The Total Economic Impact™

Of Talend
Cost Savings And Business Benefits
Enabled By Talend Solutions

AUGUST 2023

A FORRESTER TOTAL ECONOMIC IMPACT™ STUDY COMMISSIONED BY TALEND

Table Of Contents Consulting Team: Casey Sirotnak
Jonny Cook
Executive Summary ................................................. 1
The Talend Customer Journey ............................... 7
Key Challenges ...................................................... 7
Solution Requirements ........................................... 8
Investment Objectives ............................................ 8
Investment Details .................................................. 8
Composite Organization ....................................... 10
Analysis Of Benefits .............................................. 11
Infrastructure Cost Savings .................................. 11
Reduction In Downtime And Incident Support
Costs .................................................................... 13
Development Cost Savings .................................. 15
Security And Compliance Risk Reduction Savings
.............................................................................. 18
Total Business Impact Of Talend ......................... 20
Unquantified Benefits ........................................... 22
Flexibility ............................................................... 23
Analysis Of Costs .................................................. 24
Cost Of Talend Services And Solutions ............... 24
Internal Resource Time Spent On Investment ..... 26
Financial Summary ................................................ 27
Appendix A: Total Economic Impact ................... 28
Appendix C: Endnotes .......................................... 29

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THE TOTAL ECONOMIC IMPACT™ OF TALEND

 Executive Summary
Organizations want real-time, consistent, connected, and trusted data to support their
critical business operations and insights. However, new data sources, slow data
movement between platforms, rigid data transformation workflows and governance rules,
expanding data volume, and distributed data across clouds and on-premises can cause
organizations to fail when executing their data strategy.1

The key objective of deploying a data management

solution is to accelerate new and emerging business KEY STATISTICS
use cases and workloads. To do so, organizations
require an end-to-end data management platform
that includes streaming, orchestration,
transformation, preparation, data catalog, integration,
governance, and security.2
Return on investment (ROI) Payback period
Talend solutions help organizations leverage data
from various sources and manage it to power
355% <6 months
business initiatives and inform decisions that deliver
bottom-line and top-line improvements. Specifically,
Talend comprises four key sets of capabilities: Data • Data Quality and Data Governance work together
Integration, Data Quality, Data Governance, and API to protect data credibility and trust by ensuring
and Application Integration. data quality, integrity, accuracy, and compliance.

• Data Integration includes the core data
extraction, and transport capabilities that enable
organizations to move data from many complex
sources to any destination at desired speeds and
frequencies.
Development time savings
of up to
• API and Application Integration allow
organizations to sync and share data with
consumers and applications at scale, internally
and externally.
Talend commissioned Forrester Consulting to
conduct a Total Economic Impact™ (TEI) study and
examine the potential return on investment (ROI)
enterprises may realize by deploying Talend
solutions.3 The purpose of this study is to provide
readers with a framework to evaluate the potential
financial impact of Talend solutions on their
organizations. (Talend is now a Qlik company but will
be referred to as “Talend” throughout the remainder

40% of this study.)4

THE TOTAL ECONOMIC IMPACT™ OF TALEND 1

 EXECUTIVE SUMMARY
To better understand the benefits, costs, and risks
associated with this investment, Forrester interviewed
data leaders and professionals at six different
organizations that depend on Talend to deliver data
management and digital transformation goals by
utilizing the four key groups of capabilities. For the
purposes of this study, Forrester aggregated the
interviewees’ experiences and combined the results
into a single composite organization that is a
multibillion-dollar conglomerate and utilizes all four
Talend groups of capabilities.
Prior to using Talend, these interviewees noted how
their organizations experienced siloed systems, data,
and business processes that made it difficult to
extract, transform, and analyze data from multiple
sources. These limitations led to an inability to apply
data to business decisions efficiently, effectively, or
securely.
Reduction in internal
infrastructure support by up to
75%
After the investment in Talend, the interviewees
effectively managed data without compromising data
quality or compliance standards. They also created
efficiencies that allowed resources to redirect their
time to more value-added tasks that supported the
business and delivered value more quickly.
KEY FINDINGS
Quantified benefits. Three-year, risk-adjusted
present value (PV) quantified benefits for the
composite organization include:
• Reduced server costs by up to 80% and
internal infrastructure support by up to 75%.
THE TOTAL ECONOMIC IMPACT™ OF TALEND
Talend requires fewer servers and resources to
host and manage the same amount of data
compared to the prior environment. Therefore,
total infrastructure cost savings span data
storage and compute savings as well as resource
time savings on administration and production
support tasks. Cost savings across both reduced
physical server costs and reduced infrastructure
support total $857,000 for the composite
organization over the three-year investment
period.
• Improved system performance results by
reducing incidents by up to 65%. Talend
improves system performance despite higher
data processing and analysis volumes. As a
result, costs associated with downtime and
support, including time spent re-creating and
problem-solving incidents, are mitigated. For the
composite, cost savings total $629,000 over
three years.
• Saved time for development resources by up
to 40% and further increased capacity by
introducing citizen developers. Automated
workflows, frameworks, subject matter expertise,
and best practice support enable development
resources — spanning developers, data
engineers, DevOps, and quality assurance (QA)
— to spend less time on administrative tasks to
deliver value more quickly to the business.
Additionally, the intuitive user interfaces of
Talend’s SaaS applications empower less-
technical individuals, including citizen developers,
to join the development cycle and further deliver
impact to the business. Development efficiencies
are worth $2.9 million to the composite
organization over three years.
• Reduced the likelihood of a data breach,
resulting in avoided costs for impact and
fewer productivity interruptions for
employees. Talend provides more transparency
into data quality and governance as well as
2
 EXECUTIVE SUMMARY

functionality to improve security postures that external stakeholders, which in turn allows data
reduce the likelihood of a security breach by 5%. to further influence business decisions and
The risk of noncompliance is subject to illuminate cost-saving and revenue opportunities.
organizational specifics, such as industry and
Flexibility. The value of flexibility is unique to each
country. For the purposes of the composite,
customer. There are multiple scenarios in which a
Forrester assumes that the reduction of risk is
customer might implement Talend solutions and later
5%, which saves the organization the potential
realize additional uses and business opportunities,
costs of a breach (including remediation costs,
including:
fines, and customer resolution costs) as well as
time savings for impacted employees that would • Flexible foundation to meet future innovation
otherwise have experienced downtime. Total cost goals and technology objectives at scale.
savings are $182,000 for the composite Talend solutions are flexible to help organizations
organization over three years. meet ever-changing business and technology
expectations. The ability to plug into a variety of
• Delivered business value by adding up to
data environments, architectures, and
3.5% more revenue to the top line in addition
frameworks enables organizations to easily
to providing cost savings to the bottom line.
implement and benefit from Talend solutions.
Talend enables development resources to more
This confidence inspires organizations to
quickly and securely deliver more value to the
continue to scale their investment in Talend as
business. This value can span top-line
well as to scale the application of Talend’s
improvements from new revenue streams, better
capabilities across the business.
customer experiences, and budget optimization
opportunities across technology spending and
operating expenses. The business value impact
totals $4.1 million for the composite organization “I would joke with people,
over the investment period.
saying, ‘If you asked me to get
Unquantified benefits. Benefits that provide value data out of your coffee cup, I
for the composite organization but are not quantified could probably connect Talend
in this study include:
to it and get it.’”
• Improved development resource experiences.
Chief data and analytics officer,
Talend improves the employee experience for
those involved in the development lifecycle by
environmental services
allowing them time to focus on more innovative
and value-added projects. This enables faster
ramp times, leads to more project ownership, and
Costs. Three-year, risk-adjusted PV costs for the
provides the opportunity to work with bleeding-
composite organization include:
edge, competitive technology that fosters more
transferable skills. Additionally, working with • Talend solutions and services costs totaling
Talend professional services resources helps $1.4 million. Annual costs to Talend include both
build internal capabilities more quickly. solution and service costs. The composite
organization implements all four Talend Data
• Enhanced data credibility. Improved data
Fabric solutions in the Talend Cloud over the
credibility leads to more trust from internal and

THE TOTAL ECONOMIC IMPACT™ OF TALEND 3

 EXECUTIVE SUMMARY

investment timeline and utilizes Talend

professional services to varying degrees over the
three-year period. Costs to Talend for solutions
and services total $1.4 million for the composite.

