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Assignment (2) Edb 320 E-Bus App, Model & Tech
Assignment (2) Edb 320 E-Bus App, Model & Tech
DIPLOMA IN E- BUSINESS
TITLE
Assignment 2
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Table of Contents
Q Contents Page
1 Explain SIX (6) steps in product positioning process? 3-4
2 List FOUR (4) objectives of a supply chain management? 4
3 Differentiate between push and pull view of supply chain process. Give 5
appropriate example on each?
4 Identify FIVE (5) logistics impact on the customer? 6
5 Based on your opinion, give THREE (3) reasons why people prefer to 7
use an online payment?
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1. Explain SIX (6) steps in product positioning process?
(i) Identify Target Market
The first step is to identify the specific target market or segment for the product.
For example, a company may identify young professionals as their target market
for a new line of trendy smartphone accessories.
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(vi) Monitor and Adapt
The final step is to continuously monitor the market response and adapt the
positioning strategy if needed. Like the company should gather feedback, track
sales data, and make adjustments to their positioning strategy based on market
trends and customer feedback. This ensures that the product remains relevant
and competitive in the Malaysian market.
(iv) Sustainability
Supply chain management focuses on promoting sustainable practices,
including environmental responsibility and ethical sourcing. Like, the
companies may implement green supply chain initiatives, such as reducing
carbon emissions in transportation and promoting sustainable sourcing of raw
materials.
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3. Differentiate between push and pull view of supply chain process. Give appropriate
example on each?
For example, is the manufacturing of clothing for the local market. Clothing
manufacturers produce large quantities of garments based on their forecasts
of customer demand. They push these products to retailers and distributors
who then store them in their warehouses. This approach allows
manufacturers to take advantage of economies of scale in production but
carries the risk of excess inventory if the forecasts are inaccurate.
For example, is the online food delivery service industry. Customers place
orders for food through mobile apps, and the orders are then transmitted to
the restaurants. The restaurants prepare the food and deliver it directly to the
customers. This approach eliminates the need for excessive inventory as food
is prepared based on actual customer demand.
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4. Identify FIVE (5) logistics impact on the customer?
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5. Based on your opinion, give THREE (3) reasons why people prefer to use an online
payment?
(i) Convenience
Online payments offer convenience as they allow users to make transactions
from the comfort of their own homes or anywhere with an internet connection.
Users can easily make payments for goods and services without the need to
physically visit a store or carry cash.
(ii) Security
Online payment systems employ advanced security measures to protect users'
financial information. Encryption technologies and secure protocols ensure that
sensitive data, such as credit card details, are transmitted securely over the
internet. Like, payment gateways like iPay88 and MOLPay have implemented
robust security features to safeguard transactions. Additionally, many online
payment methods offer buyer protection and dispute resolution mechanisms,
providing users with an added layer of security and confidence when making
online payments.
For instance, a popular Malaysia mobile banking apps like Maybank2u and CIMB
Clicks enable users to pay bills, transfer funds, and make online purchases
swiftly and efficiently.
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