ECONOMICS

Concept : Technological Environment

DONE BY:ARJUNA.R
GIRIJAMBA.M
RAMYA.D
THENMOZHI
ASHWATHI
 INDEX
BUSINESS ENVIRONMENT
FACTORS AFFECTING BUSINESS ENVIRONMENT
TECHOLOGICAL FACTOR
SIGNIFICANCE OF TECHNOLOGICAL FACTORS IN BUSINESS
POSITIVE AND NEGATIVE IMPACT OF TECHNOLOGICAL FACTOR AFFECTING
BUSINESS ENVIRONMENT
ANALYSIS OF POSITIVE AND NEGATIVE IMPACT OF TECHNOLOGICAL FACTOR
AFFECTING BUSINESS ENVIRONMENT
CONCLUSION
WHAT IS BUSINESS ENVIRONMENT
The business environment encompasses all the internal and external
factors that influence a company's operations, performance, and
success. It includes elements like economic conditions, political and
legal factors, technological advancements, competition, and
organizational culture, among others. Understanding and adapting to this
environment is crucial for a company's strategic decision-making and
long-term sustainability.

Features of Business Environment

The features of Business Environment are as follows:
 Dynamic Nature: The business environment is constantly changing
due to economic, technological, and social factors.
 Complexity: It consists of multiple interrelated elements, making it
intricate to analyse and manage.
 Uncertainty: Businesses face uncertainty in various forms, such as
market volatility and regulatory changes.
 Interconnectedness: Internal and external factors are
interconnected and can influence one another.
 Competitive Forces: The competitive environment shapes a
company's strategy and performance.
 Legal and Regulatory Framework: Government policies and
regulations impact business operations.
 Technological Advancements: Ongoing technological
developments can create opportunities and threats for businesses.
 Social and Cultural Influences: Societal norms, values, and
demographics affect consumer behaviour.
 Economic Conditions: Factors like inflation, interest rates, and
exchange rates impact financial stability.
 Environmental Awareness: Increasing concern for environmental
sustainability affects industries and practices.
Two main components: the internal environment and the
external environment.
1.Internal Environment: The internal environment consists of factors
within the organization that directly influence its operations and are
typically under the company's control. These factors include:
 Organizational structure: The way the company is organized,
including its hierarchy, departments, and reporting relationships.
 Company culture: The values, beliefs, and norms that shape how
employees behave within the organization.
 Resources: This includes financial resources, human resources,
technology, and facilities.
 Management and leadership: The competencies and decisions
made by the leadership team.
 Company policies and procedures: The rules and guidelines
established by the organization for its employees and operations.
 Products and services: The quality, variety, and innovation of the
products or services offered by the company.
2.External Environment: The external environment includes factors
outside the organization that can significantly impact the business. It is
divided into several sub-environments:
 Economic Environment: Economic conditions such as inflation,
exchange rates, interest rates, and economic growth affect the
purchasing power of consumers and the cost of doing business.
 Technological Environment: Advancements in technology can
create opportunities for innovation and efficiency, but they can also
pose challenges if a company fails to adapt.
 Social and Cultural Environment: Societal trends, demographics,
values, and consumer behaviours influence a company's
marketing, product development, and branding.
 Political and Legal Environment: Government regulations, policies,
and stability can affect business operations, trade, and market
access.
 Environmental and Ecological Environment: Concerns about
sustainability, climate change, and environmental regulations can
impact a company's operations and reputation.
 Customer Environment: Understanding customer preferences,
needs, and behaviours is critical for market positioning and product
development.
FACTORS AFFECTING BUSINESS ENVIRONMENT
The business environment is influenced by a wide range of factors that
can impact a company's operations, decisions, and overall performance.
These factors can be categorized into internal and external factors. Here
is an overview of key factors affecting the business environment:
1.Internal Factors:
 Organizational Culture: The values, beliefs, and norms within the
company can shape how employees behave and work together.
 Management and Leadership: The competencies and decision-
making of the leadership team significantly impact an
organization's direction and success.
 Resources: This includes financial resources, human resources,
technology, and facilities available within the organization.
 Organizational Structure: The way the company is organized,
including hierarchy, departments, and reporting relationships, can
affect efficiency and communication.
 Company Policies and Procedures: Rules and guidelines
established by the organization for its employees and operations
can influence how tasks are carried out.
 Products and Services: The quality, variety, and innovation of the
products or services offered by the company are important internal
factors.