• Internal resource time costs totaling $489,000.

Talend solutions require time spent by data
analytics, IT, and business resources to
implement and manage the platform on an
ongoing basis. Additionally, citizen developers
added to the development cycle dedicate time to
training activities. Internal resource time spent on
investment-related activities totals $489,000 for
the composite over three years.

The representative interviews and financial analysis

found that a composite organization experiences
benefits of $8.68 million over three years versus
costs of $1.91 million, adding up to a net present
value (NPV) of $6.77 million and an ROI of 355%.

THE TOTAL ECONOMIC IMPACT™ OF TALEND 4

 EXECUTIVE SUMMARY

ROI BENEFITS PV NPV PAYBACK

355% $8.68M $6.77M <6 months

Three-Year Benefits PV

Total benefits

$0 $2,000,000 $4,000,000 $6,000,000 $8,000,000 $10,000,000

Infrastructure cost savings

Reduction in downtime and incident support costs
Development cost savings
Security and compliance risk reduction cost savings
Business value impact

Cash Flow Chart (Risk-Adjusted)

Total costs Total benefits Cumulative net benefits

$10.0 M
flows
Cash

$8.0 M

$6.0 M

$4.0 M

$2.0 M

-$2.0 M
Initial
THE TOTAL ECONOMIC IMPACT™ OF TALEND Year 1 Year 2 Year 3 5
 EXECUTIVE SUMMARY
TEI FRAMEWORK AND METHODOLOGY
From the information provided in the interviews,
Forrester constructed a Total Economic Impact™
framework for those organizations considering an
investment in Talend solutions.
The objective of the framework is to identify the cost,
benefit, flexibility, and risk factors that affect the
investment decision. Forrester took a multistep
approach to evaluate the impact that Talend solutions
can have on an organization.
DISCLOSURES
Readers should be aware of the following:
This study is commissioned by Talend and delivered by
Forrester Consulting. It is not meant to be used as a
competitive analysis.
Forrester makes no assumptions as to the potential ROI
that other organizations will receive. Forrester strongly
advises that readers use their own estimates within the
framework provided in the study to determine the
appropriateness of an investment in Talend solutions.
Talend reviewed and provided feedback to Forrester, but
Forrester maintains editorial control over the study and its
findings and does not accept changes to the study that
contradict Forrester’s findings or obscure the meaning of
the study.
Talend provided the customer names for the interviews
but did not participate in the interviews.
THE TOTAL ECONOMIC IMPACT™ OF TALEND
DUE DILIGENCE
Interviewed Talend stakeholders and Forrester
analysts to gather data relative to Talend
solutions.
INTERVIEWS
Interviewed six representatives at organizations
using Talend solutions to obtain data with
respect to costs, benefits, and risks.
COMPOSITE ORGANIZATION
Designed a composite organization based on
characteristics of the interviewees’
organizations.
FINANCIAL MODEL FRAMEWORK
Constructed a financial model representative of
the interviews using the TEI methodology and
risk-adjusted the financial model based on
issues and concerns of the interviewees.
CASE STUDY
Employed four fundamental elements of TEI in
modeling the investment impact: benefits, costs,
flexibility, and risks. Given the increasing
sophistication of ROI analyses related to IT
investments, Forrester’s TEI methodology
provides a complete picture of the total
economic impact of purchase decisions. Please
see Appendix A for additional information on the
TEI methodology.
6
The Talend Customer Journey
Drivers leading to the Talend solutions investment

Interviews

Role Industry Talend Capabilities Talend Investment Scale Talend c

Data Integration, Data Governance, 90% of mission-critical data Data Integr
Chief data and analytics officer Environmental services
Data Quality managed by Talend; 1TB of data Governanc
Team lead — data engineering
Financial services Data Integration 400 jobs run on Talend cloud Data Integr
and analytics
Data Integration, Data Quality, Data Data Integr
80% of mission-critical data
CIO Healthcare Governance, API and Application Data Gove
managed by Talend; 4TB of data
Integration Integration
Data Integration, Data Quality, Data Data Integr
Director of IT Healthcare Data not provided*
Governance Data Gove
Data Integration, Data Quality, Data Data Integr
CIO Government Governance, API and Application Data not provided* Data Gove
Integration Integration
Data Integration, API and Application Data Integr
Director, BI and data engineering Supply chain/logistics Data not provided*
Integration Integration
*In these instances, the interviewee either did not have the requested data readily available or did not wish to share during the interview.

KEY CHALLENGES
Before implementing Talend solutions, the
interviewees’ organizations lacked a single source of
truth for data across various back-end systems and
business applications.
The interviewees noted how their organizations
struggled with common challenges, including:
• Data credibility problems. Before Talend, the
interviewees’ organizations lacked a single
source of truth for their data. As such, they
struggled to answer data questions with
confidence. When answers were provided, they
were often delayed due to inefficiencies in data
identification, extraction, and analysis processes.
Additionally, organizations lacked transparency in
data quality due to the variations in data sources,
formats, and inputs, which threatened data
integrity and left organizations vulnerable to
security and compliance threats. The CIO from a
healthcare organization noted that, before
Talend, they often felt that they were “flying blind”
from a governance standpoint.
“[Before Talend], everyone had a
different answer to the same
questions because everyone had
their own sources of
information.”
Chief data and analytics officer,
environmental services
• Ineffective data tools that were ill-positioned
to deliver on performance goals or business
objectives. Not only were the back-end systems
that housed data sources often antiquated, but
the tools utilized to extract, integrate, and analyze
data were equally inadequate. If legacy extract,
transform, load (ETL) tools were in place, they
were often built around rigid on-premises
architectures and were not fit to perform in the
new cloud or hybrid cloud environments that
organizations spun up as part of their ongoing

