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USB - Achieving Seamless Connectivity in A Seemingly Disconnected World
USB - Achieving Seamless Connectivity in A Seemingly Disconnected World
by Stephen Popovich
Chief Operating Officer
Inside Out Networks
Austin, Texas
July 2001
While much has been said about the difficulties of getting humans to fully communicate,
making similar connections between devices in the information world often takes this
challenge to new heights. In practice, the process of efficiently and effectively linking
computers and a multitude of other enterprise elements often is downright painful.
Fortunately, a prescription for this pain was recently developed, eliminating essentially
all the connectivity challenges presented by an almost endless array of information
appliances. The solution comes through the development and deployment of a wonder-
tool – the universal serial bus, or USB, connection standard. And the standard truly is
changing the face of the computing world.
Inside the Box: A History and other internal hardware, adding in the
new device or devices, and then
of Connections configuring the new setup to function
properly meant a daunting series of tasks.
In the early days of personal computing,
users largely only needed to connect a The net of this situation was that the true
printer, followed shortly thereafter by a power of the personal computer revolution
modem. However, it wasn’t long before was headed toward compromise. Some
innovators created a virtual cornucopia of users sacrificed productivity
devices that could be attached to a enhancements by simply avoiding
personal computer and soon after, additions or upgrades of equipment. Over
enterprise computing was born. time, a relatively limited number of IT
consumers were able to expand their
However, in these early days, much of the computing horizons by leveraging the
expansion of personal and enterprise growing Ethernet™ technology, although
computers was based on addition of cards this platform largely was constrained to
to an internal bus connector. While interconnecting computers and a limited
adding devices to the PC bus afforded the number of mainstream peripheral devices.
most direct – and therefore, fastest – Others were forced to invest heavily in
connection to the central processor, this information technology experts to manage
approach was not without its difficulties. the threat of what was inside the box.
Beyond nuances of hardware differences,
just the logistical considerations of
opening the computer, rearranging cables
USB hub, will create the same flexible reducing the cost of the computer at the
platform from which nearly limitless center of these devices, TCO for the entire
expansion can occur. system can be more readily managed. The
expanded capabilities of computers that
Beyond retrofitting legacy personal use USB technology can result in a host of
computers to provide greater flexibility other financial savings as well.
and improved operating economics, the
USB standard has led to development of a
Reducing the cost of buying and
next generation PC, often referred to as the
EZ-PC. In its purest iteration, the EZ-PC upgrading computers reduces
is a totally legacy-free computer, having system TCO
no traditional serial, parallel or bus
connections for printers, a keyboard,
mouse or modem. Instead, these machines
supply a number of USB ports for a
USB and Retailers – Less
typical array of peripheral devices. Users Space, Less Cost, More
requiring a more extensive series of Services
connections readily can use a product such
as an Edgeport hub, produced by Austin-
A major, franchised provider of postal and
based Inside Out Networks, to achieve all
small office services and supplies had a
the interface capabilities required in any
big challenge. Many of the capabilities
given environment.
offered by the operation’s coast-to-coast
locations are based on services from major
Some hybrid machines are being produced
postal and shipping companies, including
in which a conventional serial port is
the U.S. Postal Service, Federal Express
provided for use in rare situations where a
and United Parcel Service. Beyond the
traditional serial device must be attached
specialty equipment needed to support
directly to the PC, rather than through an
these firms, these stores also use point-of-
external USB interface. In addition to
sale credit card terminals, fax transmission
exclusive or near exclusive use of USB
and reception terminals, and a host of
ports for interconnection, EZ-PCs do not
Web-based or -enabled capabilities.
include PCI expansion capabilities, relying
instead on a robust and ever increasing list
As the franchiser and various service
of USB-focused hardware solutions to
providers have enhanced the suite of
replace internal, add-on circuit boards. A
services available at the franchised outlets,
number of major manufacturers are either
demand for peripheral interconnections
producing or preparing to produce USB-
has grown exponentially. For some
based, EZ-PC machines.
franchisees, the solution to limited PC
connection ports had been to add PCs to
Beyond physical and flexibility
support the growing number of scales,
advantages, USB-based computers offer
specialized printers, scanners, modems
purchasers and users additional economic
and other devices being added to their
advantage. Eliminating a variety of
stores. However, with a typical thousand
different internal and external ports, and
square feet of space or less, including
reducing the unit’s overall size lowers the
private mailboxes and retail floor space,
manufacturing cost of a PC. As peripheral
adding full PC facilities for each new
devices become more sophisticated, the
offering ultimately proves to be
expense of these devices will increase. By
impractical. Yet, ongoing relationships
with shipping companies, the desire to can be made without a technician visit. As
offer the broadest range of services and a result, the time to implement new or
the need to capitalize on new, technology- enhanced services is reduced, and the
driven revenue sources called for a better labor cost associated with implementation
solution. is nearly eliminated. For this franchised
business services provider, technology no
Through the use of USB hubs, even a longer is a limitation to offering the latest
single personal computer can access the in customer services.
wide variety of tools and devices needed
to support the most advanced customer Bridging Legacy and PC
needs in any of the company’s stores.
