Envision Paper 05 Vol 15 (2021)

Available online at http://afca.apeejay.
edu
ENVISION – International Journal of Commerce and Management

ISSN: 0973-5976 (Print), 2456-4575 (Online)
VOL-15, 2021
A Systematic Review of Literature on Selected Scheduled Airlines in India:
A Study of 40 Papers

Rajiv Khosla, Harjeet Kaur, ***Navdeep Kaur
ABSTRACT
This study supports the importance of published research on aviation in the academic
environment. In this study, the researcher has reviewed research published on the topic after
2010. This review has two purposes: (1) to analyze the literature on Indian Aviation
systematically (IA) and (2) to provide an overview of various causes and the effects in
relation to transportation and aviation to develop a roadmap for future researchers. The
Systematic Literature Review (SLR) method has been used in this paper. Literature has been
collected from 40 research papers published from 2010 to 2020. It has been found that the
number of journals in the category has increased by 50% during the last decade. This may be
because the lower cost of publishing journals has led to an increase in their supply, and the
increased number of journals indicates more significant interest in a broader range of
disciplines in the topics. The critical determinants identified are financial performance,
operational efficiency, customer satisfaction, service quality, traffic statistics, and
profitability. There has been no complete review in this area exploring the theories, context,
constructs, and practices until now. Therefore, this review provides deep understandings of
the topic and offers a unified picture of the subject field.
Keywords: Scheduled Indian Airlines, Literature Review, Air India, Indigo, Go Air, Spice
Jet, Content Analysis.
1. Introduction
The civil aviation industry in India has become one of the fastest-growing industries in the
country over the past three years. India has become the third-largest domestic aviation market
globally and is expected to overtake the UK to become the third-largest air transport
passenger market by 2024. The aviation sector is one of the main economic drivers of
prosperity, development and employment in every country. India is the ninth-largest aviation
market globally with around 16 billion US dollars and is on the verge of becoming the third-
largest Indian market. Due to the large and growing middle-class population, the aviation
industry promises rapid economic growth, higher disposable income, increasing middle-class
demands, and low penetration in general, enormous growth potential. In an era of expansion
driven by low-cost airlines, modern airports, Foreign Direct Investment (FDI) in domestic
airlines, cutting edge interventions in information technology, and an increasing emphasis on
regional connectivity, the civil aviation sector has grown steadily at 13.8% growth over the
past decade and the factors which were not of primary concern and not necessary were
ignored in the context of Indian aviation (Indian Aviation Industry, 2021). The air

Associate Professor, DAV College, Sec-10, Chandigarh

Assistant Professor, Mata Gujri College, Fatehgarh Sahib
***
Research Scholar, School of Management Studies, Punjabi University, Patiala
Page | 39
A Systematic Review of Literature on Selected Scheduled Airlines in India: A Study of 40 Papers
transportation industry has increased its share of overall passenger transport and cargo traffic.
Numerous studies have shown that air transportation contributes to a country's economic and
social development and represents an essential engine of economic growth for nations
(Matías Ginieis, 2012). Daley (2009) summarizes the economic benefits of aviation, finding
that it allows companies to expand and penetrate in other markets, it contributes to corporate
specialization by generating scale economies and stimulating foreign direct investment, and
there are also social benefits in terms of workforce mobility, leisure travel and cultural
exchanges, amongst others. The researcher has conducted a detailed study of service quality,
operational efficiency, and performance evaluation through a systematic literature review to
close this research gap.
Purpose of the Study
Almost all the economic activities have been impacted due to the setback caused by the
endemic which was spread globally. The same is the case with the aviation and transportation
industry. Along with this the transportation and aviation sector is a very important part of any
economy and therefore the research is conducted to access the following:
 The main aim is to know that how the aviation and transportation industry is impacted
due to the various economic and other macro variable changes.
 Also, the primary purpose of this study is to do a systematic literature review
analyzed by content analysis on "Selected Scheduled Airlines in India".
2. Methodology
Data Collection: In this paper, 40 peer-reviewed articles on selected airlines over the past
decade have been collected from various sources to analyze the study. The data has been
collected from various websites and libraries, Emerald (www.emeraldinsight.com), JSTOR
(www.jstor.org) and Research Gate (www.researchgate.net).
Analysis of the collected data: The analysis of this study was carried out in several stages
with an adequate sample and collected data: Country, Author name, Topic, Findings and
Journal name.
Sr. Country Author Topic Findings Journal Name
No. Name
1 India Anshu Sustainability of Through the analysis of the research paper, Journal of
Agrawal Airlines in India thevarious methods were found based on Revenue Pricing
with Covid-19: which the challenges which arise because Management
Challenges Ahead of the coronavirus pandemic and other
and Possible Way- future challenges can be avoided and
outs overcome to runthe transportation aviation
sector efficiently.
ENVISION - International Journal of Commerce and Management, Vol. (15), 2021 Page | 40