THE TOTAL ECONOMIC IMPACT™ OF TALEND 7

 THE TALEND SOLUTIONS CUSTOMER JOURNEY
digital transformation efforts. Additionally, legacy
infrastructures were not conducive to scale as
high data volumes often impacted performance
and inhibited reliability. At an administrative level,
organizations turned to manual reporting efforts
(hand-coding) to circumvent technology gaps,
which further extended time to data and resulted
in duplicative work.
SOLUTION REQUIREMENTS
The interviewees’ organizations searched for a
solution that could:
• Connect data sources and remove business silos
to create a single source of truth.
• Handle data management tasks at scale without
system disruptions or performance limitations.
• Improve productivity of developer, data engineer,
quality assurance, and other development
operations roles, including the flexibility to
customize the solution (writing custom code) to fit
specific needs and architecture requirements
(whether hybrid, cloud, or multicloud
environments).
• Increase trust in data quality to inform decision-
making and impact business decisions.
• Enhance security and compliance functionality.
INVESTMENT OBJECTIVES
The Talend investment was often made in
conjunction with larger digital transformation efforts.
Examples of organizational digital transformation
initiatives included:
• Enable analytics to influence Customer 360
initiatives, improve fraud detection, build
predictive and prescriptive models, optimize
pricing models, or manage churn.
• Modernize data and applications, which
includes application modernization, IT
THE TOTAL ECONOMIC IMPACT™ OF TALEND
infrastructure modernization, IT cost optimization,
or data sovereignty projects.
• Establish data excellence through access
management, data quality improvements,
business data glossaries, data marketplace, and
compliance management to meet General Data
Protection Regulation (GDPR), California
Consumer Privacy Act (CCPA), and other
regulations.
• Accelerate operational data by building
connected data monetization, data sharing, or
app modernization efforts.
“I’m using Talend for everything
that needs to have near-real-time
or batch mode orchestration,
data ingestion, data
transformation, or API calling. It
pretty much spans any analytical
project that we embark on.”
Director, BI and data engineering,
supply chain/logistics
INVESTMENT DETAILS
The interviewees’ organizations provided details to
indicate the scale of their investment with Talend as
well as specific examples of projects or initiatives
accomplished with Talend solutions that helped drive
investment objectives forward, including:
• An environmental services organization
indicated that Talend currently manages 90% of
its valuable data, which totals 1TB. Data is
derived from 150 different sources and is sent to
250 different destinations using approximately 25
connectors. The organization implemented
8
 THE TALEND SOLUTIONS CUSTOMER JOURNEY
Talend to create an API fabric for employee and
contractor time tracking. It enabled teams to
better track time spent on maintenance projects
• A healthcare organization leveraged historical
for contractors to influence future fixed-bid
contracts and optimize spending. The same
organization also created a foundation of trusted,
real-time energy trading data to inform business
decisions directly impacting operational
expenses, such as those dictating spending on
energy. Similarly, waste energy was collected in
real time and shared on external websites to
build credibility with the local community and
establish credibility to meet EPA standards.
• Another healthcare organization eliminated
“We are now able to process 10
times more business intelligence
analytics than we did before.
Just imagine, when your
underlying data grows 20x, it
creates new sets of complexity.
So, we can manage 20x more
data and run 10x more analytics
• A government organization harnessed internal
with the same resources.”
CIO, healthcare
• A financial services organization moved from a
hybrid solution to the Talend cloud, thus saving
$600,000 a year and enabling it to run 400 jobs
on the cloud. The interviewee from the
organization provided a few key project
examples, including a customer relationship
management (CRM) system integration project
with Talend to improve system performance that
• A supply chain/logistics organization built a
impacted the quality of customer loan data
housed in systems of record. The organization
followed the initial CRM project success with an
THE TOTAL ECONOMIC IMPACT™ OF TALEND
integration project that fueled real-time company
reporting to influence enterprise decision-making.
appointment-booking information to build a smart
booking system that allowed for overbooking of
appointments to make up for patient no-shows
and therefore realize administrative cost savings.
It also extracted patient data from various
systems of record to identify gaps in patient care.
As a result, the organization saved 30,000 hours
per quarter while providing better patient quality
of care that contributed to top-line improvements
associated with quality incentives provided by
insurance providers as well as $450,000 of
avoided penalties per quarter.
major system performance issues and reduced
time to replicate processing errors to improve
claim-processing times. As a result, the
organization expedited readiness timeliness to
more quickly receive claims from new states and
accelerated the time to create member profiles.
Both processes improved customer experiences
and helped to avoid lost business.
data from various systems and connected APIs
from external sources to identify patterns in
opioid usage. It was then able to optimize budget
allocation by state and region based on areas
that required more support (i.e., experienced
higher opioid-related incidents). The organization
also applied insights and learnings to internal use
cases like IT investment areas. By connecting
business application data to track impactful
technology investments over time, the
organization found time savings opportunities
and created transparency into the ROI of various
technology initiatives.
predictive analytics model to target vehicles at
risk of failure based on real-time IoT data so the
9
 THE TALEND SOLUTIONS CUSTOMER JOURNEY

organization could preemptively provide vehicle
maintenance and avoid failure. The organization
also built a prescriptive analytics model to
monitor vehicle repair status based on data from
on-premises systems, APIs, and machine
learning (ML) capabilities to track trends in
vehicle maintenance requirements. Both models
contribute to better customer experiences.
COMPOSITE ORGANIZATION
Based on the interviews, Forrester constructed a TEI
framework, a composite company, and an ROI
analysis that illustrates the areas financially affected.
The composite organization is representative of the
six interviewees and is used to present the aggregate
financial analysis in the next section. The composite
organization has the following characteristics:
Description of composite. The global, billion-dollar
industry-agnostic conglomerate maintains US
headquarters while serving a global operating region
across multiple brands. The composite organization
embarks on a multiyear digital transformation effort to
better equip its development team of 200 to meet
business expectations and drive value for its growing
customer base.
Year 2 to enable the organization to scale the use of
data while maintaining security and compliance
standards. Finally, in Year 3, the organization elects
to implement Talend API and Application Integration
to further automate data usage and workflows, which
enables more reach to data consumers both internal
and external to the organization. By the end of
Year 3, nearly 80% of the organization’s mission-
critical data is processed through Talend.
Key Assumptions
• $1B annual revenue
• 200 total developers
• 15 Talend seats
• Data Integration in Y1
• Data Quality &
Governance in Y2
• API and Application
Integration in Y3

Deployment characteristics. Before Talend, the

composite organization had few data extraction and
analytics tools in place to support its legacy on-
premises environment. Prior tools were ineffective,
resulting in a heavy reliance on manual coding. The
composite organization shifts data systems housing
mission-critical data to the cloud. The organization
elects to implement Talend, starting with Data
Integration. Once data sources are connected, the
organization gains unprecedented access to data
from various sources. Wanting to utilize the data, the
organization quickly discovers that poor data integrity
stands in the way of using a single source of true
data to fuel business decisions and initiatives.
Therefore, the organization implements Data Quality
by Year 2 to improve overall data credibility.
Additionally, Data Governance is implemented in

THE TOTAL ECONOMIC IMPACT™ OF TALEND 10

Analysis Of Benefits
Quantified benefit data as applied to the composite

Total Benefits
Present
Ref. Benefit Year 1 Year 2 Year 3 Total
Value
Atr Infrastructure cost savings $202,500 $364,500 $494,100 $1,061,100 $856,555

Reduction in downtime and incident

Btr $225,000 $247,500 $292,500 $765,000 $628,850
support costs

Ctr Development cost savings $824,600 $1,140,000 $1,603,600 $3,568,200 $2,896,594

Security and compliance risk reduction

Dtr $73,284 $73,284 $73,284 $219,852 $182,247
savings

Etr Total business value impact of Talend $1,122,000 $1,691,500 $2,261,000 $5,074,500 $4,116,657

