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Full Download International Management Managing Across Borders and Cultures Text and Cases Deresky 8Th Edition Solutions Manual PDF
Full Download International Management Managing Across Borders and Cultures Text and Cases Deresky 8Th Edition Solutions Manual PDF
Chapter 8
ORGANIZATIONAL STRUCTURE AND CONTROL SYSTEMS
LECTURE OUTLINE
General Outline
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Companies change their structures to align with new strategic directions and competition,
but also to respond to changes in their operating environment. To capitalize on this Kraft
sought two major acquisitions: LU for $7.6 billion in 2007 and Cadbury PLC for $19
billion. In December 2011 Kraft announced a split into two entities: “snack business”
($32 billion) and “grocery business” ($16 billion). British Parliaments Commons Select
Committee: “positive messages would have been considerably more convincing if
conveyed directly to bodies such as ourselves”
Teaching Tip: Break your class into small groups. Ask them to draw a picture that
describes the organizational structure of their college or university. The drawing will raise
issues about the relationship between structure, power, and control.
II. Evolution and Change in MNC Organizational Structures (see slide 8-9)
A. Historically, a firm reorganizes as it internationalizes to accommodate new
strategies. The structure typically continues to change over time with growth and
with increasing levels of investment or diversity and as a result of the types of
entry strategy chosen.
B. At each stage of international involvement, the firm’s managers redesign the
organizational structure to optimize the strategy’s chances to work, making
changes in the firm’s tasks and relationships and designating authority,
responsibility, lines of communication, geographic dispersal of units, and so forth.
This model of structural evolution has become known as the stages model,
resulting from Stopford’s research on U.S. MNCs. Of course, many firms do not
follow the stages model because they may start their internationalization at a
higher level of involvement.
C. Even a mature MNC needs to make structural changes from time to time to
facilitate changes in strategy—perhaps a change in strategy from globalization or
an effort to improve efficiency or effectiveness.
D. The typical ways (see slide 8-10) in which firms organize their international
activities are shown in the following list. (Larger companies often use several of
these structures in different regions or parts of their organization.)
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1. Domestic structure plus export department
2. Domestic structure plus foreign subsidiary
3. International division
4. Global functional structure
5. Global product structure
6. Matrix structure
E. To facilitate access to and development of specific foreign markets, the firm can
take a further step toward worldwide operations by reorganizing into a domestic
structure plus foreign subsidiary in one or more countries. This is shown in
Exhibit 8-1 (see slide 8-11).
F. With further market expansion, the firm may then decide to specialize by creating
an international division, organized along functional, product, or geographic lines.
The creation of an international division facilitates the beginning of a global
strategy. It permits managers to allocate and to coordinate resources for foreign
activities under one roof and so enhances the firm’s ability to respond to market
opportunities. Some conflicts may arise among the divisions of the firm because
more resources and management attention tend to get channeled toward the
international division rather than toward the domestic divisions and because of the
different orientations of various division managers.
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operations are integrated into the activities and responsibilities of each
department to gain functional specialization and economies of scale. This
structure results in plants that are highly integrated across products and that
serve single or similar markets.
3. For firms with diversified product lines (or services) that have different
technological bases and that are aimed at dissimilar or dispersed markets, a
global product (divisional) structure may be more strategically advantageous
than a functional structure. In this structure, a separate division represents a
single product (or product line). A general manager heads each division, and
each is responsible for its own production and sales functions. Usually, each
division is a strategic business unit (SBU)—a self-contained business with its
own functional departments and accounting systems. The global product
structure is illustrated in Exhibit 8-2 (see slide 8-13).
With the global product (divisional) grouping, however, ongoing difficulties
in the coordination of widely dispersed operations may result. One answer to
this is to reorganize into a global geographic structure. In the global
geographic (area) structure—the most common form of organizing foreign
operations—divisions are created to cover geographic regions. Exhibit 8-3
(see slide 8-14) provides an example of global geographic structure.
4. Each regional manager is then responsible for the operations and performance
of the countries within a given region. In this way, national and regional needs
and relative market knowledge take precedence over product expertise. Local
managers are familiar with the cultural environment, government regulations,
and business transactions. In addition, their language skills and local contacts
facilitate daily transactions and responsiveness to the market and the
customer.
H. Although this is a good structure for consolidating regional expertise, problems of
coordination across regions may arise. With the geographic structure, the focus is
on marketing, because products can be adapted to local requirements
I. A matrix structure is a hybrid organization of overlapping responsibilities. The
structure is developed to combine geographic support for global integration and
local responsiveness. Exhibit 8-4 illustrates that lines of responsibility are drawn
both vertically and horizontally, which can lead to confusion, communication
problems, and conflict over having more than one boss. Although still used by
some firms, more recently, it has generally fallen into disfavor.