No. Name
2 Oman Shouvik An Analysis of the The most important results of the study International
Sanyal, Impact of Service showthat the overall service quality Review of
Mohammed Quality and strongly depends on the satisfaction and Management and
Wamique Passenger preference ofthe passengers. The Marketing
Hisam Satisfaction on relationship between thepassenger and the
Passenger preference for a particular airline is less
Preferences for clear.
Airlines: A Study
of the Indian
Aviation Sector
3 China Hang Yua, A Comparative Two low-cost airlines (LCCs), namely Research in
Yahua Study of Airline Spring of China and SpiceJet of India, Transportation
Zhangb, Efficiency inChina prove to be the most efficient airlines from Economics
Anming and India: A 2008 to 2015. Therefore, the research helps
Zhangc, Kun Dynamic Network us to find that how the transportation and
Wangd, DEA Approach aviation segment ina developed country
Qiang Cuie like China is executed.
4 India Ravi Kumar A DEA study of The main findings of the study are that Asia Pacific
Jain, Airlines in India most low-cost airlines are efficient; while Management
Ramachandr the smaller private sector, both the most Review
an Natarajan extensiveand most diminutive public sector
airlines are also efficient; Public sector
airlines, while suffering financial losses,
5 India Haritha Drivers of Results suggest that while the low-cost Journal of Air
Saranga, Operational airlinesin India have an undesirable impact Transport
Rajiv Nagpal Efficiency and its on airline performance, some structural and Management
Impact on Market regulatory factors have achieved significant
Performance in the operational efficiencies. Therefore, the
Indian Airline analysis reflected that how the factors
Industry which are impacting the Indian airline
industry affect efficiency.
6 India Visakh Impact of The study concludes that low-cost airlines Asia Pacific
Sakthidharan Operatingcost in India are more economically efficient Management
,Sunitha Components on than full-service airlines. A subsequent Review
Sivaraman Airline Efficiency analysis with theInput Efficiency Profile
inIndia: A DEA showed that maintenance costs are an
Approach important factor that shows a significant
difference in the use of inputs by airlines.
7 India Alok Kumar Competitive This research is limited to full-service Benchmarking:
Singh Service Quality domesticairlines in India only. The An International
Benchmarkingin framework discussedin this research paper Journal
the Airline Industry helps identify the service quality gaps
Using AHP between the target airline and the reference
airline, but the current focus is not on
"how" to fill this gap and what future
actions need to be taken to address it and
correct mistakes.
8 India Hans Huber India's Air Traffic: The study explores the flow patterns within Transportation
Towards an the Indian airtransport system through the Planning and
Empirical lens of carrier networks and route Technology
Framework for structures between 2006 and 2014. It
Systems Analysis reflected the period and therefore the
various modifications which are done till
now in the aviation sector.