Total benefits (risk-adjusted) $2,447,384 $3,516,784 $4,724,484 $10,688,652 $8,680,903

INFRASTRUCTURE COST SAVINGS
Evidence and data. Prior to engaging with Talend,
organizations connected and extracted data from
legacy on-premises systems using on-premises ETL
and other data analytics tools. However, as
organizations embarked on digital transformation
efforts to move to cloud or hybrid cloud
environments, prior tools were no longer compatible,
nor were they capable of handling the large scale of
the business’s data processing and performance
expectations without significant investment in
infrastructure and resources. By moving to Talend
cloud, organizations reduced the number of required
servers, saving on storage and compute costs
without sacrificing performance. Additionally, the new
cloud or hybrid cloud environments required fewer
dedicated resources for maintenance and
administration compared to prior on-premises
environments.
• The chief data and analytics officer at an
environmental services organization moved to
Talend Cloud from an on-premises environment
and ultimately reduced required servers by 50%,
from 200 to 100, with plans to continue
consolidation efforts.
• The same interviewee also stated that the new
environment reduced overall maintenance and
administration efforts. The interviewee described:
“When I got here, we had a team that did
administrative production support for the various
technology stacks. They did some development
too, but I would say 80% to 90% was care and
feeding of the animals.” Reducing the associated
maintenance and administration effort allowed
the organization to redirect three FTEs away from
IT administration and production support toward
true development projects.
• The team lead of data engineering and analytics
at a financial services organization corroborated
the reduction in infrastructure spending with the
move to Talend Cloud, stating that their
organization reduced the required CPU cores for
data storage and processing by about 75%, from
60 to 12.
Modeling and assumptions. To calculate
infrastructure cost savings, Forrester makes the
following assumptions:
• The volume of servers required before Talend
represents a static before state.

THE TOTAL ECONOMIC IMPACT™ OF TALEND 11

 ANALYSIS OF BENEFITS

• With Talend, the required volume of servers
steadily decreases over time despite higher
volumes of data for extraction and analysis.
• Servers supporting the prior environment were
managed by a third party; therefore, the cost
savings represent a percentage of the total cost
of the server, but the cost savings are perpetual.
• Before Talend, four FTEs were dedicated to the
administration, production support, and
maintenance of the legacy environment.
• With Talend, the organization reduces the
required dedicated resources to administrative
and maintenance tasks over time.
Risks. Infrastructure cost savings may vary
depending on the following:
• The architecture of the prior environment,
whether it was built on-premises or in the cloud,
and whether the organization elects to move to
Talend Cloud.
• The size and scope of the prior environment as
well as the systems and data targeted for the
move to Talend Cloud.
Results. To account for these risks, Forrester
adjusted this benefit downward by 10%, yielding a
three-year, risk-adjusted total PV (discounted at 10%)
of nearly $857,000.

Infrastructure Cost Savings

Ref. Metric Source Year 1 Year 2 Year 3
Servers required for data extracting and processing
A1 Interviews 60 60 60
before Talend

A2 Reduction of required servers with Talend Interviews 50% 75% 80%

A3 Servers reduced with Talend A1*A2 30 45 48

A4 Average cost savings per server 25% of $12K $3,000 $3,000 $3,000

A5 Resources dedicated to IT admin before Talend Interviews 4 4 4

Reduction in resources required IT admin and

A6 Interviews 25% 50% 75%
production support with Talend
Average fully loaded resource cost for IT
A7 TEI standard $135,000 $135,000 $135,000
administration

At Infrastructure cost savings (A3*A4)+(A5*A6*A7) $225,000 $405,000 $549,000

Risk adjustment ↓10%

Atr Infrastructure cost savings (risk-adjusted) $202,500 $364,500 $494,100

Three-year total: $1,061,100 Three-year present value: $856,555

THE TOTAL ECONOMIC IMPACT™ OF TALEND 12

 ANALYSIS OF BENEFITS
REDUCTION IN DOWNTIME AND INCIDENT
SUPPORT COSTS
Evidence and data. Despite processing more data
and performing more analyses across their
organizations, the interviewees indicated that the
Talend solutions architected in the cloud improved
system performance and reduced downtime and
support costs. Organizations were, therefore, able to
ensure reliability on a large scale.
• The team lead of data engineering and analytics
at a financial services organization indicated that
before Talend, their CRM system experienced
more than 500 job failures per week. With
Talend, the organization reduced job failures by
50% and eliminated production outages. The
team lead said, “Weekly production outages were
eliminated as soon as Talend was implemented.”
• The director of IT at a healthcare organization
noted that reliability improvements continued
despite higher processing volumes in the new
environment. They shared, “We’ve managed to
increase records processed by 80% while
maintaining 95% accuracy of performance.”
• The same interviewee at a healthcare
organization also described the impact on
internal resource efficiencies. Not only did the
organization experience better system
performance overall, but it also saved time for
resources responsible for replicating existing
issues and problem-solving. The interviewee
indicated that, before Talend, the organization
had to dedicate five FTEs to remediation, which
could take a full 24 hours each time. With Talend,
replicating an issue occurred automatically,
greatly reducing the remediation effort.
• The CIO from a different healthcare organization
noted that despite increasing the percentage of
critical data that was processed through Talend
THE TOTAL ECONOMIC IMPACT™ OF TALEND
to 80%, totaling 4TB, the organization continued
to experience system performance
improvements. The interviewee stated that they
significantly reduced the volume of errors
experienced per million records processed with
Talend.
• The team lead of data engineering and analytics
at a financial services organization tied better
system performance to better customer
experiences as well, stating, “With Talend, our
tech team stopped getting complaints from
brokers and their clients that the data was wrong
in our platform.”
Modeling and assumptions. To calculate the
reduction in downtime and incident support costs,
Forrester makes the following assumptions:
• Total annual cost of downtime and incident
support spans IT time spent on incident support
as well as downtime for system users.
• The organization reduces the total annual cost of
downtime and incident support with Talend by
reducing total incident volumes as well as time
spent problem-solving and remediating remaining
incidences.
Risks. Reduction in downtime and incident support
costs may vary depending on the following:
• The volume of incidents and the criticality of
those incidents experienced in the before state.
• Time spent problem-solving and remediating
incidents before Talend.
• The Talend solutions and data architecture
implemented.
Results. To account for these risks, Forrester
adjusted this benefit downward by 10%, yielding a
three-year, risk-adjusted total PV of close to
$629,000.
13
 ANALYSIS OF BENEFITS

Reduction In Downtime And Incident Support Costs

Ref. Metric Source Year 1 Year 2 Year 3
Average annual cost of downtime and incident support costs
B1 Composite $500,000 $500,000 $500,000
before Talend

B2 Reduction in incidents with Talend Interviews 50% 55% 65%

Bt Reduction in downtime and incident support costs B1*B2 $250,000 $275,000 $325,000

Risk adjustment ↓10%

Reduction in downtime and incident support costs (risk-

Btr $225,000 $247,500 $292,500
adjusted)