2.External Factors:
 Economic Factors: Economic conditions, including inflation,
interest rates, exchange rates, and economic growth, can impact
consumer purchasing power and cost of doing business.
 Technological Factors: Advances in technology can create
opportunities for innovation, efficiency, and market disruption.
 Social and Cultural Factors: Demographics, societal trends,
values, and consumer behaviours can affect marketing and
product development.
 Political and Legal Factors: Government regulations, policies,
stability, and trade agreements can impact business operations
and market access.
  Competitive Factors: The presence of competitors, their strategies,
and the industry structure can shape a company's competitive
position.

The technological factor in the business environment refers to the impact of

technological advancements, innovations, and developments on a business or
industry. It encompasses the influence of technology on how businesses
operate, compete, and adapt to changing market conditions. Here's a brief
explanation of the technological factor:
 Innovation: Technological advancements drive innovation, leading to
the creation of new products, services, and business processes.
Companies that harness innovative technologies can gain a competitive
edge and cater to evolving customer demands.
 Efficiency and Productivity: Technology can enhance operational
efficiency and productivity through automation, improved
communication, data analysis, and streamlined processes. This can
reduce costs and increase profitability.
 Data and Analytics: Technology enables the collection and analysis of
vast amounts of data, providing valuable insights for decision-making.
Businesses can use data analytics to understand customer behaviour,
improve products, and optimize marketing strategies.
 Cybersecurity: The increasing reliance on technology also raises
concerns about cybersecurity. Protecting sensitive data and systems
from cyber threats is a critical aspect of modern business operations.
 Globalization: Technology has made it easier for businesses to expand
into global markets through e-commerce, digital communication, and
supply chain management systems.
 TECHNOLOGICAL FACTORS AFFECTING
BUSINESS ENVIRONMENT

Technological factors can affect the business environment at both macro

and micro levels, influencing the broader industry or market as well as
individual companies. Here's how technological factors impact both
macro and micro aspects of the business environment:
Macro-Level Effects:
Industry Transformation:
At the macro level, technological advancements can lead to the transformation of
entire industries. For example, the advent of smartphones revolutionized the
telecommunications and mobile app industries.

Market Disruption:
Emerging technologies can disrupt traditional markets, displacing established
players and creating opportunities for new entrants. Companies that fail to adapt may
experience significant market shifts.

Economic Growth:
Macro-level technological advancements can drive economic growth by creating new
industries, generating jobs, and increasing productivity across multiple sectors.

Globalization:
Technology enables globalization by facilitating international trade, cross-border
communication, and collaboration. It allows businesses to reach global markets more
easily.

Regulatory Frameworks:
Macro-level technological factors can prompt governments to establish new
regulations and policies to govern technology use, affecting industries and
businesses.

Cybersecurity and National Security:

The impact of technology on national security and the need for cybersecurity policies
can be influenced at the macro level, affecting the environment for companies and
industries.
Micro-Level Effects:
Competitive Advantage:
On the micro level, businesses can gain a competitive advantage by adopting and
leveraging specific technologies. For example, a company that adopts advanced
data analytics can make more informed decisions.

Operational Efficiency:
Individual businesses can enhance their operational efficiency by integrating
technology into their processes, such as using inventory management software to
reduce carrying costs.

Customer Engagement:
Companies can use technology to engage with customers more effectively through
personalized marketing, customer relationship management systems, and online
customer support.

