What is a music video in media?

A music video is a short piece of footage which combines an artist, a song and
imagery; it's produced for promotional purposes and enhancing the artists career.
Modern music videos have a prime focus on being used as a marketing
mechanism in order to boost the sales of an album or single of an artist.

IMPORTANCE OF A MUSIC VIDEO

Music videos create a multidimensional experience. Listeners are no longer just
hearing, they are seeing too.
Nowadays, there is a tacit expectation for a visual reference associated with your
music. This is where your ideas come into play! Music videos communicate to
your audience, promoters, and bookers that you take your music project seriously
and professionally. In return, this will influence the way they see you, your art,
and performance. For this reason, it is crucial that you focus on the image you
want your viewers to remember and connect with

Types of music videos

5 main types of music videos
There are five main types of music videos that you typically see. Performance,
Narrative, Concept, Lyrics, and Animated.
But what exactly are they? Read along and find out, along with some of the best
examples we know.

1. Performance music videos

This music video is probably the oldest and most commonly used music video. In
performance music videos, you'll typically see the band, well, performing -
meaning it's a recording of them playing on their instruments.

A performance-based music video can include dancing, lip-syncing, and band

members playing their various instruments. It can even be a recording of them
playing live in some cases.
However, that doesn't mean that you can't be creative with a performance music
video. Typically the bands are located in various exciting locations that connect
with the song and the feeling they're trying to create.

Performance music videos are more uncomplicated to film than other music video
kinds, and it's great for when a band wants to create a video with a low budget.

It was also the standard before the other types of music videos became popular.
Hence, most old music videos are performance-based.

Top 3 performance music videos

Foo Fighters - My Hero
Weezer - Buddy Holly
Slipknot - Duality

2. Narrative music videos

A narrative-based music video is a music video where the artist(s) are trying
to tell some sort of story.

It is essentially a short film based on the song. Narrative music videos

typically include a structure of a beginning, middle, and end.
There are also usually no lip-syncing or musical performances in the video.
The band creates a narrative around the lyrics relating to the song's
themes.

There are exceptions, depending on which type of narrative music video it

is. There are three different narrative techniques used in music videos:
Illustration, Amplification, and Disjuncture.

If the director uses illustration, they create a music video where the
narrative is based purely on the song.
 The video will usually include a direct reference to the lyrics. The scenes are
a more or less direct representation of the meaning of the lyrics.

The director will utilize their creative genes when creating the music video
with amplification. Here the lyrics are still closely connected to the music
video.

It can have complementary scenes not necessarily in the verses but relate
to the themes and amplify the song's meaning.

Lastly, disjuncture is when the narrative becomes detached from the song's
meaning. Here the director chooses to create a new meaning or theme
through the video.

It is essentially a narrative video that might not make much sense on the
first viewing.

Top 3 narrative music videos

Michael Kiwanuka - Cold Little Hearts
Kendrick Lamar - These Walls
Childish Gambino - This Is America
3. Concept music videos
Concept music videos are videos without a storyline and typically have no
relevance to the lyrics themselves.

The concept music video is usually based on the artist's vision. It can be
seen as a way to expand their creative vision with the song The concept
music video typically includes a performance or a narrative, so the audience
doesn't get all lost. But while there might be a smaller narrative in the
video, there is typically no structure to the video.

What makes these types of videos so attractive is their uniqueness which

can sear into the audience's brain.

Audiences will get fascinated by trying to understand the video, or just

because it's so eccentric, they can't forget it.
 For example, who can forget the interpretive dancing between Maddie
Ziegler and Shia LaBeouf in Elastic Heart?

And who could really take their eyes away from Childish Gambino's
intriguing performance in Sweatpants?

When talking about concept music videos, we typically talk about two
types: Thematic videos and symbolic videos.

Thematic videos are based on a theme. The music video uses a theme
based on the genre or the song's meaning. This could be the setting of the
music video or a specific color.
Symbolic videos are made up of different frames that build meaning with
each other. It typically features a lot of fast shots and well-utilized lighting.
Top 3 concept music videos
Childish Gambino - Sweatpants
Sia - Elastic Heart
Coldplay – Paradise

4. Lyrics music videos

Lyric music videos are just what it sounds like. Music videos with
lyrics on the screen as the song goes along.