Three-year total: $765,000 Three-year present value: $628,850

THE TOTAL ECONOMIC IMPACT™ OF TALEND 14

 ANALYSIS OF BENEFITS
DEVELOPMENT COST SAVINGS
Evidence and data. According to Forrester research,
data fabric deployments are complicated, involving
complex data sources, advanced compliance
requirements, demand for low-latency data access,
and support across business domains. Automated
intelligence, zero-code development, AI/ML,
integrations with master data management, and low-
code or self-service capabilities to bring in new,
nontechnical people.5
The interviewees’ organizations attributed Talend
functionality, such as automation, replication
• The chief data and analytics officer at an
capabilities, and an intuitive interface, to establishing
development efficiencies across the organization.
The time savings were applied to many different
project types, including integration and analytics
projects meant to support the business, and impacted
different resource groups, including developers,
DevOps, data engineers, and QA. As a result, these
resources increased their capacity to take on more
project work and more effectively deliver more value
to the organization. Additionally, the intuitive nature of
Talend enabled the organizations to bring less-skilled
resources, including citizen developers, into the
development cycle to produce more output and allow
higher-level development resources to focus on
larger, more complex projects, further ensuring
quality outputs.
• The CIO at a government organization estimated
• The CIO of a government organization indicated
that they experienced 30% to 50% time savings
from being able to visually connect data sources,
which impacted developers and DevOps
resources as well.
• The director of BI and data engineering at a
supply chain/logistics organization attributed data
engineering productivity improvements to reuse
• Organizations further capitalized on the intuitive
and replication capabilities and the graphical
interface of Talend. This productivity increased
the impacted resources’ capacity to take on more
work.
THE TOTAL ECONOMIC IMPACT™ OF TALEND
“Some integration work can be
done by citizen developers in a
single day versus what would
have taken two to three senior
developers multiple days.”
Team lead — data engineering and
analytics, financial services
environmental services organization expressed
that with Talend, they reduced time wasted for
developers by 50%, which reduced wasted costs
from about $3 million the previous year to $1.5
million a year. Most of the time savings resulted
from eliminating time spent on data
administration tasks; the chief data and analytics
officer explained, “We’ve gone from being mostly
prod support [and] admin stuff to being probably
80% to 90% on business value add.” As part of
the value-add of the time savings, the
organization increased developer capacity to take
on work, going from an average of 0.5
development projects per developer before
Talend to four development projects per
developer.
that they saw a similar shift in focus to value-
added work by improving developer efficiencies:
“Instead of spending a lot of time on the middle
process on preparing data [and] cleaning the
data, I’m actually able to get to the outcomes,
which is the most important part of it.”
nature of Talend solutions by introducing citizen
developers to the development cycle. The CIO of
a healthcare organization stated, “[With] a lot of
the data integration and other tools from Talend,
15
 ANALYSIS OF BENEFITS
you don't need high-paid skilled [developers/
engineers] — it can be managed with IT
analysts.”
• The team lead of data engineering and analytics
at a financial services organization indicated that
they also introduced citizen developers to the
development cycle, which not only further
increased developer capacity but also helped to
accelerate project timelines. As a result,
developers were free to take on increasingly
complex development work to further support the
business. They explained: “The big value has
been to our businesses. The amount of work
developers can put into each sprint has
increased a ton when it comes to the data
integration space. That’s really the value [the
business] has seen since we implemented
Talend.”
• The same interviewee saw developer capacity
improvements and accelerated timelines continue
to meet growing business demands. The team
lead said: “We’ve been able to continue to
accelerate the pace that the business is happy
with because we’re able to bring on developers
without oversaturating our teams with junior
developers. So if we didn’t have a decrease in a)
the amount of time it takes to do the development
work and b) the level of skill required to do that
development, we would have fallen behind the
pace the business needs us to be at based on
the amount of growth we were capable of."
• A director of IT at a healthcare organization
implemented Talend Data Quality, which further
accelerated development timelines: “Now with
any kind of migrations or modernizations
happening, they use [the Talend] solutions in the
lower environment. That gives them confidence
that they can go into production faster, sooner,
with better quality."
THE TOTAL ECONOMIC IMPACT™ OF TALEND
Modeling and assumptions. To calculate
development cost savings, Forrester makes the
following assumptions:
• Average development resources include
developers, DevOps, and QA resources.
• The composite introduces citizen developers to
the development cycle to further accelerate
development timelines and improve developer
capacity each year of the investment without
having to add highly skilled, and expensive
developer headcount.
• Time savings for development resources are
attributed to automations that alleviate the need
to spend time on data administration tasks.
Additionally, Talend Data Integration includes
frameworks and visual connection capabilities to
further expedite integration project timelines.
Additionally, some integration projects, including
API connectivity, are taken on by citizen
developers. Talend Data Quality and Data
Governance make it easier to query for, assure
the quality of, and maintain compliance of the
data extracted for use.
• The value associated with the increased
development capacity and accelerated delivery
timelines is reflected in the total business value
impact of Talend benefit.
Risks. Development cost savings may vary
depending on the following:
• The volume of development resources and the
type of resources involved in the development
cycle as well as their associated salaries.
• The appetite for citizen development resources to
join the development cycle.
• The Talend solutions implemented and the
cadence of implementation.
16
 ANALYSIS OF BENEFITS

Results. To account for these risks, Forrester

adjusted this benefit downward by 5%, yielding a
three-year, risk-adjusted total PV of $2.9 million.

Development Cost Savings

Ref. Metric Source Year 1 Year 2 Year 3
Average developer resources dedicated to data
C1 Composite 15 15 15
projects annually

C2 Time savings experienced with Talend (%) Interviews 25% 30% 40%

C3 Average fully loaded salary per developer resource TEI standard $208,000 $208,000 $208,000

Citizen developers added to avoid additional

C4 Composite 1 3 5
developer FTE and to meet business growth

C5 Average fully loaded salary per citizen developer TEI standard $120,000 $120,000 $120,000

Ct Development cost savings (C1*C2*C3)+(C4*(C3-C5)) $868,000 $1,200,000 $1,688,000

