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Research 2
Research 2
SCALES OF MEASUREMENT.
Definitions of scales;
Ordinal.
The next higher level of measurement is the ordinal scale. This scale
consist of ranking of all categories of variable according to some
criteria such as grading of muscle strength or ranking of socio
economic classes or ranking of the student accuracy to marks.
Nominal.
It is the weakest level of measurement .in this scale the observations
are placed in broad categories which may be denoted by symbols,
labels or names. E.g.) classifying patients according to diagnostic
groups or type of residence etc. rural or urban etc constitute
nominal scale.
Interval
The interval scale has in addition to ordinal level of measurement,
an important characteristics, that the distance between any two
numbers [values of the variable] is fixed and equal. In this scale the
zero point and unit of measurements are orbitary.eg) temperature
measurement in centigrade and Fahrenheit.
Test, ‘F’test
Ratio.
The highest and most précised level of measurement with all the
characteristics of an interval scale. In addition has not a true zero
point as its origin, it is called ratio scale.eg) height, weight physical
distances etc such as chest circumference, muscle bulk.
TYPES OF SCALES
0 -nothing at all
1 -very weak.
2 -weak.
3 -moderate
4 -somewhat strong
5 - Strong
6 - Strong
7 -very strong
8, 9
10 -maximum strong.
Breathlessness
0 -nothing at all
1 -very light.
2 -light.
3 -moderate
4 -somewhat hard
5 - Strong
6 - Strong
7 -very hard
8, 9
10 -maximum hard.
0 -nothing at all
1 -very weak.
2 -weak.
3 -moderate
4 -somewhat strong
5 - Strong
6 - Strong
7 -very strong
8, 9
10 -maximum hard.
Fatigue
0 -nothing at all
1 -very light.
2 -light.
3 -moderate
4 -somewhat hard
5 - Strong
6 - Strong
7 -very hard
8, 9
10 -maximum hard.
Other scales
Uses
When you conduct meta-analysis you take findings from several studies
on the same subject and analyze these using standardized statistical
procedures. In meta-analysis patterns and relationships are detected
and conclusions are drawn. Meta-analysis is associated with deductive
research approach.
At the earlier parts of the literature review chapter, you need to specify
the type of your literature review your chose and justify your choice.
Your choice of a specific type of literature review should be based upon
your research area, research problem and research methods. Also, you
can briefly discuss other most popular types of literature review
mentioned above, to illustrate your awareness of them.
EXPLAIN ABOUT RESEARCH REPORT WRITING
Report writing is an art, which must be learnt through hard work, practice and
effort. The information and recommendations placed before the management
are of little value unless they assist in making judgements and lead to decisions.
Therefore, a report should be written' very carefully so as to stimulate thought
and lead to action. Report writers should concentrate on the collection of
relevant data, organizing the data and arriving at a conclusion. The contents of
the report play a very important role in stimulating action.
There are various types of research report writing, each serving a specific
purpose and designed for different audiences. Here are some common types of
reports writing:
4) Making an Outline:
After formulating the final pattern, an outline of the research report is made,
where the researcher decides how to present the report. Various decisions to be
made in this stage are related to problem statement, arrangement of various
sections and a logical sequencing is decided. Many times it is not needed, but it
helps la finalizing the structure of report.
5) Writing the First Draft:
The next step is writing the first draft of report. It is a rough draft which is
prepared by researcher at first. In this stage, the researcher is still in confusion
between the notes and the outline of report. Hence, this draft needs refinement
till it is finalized.
8) Evaluation of Report:
After continuous refinement, an almost final report is prepared. In this stage,
the top management evaluates the effectiveness of report. They analyze
whether the research is completed as per the instructions or not In this step,
the reliability and the validity of the report is checked against set parameters.
The report is effective when it is able to communicate the purpose of research
clearly and comprehensively without hampering the quality of the report.
1) Accuracy:
A research report should contain accurate information about the research
problem and research objectives as inaccurate information may mislead the
managers and can cause problems in decision-making.
