SVKM’S NMIMS Narsee Monjee Institute of Management Studies

Name of School – Kirit P. Mehta School of Law

Program: B.A., LL.B. (Hons.) 8101 Semester: IV

Module: : Journalism & Mass Communication II Module Code:
Teaching Scheme Evaluation Scheme
Lecture Practical Tutorial Term End
Internal
(Hours (Hours (Hours Credit Examinations
Continuous
per per per (TEE)(Marks- 50
Assessment (ICA)
week) week) week) in Question
(Marks - 50) Paper)
2 0 0 2 Marks Scaled to50 Marks Scaled to 50
Pre-requisite: Skills in English and public speaking.
Objectives:
 Understanding the Concept of Ethics & Ethics in Journalism.
 Understanding and analyzing legislations pertaining to Media in India.
 Understanding the importance and relevance of the Constitutional Provisions for Freedom
of Media in India and the reasonable restrictions as imposed by the Constitution.
 Understanding the structure, functioning and significance of Press Council of India and
Press Councils of the World.
Course Learning Outcomes:
 To analyze and interpret various constitutional provisions governing Media and its
functioning in India (PLO 1a).
 To understand the limitations on Freedom of Speech and Expression of Media in the
contemporary times (PLO 2a).
 To analyze and understand the convergence of New and emerging forms of Media and its
regulation (PLO 2a).
 To enhance the understanding of various allied issues pertaining to Advertisements,
misleading advertisements and their governance (PLO4a).
Detailed Syllabus: (per session plan)
Unit Description: History and Evolution of Media Laws Duratio
n
1. Introduction to Communication 2 Hrs
 Nature and process of human communication - (1 hr)
 Study of different channels of communication. Comparative study of
importance of effectiveness of mass media and traditional
communication. - (1 hr)

Basic Reading:
1. Media Law & Ethics by M Neelamalar, P H I Learning Pvt Ltd Delhi
2021.
Reference books:
1. Baran, S J.; Introduction to Mass Communication: Media Literacy and
Culture; McGraw-Hill Publications 2021.
2. Mass Communication in India by Keval J. Kumar, Fifth Edition–
December 2020
Pedagogy: Discussion Method with Visual Stimulation Aids
2. Theories in Communication 2 Hrs
 SVKM’S NMIMS Narsee Monjee Institute of Management Studies
Name of School – Kirit P. Mehta School of Law

 Theory and process of communication in different societies such as

Authoritarian, Totalitarian and Libertarian. Responsibility and role of
mass media in transforming society. - (1 hr)
 Major Media theories- gratification theory, spiral of silence, cultivation
theories, two step flow theory, multi-step flow theory, hypodermic
needle theory etc. - (1 hr)

Basic Reading:
1. Media Law & Ethics by M Neelamalar, P H I Learning Pvt Ltd Delhi
2021.
Reference books:
1. McQuail’s Media and Mass Communication Theory – September 2021
2. Mass Communication in India by Keval J. Kumar, Fifth Edition–
December 2020
Pedagogy: Discussion Method with Visual Stimulation Aids
3.  History of Media in India 2 Hrs
History & Evolution of Media in India
Basic Reading:

1. Mass Communication in India by Keval J Kumar, Fifth Edition–

December 2020.

Reference books:

1. Media Law & Ethics by M Neelamalar, P H I Learning Pvt Ltd Delhi 2021.
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

4. History of Media Laws in India 2 Hrs
 Freedom of Expression and Restrictions in India - (1 hr)
 Media Legislation in US (Scrips Newspapers Chain) - (1 hr)
Basic Reading:
1. Mass Communication in India by Keval J Kumar, Fifth Edition–
December 2020.
Reference books:
1. Media Law & Ethics by M Neelamalar, P H I Learning Pvt Ltd Delhi 2021.
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

5. Role and influence of foreign media on Indian media 2 Hrs

 Foreign Direct Investments in Media and Digital Media (1 hr)

 Coverage of International issues and their influence on Indian media -
(1 hr)

Basic Reading:
 SVKM’S NMIMS Narsee Monjee Institute of Management Studies
Name of School – Kirit P. Mehta School of Law

1. Mass Communication in India by Keval J Kumar, Fifth Edition–

December 2020.

Reference books
1. Media Law & Ethics by M Neelamalar, P H I Learning Pvt Ltd Delhi 2021.
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

6. Media and Ethics 2 Hrs
1. Era of Yellow Journalism, Tabloids & magazines (1 hr)
2. Fake news, paid news; Citizen Reporters: Social Media Issues (1
hr).
Basic Reading:

1. Media Ethics by Paranjoy Guha Thakurta, Oxford University Press New

Delhi 2015.

Reference books:

1. Media Law & Ethics by M Neelamalar, P H I Learning Pvt Ltd Delhi 2021.
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

7. Constitutional Rights of Media & Limitations on Freedom of Speech and 2 Hrs
Expression I
1. The working of 4 estates of Constitution and Issues relating to
reporting Legislature and Judiciary
2. Executive: Official Secrets Act
- (1 hr)
3. Legislature: Breach of Privileges
4. Judiciary: Contempt of Court
- (1 hr)
Basic Reading:
1. Media Ethics by Paranjoy Guha Thakurta, Oxford University Press
New Delhi 2015.
Reference books:
1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi, 2021.
2. Avasthi, A.P.; Indian Government and Politics; Lakshmi Narain Agarwal
Publications 2017.
Pedagogy: Discussion Method with Visual Stimulation Aids
 SVKM’S NMIMS Narsee Monjee Institute of Management Studies
Name of School – Kirit P. Mehta School of Law

8. Media & Law 2 Hrs

 Defamation (criminal law & civil tort) – (1 hr)

 Sedition law and Obscenity law – (1 hr)

Basic Reading:

1. Media Ethics by Paranjoy Guha Thakurta, Oxford University

Press, New Delhi, 2015.