Risk adjustment ↓5%

Ctr Development cost savings (risk-adjusted) $824,600 $1,140,000 $1,603,600

Three-year total: $3,568,200 Three-year present value: $2,896,594

THE TOTAL ECONOMIC IMPACT™ OF TALEND 17

 ANALYSIS OF BENEFITS
SECURITY AND COMPLIANCE RISK REDUCTION
SAVINGS
Evidence and data. Interviewees cited specific
Talend functionality to reduce the risk of a security
breach or of breaking a compliance requirement. In
addition to having more transparency and better-
quality data, interviewees used log management to
control data access and de-identification of source
data to improve security postures. Additionally,
efficiencies enabled interviewees to meet compliance
reporting requirements for various stakeholder
groups in a timely fashion.
• The CIO at a healthcare organization indicated
that Talend helped them provide the necessary
quarterly compliance reporting on data security to
health plans as well as to the board of directors
on an annual basis. The same interviewee cited
Talend’s log management to control data access
through more specific policies and procedures.
They said, “Whereas before, we were flying blind;
now, we have a mechanism to extract and [a]
process in place to manage who has access to
which data and for how long.”
• The CIO of a government organization stated that
better-managed data access also had time
savings impacts. They explained, “The time
savings experienced from not having to manually
manage permissions could be 50% or higher for
different folks in IT.”
• The director of IT at a different healthcare
organization utilized de-identification and other
functionality from Talend to improve the overall
security posture. The same interviewee also
credited eliminating manual steps in governance
processes with additional improvements.
Modeling and assumptions. To calculate security
and compliance risk reduction savings, Forrester
makes the following assumptions:
THE TOTAL ECONOMIC IMPACT™ OF TALEND
• Breaches will happen, and they will sometimes
go unnoticed. Forrester defines a breach as an
incident resulting in the loss or compromise of
data, accompanied by material remediation
costs. The data presented here is based on the
breach activity of an organization with about
10,000 total employees and $1 billion of annual
revenue. According to “Forrester Consulting Cost
Of A Cybersecurity Breach Survey, Q4 2020,”
organizations of a similar size to the composite
organization were likely to see 2.5 material
breaches per year.6
• Further findings from “Forrester Consulting Cost
Of A Cybersecurity Breach Survey, Q4 2020”
indicate that the number of breach occurrences
was only slightly affected by the company size or
revenue. However, the cost of recovery from a
breach was highly correlated to the size and
revenue of organizations.
• For the composite organization, the average cost
is $654,841 per material breach.
• Using Talend solutions, the overall reduction in
the likelihood of a breach is an additive 5%
beyond all other solutions in place.
Risks. Security and compliance risk reduction
savings may vary depending on the following:
• The industry, size, and geography of the
organization.
• The tools in place to manage security and
compliance expectations prior to Talend.
• The Talend solutions implemented and the
cadence of implementation.
Results. To account for these risks, Forrester
adjusted this benefit downward by 20%, yielding a
three-year, risk-adjusted total PV of more than
$182,000.
18
 ANALYSIS OF BENEFITS

Security And Compliance Risk Reduction Savings

Ref. Metric Source Year 1 Year 2 Year 3
Forrester custom
D1 Average data breaches per year 2.5 2.5 2.5
research
Average potential cost of data-breach, excluding Forrester custom
D2 $654,841 $654,841 $654,841
internal user downtime research

D3 Reduced likelihood of a breach Composite 5% 5% 5%

Subtotal: Avoided costs of remediation, customer

D4 resolution, fines, brand rebuild, and all other D1*D2*D3 $81,855 $81,855 $81,855
externally facing costs

D5 Total employees Composite 5,000 5,000 5,000

D6 Average salary — business user (hourly) TEI standard $39 $39 $39

Diminished/eliminated internal user productivity Forrester custom

D7 4.0 4.0 4.0
hours per breach research
Average percentage of employees affected per
D8 Assumption 10% 10% 10%
breach

D9 Subtotal: Cost of reduced internal productivity D1*D3*D5*D6*D7*D8 $9,750 $9,750 $9,750

Dt Security and compliance risk reduction savings D4+D9 $91,605 $91,605 $91,605

Risk adjustment ↓20%

Security and compliance risk reduction savings

Dtr $73,284 $73,284 $73,284
(risk-adjusted)

Three-year total: $219,852 Three-year present value: $182,247

THE TOTAL ECONOMIC IMPACT™ OF TALEND 19

 ANALYSIS OF BENEFITS
TOTAL BUSINESS IMPACT OF TALEND
Evidence and data. Today, delayed insights can
have a devastating effect on a firm’s ability to win,
serve, and retain customers. Data fabric delivers a
unified, integrated, and intelligent end-to-end data
platform to support new and emerging use cases. It
automates all data management functions —
including ingestion, transformation, orchestration,
governance, security, preparation, quality, and
curation — enabling insights and analytics to quickly
accelerate use cases. Forrester sees a persistent
trend of data fabric initiatives across all industries —
including financial services, retail, healthcare,
manufacturing, oil and gas, and energy — as
organizations continue executing their digital
transformation initiatives. A growing contingent of
organizations leverages data fabric in the public
cloud and hybrid cloud environments to support
customer 360, business 360, fraud detection, IoT
analytics, and real-time insights.7
Examples of the business initiatives and projects
heard in the customer interviews can be read in more
detail in the Customer Journey section of this study.
However, focusing on the initiatives that resulted in
quantifiable business outputs for organizations,
Forrester found examples of operational cost savings
as well as top-line revenue improvements for
organizations.
• The chief data and analytics officer at an
environmental services organization implemented
Talend and saw incremental revenue
improvement from completing a project in a
timely fashion that would have otherwise been
delayed and that ultimately contributed $25
million a year of revenue that would have “gone
out the window if the project had been delayed
six months.”
• The same interviewee indicated that they also
experienced cost savings that totaled $500,000 a
month from fueling decisions with data extracted
THE TOTAL ECONOMIC IMPACT™ OF TALEND
and analyzed by Talend to better forecast energy
costs and hedging those costs appropriately.
• The CIO of a healthcare organization built a
single source of truth for patient data that
enabled the organization to identify gaps in
patient care. As a result, insurance providers
allocated 30% more quality care incentives to the
organization that contributed to the top line.
• Additionally, the organizations identified
opportunities for future revenue growth from new
revenue streams or market differentiation
opportunities. The chief data and analytics officer
at an environmental services organization gave
an example of a potential new revenue stream
that would not have been possible if the
organization did not trust the credibility of its data.
They explained: “We [had] just spun off our
European division, but the European customers,
when we brought up a new site, we had a
partnership agreement where they could sell
some of the energy that we were generating from
the facility, but they needed real-time system
uptime, downtime, and energy production data in
order to do that work. This would not have been
possible under any other platform. This opens up
a revenue stream for us."
• In another example that relies entirely on having
credible, quality data that meets governance
standards, the environmental services
organization’s chief data and analytics officer
said: “We know that all kinds of companies have
environmental targets to meet for regulatory
bodies and everything else. One service we are
considering offering to clients, but [that] we
haven’t gone to market with, is a service to
handle your environmental reporting for you if
you use us for your materials handling.”
Modeling and assumptions. To calculate the total
business value impact of Talend, Forrester makes
the following assumptions:
20
 ANALYSIS OF BENEFITS

• The composite organization is a $1 billion
organization.
• Seventy percent of total revenue is allocated to
operational expenses.
• The ability to leverage data to influence more
business decisions and initiatives over time
improves additional revenue impact and
contributes to more bottom-line cost savings over
the three-year study period.
• The investment objectives and applicable use
cases as well as projects completed with Talend
tools or data.
• The Talend solutions implemented and the
cadence of implementation.
Results. To account for these risks, Forrester
adjusted this benefit downward by 15%, yielding a
three-year, risk-adjusted total PV of $4.1 million.

Risks. Total business value impact of Talend may

vary depending on the following:

• The size and operational details of the

organization, including net margin and
percentage spend on operating expenses.

