I L L U S T R AT I O N - 2

ILLUSTRATION II
MASTER CLASS
I L L U S T R AT I O N - 2

QUALITIES OF A
GOOD LOGO
W H AT M A K E S A G O O D L O G O ?

PRESENTATION BY MASTER JANNREI

SIMPLE
Simple logos focus on highlighting the most
important parts of a brand’s personality with
limited real estate. This includes focusing
more on aspects like colors and fonts as well
as on distilling ideas into their simplest form.
For instance, a symbol is a powerful way of
creating simplicity, as it can instill a mental
association with a particular set of values or
ideas.

QUALITIES OF A GOOD LOGO

RELEVANT
The first quality great logos
share is that they’re relevant to
the markets their companies
target. More importantly, they
clearly communicate a brand’s
personality and identity.
1. COLOR
2. FONT
3. SYMBOL

QUALITIES OF A GOOD LOGO

MEMORABLE
The goal of a logo is to create a connection
with a consumer and generate interest in
your brand. When consumers can easily
recall your logo and brand, they are more
likely to connect them with your company.
Logos that are easy to remember and
produce a strong impact are valuable
because they help your brand stick in
consumers’ minds.

QUALITIES OF A GOOD LOGO

TIMELESS
Timeless logos focus on quality
over quantity, removing many of
the unnecessary elements and
crazy ideas and focusing on what
works. This means focusing
exclusively on your brand’s core
ideas and values to uncover the
most effective way to transmit
them without unnecessary clutter.

QUALITIES OF A GOOD LOGO

VERSATILE
One of the easiest ways to make
your logo more versatile is to
think about what format you
create and save it in. Traditional
photo images may pixelate when
you resize them, but vector files
are built to be scaled.

QUALITIES OF A GOOD LOGO

I L L U S T R AT I O N - 2

HANDS ON
ACTIVITY
W H AT M A K E S A G O O D L O G O ?
TOOLS TO BE DISCUSSED
1. Shape Tools
• Rectangular Tool
• Polygon Tool
• Ellipse Tool
2. Selection Tool
3. Direct Selection Tool
4. Pathfinder and Shape Modes
5. Appearance Tools and Properties

QUALITIES OF A GOOD LOGO

LET’S TRY
Using the tools
discussed, recreate
the figures at the
right

QUALITIES OF A GOOD LOGO

1

QUALITIES OF A GOOD LOGO

2

QUALITIES OF A GOOD LOGO

3

QUALITIES OF A GOOD LOGO

4

QUALITIES OF A GOOD LOGO

I L L U S T R AT I O N - 2

PRACTICE
TASK
W H AT M A K E S A G O O D L O G O ?
GENERAL INSTRUCTION
Re-create the assigned logo
in an 11in x 11in artboard
with a logo area of 10in x
10in square.

QUALITIES OF A GOOD LOGO

1 4 7

2 5 8
3 6 9
QUALITIES OF A GOOD LOGO
I L L U S T R AT I O N - 2

PERFORMANCE
TASK
W H AT M A K E S A G O O D L O G O ?
GENERAL INSTRUCTION
Re-create the assigned
logo in an 11in x 11in
artboard with a logo
area of 10in x 10in
square.

QUALITIES OF A GOOD LOGO

RUBRICS
3 2 1
Highly Similar Averagely Similar Similarity is
SIMILARITY unobserved

Added harmonized Used colors Black and White

COLORS colors output

Followed the Has 1 mis-format Did not follow

FORMAT format

QUALITIES OF A GOOD LOGO