BUSINESS PLAN A range of improvisations © Boat is famous for its innovation and improvisations. After discovering all kinds of complaints about apples charging cables, the company has decided to create an unbreakable cable for iPhone users. When boat noticed that sports and fall-proof headphones needed to build, it immediately started making them in a wide range of colors. Business Plan Keoping customer's first preference: of ts clan instead of keeping them sronymeus. Posing asa lifestyle brand ¢ The company boat always considers itself a lifestyle brand, rather than a consumer electronics brand.