Innovation and New Product Development:

Technology empowers businesses to innovate and develop new products or
services, allowing them to stay competitive and meet changing customer demands.

Supply Chain Optimization:

Businesses can optimize their supply chains using technology to improve inventory
management, reduce transportation costs, and enhance order fulfilment.

Data Security and Privacy:

Companies need to address data security and privacy concerns, particularly in
industries that handle sensitive customer information, to build trust and meet legal
requirements.

SIGNIFICANCE OF TECHNOLOGICAL
ENVIRONMENT IN BUSINESS
The latest advancements in technology have simplified modern
life and offered more convenience to both consumers and
business owners. By having a website or social media on the
Internet, you can collect data and information on your
customers, which you can use to make more informed business
decisions and thus improve performance.
POSITIVE AND NEGATIVE IMPACT OF TECHNOLOGICAL
FACTOR AFFECTING BUSINESS ENVIRONMENT
https://docs.google.com/forms/d/1J7zEDOmN7Y8FLxbHLh_tnzJNZfK-
V7IZVVP2Tdeowbc/edit?chromeless=1&pli=1

ANALYSIS OF POSITIVE AND NEGATIVE IMPACT OF

TECHNOLOGICAL FACTOR AFFECTING BUSINESS
ENVIRONMENT

Response Frequency Percent

Yes 47 95.91%
No 2 4.081%
Total 49 100%
Response Frequency Percent
Yes 32 66.67%
No 16 33.33%
Total 48 100%

