Group No:
Members: John Edrin Buenavista, Cherwin Dave Paradero, Aeron Pinton
Title: Exploring the Comprehensibility of Traffic Safety Signs: Impact of Cognitive Sign Features on Drivers in Dumaguete City
Title What is the problem?
The problem being
addressed in this study is
the potential lack of
comprehensibility of traffic
safety signs by drivers in
Dumaguete City. This
issue arises from the fact
that drivers are often given
only a brief moment to
perceive, understand, and
respond to traffic signs
correctly. Some traffic
signs may be unclear,
leading to
misunderstandings due to
inadequate design features
and a lack of clear
information. This lack of
comprehension poses a
significant risk to driver
and passenger safety,
potentially resulting in
accidents and even
fatalities. The ambiguity of
traffic signs undermines
their primary purpose,
which is to guide drivers
safely.
Why is it a problem? How should it be solved? What data do I need to help me What is the purpose of the study?
solve the problem?
The comprehensibility To address this problem, To solve this problem, the The purpose of this study is to
of traffic safety signs the study aims to assess study will require data on the investigate and understand the
is a problem because it the comprehensibility of following: factors affecting the
directly impacts road traffic safety signs using comprehensibility of traffic safety
safety. If drivers five cognitive sign 1. Perceptions and ratings signs in Dumaguete City. By
cannot accurately features. It will involve from licensed and non- examining how cognitive sign
understand and conducting surveys with licensed drivers features impact drivers'
respond to these signs, licensed and non-licensed regarding the perceptions, the study aims to
it increases the risk of drivers in Dumaguete comprehensibility of identify areas of improvement in
accidents, injuries, and City. By gathering data on various traffic signs. traffic sign design and ultimately
even loss of life. drivers' perceptions of 2. Information about enhance road safety by reducing
Ambiguous or these signs, the study can drivers' familiarity, misunderstandings and accidents
misunderstood traffic identify specific signs or concreteness, related to traffic signs. The study
signs contribute to design elements that are simplicity, seeks to provide valuable insights
confusion on the road problematic and may need meaningfulness, and that can inform better signage
and can lead to traffic improvement. The results semantic closeness for practices and promote safer road
violations, of the study can inform each traffic sign. conditions for all drivers in the
misjudgments, and changes to traffic sign 3. Demographic data, city.
collisions. Therefore, designs or the including information
ensuring that traffic development of about whether drivers
signs are educational materials to are licensed or non-
comprehensible is enhance driver licensed.
crucial for the safety comprehension. 4. Comparative data
of all road users. between licensed and
non-licensed drivers to
determine if there are
differences in their
perceptions of traffic
signs.