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specific strategy that treats the world as one market by using a standardized
approach to products and markets.
Asea-Brown Boveri (ABB). A global leader in the power and the oil and gas
industries, ABB is legendary in its record of changing its organizational structure
to fit its new strategic directions and its competitive environment, such as the
losses it incurred resulting from the East Asian currency crisis. Exhibit 8-5
illustrates two phases of the company’s strategic direction and organization
structure.
C. Organizing to facilitate a globalization strategy typically involves rationalization
and the development of strategic alliances. To achieve rationalization, managers
choose the manufacturing location for each product based on where the best
combination of cost, quality, and technology can be attained. The downside of
this strategy is a lack of differentiation and specialization for local markets.
D. Organizing for global product standardization necessitates close coordination
among the various countries involved. It also requires centralized global product
responsibility (one manager at headquarters responsible for a specific product
around the world), an especially difficult task for multiproduct companies.
E. A problem many companies face in the future is that their structurally
sophisticated global networks, built to secure cost advantages, leave them exposed
to the risk of environmental volatility from all corners of the world.
F. Organizing to “be global, act local” (see slide 8-18)
1. In their rush to get on the globalization bandwagon, too many firms have
sacrificed the ability to respond to local market structures and consumer
preferences. Managers are now realizing that a compromise must be made
along the globalization-regionalization continuum, and they are experimenting
with various structural configurations to “be global and act local.”
2. Although strategy may be the primary means to a company’s competitive
advantage, the burden of realizing that advantage rests on the organizational
structure and design. Because of the difficulties experienced by companies
trying to be a “glocal” company, researchers are suggesting new, more
flexible organizational designs, involving interorganizational networks and
transnational design.
Levi Strauss is another example of a company attempting to maximize the
advantages of different structural configurations. The company employs a
staff of approximately 10,000 people worldwide, including approximately
1,010 people at its San Francisco, California, headquarters. Approximately
half of the company’s revenues come from outside the United States. The
company is organized into three geographic divisions:
Levi Strauss Americas (LSA), based in the San Francisco headquarters. Levi
Strauss Europe, Middle East, and North Africa (LSEMA), based in Brussels.
Asia Pacific Division (APD), based in Singapore.
In the LSEMA division there is a network of nine sales offices, six
distribution centers, and three production facilities, employing a total of
approximately 4,600 people. The headquarters are located in Brussels,
Belgium. The company’s European franchise partners bring the products to
consumers throughout the region.
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Levi Strauss & Co.’s Asia Pacific Division is comprised of subsidiary
businesses, licensees, and distributors throughout the Asia Pacific region, the
Middle East, and Africa.
Thus, through these various structural global–local formats, the company has
ensured its ability to respond to local needs by allowing its managers to act
independently: Levi’s success turns on its ability to fashion a global strategy
that doesn’t snuff out local initiative.
Procter & Gamble is succeeding with a global-local strategy through the use of its “four
pillars” structure. P&G’s organizational structure is built on the following units: 1)
Global Business Units (GBU)—build major brands with robust strategies; 2) Market
Development Organizations (MDO)—build local understanding as a foundation for
marketing campaigns; 3) Global Business Services (GBS)—provide business technology
and services that drive success; and 4) Corporate Functions (CF)—work to maintain
industry leadership. Through the use of these pillars, especially the GBU and MDO,
Procter & Gamble is thinking strategically and acting locally.
Rapidly changing competition and global business activities demand that companies run
their worldwide operations efficiently and effectively. In 2009, fast growing companies
from emerging markets continue to internationalize their operations. However, many
emerging market companies are capitalizing on the “born global” phenomenon. They are
finding niche businesses where competition is minimal and they are thriving in older
economy industries which have been abandoned by established MNCs from developed
countries.
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Teaching Resource: One of the best sources on emergent forms is still The Organizational
Hologram, MacKenzie, K, (1992), Klewer Academic Press. The book provides a theoretical
framework for a process-based model of organization design.
2. The complex linkage in networks highlights the intricate task of a giant MNC
to rationalize and coordinate its activities globally to achieve an advantageous
cost position while simultaneously tailoring itself to local market conditions
(to achieve benefits from differentiation).
B. The global e-corporation network structure
1. The organization structure for global e-businesses involves a network of
virtual e-exchanges and “bricks and mortar” services. Those services may be
handled in-house or outsourced. The structure of functions and alliances
makes up a combination of physical and electronic stages of the supply-chain
network, as depicted in Exhibit 8-6 (see slide 8-23).
