Proposal Google Ads

Campaign for Catalyst

Date: 02/01/2024
Prepared by: Harrison Piedrahita
IG: harrison_piedrahita
Table of Contents
1. Executive Summary
2. Campaign Objectives
3. Additional Options (Optional)
4. Service Costs
5. Payment Terms
6. Important Note
1. Executive Summary
We are pleased to present our specialized digital marketing
campaign proposal designed for Catalyst, with a core focus on
generating qualified leads. Our strategy is tailored to not only
increase your online visibility but also to ensure that each
interaction is with a potential high-value client.

This comprehensive proposal includes market analysis,

targeted keyword selection, and the development of highly
effective landing pages, all aimed at attracting and converting
the right audience for your business. We also offer optional
advanced services for enhanced online engagement through
Facebook Pixel and targeted advertising.

Our pricing structure is transparent, ensuring you understand

the value of your investment in our services. Additionally, we
have identified key areas for improvement in your mobile
website, which are critical for the success of the campaign.

2. Campaign Objectives
Focused on generating high-quality, qualified leads:

● Lead generation.
● Increase in direct calls.
● Boost in WhatsApp messaging.
3. Additional Options
(Optional)
● Facebook Pixel Implementation: For advanced
tracking and audience insights.

● Cold Traffic and Retargeting Campaigns on Facebook:

For broader reach and engagement, available at an
additional cost.

4. Service Costs
Setup Fee: USD 350.
Monthly Fee: USD 1000.

Optional Facebook Service:

Setup Fee increased to USD 500 (includes Google and
Facebook).
Separate Monthly Fee: USD 800 (Additional).

5. Payment Terms
70% upfront.
30% prior to campaign launch.

6. Important Note
Mobile website errors identified and need to be addressed.
Screenshots are attached for necessary action.
Screenshots
Facebook Pixel Not Installed