Devices
Perhaps the greatest value in the system’s
move to USB has been reduction in costs A leading provider of retail and point-of-
to add, delete or change technology-based sale (POS) systems has used USB
services. Because USB devices virtually technology extensively in the company’s
eliminate the old world headaches of program of upgrading customer POS
configuring ports, addressing interrupts facilities. A number of this company’s
and dealing with port conflicts, most large clients have extensive in-store and
changes in PC-based store support systems headquarters installations that are heavily
based on legacy applications.
While these systems may still be highly connectivity system, itself. Major big-box
functional, many are tightly written around retailers that want to stage tent sales in
conventional PC port architectures. As the store parking lots can use USB technology
demand for additional in-store peripherals to interface cash registers, credit card
– from credit card readers and printers to verification units and transaction printers.
signature scanners and produce scales – Through the use of a single wired or
has multiplied, so has the exhaustion of wireless link, these facilities can be linked
connection ports and device conflicts. back to the store’s central information
collection and processing hub.
The ability to move from a half-dozen or
so connected devices per computer to as Convenience store operators, saddled with
many as 127 such devices ensures a small size requirements and inability to
practically limitless supply of peripheral reconfigure store wiring, welcome the
connections. And best of all, the legacy flexibility and speed in adding devices,
systems readily recognize the USB-based such as a money order printer or point-of-
devices without extensive reprogramming purchase display device. In most
or addition of complicated device drivers instances, the serial wireless LAN
that add cost and complexity to provides a more practical solution than
conversions. traditional wide-area wireless platforms.
These legacy situations are not limited to In a similar fashion, mall retailers can
POS settings. As companies increasingly readily set up remote kiosks to sell
automate production and assembly lines, products or serve up information to
the call for a single PC to control customers, using a single connection back
numerous devices across a manufacturing to existing store information systems.
process becomes even more compelling. Even large, traditional retailers with
With very low limits to the number of extensive legacy transaction systems
devices that could be connected in the benefit from conversion to USB-based
past, process engineers have had to resort systems, gaining the ability to easily
to the clustering of numerous machines replace defective peripheral devices and
through the use of relatively expensive and expand capabilities to reflect seasonal
complex local area network (LAN) demands and opportunities. USB
devices. Today, within a few parameters, facilitates both anytime, stand-alone
a single computer would have the mobile computing and wirelessly
processing power and the port density to connected applications that previously
integrate dozens of devices into a single were impractical or completely
controlling computer. unavailable.
Figure 2: Devices can be readily integrated into a system without regard for cabling
logistics through the use of wireless USB technology. Graphic: Inside Out Networks
Figure 3: The Truck of the Future merges hardware and applications from traditional
and non-traditional settings into a single, USB-connected environment.
Graphic: Inside Out Networks
connection to the public switched 2.0 opens the door to the development of
telephone network has become nearly even faster external storage devices and
ubiquitous in homes and businesses, with other high-bandwidth applications. For
one or more jacks typically found in every example, traditional computer displays
room. As a result, modems, fax machines, have continued to utilize traditional 15-
remote control devices, alarm systems, pin, internal bus-based connections
answering machines, cordless phones, because the speed and complexity of
headsets and speakerphones abound on signals required this level of connectivity.
desks, walls, credenzas, counters and in With a higher speed USB capability,
countless other commercial and residential simple four-wire USB connections could
locations, largely because of a simple and make the interfacing of new displays with
flexible standard for connection of devices larger systems not only possible, but also
to the telephone network. highly practical. Clearly, USB 2.0 will
bring an added dimension to the
My Inside Out Networks colleagues and I movement of computing out of the box.
believe that the universal connectivity
offered by USB technology, while far
more technically advanced, will do for USB technology will do for
computing what the conversion to modular computing what modular
connection devices previously
accomplished for telephones and, much connections did for
further back, what the duplex outlet telecommunications
achieved for electricity. Whether that
translates to Internet appliances distributed
throughout home and work or an entirely
new, browser-enabled POS system that
plugs into data jacks as common in retail About the Author
stores as electrical outlets, you can safely
presume that USB will be a central feature Stephen Popovich is co-founder and chief
to the systems of the future. We believe operating officer of Austin-based Inside Out
the information industry is rallying around Networks, the leader in enterprise USB
USB as a primary connectivity platform – connectivity for the Point-of-Sale (POS),
the number of PCs we’ve seen shipped Mobile Computing, Remote Access and
with native USB connectivity has grown Industrial Control markets. An innovator in
from 0 to essentially 100 percent in four data communications, Popovich has held
years. numerous positions in sales, marketing and
operations. He attended El Camino College
and California State University.
However, what we see in today’s USB
world is not the end state of personal and
enterprise connectivity. The USB
Implementers Forum, the standards group
responsible for development of this
technology, is currently developing and
testing USB 2.0. This expanded protocol
will increase the speed of USB
connectivity from 12 megabit per second
transfer rates to as much as 480 megabits
per second. The enhanced speed of USB
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