Reference books:

1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi,

2021.

2. Mass Communication Principles and Concepts by Seema Hasan,

CBS Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

9. Media and Civil wrongs (Torts) 2 Hrs

 Breach of privacy - (1 hr)

 Negligence and Fraud: Paper quota & misuse of it -(1 hr)

Basic Reading:

1. Media Ethics by Paranjoy Guha Thakurta, Oxford University

Press New Delhi 2015.

Reference books:

1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi,

2021.
2. Mass Communication Principles and Concepts by Seema
Hasan, CBS Publishers New Delhi 2021.
Pedagogy: Discussion Method with Visual Stimulation Aids
10. Right to Information Act 2005: 2 Hrs
 New tool for Press Freedom (1 hr)
 Its loopholes (1 hr)

Basic Reading:

1. Media Ethics by Paranjoy Guha Thakurta, Oxford University Press

New Delhi 2015.

Reference books:
1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi, 2021.
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

 SVKM’S NMIMS Narsee Monjee Institute of Management Studies
Name of School – Kirit P. Mehta School of Law

11. Media and Journalists: 2 Hrs

 Working Journalists Act and Press Council & Human Rights. - (1 hr)
 Trial by Media: Influence on Adjudicators. - (1 hr).

Basic Reading:
1. Media Ethics by Paranjoy Guha Thakurta, Oxford University
Press New Delhi 2015.

Reference books:
1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi,
2021.
2. Mass Communication Principles and Concepts by Seema
Hasan, CBS Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

12. Advertisement and the Law I 2 Hrs

 Basis of Advertisement: Constitutional Freedom of Commercial

Speech, Content of Advertisements: Civil and Criminal liability – (1
hr)
 Drug and Magic Remedies (Objectionable Advertisements) Act and
other Laws regulating Advertisements – (1 hr)

Basic Reading:

1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi,

2021.

Reference books:

1. Mass Communication in India by Keval J. Kumar, Fifth Edition–

December 2020
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.
Pedagogy: Discussion Method with Visual Stimulation Aids
13. Advertisement and the Law II 2 Hrs
 Advertising Standards Council of India: A Private Regulatory – (1 hr)
 Unfair Practices through Advertisements and Consumers Rights,
Misleading Advertisements: Need for New Law – (1 hr)

Basic Reading:

1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi,

2021.

Reference books:
 SVKM’S NMIMS Narsee Monjee Institute of Management Studies
Name of School – Kirit P. Mehta School of Law

1. Mass Communication in India by Keval J. Kumar, Fifth Edition–

December 2020
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.

Pedagogy: Discussion Method with Visual Stimulation Aids

14. Electronic Media and Regulatory Law I 2 Hrs

 Expansion of Electronic Media: Broadcast sector – TV and Radio;

Convergence of New Media in the Internet: Cinema, Social Media – (1
hr)
 Autonomy of Public Sector Broadcaster: Prasar Bharti Law; Freedom
of Private Broadcasting: Broadcasting Regulation Bill and Cable TV
Network Regulation Act – (1 hr)

Basic Reading:

1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi,

2021.

Reference books:

1. Mass Communication in India by Keval J. Kumar, Fifth Edition–

December 2020
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.
Pedagogy: Discussion Method with Visual Stimulation Aids
15. Electronic Media and Regulatory Law II 2 Hrs

 Cinematography Act, Pre-censorship, Indecent Representation of

Women (Prohibition) Act and Young Persons (Harmful Publications)
Act – (1 hr)
 Information Technology Act 2000; The Information Technology
(Intermediary Guidelines and Digital Media Ethics Code) Rules,2021 –
(1 hr)

Basic Reading:

1. Media Law and Ethics by M. Neelamalar, PHI Learning, Delhi, 2021.

Reference books:

1. Mass Communication in India by Keval J. Kumar, Fifth Edition–

December 2020
2. Mass Communication Principles and Concepts by Seema Hasan, CBS
Publishers New Delhi 2021.
 SVKM’S NMIMS Narsee Monjee Institute of Management Studies
Name of School – Kirit P. Mehta School of Law

Pedagogy: Discussion Method with Visual Stimulation Aids

Total 30 Hrs

Text Books:
1. Media law and ethics by M. Neelamalar, New Delhi 2010. (Classic)
2. Media Laws in India: A Brief Observation, Akash Mishra, Independently Published. 2020
3. Information Technology Law and Practice by Vakul Sharma. 2021
Reference Books:
1. Mass Media and Related Laws in India by Bansi Manna – October 2014.
2. McQuail’s Media and Mass Communication Theory – September 2021
3. Mass Communication in India by Keval J. Kumar, Fifth Edition– December 2020
4. Media Ethics Truth, fairness And Objectivity Paranjoy Guha Thakurta – 2015
5. Mass Communication Principles and Concepts by Seema Hasan, CBS Publishers New Delhi
2021.
Any other information :
Total Marks of Internal Continuous Assessment (ICA) : 50 Marks
Distribution of ICA Marks:
Description of ICA Marks

Test 1 20 Marks

Quiz 10 Marks

Group Discussion 10 Marks

Class Participation 10 Marks

Total Marks : 50 Marks

Ms. Khushboo Dua

Signature Signature
(Prepared by Ms. Khushboo Dua) (Approved by Dean)

Updated – October 2023