Total Business Value Impact Of Talend

Ref. Metric Source Year 1 Year 2 Year 3

E1 Total revenue Composite $1,000,000,000 $1,000,000,000 $1,000,000,000

E2 Additional revenue from data projects with Talend Interviews 1.5% 2.5% 3.5%

E3 Net margin TEI standard 6% 6% 6%

Subtotal: Incremental revenue improvement from

E4 E1*E2*E3 $900,000 $1,500,000 $2,100,000
data-based projects with Talend

E5 Total annual spend on operating expenses E1*70% $700,000,000 $700,000,000 $700,000,000

Percentage of additional cost savings due to

E6 Interviews 0.06% 0.07% 0.08%
smarter business decisions with Talend
Subtotal: Additional annual cost savings due to
E7 E5*E6 $420,000 $490,000 $560,000
smarter business decisions with Talend

Et Total business value impact of Talend E4+E7 $1,320,000 $1,990,000 $2,660,000

Risk adjustment ↓15%

Total business value impact of Talend (risk-

Etr $1,122,000 $1,691,500 $2,261,000
adjusted)

Three-year total: $5,074,500 Three-year present value: $4,116,657

THE TOTAL ECONOMIC IMPACT™ OF TALEND 21

 ANALYSIS OF BENEFITS
UNQUANTIFIED BENEFITS
Interviewees mentioned the following additional
benefits that their organizations experienced but were
not able to quantify:
• Improved development resource experiences.
Employees involved in development benefited
from efficiencies that relieved them of many
perfunctory administration tasks, contributing to
better employee experiences. Furthermore,
efficiencies were extended to ramp times,
allowing development resources to more quickly
start contributing to value-added work.
Additionally, the skills required to interact with
Talend solutions included working with bleeding-
edge technologies that were considered highly
competitive and applicable to more modern
environments, making them widely transferrable.
▪ The team lead of data engineering and
analytics at a financial services
organization attributed better developer
experiences to improved proficiencies and
stated: “There seems to be an increase in
proficiency of our developers. We’re
seeing a quicker ramp-up of the amount
of time it’s taking for all our junior
developers that we’re bringing on and
training up where they’re mostly hands-
off. We can just give them development
work, and they’re able to figure it out
themselves.”
▪ Most organizations also interacted with
Talend professional services, which
allowed them to build internal core
competencies by working closely with
Talend experts. The director of BI and
data engineering at a supply
chain/logistics organization stated: “When
we needed to hire professional services,
[Talend has] been there for us. Obviously,
once we learned the tool, we pretty much
THE TOTAL ECONOMIC IMPACT™ OF TALEND
surpassed that need and now can do
most of the work on our own.”
“The data engineering arena
continues to evolve over time, so
we need to keep abreast of new
technologies, think of new
approaches, and continue to
learn how to utilize Talend to do
so at the maximum.”
Director, BI and data engineering,
supply chain/logistics
• Enhanced data credibility. While improved data
quality and control contributed to many of the
quantifiable benefits of this study, enhancing data
credibility had many qualitative benefits as well.
Trusting the quality of their data enabled
organizations to provide more transparency into
data or operations, whether for internal or
external audiences. More transparency internally
gave stakeholders more confidence to apply data
to critical business decisions and initiatives while
enabling greater external transparency fostered
better relationships with customers and other
relevant stakeholders.
▪ For example, the chief data and analytics
officer at an environmental services
organization indicated that the high
integrity of its emissions data enabled it to
publish public reports. They said: “We
started [publishing emissions data]
manually in July, and there was no
credibility. People were just putting
whatever they wanted on a spreadsheet.
We finally committed the initiative to
22
 ANALYSIS OF BENEFITS

Talend, and today, we are at least 85% Flexibility would also be quantified when evaluated as
automated. In parallel, the issues part of a specific project (described in more detail in
evaporated in terms of second-guessing Appendix A).
the data. Talend Data Stewardship, the
Data Catalog, and the Studio with all of
the integration components all work
together to bring that level of trust and
credibility."

▪ The same interviewee noted that

improved data credibility led to potential
additional revenue streams when the
organization created a new data product
to help other organizations report against
sustainability goals.

FLEXIBILITY
The value of flexibility is unique to each customer.
There are multiple scenarios in which a customer
might implement Talend solutions and later realize
additional uses and business opportunities, including:

• Flexible foundation to meet future innovation

goals and technology objectives at scale.
Talend offers technology solutions in a flexible
environment to meet ever-changing business and
technology objectives. Interviewees felt that with
Talend technology in place and Talend support
through professional services, they could tackle
whatever changes came their way in the
foreseeable future. The director of IT at a
healthcare organization summarized: “I love
being in the data space. Talend gives me the
opportunity to think openly and innovate. If you
look at any other tools, they have a defined
boundary. You must be within that framework;
you can’t export the code and then deploy it
somewhere else, for example. Talend doesn't
have those restrictions. Today, I wake up and go
to work, and I don’t know what I am going to
come across. Every day brings new use cases
for me, and that excites me because I know I can
solve for them [with Talend]."

THE TOTAL ECONOMIC IMPACT™ OF TALEND 23

Analysis Of Costs
Quantified cost data as applied to the composite

Total Costs
Present
Ref. Cost Initial Year 1 Year 2 Year 3 Total
Value
Cost of Talend services and
Ftr $0 $346,791 $672,726 $728,033 $1,747,549 $1,418,218
solutions
Internal resource time spent on
Gtr $37,180 $181,847 $181,847 $181,847 $582,720 $489,405
investment

Total costs (risk-adjusted) $37,180 $528,637 $854,572 $909,879 $2,330,269 $1,907,623

COST OF TALEND SERVICES AND SOLUTIONS
Evidence and data. Interviewees indicated that
costs to Talend spanned the technology solutions as
well as engaging with the Talend team for various
services.
Modeling and assumptions. To calculate the costs
of Talend services and solutions, Forrester makes
the following assumptions:
• In Year 1, the organization implements the
Talend Data Management Platform, which
includes Data Integration and Data Quality. Costs
for the Talend Data Management Platform are
paid on a per-user annual basis for 15 users.
• In Year 2, the organization implements Talend
Data Fabric, which includes Data Integrity, Data
Quality, and API and Application Integration.
Pricing for Talend Data Fabric is also paid on a
per-user annual basis for 15 users.
projects and initiatives completed by the
organization.
• Additionally, over the three-year investment
period, the organization engages with Talend for
professional services that cover implementation,
QuickStart guides, and training for the various
Talend solutions and capabilities.
Risks. Pricing for Talend services and solutions may
vary. Contact Talend for additional details.
Results. To account for these risks, Forrester
adjusted this cost upward by 20%, yielding a three-
year, risk-adjusted total PV (discounted at 10%) of
$1.4 million.

• The organization also adds Talend Data Catalog

in Year 2. The Talend Data Catalog is priced by
both annual user licenses and annual consumer
licenses.

• Consumer licenses for Talend Data Catalog

scale across Years 2 and 3 of the investment
period to indicate the growth in data analytics

THE TOTAL ECONOMIC IMPACT™ OF TALEND 24

 ANALYSIS OF COSTS

Cost Of Talend Services And Solutions

Ref. Metric Source Initial Year 1 Year 2 Year 3
Annual cost of Talend services and
F1 Composite (rounded) $0 $288,992 $560,605 $606,694
solutions

Ft Cost of Talend services and solutions F1 $0 $288,992 $560,605 $606,694

Risk adjustment ↑20%

Cost of Talend services and solutions

Ftr $0 $346,791 $672,726 $728,033
(risk-adjusted)

Three-year total: $1,747,549 Three-year present value: $1,418,218

THE TOTAL ECONOMIC IMPACT™ OF TALEND 25

 ANALYSIS OF COSTS

INTERNAL RESOURCE TIME SPENT ON • Additionally, Talend technology is intuitive and

INVESTMENT
Evidence and data. In addition to the support,
training, and guidance provided by Talend, the
interviewees also dedicated internal resources to
investment-related activities that spanned
implementations, ongoing administration, and
training.
Modeling and assumptions. To calculate internal
resource time spent on the investment, Forrester
makes the following assumptions:
• The composite organization dedicates resource
hours upfront to the initial implementation of the
Talend Data Management platform.
• Across the investment period, the organization
adds Talend capabilities and engages with
Talend professional services to connect more
data sources, harness more data volumes, and
provide more analyses to the business.
easy to use, which enables the organization to
bring citizen developers into the development
cycle. Each citizen developer spends about 40
hours on training before participating in
development projects.
• The average fully burdened annual salary for IT
administration resources is $135,000, or $65 an
hour.
• The average hourly rate for citizen developers is
$58.
Risks. Internal resource time spent on the
investment will vary depending on the size, scope,
and cadence of the Talend implementation as well as
the resources involved and their associated salaries.
Results. To account for these risks, Forrester
adjusted this cost upward by 10%, yielding a three-
year, risk-adjusted total PV of $489,000.

