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To remain competitive, supermarkets need to review their online
consumer engagement strategies
The majority of older respondents have no interest in buying groceries
online

Social Media Marketing is a form of internet marketing that leverages social

networking websites as a marketing tool. The last fifteen years has seen rapid
growth in the number of social media websites, resulting in there being 3.4
billion users today. Businesses that utilise social media to promote their
products or services may benefit from increased brand awareness as well as
reaching new potential customers. Similarly, this increased engagement with
new and potential customers allows businesses to keep them informed on
current promotions, new products and more.
Social Media Marketing allows businesses to connect with prospective
customers
Businesses can connect with 3.4 billion users using Social Media
Marketing
Engaging with customers through Social Media Marketing will enhance
brand loyalty

Describe a recent project you have worked on. Please note that your example
can also be from school or college if you have yet to have any work
experience.

What are your two greatest strengths? Please provide examples.

Projects:

Q3 Planning – Fake orders  Input more Cancellation key metrics, Arrange meetings with Regional to
accept that metrics

Situation: H2 Planning  Big issues of cancellation faked orders. Now we are based on Revenue before
cancellation to plan for H2  Feedback constraint between Regional Growth and Actual Growth from
Vietnam

Actions:

 Regional: analysis on Cancellation rate is abnormal in Vietnam vs. other countries. Convince that
other countries have the measure of Actual Revenue after cancellation to prevent the high-peak
growth
 Internal sides: work with the Data scientist to spot out fake orders, cooperate with Legal
Compliance team to have training for sellers and ban sellers who potentially cheating.
 Business team: work with business team to actually plan on Key Brands Sellers, which are key
enablers for growth, not relying on numerous long-tails sellers who have high cancellations

Challenges:

 Regional team: they don’t care about the cancellation but the overall revenue growth. I show the
real PnL and %cancellation of other markets, and actually other markets convinced successfully
to limit the revenue growth

Results:

 Regional agree to have an easier Revenue growth target, with closely watch Cancellation rate
  Business team actually focus on Key Brands sellers, growth key brands seller contribution from
10% to 30% revenue in Q3.

Strengths:

 Analytical thinking
 Strong persuasion and understand the pain points

Weaknesses:

 Not good at multi-tasking. Now focus on doing 1 by 1 and ask for helps, empowering team
members to execute the tasks