These videos were extremely popular in the early days of

YouTube, albeit they were usually uploaded by a third-party
source who didn't have the rights Lyric videos started out as
windows movie maker videos, with a blue background and the
lyrics listed on the screen. But slowly, the industry adopted it and
started making official lyric videos with matching fonts and colors.
 They have transformed from a modern karaoke-type video to
become more creative and innovative.

The lyric music videos typically include a font that matches either
the theme or the genre of the song and the background color and
font color that goes along with it.

In some cases, the words can be animated to give more meaning

to the music. Outside of that, there's usually a lot of movement in
the lyric video, so it's not just static text shown on the screen.

Let's take David Guetta's Shot Me Down. It's animated like a comic
book, with the lyrics appearing in a text bubble. The lyrics are
animated alongside a narrative animated story.

Another example is Adele's Skyfall lyric video. Skyfall was the

official song for the James Bond Skyfall movie. It shows different
background footage that changes as the song progresses, getting
more intense.

Lyric videos are typically used when the artist(s) are unavailable to
shoot a music video for the release of the song. The lyric video is
also a cheaper way of releasing a music video.

Top 3 lyrics music videos

David Guetta ft. Skylar Grey - Shot Me Down
Adele - Skyfall
Ariana Grande ft. Iggy Azalea – Problem

5. Animated Music Videos

Animated music videos mean everything from a simple 2D
animation to stop motion or CGI. Animation music videos typically
follow the same structure as other music video types.

In some ways, you can see the animated music video as a hybrid
If we look at famous animated music videos, we can look at Kanye
West's Heartless. This video features an animated version of Ye
performing while walking around at night in his City.

The music video resembles a live-action video and took inspiration

from the 1981 movie American Pop. The footage looks so real
because they used a rotoscoping technique, where they shot all of
the footage in real life and had a team of animators drawing on
top of it.

Gorillaz is an energetic band whose entire branding revolves

around them being animated. Another favorite music video is
Gorillaz's 19-2000, which features the band driving around in the
desert.

Gorillaz also released a web browser game alongside the music

video that allowed people to drive around just like the video, with
the song playing in the background. It shows another way to be
creative with your music video and utilize multiple platforms.

Top 3 animated music videos

Daft Punk - One More Time
Gorillaz 19-2000
Kanye West – Heartless

https://academy.wedio.com/types-of-music-videos/
#:~:text=There%20are%20five%20main%20types,Concept%2C
%20Lyrics%2C%20and%20Animated.

CODES & CONVENTIONS

The most general codes and conventions within music videos
include:
The style (performance, concept, narrative)
The camera.
The editing techniques
The sound effects (non diegetic, diegetic)
Mise-en-scene (props, lighting, costume, hair, makeup, locations,
setting, colours)
Camera Shots: Music videos tend to include many long shots,
close ups and mid shots. This is to create emphasis on the artist,
location and emotions. Also, close ups are used not only to show
emotions but to reflect the words of the song with the movement
of the lips of the
artist.
Most commonly used camera shots inclue:
Wide shot.
Mid-shot.
Two shot.
Medium close-up.
Close-up.
Extreme close-up.
Over-the-shoulder shot.
POV shot.

Camera Movement: The movement of the camera is used to

follow and trace the artist or band. Most commonly used camera
movements include:
Static Shot
Pan
Tilt
Push In
Pull Out
Zoom
Dolly Zoom
Roll
Tracking Shot
Arc Shot
Mise-en-scene: This refers to the arrangement of performers and
props on stage or in a scene for a production of a music video or
any other media text. Mise-en- scene puts importance on the
representation of something.
Editing: Jump cuts is the predominant editing technique used in
music videos. This is because this allows a sudden change from
one scene to another. Similarly, transitions such as fade and
dissolve are very common in music videos as they create a
different effect to cuts.
Sound: Sound is mainly the vocals or the song.
Costume: This goes with the scenes in the song and reflects the
genre. Costume is an important factor because it has a slight
influence on how the viewers will dress because they use some of
the celebrities as role models.
 ref: https://www.studiobinder.com/blog/different-types-of-
camera-movements-in-film/
https://vimeo.com/blog/post/10-types-of-camera-shots/

Theories :

Andrew Goodwin’s music video theory states that every music

video consists of these eight principals:

Links between the music and the visuals: If a song is very

electronic and upbeat the director may include a dance sequence
to reflect the style. This is also the same in regards to the editing
of a music video. If a song is very slow the cuts between shots
may also be slow.
Links between the lyrics and the visuals: Music videos will often
illustrate props or actions in the mis en scene that reflect the
lyrics of a song. An example of this would be the music video for
Vance Joy’s Riptide which literally displays visuals that directly link
to the lyrics.
https://chloebaconmediaa2.wordpress.com/2018/01/15/andrew-
goodwins-music-video-theory/
POST MODERISM : Postmodernists argue that the media is an
integral part of postmodern society. Individuals actively use the
media to construct their identities, and there is a sense of
playfulness, creativity and unpredictability about how they go
about doing this

Male Gaze: The male gaze is a feminist theory that states that
cinema narratives and portrayals of women in cinema are
constructed in an objectifying and limiting manner to satisfy the
psychological desires of men, and more broadly, of patriarchal
society

Interxuality: Media intertextuality, by definition, seeks and

theorises links and connections between media texts and
textualised social life while global media discourse analysis shows
how the globalised political economy of late capitalism influences
the content and format of a wide range of media products.

POST MODERNISM IN MUSIC VIDEOS

As a media art form, music videos are often conduits for various
elements of postmodern culture. Sometimes they also, point a
self-accusing finger at themselves for doing so and sometimes the
videos and lyrics are about postmodern society too.
Andrew Goodwin, a renowned media theorist sums up the
postmodernism of music videos:
Blurs high art and low art – it is media for everyone with no
boundaries.
Abandons/challenges grand narratives – incomplete narratives,
no sense of resolution, rejection of the overarching ideologies of
society/history – love conquers all, men are the breadwinners,
god is the answer etc.
Intertextuality – borrows from other texts; deliberately,
unknowingly, alludes to, knowing nod to – all of which fits with
Jameson’s ideas on ‘nothing new, a flatness’ or as he puts it ‘blank
parody’.
Loss of Historical reality – pastiche and intertextuality blur history
and chronology so that conventional notions of past, present and
future are lost in a melange of images, all of which appear to be
contemporary.

ref:
http://blogs.grammar.sch.gg/mediastudiesas/2019/03/27/postm
odern-music-videos/

What is Representation?
In media studies, representation is the way aspects of society,
such as gender, age or ethnicity, are presented to audiences.

Part of Media Studies Representation

Introduction
Representation is how media texts deal with and present gender,
age, ethnicity, national and regional identity, social issues and
events to an audience. Media texts have the power to shape an
audience’s knowledge and understanding about these important
topics.
This makes them very powerful in terms of influencing ideas and
attitudes.

In order to analyse media texts to determine how they've

represented ideas and issues, it's important to be familiar with
some of the key terms.

Key terms in Representation:

Construction
This is the way a media text is put together. In a film or television
programme this includes the editing and choice of camera angles,
in a magazine or newspaper it includes the layout and writing as
well as the choice of images.

Mediation
This is the process everything goes through before it reaches an
audience.

This can be how a film script is written and re-written before it

makes it to production, how newspaper or magazine photographs
are cropped and captioned, or how real life events - like a protest
or a speech by a politician - are portrayed in a news report.

Selection
This refers to what has been selected to include in a media text.

This can be particularly important in newspaper articles, where

selecting certain facts over others can change the angle of a story;
what is omitted is sometimes as important as what is included.
Anchorage
These are the words that go along with images to give those
pictures a certain meaning in a specific context. This includes
captions and headlines in newspapers and taglines in adverts or
on film posters.

Stereotypes
These are a simplified representation of a person, groups of
people or a place, through basic or obvious characteristics - which
are often exaggerated.

For example, Vicky Pollard from Little Britain is a stereotypical

example of a working class teenage girl.

They can be used to describe characters quickly, relying on

existing audience recognition.

Stereotypes are dangerous as they can lead audiences to

generalise about people or places.

Ideology
These are ideas and beliefs, held by media producers, which are
often represented in their media texts.

In a newspaper, the ideology of the owner or senior editors could

influence the way certain stories are represented, such as lending
support to a particular political party.
In a documentary about asylum seekers, the representation of
their story could be influenced by the ideology of the filmmaker
or producer
How are representations constructed?
Camera shots and angles
A low angle camera shot can make someone seem more powerful
and in control than they really are.

A high angle shot of the same person may make them seem less
important or influential.

Editing

Media producers can manipulate the emotions of the audience by

representing certain characters or situations through editing.
For a documentary style reality show, like Don't Tell the Bride,
many hours of film footage may have been recorded, but this
footage is edited down to fill a one hour broadcast.

