to calculate Daily route coverage quality for sales route by analysing multiple variables i.e., sales
channel mix, retailer class mix, Unique outlet billed, zero billed outlets, personnel visit frequency to optimize productivity and route sales value. Used this
to optimize coverage & servicing of 1700+ dealers in MP. This will add a business of approx. 1 Cr annually for the cluster.
•Sales Management: Handled Sales for South Gujarat, partnering with 5 channel partners & 8 field sales executive to Deliver Sales target of 20 cr per annum
Vol-Tech Industries Graduate Engineer Trainee July’17- May’18
• Liaising with both current and potential customers to develop & fulfil existing pipeline and lay groundwork for future opportunities
• Acquiring customer specification, estimate quote price, credit contract terms & delivery dates that meet specific customer needs
• Supervised assembly line operations & testing for Power Transformers
INTERNSHIP ( Pidilite Industries Limited ) GTM Strategy for Auto Products Range April ’19 – May ’19
Analyse the Auto Grooming Landscape and Recommend Where to play & How to Win for Motomax
•Business Strategy: Sized the Auto Grooming Segment and analysed the GTM/activation strategy for leading brands,
•Analysed the Category & Channel deconstruct v/s business potential and develop a framework for Star Outlet,
•Designed sustainable Marketing modules for activation Star Outlets in Mumbai to be replicated across cities in India,
•Created a working manual for the Star Motomax dealers' program to be shared with Front line sales officers
•Piloted the Modules across Mumbai and Increased the Market share of Motomax at those outlets by 50 %
LIVE PROJECS
Digital Marketing DMND Udacity
Udacity: • Analysed customer persona for Udacity & their journey on paid/owned media & app to arrive at a customer journey-based
Digital marketing plan to acquire new customers for Udacity’s DMND Program
Marketing • Formulated content strategy & conducted onsite & offsite SEO audit for DMND and suggested changes to improve SEO
• Budgeted, Executed & Analysed Facebook, Search, Display & Email campaigns to generate traffic and acquire leads
To build the Business growth strategy for Mattel in the Kids Apparels Market at Organized Retail
• Business potential of kids apparel range in Organized retail & analysed the scope of Private label in this segment
Mattel:
• Conducted Retail Audit of 20 stores across Pune to Analyse & collect data on competitors Product/Visual Merchandising/Store layout
Kids Category
• Analysed customer basket & lift to understand customer buying preferences. Suggested Products for cross sell during special events
Management
like Sale, festival, Holidays or Pay days.
• Suggested a multi-Pronged growth strategy focused on Store layout optimization, Customer Engagement & visual merchandising
ACHIEVEMENTS
• Digital Marketing Nanodegree, Udacity, 2020
Certifications
• Lean Six Sigma Green Belt Professional, KPMG, SIBM Pune, 2019
• Zonal Finalist, Mahindra War Room, Mahindra Rise, 2019
Extra-Curricular • National Finalist, InnoPlay, Mattel, 2019
• National Winner, Prayaas, E-Summit, SIBM Pune,2019