Response Frequency Percent

Yes 47 97.91%

No 1 2.1%
Total 48 100%
Response Frequency Percent
Yes 33 70.21%

No 14 29.8%
Total 47 100%

Response Frequency Percent

Yes 33 71.7%
No 13 28.3%
Total 46 100%
Response Frequency Percent

Yes 42 91.3%

No 4 8.7%

Total 46 100%

Response Frequency Percent

Yes 27 58.7%

No 19 41.3%

Total 46 100%
Response Frequency Percent

Yes 29 63.0%

No 17 37.0%

Total 46 100%
 4.Interruptions in
2.Maintenance 3.Technology the workplace 5.Technology 7.Technology
1.Technology problem will makes due to provides safety 6. Setting up the helps in quick 8.Employees
helps to grow the waste time and advertising technological and security to Technologies are business Cheats Through
Names Gender business money easier defects business expensive payments Technology
Adarsh Male 3 3 3 3 4 3 4 3
Aishwarya Female 4 4 3 3 3 4 4 4
Akash Raj Male 3 3 4 3 3 3 3 4
Anand Male 3 3 3 3 3 4 4 4
Ankith Male 3 4 3 4 3 4 3 4
Ayush Male 3 3 3 3 3 3 3 4
Chaithra.M Female 3 3 4 4 3 3 4 4
Dhanush Male 3 4 3 3 3 3 3 4
Dharshan Male 3 3 3 3 3 3 3 3
Dilip Male 3 3 4 3 3 3 3 4
Dinakar Male 3 3 4 3 3 3 3 4
Fareed Male 3 3 3 3 3 3 4 4
Gagan Male 3 3 4 3 4 3 4 4
Gowtham Male 3 3 3 3 3 3 3 3
Gurcharan Male 3 3 3 4 3 3 3 3
Harshitha.M Female 3 3 3 3 4 3 4 3
Krishna Male 3 3 3 3 4 3 3 4
Kushi Female 3 3 3 3 4 3 3 4
Leela Female 3 3 4 3 4 3 3 3
Mahendra Male 3 3 3 4 4 3 4 3
Manasa Female 3 3 3 3 3 3 4 4
Manoj Male 3 3 4 3 4 3 4 4
Meenakshi Female 3 3 3 3 3 3 3 3
Mithil Male 3 3 3 4 3 3 3 3
Mohith Male 3 3 3 3 3 3 3 3
Murali Male 3 3 3 3 3 3 3 3
Nambratha Female 3 3 3 3 3 3 4 3
Naveen Reddy Male 3 3 3 3 3 3 4 4
Navya Female 3 3 4 4 3 3 4 4
Nisha Female 3 3 3 3 3 3 4 4
Pooja Female 3 3 3 3 4 3 3 4
Prajwal.L Male 3 3 3 3 3 3 3 4
Prakash Male 3 3 3 3 3 3 3 3
Prakruthi.S Female 4 3 4 3 4 3 3 4
Pranadhi.R Female 3 3 3 3 4 3 3 4
Prathap Male 3 3 3 4 3 3 3 4
Prem Vasiyan Male 3 3 4 3 3 3 3 4
Pushpa Female 3 3 4 3 3 3 3 3
Radha Female 3 3 4 4 3 3 4 4
Ragu Male 3 3 3 4 3 4 4 3
Rajesh Male 3 3 3 4 3 3 3 3
Samrat Male 3 3 3 3 3 3 3 4
Sandeep Male 3 3 3 3 3 3 4 4
Shashank Male 3 3 3 4 3 3 3 3
Sindhu Shri Female 3 3 4 4 4 3 4 4
Srinivasa Male 3 3 3 4 3 3 3 4
Srujana Female 3 3 4 4 3 3 4 4
Surya Male 3 4 4 3 3 4 3 3
Vijay Male 3 3 3 3 4 4 4 4
Yamuna Female 3 3 4 3 4 3 4 4
Yashas.K Male 3 3 4 3 4 3 3 3
Count of Gender Column Labels
Row Labels Female Male Grand Total
Adarsh 1 1
Aishwarya 1 1
Akash Raj 1 1
Anand 1 1
Ankith 1 1
Ayush 1 1
Chaithra.M 1 1
Dhanush 1 1
Dharshan 1 1
Dilip 1 1
Dinakar 1 1
Fareed 1 1
Gagan 1 1
Gowtham 1 1
Gurcharan 1 1
Harshitha.M 1 1
Krishna 1 1
Kushi 1 1
Leela 1 1
Mahendra 1 1
Manasa 1 1
Manoj 1 1
Meenakshi 1 1
Mithil 1 1
Mohith 1 1
Murali 1 1
Nambratha 1 1
Naveen Reddy 1 1
Navya 1 1
Nisha 1 1
Pooja 1 1
Prajwal.L 1 1
Prakash 1 1
Prakruthi.S 1 1
Pranadhi.R 1 1
Prathap 1 1
Prem Vasiyan 1 1
Pushpa 1 1
Radha 1 1
Ragu 1 1
Rajesh 1 1
Samrat 1 1
Sandeep 1 1
Shashank 1 1
Sindhu Shri 1 1
Srinivasa 1 1
Srujana 1 1
Surya 1 1
Vijay 1 1
Yamuna 1 1
Yashas.K 1 1
Grand Total 18 33 51

Count of Gender

1.2
1
0.8
0.6
0.4
Gender
0.2
0 Female
PREM…
HARSHITHA…

NAVEEN…

PRAKRUTHI…
GOW THAM
AISHWARYA

YASHAS.K
CHAITHRA.M

DHARSHAN

GURCHARAN

NAVYA

POOJA

RAJESH
DINAKAR

SRINIVASA
FAREED
ANKITH

PRAJWAL.L

PRANADHI.R
GAGAN
ADARSH

DHANUSH

PRATHAP
MEENAKSHI

SRUJANA
MANASA

MOHITH

RADHA

SINDHU SHRI
NAMBRATHA

SHASHANK
DILIP

KRISHNA
KUSHI
LEELA
MAHENDRA

MANOJ

NISHA

PUSHPA

SURYA

YAMUNA
RAGU
MITHIL
AKASH RAJ

Male
PRAKASH

SANDEEP
AYUSH

VIJAY
ANAND

SAMRAT
MURALI

Names
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