How it is edited will determine how the characters are

represented and how the audience respond to them.

Photograph of Don't Tell the Bride

Reality shows like 'Don't Tell the Bride' edit down many hours of
footage to create a one hour programme

Audio codes
The representation of a person or fictional character can be
influenced through their dialogue; if they use slang or speak with
a strong accent, audiences will respond to that person in a very
different way than someone who speaks perfect English without
the trace of an accent.

Music can also influence representation in a media text. In a film

scene, where a character is walking down a street, a slow, sombre
piece of music will create a very different representation to a
cheerful, upbeat tune.

udio Codes: Luther Trail

In this trailer, the ominous voiceover is emphasised by the

dramatic music and sound effects which, when combined, create
a chilling sense of what the programme has in store.
Luther's character is a stereotypical representation of a tough guy
detective, but there are also representations of gender and
ethnicity as he is a black male.

This positive representation of Luther's ethnicity challenges

negative media representation of black men, which sometimes
portrays them as the criminal rather than the detective.

Visual Codes
Iconography (the visual images or symbols that appear in a scene)
can influence representation

For example, iconography can have a big impact on a

representation of femininity – a character carrying a briefcase and
wearing a smart suit creates a very different representation of
femininity than a character carrying a changing bag and pushing a
buggy.
Representation in print
In print based media texts representation is constructed using:

Layout and Design

Language and Mode of Address
Camera shots and angles in any photographs
Visual codes
Anchorage
The poster for the film "Brooklyn"
The film poster for "Brooklyn" contains a number of different
representations.

In this poster for the film Brooklyn, there are representations of

gender, place and the past.

The style of font used (design) along with the costumes worn by
the three characters (visual codes), and the colours used reflect
the 1950s when the film is set. Taken together, the colours and
images are soft and warm, and represent the past in a nostalgic
way; this is a romantic, idealised representation of the past (mode
of address).

Gender is represented by the positioning of the three characters

(layout): the main character Eilis (Saoirse Ronan) is in the middle
of the poster and shown from a low angle (camera shots), and she
looks directly ahead of her, over the heads of anyone looking at
the poster.

These elements combine to represent her as a strong, confident

female who is at the centre of this story.

The layout also emphasises that the story has two sides which is
represented by the two men pictured and the images behind
them.
The left hand side of the poster features a picture of Jim
(Domnhall Gleeson): he is pictured against the rugged Irish coast
and is looking down and to the left (visual codes). In this way, he
represents Eilis's past in Ireland.

The right hand side features Tony (Emory Cohen), Eilis’ love
interest in America, and he is looking up and to the right. He is
pictured against the towering Brooklyn Bridge - this represents
Eilis' life in Amercia and maybe her future as well.

The tag line at the top of the poster - ‘Two countries, two loves,
one heart’ - anchors (anchorage) the images and gives the
audience an idea of what the film is representing: romantic love

https://www.bbc.co.uk/bitesize/guides/z9fx39q/revision/4

Issues representation in media

Women: Sexuality in music videos has been obvious since the
1980s. The degree to which generalizations line up with sexual
orientation depiction differs with every decade. Music video
content has remained socially pertinent and subconsciously
compelling on juvenile character improvement. Also, the cover
among race and gender is apparent all through music video
history. By breaking down the relationship between's music video
material and sexual orientation portrayal, ends can be attracted
relating to how music TV impacts youthful grown-ups' view of
suitable cultural conduct. Tyga can be seen using women as
objects in his music videos.

Men: In media men are represented as powerful persons with

lot's of money and attract females and shown as dominat. Like in
drake's "Worst Behavior" close-up of chains is how money is
represented. Another closeup shot which cuts to wider shot
shows a man wearing lost of gold and standing in front of cars.
This is a stereotypical image often seen in hip hop and pop music .