No. Name
9 India Alok Kumar Performance The results explains the variables over Asia-Pacific
Singh Evaluation of which managers have some control and the Business Review
IndianAirline relative importance of each variable that
Industry: An affectsperformance. The Data
Application of Envelopment Analysis (DEA) provides a
DEA clear answer to the airline manager's
problem.
10 India Ira Agarwal, The Effect of The findings from this study will help Materials Today:
Kavitha R Airline Service airlinemanagers better serve their Proceedings
Gowda Quality on customers, track and improve service
Customer quality, and achieve the highest levels of
Satisfactionand satisfaction for their passengers.
Loyalty in India
11 India Sujan K Operating This article presents a brief history of civil Journal of Air
Saraswati Environment for a aviation in India and considers the Transport
operating
Civil Aviation environment in which the country's civil Management
Industryin India aviation industry operates. The analysis
was carried out based on articles and news
published in local/international newspapers
andmagazines.
12 India Umesh S An Analysis of Key The study finds that financial factors are Transportation
Mahtani, Factors of Financial mostcritical and have the greatest impact Research Part A
Chandra Distress in Airline on airlinecommercial stability, with
Prakash Companies in India operating income per flight kilometer being
Garg using Fuzzy AHP the key variable forthis sector.
Framework
13 India C Forecasting the Air It turns out that the proposed model Advances in
Mallikarjuna Traffic for North- explains between 46% to 89% of the Adaptive Data
, STG Raghu EastIndian Cities variability of the five air traffic time series Analysis
Kanth considered here. The model is efficient for
predicting verified air traffic on an
independent subset of the data series.
14 India Venkoba Measuring The analysis of the report reflects how Indian Journal of
Rao Customer customer satisfaction Varies in the low- Marketing
Satisfaction in cost air carriers and how it isdifferent from
Indian Low-Cost the services which are provided in a more
Air Carriers advanced and reputed brand.
15 India Rajagopal Measurement of In this research, it has been found that the Total Quality
Saravanan, Service Quality worksuggests a conceptual framework and Management
KSPRao fromtheCustomer's instrument to measure the quality of
Perspective – An service perceived by the customer. The tool
Empirical Study was specially developed for the automotive
service sector.
16 India Anuj Go Air – An In this research, it has been found that Go International
Modgil, AirlineOperations Aircan continue to grow, generate profit Journal of
Kanishk Review and slowly build a loyal customer base in Scientific
Rastogi, the domestic and international market. Research and
Mohit Engineering
Mohan Development
Saxena,
Epari
Shravan,
Vidhya
Srinivas

No. Name
17 India P Malyadri Service Quality This study examines how customers feel International
and P Perceptions of aboutthe company's services and their Journal of
Satyanaraya Domestic Airline quality of service. The two main Economics and
na Consumers in India components are "expected or experienced Management
-An Empirical quality" and "perceived quality" by the Sciences
Study customer and "quality perceived" by the
customer.
18 India C A Research on It has been proven that the success of an International
Murugesan, Passengers airwaydepends exclusively on the quality- Journal of
R Satisfactionin of-service provision and customer Scienceand
Perumalsam Airways – In satisfaction. This studyaims to measure Research
y Coimbatore City customer satisfaction in the respiratory
tract in various objects such as quality,
service, tariff, etc.
19 India M Hasan, Service Quality and Most studies on the quality of air services Pacific Business
MN Khan, R Customer focus on North America, Europe and Review
Farooqi Satisfactionin Low SoutheastAsia, but there are few studies on International
Cost Airlines: A emerging markets in Asia such as India.
Critical Review of
Extant Literature
20 India A Relationship The study results predict the relationship Academy of
Thirunavukk BetweenService between service quality and customer Marketing
arasu, VR Quality and satisfaction in airline service using a Studies Journal
Nedunchezia Customer second- order reflexive-formative
n Satisfactionin measurement model.
Airlines Industry
21 India P Usha, E A Study on Survive The study examines which dimensions International
Kusuma Quality and have a positive influence on service quality Journal of
Passenger and whichdimensions have the most and Advance
Satisfaction on Air least important impact on service quality in Research, Ideas
India Services international air travel, as perceived by and Innovations
airline passengers. The findings of this in Technology
study are based on the analysisof a sample
of 270 respondents. This study analyzed
the data from passengers of three classes,
economy, business and premium.
22 India Rajat K Customer This document attempts to provide some Journal of
Baisya, R Satisfaction in the insights that would help domestic airlines Advances in
Sarkar Service Sector: a better understand their customers' buying Management
Case Study of the behavior so that they can develop Research
Airline Industry appropriate marketing strategies in the
highly competitiveemerging market.
23 India R Archana, A Study on Service The results show that the passengers "meet International
MVSubha Quality and thesatisfaction of the various airlines due to Journal of
Passenger the services provided". Multidisciplinary
Satisfaction on Research
IndianAirlines
24 India Sooriya Examining Online This study focuses on understanding the An International
Sudhakar, Ratings and importance of various attributes that Journal of
Sangeetha Customer influencepassenger satisfaction based on Tourism and
Gunasekar Satisfaction in TripAdvisor's online reviews for India. The Hospitality
Airlines results show thatservice and value for Research
money attributes are the most important
factors influencing customer satisfaction in
India.

