NAME MIDHAT ARIF

CLASS MBA (2.5) MKT

COURSE 642
CODE
COURSE ADVERTISING
NAME AND PROMOTION
 INCOMES OF SOCIAL CLASSES

Class Income

Upper Upper >10,00000

Upper Middle >300,000

Upper Lower 120,000-300,000

Middle Upper 80,000-120,000

Middle Middle 66,000—80,000

Middle Lower 50,000-65,000

Lower Upper 41,000-50,000

Lower Middle 31,000-40,000

Lower Lower 25,000-30,000

 FACTORS AFFECTING DIFFERENT BRANDS
Income 70,000-200,000
Age 20-55 Years
Gender Female
Reference Group Celebrities
Class Consciousness Aspire To Be In Upper Class
Family Lifecycle Young And Middle-Aged
Social Class Middle Middle Class To Upper Lower Class
Attitudes Aspiration For Beauty, Self Care
Personality Self-Care, Conscious
LUX

BONUS
Income 50,000-1,20,000
Age 25-65 Years
Gender Female
Marital Status Married
Social Class Middle Lower Class To Middle-Upper Class
Culture Family Oriented
Roles And Status Mother in law & Daughter in law
Attitude Max Benefit With Minimum Cost
Reference Group Celebrities

EVERYDAY
Income 150,000-300,000
Age 25-50 Years
Social Class Middle Upper Class To Upper Lower Class
Marital Status Married
Gender Female & Male (Couple)
Reference Group Celebrities
Personality Sophisticated, Modern
Attitude Mutual Understanding , Caring
Class Consciousness Aspire To Be In High Class