The network comprises some global and some local functions. The result is a
global e-network of suppliers, subcontractors, distributors, and buyers and
sellers, all communicating in real-time in cyberspace.
C. The transnational corporation (TNC) network structure
1. To address the globalization-localization dilemma, firms that have evolved
through the multinational form and the global company are now seeking the
advantages of horizontal organization in the pursuit of transnational
capability—that is, the ability to manage across national boundaries, retaining
local flexibility while achieving global integration. This capability involves
linking their foreign operations in a flexible way to one another and to
headquarters, thereby leveraging local and central capabilities.
Teaching Tip: Schools of Business are often very similarly designed. Ask students to attempt a
redesign of the structure of the Business School at your university. What would be the
advantages and challenges of changing the organizational form of the business school?
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D. Organizational change and design variables (see slide 8-27)
1. When a company makes drastic changes in its goals, strategy, or scope of
operations, it is usually quite clear that a change in organizational structure is
called for as well. Exhibit 8-9 lists some indications of the need for change in
organizational design.
2. At persistent signs of ineffective work, a company should analyze its
organizational design, systems, and work flow for the possible causes of those
problems. In choosing a new organizational design or modifying an existing
structure, managers must establish a system of communication and control
that will provide for effective decision making.
3. Aside from determining the behavior of the organization on a macro level (in
terms of what divisions, subsidiaries, departments, and units are responsible
for), the organizational design must determine behavior on a micro level.
Determining how many and what types of decisions can be made and by
whom can have drastic consequences; both the locus and the scope of
authority must be carefully considered. This centralization-decentralization
variable actually represents a continuum.
Exhibit 8-10 (see slide 8-28) illustrates this centralization-decentralization
continuum and the different ways that decision making can be shared between
headquarters and local units or subsidiaries.
Teaching Tip: Ask your students how much autonomy and control they would want if they
were the subsidiary manager. They will likely answer they wish to have near total authority.
Ask them to switch roles. If they ran the home office, how much authority would they want
to give? Ask them to reconcile the differences in their answers.
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Under the Lens: FIFA—Restructuring for Governance Oversight of Ethics
The Fédération Internationale de Football Association (FIFA), located in Zurich,
Switzerland, is the international governing body of association football. The
association, which has 208 national associations within six regional areas, oversees
the governance and organization of the FIFA World Cup; the next one will be held in
Brazil in 2014.
Following the proposals made by the FIFA President, Joseph S. Blatter, at the
FIFA Congress on June 1, 2011 in terms of good governance, transparency, and zero
tolerance toward wrongdoing on and also off the pitch (during games or at any time),
the FIFA Executive Committee, meeting on October 20–21, 2011 at the home offices
of FIFA in Zurich, agreed on measures to create task forces for revision of statutes,
ethics etc. in addition to an Independent Government Committee and a FIFA Good
Governance road map.
B. Monitoring systems
1. The design and application of coordinating and reporting systems for foreign
subsidiaries and activities can take any form that management wishes.
C. Direct coordinating mechanisms
1. Direct mechanisms that provide the basis for the overall guidance and
management of foreign operations include the design of appropriate
structures. Such decisions proactively set the stage for operations to meet
goals, rather than troubleshooting deviations or problems after they have
occurred. Other direct mechanisms are visits by head-office personnel and
regular meetings.
D. Indirect coordinating mechanisms
1. Domestic companies invariably rely on budgets and financial statement
analyses, but foreign subsidiaries, financial statements, and performance
evaluations are complicated by financial variables in MNC reports, such as
exchange rates, inflation levels, transfer prices, and accounting standards.
2. To reconcile accounting statements, MNCs usually require three different sets
of financial statements from subsidiaries. One set must meet the national
accounting standards and procedures prescribed by law in the host country;
this set also aids management in comparing subsidiaries in the same country.
A second set must be prepared according to the accounting principles and
standards required by the home country. The third set of statements translates
the second set of statements (with certain adjustments) into the currency of the
home country for consolidation purposes, in accordance with FASB Ruling
Number 52 of 1982.
3. Researchers have noted comparative differences between the use of direct
versus indirect controls among companies headquartered in different
countries.
4. U.S. MNCs monitor subsidiary outputs and rely more upon frequently
reported performance data than do European MNCs. The latter tend to assign
more parent company nationals to key positions in foreign subsidiaries and
can count on a higher level of behavior control than their U.S. counterparts.