Depression: The vast majority of people experience sadness , the

blues, or temporary depression sooner or later in their carries on
with because of conditions or changes. A burdensome scene, not
with standing, is the point at which you experience those
equivalent sentiments with no obvious explanation, for an all-
encompassing timeframe. It is caused by genetics, trauma, stress,
and some medications and illnesses. It can also affect anyone
from young children to adults. In fact, over 15 million people in
the United States struggle with depression every year
Star image

Star Image - A Theory by Richard Dyers and Andrew Goodwin

The Star Image theory is one that was developed through the
works of Richard Dyers and Andrew Goodwin. The theory argues
that a Pop Star and a Pop Performer are not the same thing,
especially when talking about them in media terms. A pop
performer is someone that is known for his/her music and
performance, whereas a pop star is the image that the person
portrays. When talking about the study of stars, the distinction is
necessary between those who are known for being pop stars and
those who are simply known for performing. A Pop Star has an
identity/Persona which is not solely restricted to their music.
Now you might be wondering that if it is not the same thing, why
are so many Pop performers classified as Pop Stars, well, the
answer is quite simply, they get quickly promoted through the
efforts of their managements. This task takes place through the
courtesy of a famous girlfriend/boyfriend, a few judiciously placed
rumors/stories, attendance at parties/premieres and a feature in
a Gossip magazine/s. in the light of the love affairs or outfits, the
music can be easily forgotten. While it seems that a few totally
leapfrog the performer stage, everyone has to go through it.

That being said, it is a fact that a true pop star does have a lasting
significance, and has "Brand Awareness" amidst a wider marker
over a proper period of time. If we return to Dyer's definition,
most the so-called pop stars did not make a sufficient cultural or
sociological impact to be classified as true Pop stars.

Dyer proposed that:

A star is an image not a real person that is constructed (as any

other aspect of fiction is) out of a range of materials (eg
advertising, magazines etc as well as films [music]).

Going with this definition, stars are artificial, constructed images,

regardless of whether they are represented as "real people" who
experience "real emotions" etc. A star is further helped if the
image has a USP and they can be copied or parodied through it.
Their representation may be metonymic, for e.g. like Justin
Bieber's bangs and Bono's 'Fly' sunglasses.
https://basilfaisalbf.wixsite.com/a2blog/
post/star-image-a-theory-by-richard-
dyer#:~:text=The%20Star%20Image%20theory
%20is,about%20them%20in%20media
%20terms.

According to Richard Dyer, there are some factors that a typical

'Star' should have which include:
• Youthfulness - for example, a 'star' having a fan base aged
between 12 - 18 when the 'star' is aged between 18 - 26, keeps
the 'star' believing that they have eternal youth.
• Rebellion - where if the 'star' refuses to obey an order from
someone and acts in the complete opposite way to attract
attention. For example if a 'star' wants to meet his/her fans, and
their guards tell him/her not to, but they do it anyway.
• Sexual magnetism - the 'star' must be sexually attractive to
engage the audience and encourage them to fall head over heels
for them, this then emphasizes the popularity of the star.
• Anti-authoritarian attitude - when a 'star' does not believe in
following the correct laws or rules, and does what they want to
do, this will attract more attention to them.
• Creativity/talent - the most important key to being a 'star' is to
actually be known for something, for example singing, acting,
dancing, etc.
• Disregard for social values - when a 'star' is laid back and does
not react to society's views of them, for example rumours or lack
of morals, etc.
• Consumption of drugs, sex or material goods - If a 'star' is seen
or heard using/consuming any contraband items, etc , it creates
more drama and attention for them, thus increasing their
popularity.

History:

HISTORY OF MUSIC VIDEOS

The first time music merged with film was in 1895 when sheet
music publisher hired electrician George Thomas to synchronize a
live performance with a magic lantern that would show projected
images. This became increasingly popular and the quality of glass
plate photography has not been successfully replicated by the
world of media today.
Before the integration of music with video, cinema had been
claimed by silence, then came a new medium of communication
that was building its own language and creating a voice for itself
in this world, a voice heard by many. At the time of this
emergence, media theorists stated that cinema had come to an
end; however, those who endured this change came to realize
that, instead, a new era of cinema had dawned.

Analysis of Music Video

1) The ‘What Was I Made For Video’

The video for the song, directed by Eilish, is simple but packs a
punch. We see the singer in a blonde 50s-style ponytail with
curled-to-perfection bangs, yellow dress of the same decade and
matching Mary Janes. There is a child-like quality to her. She’s
seated at an old-school wooden desk, and she’s unpacking a black
carrying case that holds several doll-sized outfits. As Eilish takes
them out one by one to hang on a mini clothing rack, we see that
these outfits are more Billie-inspired than Barbie.