2) Simplicity:
An Ideal research report should be simple in every aspect. The layout, wording.
grammar, phasing, sequencing, tabulation, etc., should be developed with full
attention to keep it simple.
4) Conciseness:
The research reports should be concise and brief enough to represent all the
information needed by the executives as they want the facts and results only.
But this feature of research report should not be compromised with the clarity
and completeness of the report. The report should be able to highlight the
essential points briefly without damaging its quality.
5) Comprehensibility and Readability:
Research report should be comprehensive and easily readable. There should be
no confusion in the language or grammar of the contents. Technical language
or terms should be avoided in the preparation of questionnaire. The language
and content of the report should be in such a way that it can be understood by
everyone.
6) Reliability:
The information included in the research report should be reliable and valid. It
is also essential that all important facts should be included so that readers may
understand it easily. Researchers should prepare the report with special care
such that the erroneous information should not be included, as it confuses the
readers.
7) Timelines:
The unique feature of research report is that it should be prepared within a
stipulated time. Timeframe is the crucial aspect of a report, as data included in
the report may become obsolete or irrelevant after certain period time.
8) Logical Content:
All the contents of a research report should be written in a logical way. None of
the information should be included without proper investigation and analysis.
There should be a sequence applied to all the components of report. The entire
report should be categorized into server parts containing district facts and
information and should facilitate the case to locate the concerned topic in a
report.
9) Original Content:
The contents of a research report should be original and specific. The research
report should address some specific problem. The researcher should attempt to
provide a solution to the problem being addressed.
Research report serves many purposes for the organization and plays a crucial
role in management. Preparing a research report is important due to following
reasons:
2) Helps In Evaluation:
Research report helps the managers to re-evaluate their prevailing problem as
well as to plan for future efficiently. Research reports also help various
departments 10 co-ordinate and control their activities. Research reports assist
general public in finding probable suggestions regarding their problems.
6) Advancement of society:
Research reports contribute to the advancement of society by addressing
societal challenges, improving healthcare practices, developing innovative
technologies, and informing public policy. They provide the foundation for
evidence-based practices and initiatives that can lead to positive social,
economic, and environmental outcomes.
2) Well-structured:
A good research report follows a logical structure, including sections such as an
introduction, literature review, methodology, results, discussion, and
conclusion. Each section should flow smoothly, and the report should have a
coherent overall structure.
5) Supported by evidence:
A strong research report provides evidence to support its claims and findings.
This includes referencing relevant literature, using appropriate research
methods, collecting reliable data, and presenting results with proper statistical
analysis.
6) Comprehensive:
A good research report covers all essential aspects of the research, including
relevant background information, a thorough literature review, a detailed
methodology, comprehensive data analysis, and insightful conclusions. It
should leave no important gaps in the research process.
7) Well-documented:
An effective research report includes proper citations and references to
acknowledge the work of others and support its own findings. It should follow a
consistent citation style, such as APA or MLA, and provide a bibliography or
reference list.
10) Well-presented:
The visual presentation of a research report is crucial. It should be well-
formatted with clear headings, subheadings, and an appropriate use of tables,
graphs, or figures to illustrate the data. The report should also be free from
grammatical errors and typos.
Datacollection
Measurement
Data Analysis
The research problem an organization faces will determine the design, not vice-
versa. The design phase of a study determines which tools to use and how they
are used.
Impactful research usually creates a minimum bias in data and increases trust
in the accuracy of collected data. A design that produces the slightest margin of
error in experimental research is generally considered the desired outcome. The
essential elements are:
A proper design sets your study up for success. Successful research studies
provide insights that are accurate and unbiased. You’ll need to create
a survey that meets all of the main characteristics of a design. There are four
key characteristics:
Neutrality: When you set up your study, you may have to make
assumptions about the data you expect to collect. The results projected
in the research should be free from research bias and neutral.
