Sole trader:

1. Definition
Also known as an individual entrepreneurship
The most common type of enterprise owned and run by one person
no legal distinction between the owner and the business entity.
Do not work alone and may employ other people.
Receive all profit & have unlimited responsibility for all losses and debts
Few legal requirements to set it up
Use trade name/business name other than their legal name.

2. Rules for sole proprietorships in different countries

Sole trader in different countries has different rules:
+ Netherlands
In the Netherlands, a sole trader(ZZPer). Any sole trader needs to register with the Chamber
of Commerce and get a VAT ID.
+ Ireland
In Ireland, a sole trader who wishes to trade using a business name other than their true
surname must register that name with the Companies Registration Office (CRO).
+ United States
+ In the United States, there are no formalities that must be followed to start a sole
proprietorship or commence business as a sole proprietor. However, depending upon
the business activity of the sole proprietorship, sole proprietors may require licenses
and permits in order to conduct business.
+ Vietnam:
+ You will need to collect all the required documents and to submit them to the National
Business Registration Portal or send them by post to Business Registration Offices
Partnerships( business partners)
+ a group/association of at least 2 people
+ agree to cooperate to advance their mutual interests
+ The partners in a partnership may be individuals, businesses, interest-based
organizations, schools, governments or combinations
Co-branding Campaign: Nike+ (đoạn này t chưa lọc ý đâu nhé)

Athletic brand Nike and technology giant Apple have been working together since the early
2000s, when the first line of iPods was released.

The co-branding partnership started as a way to bring music from Apple to Nike customers’
workouts using the power of technology: Nike+iPod created fitness trackers and sneakers
and clothing that tracked activity while connecting people to their tunes.
The partnership has since evolved to become Nike+ — which uses activity tracking
technology built into athletic clothing and gear to sync with Apple iPhone apps to track and
record workout data. Tracking transmitters can be built into shoes, armbands, and even
basketballs to measure time, distance, heart rate, and calories burned.

It’s a genius co-branding move that helps both parties provide a better experience to
customers — and with the popularity of fitness tracking technology, Nike+ is ahead of the
curve by making it easy for athletes to track while they play.

(Sẽ tìm thêm nha, đoạn này khó chèn quá)