As she encounters each outfit, noticing them and wistfully smiling,

small disruptions begin to make themselves known. First, a shake
of the desk that knocks over an accessory or two. No matter, Eilish
picks them up and she continues organizing her doll wardrobe.
But then, big gusts of wind knock the clothes over and the singer
appears distressed. She fights through the wind to continue
organizing the clothes as “When did it end? All the enjoyment/
I’m sad again, don’t tell my boyfriend/ It’s not what he’s made
for” softly drifts atop the imagery. Then it begins to rain. Eilish
looks up to the sky and makes two fists to gently, almost tap the
top of her desk. She pushes through to keep on “playing,” despite
the rain. All of a sudden, the weather ceases. Eilish hurriedly
packs up her sopping tiny clothes into their black carrying case
that reads “Barbie.” She’s exhausted. For a moment, she lays her
head on the case out of frustration before walking off (only to
return moments later for one piece of forgotten clothing)

While the lyrics and even the style of Eilish’s clothes are very
much a nod to “Barbie,” the doll clothes that mirror Eilish’s style
make the video personal to the artist. Perhaps the singer can
relate to Barbie’s journey of trying on different outfits
(personalities) to find the perfect fit. Are modern-day singers all
that different from dolls? Created and consumed with other
people’s enjoyment in mind? As for the elements, finding an
identity can be tricky business. The earthquakes and storms of life
tend to interrupt even the most adamant self-discovery.

The song and the video are beautiful. The personal touches Eilish
added make the piece and accompanying video all the more
moving.
It seems the project holds a special place in Eilish’s heart, too.

“in january greta showed me and finneas a handful of some

unfinished scenes from the film; we had nooooo idea what to
expect at ALLL… we were so deeeeeply moved.. that the next day
we were writing and COULDNT shut up about it lolll
andddddddddd ended up writing almost the entire song that
night,” the artist wrote on Instagram. “to be real with you this all
seemed to happen in a time when i really needed it. i’m so so
thankful for that. this video makes me cryyyyy.. it means so much
to me and i hope it will mean just as much to you. don’t have
much to say other than that, i think it will speak for itself? :’’’’)
enjoy

(Link to the song )

https://www.youtube.com/watch?
v=cW8VLC9nnTo&list=PLnOF_-
MA0z5B4wW4hfatJzw8iwnNJKVJO
https://youtu.be/cW8VLC9nnTo?list=PLnOF_-
MA0z5B4wW4hfatJzw8iwnNJKVJO

(2) Gods plan

Link to the video :

https://www.youtube.com/watch?v=xpVfcZ0ZcFM

The clip begins with announcing that almost a million dollars were
spent on it . This fact may mislead the audience to expect
something excessively fancy and telling about wealth.
Nevertheless, the next frame that all the money was given
instantly changes the mood. Then, the story tells how the
performer met with various people and organizations in Miami,
providing them with financial assistance. People with whom Drake
meets do not know what should happen, and therefore their
sincere emotions are shown. Thus, ordinary people and their
feelings become the main heroes and the features of the video.
They are not popular throughout the world, but still beautiful and
remind the audience that life is good.
The rapper raises relevant questions about how teenagers may
not have enough money to study or families to care for children. It
is crucial to note that a positive mood is still set on the screen
from the first notes – one man recalls his youth and says that “It’s
a good life”. This atmosphere remains, showing the smiles of the
participants in the video, sometimes their tears of happiness, or a
little childish, and for this reason positive, dances of the
performer himself. Such a plot setting reveals another message
correlating with the lyrics – that adverse events will occur in life in
any case, but they should not prevent people from doing
something good. The video does not use special effects, or
pavilions for filming, and the frames just replace each other. The
simplicity and high quality of the image allow focusing on
promoted ideas.
Considering this clip as a presentation of Drake himself, it can be
argued that he wants to create an image of a kind and generous
person. Critics of the clip may say that the rapper made charitable
donations to show it to the public and for advertising. In response
to such accusations, Drake replied, “This is the most important
thing I’ve ever done” . However, even if criticism meets reality,
the video’s messages as a whole are more optimistic. It can
inspire other powerful and wealthy people to help those who are
less fortunate. The video may also remind listeners that good can
happen to everyone.
Thus, the music video for the song “God’s Plan” is documented
real meetings and acts of charity of the rapper Drake. According
to the video, an entire budget of almost a million dollars was
spent to help people. High-quality frames represent the shooting
of the video without additional special effects. The established
atmosphere resonates with lyrics and helps promote the ideas of
the musician. With his music video, Drake wanted to help people,
draw attention to some social problems, and inspire his audience
to concentrate on positive aspects of life.