Understand opinions about the final evaluated scores and conclusions
from multiple individuals and consider those who agree with the
results.
Reliability: With regularly conducted research, the researcher expects
similar results every time. You’ll only be able to reach the desired
results if your design is reliable. Your plan should indicate how to form
research questions to ensure the standard of results.
Validity:There are multiple measuring tools available. However, the
only correct measuring tools are those which help a researcher in
gauging results according to the objective of the research.
The questionnaire developed from this design will then be valid.
Generalization: The outcome of your design should apply to a
population and not just a restricted sample. A generalized method
implies that your survey can be conducted on any part of a population
with similar accuracy.
The above factors affect how respondents answer the research questions, so
they should balance all the above characteristics in a good design. If you want,
you can also learn about Selection Bias through our blog.
A researcher must clearly understand the various types to select which model to
implement for a study. Like research itself, the design of your analysis can be
broadly classified into quantitative and qualitative.
Qualitative research
Quantitative research
Here is a chart that highlights the major differences between qualitative and
quantitative research:
Qualitative Research Quantitative Research
Usually uses small sample sizes. Usually uses larger sample sizes.
The independent variables are manipulated to monitor the change it has on the
dependent variable. Social sciences often use it to observe human behavior by
analyzing two groups. Researchers can have participants change their actions
and study how the people around them react to understand social psychology
better.
3. Correlational research: Correlational research is a non-experimental
research technique. It helps researchers establish a relationship between two
closely connected variables. There is no assumption while evaluating a
relationship between two other variables, and statistical analysis techniques
calculate the relationship between them. This type of research requires two
different groups.
Experimental research helps a researcher gather the necessary data for making
better research decisions and determining the facts of a research study.
According to the sophistication and the rigor of controls followed the designs
may be arranged as: 1. Pre-experimental designs 2. True experimental designs 3.
Quasi-experimental designs
There are three types of Pre-experimental designs. These are One Shot Case
Study, One group Pre-test Post-test Design, and Static Group Comparison
Design.
Compare
Comparison
NON-EXPERIMENTAL RESEARCH
Unlike experimental research, where the variables are held constant, non-
experimental research happens during the study when the researcher cannot
control, manipulate or alter the subjects but relies on interpretation or
observations to conclude.
This means that the method must not rely on correlations, surveys, or case
studies and cannot demonstrate an actual cause and effect relationship.
Descriptive: When values are observed where one or more variables are
presented.
Causal: It is responsible for explaining the reasons and relationship that
exists between variables in a given time.
Trend: When they study the changes faced by the study group in general.
Group evolution: When the study group is a smaller sample.
Panel: It is in charge of analyzing individual and group changes to discover
the factor that produces them.
When the research question may be about one variable rather than a
statistical relationship about two variables.
There is a non-causal statistical relationship between variables in the
research question.
The research question has a causal research relationship, but the
independent variable cannot be manipulated.
In exploratory or broad research where a particular experience is
confronted.
6. Pilot Testing
Before launching your data collection, conduct a pilot test to evaluate the
effectiveness of your instruments and procedures. A small-scale trial run allows
you to identify any ambiguities in the data collection process. Also, make the
necessary changes based on the pilot test feedback to enhance the reliability of
your data.
7. Standardization
Establish a detailed standardized protocol based on the type of data and the
results of the pilot testing. Also, record the specific instruments and standard
conditions required for the study. Standardization of the protocol can facilitate
the repetition of the study to check its reproducibility.
1. Informed Consent
Obtaining informed consent from participants is an integral part of ethical
principles in research. Therefore, participants must be adequately informed
about the procedures, potential risks, and the expected duration of their
commitment.
2. Data Privacy
Respecting participants’ rights to privacy is an important ethical guideline that
researchers must adhere to. When using AI for data collection, participants
should be informed about the involvement of AI algorithms and how their data
will be used. Also, researchers should employ adequate measures to protect
participants’ data, such as anonymization and de-identification techniques.