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5. These findings imply that the American system, which measures more
quantifiable aspects of a foreign subsidiary, provides the means to compare
performance among subsidiaries. The European system, on the other hand,
measures more qualitative aspects of a subsidiary and its environment, which
vary among subsidiaries, therefore allowing a focus on the unique situation of
the subsidiary, but making it difficult to compare its performance to other
subsidiaries.
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different from that of another due to circumstances beyond the control of a
subsidiary manager.
2. Clearly, one way to ensure more meaningful performance measures is to
adjust the financial statements to reflect the uncontrollable variables peculiar
to each country where a subsidiary is located. This provides a basis for the
true evaluation of the comparative return on investment (ROI), which is an
overall control measure. Another way to provide meaningful, long-term
performance standards is to take into account other nonfinancial measures.
3. The coordination process is the same whether it takes place in a domestic
company, a multinational company with a network of foreign affiliates, or a
specific IJV. It is the extent, the focus, and the mechanisms used for
monitoring systems that differ. More coordination is needed in multinational
companies because of uncertain working environments and information
systems and because of the variable loci of decision making.
Teaching Tip: Assign the following project to teams of students. Have each team view the
organizational structure of the United Nations Human Rights Organization and suggest
possible changes to streamline the organization. The organizational structure of the UN is
described at the Website http://www.un.org/en/aboutun/structure/index.shtml.
The firm’s strategy, size, appropriate technology, and local environment, including
culture, are the variables to be considered. Students should be able to discuss linkages
between strategy and structure, size and structure, and culture and structure. Some
students will link technology to structure by noting the need for some companies to
control or to limit the transfer of technology to business partners. Very few students
will be able to consider a comprehensive model that integrates all the variables.
Students will likely divide between strategy and culture as the most important.
2. Explain the need for an MNC to “be global and act local.” How can a firm
design its organization to enable this?
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objective. The firm seeks to maintain and leverage its core competencies while
making adaptations to local culture.
Exhibit 8-10 offers an answer to the first part of this question. These indicators of
organizational malaise might function as a leading indicator of the need for some
change in either structure or control processes. Indirect controls include upfront
controls such as sales quotas, budgets, and other financial controls, as well as
feedback reports giving information about the sales and financial performance of the
subsidiary for a given period of time.
6. What is the role of information systems in the reporting process? Discuss the
statement, “Inadequate MIS systems in some foreign affiliates are a control
problem for MNCs.”
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Because control depends upon information, and information comes from managed
systems of information, it is the MIS, which is the key to control of subsidiary
divisions of a corporation. Increasingly, information is seen as a critical component of
control, especially in an international environment. With geographical distance, the
need for, and the difficulty of, obtaining this information increases.
Application Exercises
1. Although not all students may have the opportunity to personally visit companies
with international operations, it may be possible to conduct a telephone interview
or to communicate via email.
2. One of the major issues facing MNCs with operations in India and Eastern Europe
is corruption. Both India and many countries in Eastern Europe still suffer from
high levels of corruption and this presents the need for greater control over
operations in those countries. Although many Eastern European countries have
now joined the European Union, long periods of accepting corruption as a normal
way of doing business have not been erased from the cultures of these countries.
3. In researching international joint ventures, it might be interesting to have students
investigate the IVJ between Toyota and GM. NUMMI (www.nummi.com) is a
good example of the successes and struggles firms face in creating such a
strategic alliance.
Experiential Exercise
HSBC has shifted its emphasis to long-term ambitions in the emerging markets of Asia,
where growth is significantly available to those banks that carry prudent policies and
networks. At the same time, the areas of technology and financial services have become
more efficient because of the availability of online banking, the accessibility of large-
scale and real time data, useful analytics, and other technologies on hand. In view of the
damaged markets in North America and Europe this strategy makes sense.
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Question 2: Compare and contrast HSBC’s global operations with its main
competitors.
Although competition in emerging markets has been heightened because of the arrival of
local and multinational banks, 10 markets are available to those financial institutions that
carry efficient business models and operations. HSBC has major plans in the Asia
markets. Because of its long history and brand identity, the bank’s future plans and
restructuring initiatives can bear fruit if implemented accurately.
To deal with the 2008 financial crisis, HSBC embarked on a major reorganization that
changed its strategy and growth patterns. In 2011, HSBC trimmed its North American
operations because of losses in the area of subprime lending. At the same time, HSBC
started expanding in emerging markets of Asia. China was selected to be the bank’s
major market for future growth. Other reorganization took place that aimed at mostly
downsizing and trimming operations. These changes did impact the bank’s massive
operations in global markets.
Question 3: What did you learn from the HSBC’s case when applying concepts and
theories from Chapter 8?
Chapter 8 is about organizational structures and about how – if correctly matched to the
situation and industry- the corporate structure and systems can provide a significant
competitive edge.
