Britannia Industries Limited

Table of Content:
SI. No. CONTENTS
1 Executive Summary
2 Business Concepts
3 Management Summary
4 Operation Plan
5 Marketing Plan
6 Strategic Plan
7 Financial Plan
8 Appendices

Executive Summary:
Britannia Industries Limited is one of India's oldest and most renowned FMCG
(Fast-Moving Consumer Goods) companies. Founded in 1892, it has a rich
heritage and a strong presence in the Indian food industry. Britannia is known
for its diverse product portfolio, which includes biscuits, bread, cakes, dairy
products, and snacks. Britannia is famous for its wide range of biscuits,
including the iconic Good Day, Tiger, and Marie Gold brands.
The company produces bread, cakes, and rusk under brands like Britannia and
Daily Fresh. Britannia manufactures dairy products like cheese, butter, and
ghee. The company also offers snacks such as Time Pass and Nutri Choice
snacks.
Britannia has a presence in various international markets with a focus on the
Middle East and African regions. Britannia is a market leader in the Indian
biscuit industry and holds a significant market share in other product
categories.
Business Concept:
Britannia Industries is a well-known Indian food products company that
primarily focuses on the production and distribution of a wide range of bakery
and dairy products. Quality Food Products is committed to delivering high-
quality, safe, and tasty food products to its customers. They prioritize quality in
all their offerings, including biscuits, bread, cakes, dairy products, and more.
Variety and Innovation, Britannia continually introduces new products and
flavours to cater to evolving consumer preferences. They invest in research and
development to create innovative food items and keep their product portfolio
fresh and appealing. Consumer-Centric Approach company places a strong
emphasis on understanding consumer needs and preferences. Health and
Nutrition is aware of the growing demand for healthier food options.
They have expanded their product line to include items that cater to health-
conscious consumers, such as whole wheat bread and low-fat dairy products.
Distribution Network has a vast distribution network that ensures its products
are available in a wide range of retail outlets across India and other markets.
This extensive reach helps them connect with a broad customer base. Brand
Image and Trust has built a strong brand image and earned the trust of
consumers. Their commitment to quality and consistency has made their
products a household name in India. Social Responsibility is increasingly
focusing on sustainable practices and social responsibility. They are taking steps
to reduce their environmental footprint and contribute to the well-being of the
communities they operate in. Global Expansion Britannia's core market is India,
they have also ventured into international markets, exporting their products to
countries around the world. This global expansion allows them to tap into new
markets and diversify their revenue streams. Technology and Efficiency
company leverages technology and automation to improve manufacturing
processes and maintain product quality. This commitment to efficiency helps
them remain competitive in the food industry. Employee Engagement was
places importance on its employees and their well-being. Engaged and
motivated employees are crucial to maintaining the company's standards of
quality and innovation.
Management summary:
Management summary of Britannia Industries as of 2021:
Chairman: Nusli N. Wadia was the Chairman of Britannia Industries Limited as
of 2021. However, leadership roles can change, so please verify the current
Chairman.
Managing Director: Varun Berry was the Managing Director of Britannia
Industries Limited as of 2021. He played a crucial role in the company's growth
and expansion. The board of directors typically consists of experienced
professionals from various fields who provide strategic direction to the
company. The composition of the board may change over time.
Management Team: The senior management team of Britannia Industries is
responsible for the day-to-day operations of the company. This team includes
executives overseeing various functions such as finance, marketing, production,
and human resources.
Employees: Britannia Industries has a large and diverse workforce responsible
for the production, distribution, and marketing of its products.
Shareholders: Britannia Industries has a wide base of shareholders, both
individual and institutional, who own shares in the company.
Business Operations: Britannia Industries is primarily involved in the
manufacturing and distribution of a wide range of food products, including
biscuits, bread, cakes, dairy products, and more. Corporate Governance: The
company adheres to corporate governance standards and regulations set by
the Indian government and regulatory bodies.

Business strategy:
Product Diversification Britannia expanded its product portfolio beyond biscuits
to include a range of baked goods, dairy products, and snacks to cater to
changing consumer preferences. Market Expansion the company aimed to
expand its presence not only in India but also in international markets. They
focused on increasing exports and establishing a global footprint. Cost
Efficiency optimization and supply chain management were critical
components of Britannia's strategy to maintain competitive pricing and
profitability. Britannia invested in brand building and advertising to strengthen
its brand image and connect with consumers. The company increasingly paid
attention to sustainability and eco-friendly practices in its operations and
product packaging.