Prior to reporting data, personal identifiers should be removed or masked to
prevent the identification of individuals. Furthermore, employing different
privacy techniques can protect participants’ identities.
3. Transparency
Transparency becomes crucial when utilizing AI algorithms for data analysis.
Therefore, researchers should strive to provide clear explanations of the
algorithms used and how they influence the analysis and reporting of data. This
includes disclosing any biases, limitations, or potential errors associated with
the AI algorithms used. Consequently, transparent reporting enhances the
accountability of research findings.
4. Mitigating Bias
AI algorithms are prone to inheriting biases present in the training data.
Researchers must be aware of these biases and evaluate them. Additionally, AI
systems should be monitored for potential biases related as race, gender, or
other sensitive attributes. Therefore, actions should be taken to introduce
fairness and mitigate bias in the reporting of results.
Research Problem
Before you conceive of your project, you need to ask yourself “What is a
research problem?” A research problem definition can be broadly put forward
as the primary statement of a knowledge gap or a fundamental challenge in a
field, which forms the foundation for research. Conversely, the findings from a
research investigation provide solutions to the problem.
Across fields and disciplines, there are different types of research problems. We
can broadly categorize them into three types.
Action research problems aim to create positive change within specific contexts
by involving stakeholders, implementing interventions, and evaluating
outcomes in a collaborative manner.
These different types of research problems may give you some ideas when you
plan on developing your own.
You might now ask “How to define a research problem?” These are
the general steps to follow:
RESEARCH HYPOTHESIS
1) Randomization.
2) Manipulation.
3) Control group
1) Absolute experiment.
2) Comparative experiment
Advantage of hypothesis
Directional hypothesis
Research hypothesis
Statistical hypothesis
RESEARCH ETHICS
Ethics are the set of rules that govern our expectations of our own
and others’ behavior.
Research ethics are the set of ethical guidelines that guides us on
how scientific research should be conducted and disseminated.
Research ethics govern the standards of conduct for scientific
researchers It is the guideline for responsibly conducting the
research.
Research that implicates human subjects or contributors rears
distinctive and multifaceted ethical, legitimate, communal and
administrative concerns.
Research ethics is unambiguously concerned in the examination of
ethical issues that are upraised when individuals are involved as
participants in the study.
Research ethics committee/Institutional Review Board (IRB) reviews
whether the research is ethical enough or not to protect the rights,
dignity and welfare of the respondents.
Principles of Research Ethics:
Being honest with the beneficiaries and respondents. Being
Honesty honest about the findings and methodology of the research.
Being honest with other direct and indirect stakeholders.
Non-maleficence/
Protecting the Do no harm. Minimize harm/s or risks to the human. Ensure
subjects (human) privacy, autonomy and dignity.
What is Research?
purpose of research?
Conducted
Asking questions Asking questions By using hypotheses.
through
When it comes to customers and market studies, the more thorough your
questions, the better the analysis. You get essential insights into brand
perception and product needs by thoroughly collecting customer data
through surveys and questionnaires. You can use this data to make smart
decisions about your marketing strategies to position your business effectively.
To make sense of your study and get insights faster, it helps to use a research
repository as a single source of truth in your organization and manage your
research data in one centralized data repository.
Qualitative methods
1. One-to-one Interview
2. Focus Groups
3. Ethnographic studies
4. Text Analysis
5. Case Study
Quantitative methods
1. Survey research
2. Descriptive research
3. Correlational research
1. Identify the main trends and issues, opportunities, and problems you
observe. Write a sentence describing each one.
2. Keep track of the frequency with which each of the main findings
appears.
3. Make a list of your findings from the most common to the least
common.
4. Evaluate a list of the strengths, weaknesses, opportunities, and threats
identified in a SWOT analysis.
5. Prepare conclusions and recommendations about your study.
6. Act on your strategies
7. Look for gaps in the information, and consider doing additional inquiry
if necessary
8. Plan to review the results and consider efficient methods to analyze
and interpret results.