HSBC’s case demonstrates the main points of the chapter: firms’ organizational
structures, interorganizational networks and alliances, and control and monitoring
systems are important when seeking expansion in the global banking industry, which
thrives on strategic locations, networks, and customer service. The same areas apply to
other industries and firms as well. Above all, firms must change on a continuous basis
when dealing with growth opportunities, corporate expansion, and unexpected events in
global markets.
Web Exercise
Since 2008, the global economy has been greatly affected by the economic downturn.
How has this affected the strategies of those companies who went “global” in the early
2000s? Has the global e-corporation network structure been affected and if so, how?
Select four to five companies in different fields, as mentioned in the text, and evaluate
their changing strategies as a result of the economic downturn.
Dell
http://content.dell.com/us/en/corp/d/corp-comm/aboutdell-worldwide.aspx
P&G
http://www.pginvestor.com/phoenix.zhtml?c=104574&p=irol-
newsArticleMain&ID=1365059
P&G
http://www.pg.com/company/who_we_are/globalops.shtml
Msnbc P&G
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International Management: Managing Across Borders and Cultures, Text and Cases Deresky 8th E
http://www.msnbc.msn.com/id/34326473/ns/business-us_business/
New York Times
http://topics.nytimes.com/topics/news/business/companies/procter_and_gamble/index.ht
ml?offset=10&s=newest
Alcoa
http://www.alcoa.com/global/en/news/news_detail.asp?pageID=20090106006407en&ne
wsYear=2009
Alcoa
http://www.alcoa.com/global/en/news/news_detail.asp?pageID=20090211006646en&ne
wsYear=2009
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{308}
Of what has been done for public education in Mexico under the
Diaz government the following account is given in one of the
publications (1900) of the Bureau of the American Republics:
"Education in Mexico has been for many years the subject of
serious consideration on the part of the Government, on
account of the difficulty experienced in combating the
conservative ideas prevailing in the Republic. The main
obstacles have, however, been overcome, and the country to-day
enjoys the benefit of a liberal system of education, which is
administered under three branches—gratuitous, lay, and
obligatory. … The law making education compulsory was
promulgated March 23, 1888, but its enforcement was not
decreed at that time, and the first Congress of Public
Education was convened for the purpose of adopting such
measures as should tend to establish an efficient and uniform
system of education. This congress met on December 1, 1889,
and closed its sessions on March 31, 1890. … A second congress
was convened on December 1, 1890, which solved certain
problems on compulsory elemental education, fixed the methods
to be followed in the schools of superior primary education,
and settled matters pertaining to normal schools, preparatory
education, and special schools. As the result of this
congress, the law of March 21, 1891, was enacted, regulating
compulsory education in the Federal District and the
Territories of Tepic and Lower California, which law became
effective on January 17, 1892. …
"On May 19, 1896, the law of public education was promulgated,
its salient points being as follows:
Official primary elemental education in the Federal Districts
and Federal Territories was placed under the exclusive control
of the Executive; primary superior education was organized as
an intermediate educational system between elementary and
preparatory instruction. A general board of primary education
was created, charged to develop and maintain the same under a
scientific and administrative plan. Preparatory education was
decreed to be uniform for all professions, its extent being
limited to the study of such matters as are necessary to the
development of the physical and intellectual faculties and the
morals of youth, it being further directed that professional
education be reorganized, limiting it to technical matters
which pertain to the profession or professions to which each
particular school is devoted.
"The statistics for 1897, which are the latest available, give
the following figures:
SCHOOLS. 1896.
1897.
"Using the figures given in 1896 for Vera Cruz and the Federal
District as identical for 1897, it may be safely assumed that
on December 31, 1897, the public schools in Mexico (Federal,
State, and municipal) stood as follows:
----------MEXICO: End--------
MILAN, Ex-King:
His later years and death.
MILAN: A. D. 1898.
Revolutionary outbreak.
MILITARY ESTABLISHMENTS:
Armies of Europe and America and their cost.
MINDANAO.
MINNESOTA: A. D. 1896.
Constitutional amendments.
Use of the Referendum.
MINNESOTA: A. D. 1898.
Outbreak of Pillager Indians.
MISSIONARIES, Christian:
The outbreak against in China.
MISSIONARIES, Christian:
Outbreak against in Madagascar.
MISSIONS, Christian:
The Ecumenical Conference of 1900 in New York.
Statistics of the Protestant foreign missionary
work of the world.
{310}
MISSISSIPPI: A. D. 1890-1892.
New State Constitution.
Qualification of the suffrage.
{311}
{312}
{313}