Internal Resource Time Spent On Investment

Ref. Metric Source Initial Year 1 Year 2 Year 3

G1 Average time spent on implementations (hours) Interviews 520 2,080 2,080 2,080

Total hours spent on ongoing administration of

G2 Interviews 0 35 35 35
Talend solutions
Average fully burdened hourly rate for IT
G3 TEI standard $65 $65 $65 $65
administration resources
Subtotal: Total IT time spent on Talend
G4 (G1+G2)*G3 $33,800 $137,475 $137,475 $137,475
investment
Average citizen developers that complete
G5 Interviews 0 12 12 12
training program annually
Average time spent in citizen developer program
G6 Interviews 0 40 40 40
(hours)

G7 Average hourly rate for citizen developers TEI standard $0 $58 $58 $58

Subtotal: Total citizen developer time spent on

G8 G5*G6*G7 $27,840 $27,840 $27,840
Talend investment

Gt Internal resource time spent on investment G4+G8 $33,800 $165,315 $165,315 $165,315

Risk adjustment ↑10%

Internal resource time spent on investment (risk-

Gtr $37,180 $181,847 $181,847 $181,847
adjusted)

Three-year total: $582,720 Three-year present value: $489,405

THE TOTAL ECONOMIC IMPACT™ OF TALEND 26

Financial Summary

CONSOLIDATED THREE-YEAR RISK-ADJUSTED METRICS

Cash Flow Chart (Risk-Adjusted)

The financial results calculated in the

Total costs Total benefits Cumulative net benefits
Benefits and Costs sections can be
used to determine the ROI, NPV, and
$10.0 M payback period for the composite
Cash
flows

organization’s investment. Forrester

assumes a yearly discount rate of 10%
$8.0 M for this analysis.

$6.0 M

These risk-adjusted ROI,

$4.0 M
NPV, and payback period
values are determined by
applying risk-adjustment
$2.0 M factors to the unadjusted
results in each Benefit and
Cost section.

-$2.0 M
Initial Year 1 Year 2 Year 3

Cash Flow Analysis (Risk-Adjusted Estimates)

Present
Initial Year 1 Year 2 Year 3 Total
Value
Total costs ($37,180) ($528,637) ($854,572) ($909,879) ($2,330,269) ($1,907,623)

Total benefits $0 $2,447,384 $3,516,784 $4,724,484 $10,688,652 $8,680,903

Net benefits ($37,180) $1,918,747 $2,662,212 $3,814,605 $8,358,384 $6,773,280

ROI 355%

Payback <6 months

THE TOTAL ECONOMIC IMPACT™ OF TALEND 27

Appendix A: Total Economic
Impact
Total Economic Impact is a methodology developed
by Forrester Research that enhances a company’s
technology decision-making processes and assists
vendors in communicating the value proposition of
their products and services to clients. The TEI
methodology helps companies demonstrate, justify,
and realize the tangible value of IT initiatives to both
senior management and other key business
stakeholders.
TOTAL ECONOMIC IMPACT APPROACH
Benefits represent the value delivered to the
business by the product. The TEI methodology
places equal weight on the measure of benefits and
the measure of costs, allowing for a full examination
of the effect of the technology on the entire
organization.
Costs consider all expenses necessary to deliver the
proposed value, or benefits, of the product. The cost
category within TEI captures incremental costs over
the existing environment for ongoing costs
associated with the solution.
Flexibility represents the strategic value that can be
obtained for some future additional investment
building on top of the initial investment already made.
Having the ability to capture that benefit has a PV
that can be estimated.
Risks measure the uncertainty of benefit and cost
estimates given: 1) the likelihood that estimates will
meet original projections and 2) the likelihood that
estimates will be tracked over time. TEI risk factors
are based on “triangular distribution.”
The initial investment column contains costs incurred at “time
0” or at the beginning of Year 1 that are not discounted. All
other cash flows are discounted using the discount rate at the
end of the year. PV calculations are calculated for each total
cost and benefit estimate. NPV calculations in the summary
tables are the sum of the initial investment and the
discounted cash flows in each year. Sums and present value
calculations of the Total Benefits, Total Costs, and Cash Flow
tables may not exactly add up, as some rounding may occur.
THE TOTAL ECONOMIC IMPACT™ OF TALEND
PRESENT VALUE (PV)
The present or current value of
(discounted) cost and benefit estimates
given at an interest rate (the discount
rate). The PV of costs and benefits feed
into the total NPV of cash flows.
NET PRESENT VALUE (NPV)
The present or current value of
(discounted) future net cash flows given
an interest rate (the discount rate). A
positive project NPV normally indicates
that the investment should be made
unless other projects have higher NPVs.
RETURN ON INVESTMENT (ROI)
A project’s expected return in
percentage terms. ROI is calculated by
dividing net benefits (benefits less costs)
by costs.
DISCOUNT RATE
The interest rate used in cash flow
analysis to take into account the
time value of money. Organizations
typically use discount rates between
8% and 16%.
PAYBACK PERIOD
The breakeven point for an investment.
This is the point in time at which net
benefits (benefits minus costs) equal
initial investment or cost.
28
Appendix C: Endnotes

1 Source: “The Forrester Wave: Enterprise Data Fabric, Q2 2022,” Forrester Research, Inc., June 23, 2022.
2 Source: “The Forrester Wave: Enterprise Data Fabric, Q2 2022,” Forrester Research, Inc., June 23, 2022.
3 Total Economic Impact is a methodology developed by Forrester Research that enhances a company’s
technology decision-making processes and assists vendors in communicating the value proposition of their
products and services to clients. The TEI methodology helps companies demonstrate, justify, and realize the
tangible value of IT initiatives to both senior management and other key business stakeholders.
4 Source: “Qlik Acquires Talend, Combining its Best-in-Class Data Integration with Talend’s Leading Data
Transformation, Quality, and Governance Capabilities,” May 16, 2023.
5 Source: “The Forrester Wave: Enterprise Data Fabric, Q2 2022,” Forrester Research, Inc., June 23, 2022.
6 Source: “Forrester Consulting Cost Of A Cybersecurity Breach Survey, Q4 2020.”
7 Source: “The Forrester Wave: Enterprise Data Fabric, Q2 2022,” Forrester Research, Inc., June 23, 2022.

THE TOTAL ECONOMIC IMPACT™ OF TALEND 29

THE TOTAL ECONOMIC IMPACT™ OF TALEND 30