No. Name
25 India Arpita Systematic Review The review finds that the research is Vision: The
Mehrotra, onFinancial mainly focused on deals taking place in Journal of
Arunaditya Performanceof developed countries, where mergers and Business
Sahay Mergers and acquisitions werealready fashionable in the Perspective
Acquisitions in late 19th century.
India
26 India Neelam A Study on It is currently shown that the national Journal of
Dhanda, Analysis of airline, i.e., Air India could not make a Advances and
Mamta Operating profit during the entire study period. The Scholarly
Sharma Efficiency of Air expense ratio and the profitability ratio Researches in
India and Indigo show that Air India’s operational efficiency Allied Education
Airlines and profitability were poor during the
investigation period.
27 India Himanshu The Future of This article examines the potential impact IIMB
Rathore, IndianAviation of such an environmental policy on the Management
Shirsendu from the Indian aviation sector by modelling a Review
Nandi, Perspective of possible carbontax on the domestic aviation
Suresh Environment- sector.
Kumar CentricRegulations
Jakhar and Policies
28 India N Thamarai Benchmarking forThe study aims to analyze the performance Global Journal of
Selvan, B Indian Airlines ofIndian aviation companies based on key Management and
Senthil Industry in parameters and compares the production, Business
Arasu, S Contemporary marketing and overall efficiencies that can Research: A
Thanigai MarketScenario ultimately lead top management to tackle Administration
Arul the current challenges of Indian aviation and Management
and provide insights into the to gives
strategic decisions making process.
29 India Anil Kumar, Performance It has been shown that since the decade of International
Manoj Efficiency 1980, the Indian government has paved the Journal of
Kumar Dash, Measurement of way for private investors through a public- Strategic
Rajendra Airports: A private partnership (PPP) model to increase DecisionSciences
Sahu Comparative the overall efficiency and effectiveness of
Analysisof Airports theaviation sector and to obtain additional
Authority of India funding.
and Public Private
Partnership
30 India Smita Efficiency Analysis This paper examines the efficiency of 46 Journal of
Kashiramka, ofAirports in India airports in India between 2012 and 2014 Transport
Radhika in a Changing usingthe BCC model and the Malmquist Economics and
Banerjee, Environment: A productivity index methods of the DEA Policy
Anand Data Envelopment technique. Airports managed by joint
Kumar, PK AnalysisApproach venturesare also more efficient than others.
Jain
31 India A Operational and This paper analyses the productivity International
Muthusamy, Productivity efficiency of International Airlines in India. Journal of
GKalpana efficiencyof The Productivity measurement requires Research Culture
International clearly defined outputs and inputs that can Society.
Airlines in India. be quantified. Airlines employ pilots, flight
attendants, ground crews, and other
personnel to transport passengers, freight
and mail over various networks in airplanes
powered with fuel.

No. Name
32 UK John F Transformation of The study finds a homogeneous range of Journal of Air
O’Connell, India’s Domestic flight offers from leisure passengers who Transport
George Airlines: A case travel with both full-service and low-cost Management
Williams studyof Indian airlines.
Airlines, Jet
Airways, Air
Sahara and Air
Deccan
33 India Alok Kumar Modeling This study shows that the evaluation Journal of
Singh passengers'Future process ofpassengers runs from the Advances in
Behavioral perceived image to satisfaction via the Management
Intentions in perceived value of the passenger and not Research
Airline Industry directly from the perceived image to
Using SEM passenger satisfaction.
34 India Sitanshu Understanding It has been found that the attitude, the Tourism
SekharDas, International and subjective norm, the perceived behavioural Recreation
Aviral Domestic Travel control and the anticipated positive Research
Kumar Intention of Indian emotion and the negative anticipated
Tiwari Travellers During emotion negatively influence the intention
COVID-19 using a of travellersthrough their travel desire
Bayesian Approach during COVID-19.
35 India Shobhit Perception It has been checked whether travellers American
Agarwal, Mapping of perceivea significant difference between Journalof
Ajoy Kumar Travellers: Case of six airlines foreach of the six variables. Economics and
Dey SixIndian Domestic The Tukey-Kramer test identifies airlines Business
Airlines that are very different from the others. Administration
36 India Ahmad Service Quality and The results show that "loving and tangible" International
Azmi M Satisfaction for was the most important dimension of Review of
Ariffin, Low-Cost Carriers. service quality for low-cost carriers, Business
Aliah Hanim followed by "reliability", "responsiveness", Research Papers
M Salleh, "affordability" and "looks".
Norzalita A
Aziz,Astuti
Agustina
Asbudin
37 Canada Riadh A Review of The article identifies and summarizes International
Ladhari Twenty Years of numerous theoretical and empirical Journal of
SERVQUAL criticismsof the SERVQUAL scale. Qualityand
Research Despite this criticism, the article concludes Service Sciences.
that SERVQUAL continues to be a
valuable tool for investigating service
quality.
38 India Santonab An Integrated It is found that the annual turnover is the Journal of Air
Chakraborty, Performance most critical evaluation criterion, followed Transport
Sayantan Evaluation by the total number of passengers. Based Management
Ghosh , Approachfor the on this integrated analysis, Indira Gandhi
Baneswar Indian International International Airport and Surat International
Sarker, Airports Airport emerge as the best and worst
Shankar international airports in India.
Chakraborty
39 India Ashutosh Exploring the It is found that increased competition in a Academy of
Kolte, Socio-Economic market full of private companies and other Marketing
Balkrishan V and Technological factors that have resulted in poor financial StudiesJournal
Sangvikar, Situation of Indian stability in the Indian aviation sector
KomalTilak Aviation Industry. contributed to our attempt to predict the
Shettigar, financial stability of Indian airlines.
Kevin
Francis Joy