Operations Plan:
Britannia Industries had a traditional corporate operations plan, which typically
includes:
Board of Directors: This is the highest governing body responsible for making
major decisions and setting the strategic direction of the company.
Executive Leadership Team: This team consists of top executives like the CEO,
CFO, and heads of various key functions like marketing, operations, and human
resources.
Functional Departments: Marketing and Sales - Responsible for brand
promotion, product distribution, and sales strategy.
Operations and Production - Overseeing manufacturing and supply chain
operations.
Research and Development - Focused on product innovation and quality
improvement.
Finance and Accounting - Managing the company's financial activities,
budgeting, and reporting.
Human Resources - Handling employee recruitment, development, and HR
policies.
Supply Chain and Logistics - Managing the movement of raw materials and
finished products.
Regional Divisions - Britannia may have regional divisions or subsidiaries to
cater to specific markets or regions.
Manufacturing Units - Britannia operates multiple manufacturing facilities
across India to produce its wide range of food products.
Sales and Distribution Network - Britannia has an extensive sales and
distribution network to reach consumers through various retail channels.
Marketing Plan:
It should include Situation Analysis which means, Market overview, Company
analysis, Competitor analysis. Marketing Objectives - Specific, measurable,
achievable, relevant, and time-bound expand (SMART). It as Target to detailed
description of the primary and secondary target markets, buyer personas for
each target segment. Britannia industries use to sale their products to use
some other marketing strategies like - Product strategy, Pricing strategy, Pricing
models and strategies, Promotion strategy, Advertising, public relations, digital
marketing, social media, and content marketing plans. Marketing Tactics
Marketing mix (4Ps) Product, Price, Promotion, Place. Budget Allocation various
marketing activities and Cost estimates for each marketing tactic.

Financial Plan:
Britannia Industries Limited reported earnings results for the first quarter
ended June 30, 2023. For the first quarter, the company reported revenue was
INR 40,646.3 million compared to INR 37,564.6 million a year ago. Net income
was INR 4,575.5 million compared to INR 3,374.4 million a year ago. Basic
earnings per share from continuing operations was INR 19 compared to INR
14.01 a year ago. Diluted earnings per share from continuing operations was
INR 19 compared to INR 14.01 a year ago.
Break-even analysis:
Break-even analysis is a financial tool used to determine the point at which a
company's total revenues equal its total costs, resulting in neither profit nor
loss. Here's a general overview of how to approach a break-even analysis:
1. Gather Financial Data: Obtain Britannia Industries' financial statements,
including income statements and cost data for a specific period.
2. Calculate Total Fixed Costs: Sum all of Britannia Industries' fixed costs,
including expenses like rent, salaries, insurance, and depreciation.
3. Determine Selling Price per Unit: The average selling price for Britannia
Industries' products. This is the price at which they sell each unit of their
products.
4. Calculate Variable Cost per Unit: Determine the average variable cost per
unit. Variable costs may include costs related to raw materials, labor, and other
variable expenses directly tied to production.
5. Calculate Contribution Margin per Unit: Contribution margin is the difference
between the selling price per unit and the variable cost per unit. It represents
the amount that contributes to covering fixed costs and generating profit.
6. Calculate Break-Even Point in Units: The break-even point is the level of sales
at which total revenues equal total costs, resulting in zero profit.
7. Calculate Break-Even Point in Sales: To find the break-even point in sales
revenue, multiply the break-even point in units by the selling price per unit.
8. Interpret the Results: Once you've calculated the break-even point, you can
analyze it in the context of Britannia Industries' business operations. If the
company's actual sales exceed the break-even point, it indicates a profit. If
actual sales are below the break-even point, it suggests a loss.
Financial Policy:
1. Capital Structure: This includes decisions on how much of its funding comes
from equity (shares) and how much from debt (loans and bonds). Companies
aim to strike a balance to optimize their cost of capital.
2. Dividend Policy: Britannia's dividend policy outlines how it distributes profits
to shareholders. Some companies prefer to reinvest a significant portion of
their earnings back into the business for growth, while others distribute profits
in the form of dividends. The company's financial stability, growth prospects,
and cash flow influence this policy.
3. Investment Policy: The company may have a policy regarding its capital
expenditure and investment decisions. This includes how much it plans to
invest in expanding production capacity, research and development, and
entering new markets.
4. Working Capital Management: Managing working capital is crucial for a
company's day-to-day operations. Britannia would have policies related to
managing its accounts receivable, inventory, and accounts payable to ensure
efficient cash flow management.
5. Risk Management: Britannia Industries, like any other company, would have
a risk management policy. This would cover various risks, including financial,
operational, and strategic risks, and outline strategies to mitigate these risks.
6. Financial Reporting: The company's financial policy may include guidelines
for financial reporting, including when and how financial information is
disclosed to shareholders and regulatory bodies. This is important for
transparency and compliance with accounting standards.
7. Debt Management: If Britannia has debt on its balance sheet, it would have
a policy regarding the management of this debt. This could include decisions on
refinancing, interest rate management, and debt repayment schedules.
8. Tax Strategy: Companies often have tax policies that aim to optimize their tax
liabilities within the bounds of tax laws and regulations.
9. Sustainability and ESG Policies: In recent years, companies, including those in
the food industry like Britannia, have been focusing more on Environmental,
Social, and Governance (ESG) considerations.
10. Mergers and Acquisitions: If Britannia is considering mergers and
acquisitions as part of its growth strategy, it would have a policy outlining its
approach to identifying, evaluating, and integrating potential acquisitions.