No. Name
40 India Samik Financial Distress The study contributes to the existing Eurasian Journal
Shome, in the Indian literature on Indian aviation by of Business and
Sushma Aviation Industry: demonstrating the models' suitability to Economics
Verma InvestigationUsing indicate financial difficulties leading to
Bankruptcy possible bankruptcy. Theresearch helps to
Prediction Models find how the various industries and the
major players are facing the problem of
financial distress and how the companies
are falling prey to bankruptcy.
3. Findings and Discussion

We have analyzed all the journals in "Transportation" in the ISI Web of Knowledge database.
We find that the number of journals in the category has increased by 50% during the last
decade. The lower costs for the provision of journals have led to an increased supply of
journals, and publication has now become an indispensable prerequisite for a scientific
career. Increased interest in a broader range of disciplines on the subjects; Some of the newer
journals have a more limited focus, such as the International Journal of Transportation
Research and Sustainable Transportation Part F - Traffic Psychology and Behavior.
Specifically, there were 18 journals at the beginning of 2010, 20 in 2012, 24 in 2016 and 28
in 2020. There was a change in journals in 2009, with the addition of Journal Road and
Transport Research to that category and the disappearance of the Transportation Journal,
although that change didn't change the total number of journals.
4. Conclusion
This study has made a count of the papers published between 2010 and 2020 on specific
topics in the air transportation sector and has structured them by their subject areas. There is
evidence of a growing interest by academics in the broadly defined field of air transportation
management, significantly since 2001, with the output of articles on air transportation has
increased to over 100 papers per year since 2010, with a large proportion of the studies being
on airports and airline management. Researchers can concentrate on the analysis of the exile
factors in future.
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 https://www.investindia.gov.in/sector/aviation
About the Authors:

Rajiv Khosla, (PhD) has 19 years of experience in teaching. He has been primarily teaching
the subjects like Managerial Economics, Business Environment, Fundamentals of Marketing
and HRM. He has done research on Agro Processing industries in Punjab as well as in other
states. Many of his research papers have been published in journals of national and
international repute.
Harjeet Kaur (PhD) has 13 years of experience in teaching. She has been primarily teaching
the subjects in commerce. She has done research on Role of Formal and Informal Sectors in
Financing of farmers in Punjab. Many of her research papers have been published in national
and international reputed journals.
Navdeep Kaur Dhillon is currently pursuing doctorate in Business Studies from School of
Management Studies, Punjabi University, Patiala. She has completed her MBA from Apeejay
Institute of Management, Jalandhar. She is teaching Graduate and Post Graduate classes. She
has attended more than 10 international and national conferences and has also publications in
Reputed International Journals, presented few papers and attended FDPs, Workshops &
Conferences too. She is also having memberships of reputed professional Organizations. Her
area of interest in research is HRM and Finance.

Envision Paper 05 Vol 15 (2021)

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ENVISION – International Journal of Commerce and Management

Sr. Country Author Topic Findings Journal Name

Sr. Country Author Topic Findings Journal Name

Sr. Country Author Topic Findings Journal Name

Sr. Country Author Topic Findings Journal Name

Sr. Country Author Topic Findings Journal Name

Sr. Country Author Topic Findings Journal Name

3. Findings and Discussion

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