LESSON PLAN

GRADE LEVEL STRAND PAGE NO.

11 Second Semester - Fourth Quarter Accountancy, Business and 1
Management

I. OBJECTIVES 5Es Instructional Strategy

A. Content Standards The essence of the new product development, pricing, placing (distribution), and promoting a product or service.
Design a new product or service,decide types of pricing approach,and choose distribution methodsand promotion tools that
B. Performance Standards
respondto market trends.

Define and identify relevant promotional tools, namely, advertising, sales promotion, personal selling, public relations, and direct
C. Learning Competencies/ marketing to create awareness and persuade the target market to buy the product or patronize the service.
Objectives
(Write the LC code)
Learners will learn to discern and utilize essential promotional tools like advertising, sales promotion, personal selling, public
D. Values relations, and direct marketing to effectively raise awareness and persuade target markets. This understanding empowers them to
design strategic marketing campaigns tailored to specific products or services, ultimately driving consumer engagement and
fostering brand loyalty.
II. CONTENT Promotion and Different Promotional Tools
III. LEARNING RESOURCES Internet
D. References
E. Other Learning Resources
IV. PROCEDURES Teacher’s Activity Learners’ Activity

Learning Preliminaries
Follow the instructions given.
Prayer Personal Prayer

Greetings Good afternoon, class! Responds.

 Please ensure that chairs are arranged neatly and any paper or Follow the instructions given.
trash underneath them is picked up.
 Let’s maintain a respectful environment in our class. Please
Management and Order listen attentively when someone is speaking, whether it's me or
your classmates. If you have a question or wish to contribute,
kindly raise your hand, and I'll gladly address it.

GRADE LEVEL
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Checking of Attendance
A. Reviewing previous lesson
LESSON PLAN
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Second Semester - Fourth Quarter Accountancy, Business and 2
Management
 Could you please let me know who is absent today? Students respond.
Overview
Let’s recall the previous lesson that was discussed last week.
The various distribution intermediaries are the
In the previous discussion, you tackled about distribution manufacture/producer, the distributor, the
intermediaries. wholesaler, the retailer, and the customer.
That’s an engaging topic. What are again the various distribution
intermediaries?
Answers:
Excellent!
1. The students, student athletes and athletes.
2. It is appropriate because it is an energy and nutritious
Questions: drink necessary for an active lifestyle.
3. It is important to decide effectively in marketing.
1. Who are the target market of the company?
2. Do you think the target market is appropriate with the product
they are offering? Do as told.
3. Why is it important to know your target market when you are in a
business?
Because you answered the questions very well, it only means that
you already mastered the previous lesson! Let’s give ourselves 5
claps, begin!
That means you are ready for the next lesson!
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11 Second Semester - Fourth Quarter Accountancy, Business and 3
Management

B. Establishing a purpose for the ENGAGE (Motivation)

lesson
a. Presenting examples/instances of I have here a small treat for everyone! Accepts the gift.
the new lesson
(The teacher distributes “Chubby)

(The teacher will instruct the students to just get a bite and then
consume the rest after the class.)

Questions:

1. How do you describe the product? Student responds

2. What is your experience consuming the product?
3. What is a product?

As we proceed to our lesson, we will discuss the definition of

promotion and the different promotional tools.

At the end of the lesson, you are expected to have achieved this
competency:

 Define and identify relevant promotional tools, namely,

advertising, sales promotion, personal selling, public relations,
and direct marketing to create awareness and persuade the
target market to buy the product or patronize the service.

(Importance)

Defining and identifying relevant promotional tools helps learners

understand how different marketing strategies work, enabling them
to develop effective campaigns that attract customers and promote

GRADE LEVEL
11
b. Discussing new concepts and
practicing new skills #1
c. Discussing new concepts and
practicing new skills #2
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products or services successfully.
EXPLORE
Let’s recall, Marketing has 4 Ps.
1. Product
2. Price
3. Place
4. Promotion
So, we’re here at the 4th P, which is the Promotion.
What is Promotion?
 It pertains to the set of activities that communicate the product,
or service to the prospective customers.
 It keeps the product in the minds of the customer and helps
stimulate demand for the product.
Promotion vs. Advertising
Promotion and advertising are usually used interchangeably, but
they differ.
 Advertising is one of the types of Promotion.
Let’s watch this video and I will ask questions after. Answers:
https://www.youtube.com/watch?v=JUorhz9CBBQ 1. V-fresh
2. Gloc- 9 who is a famous rapper , rapped the
Question:
content that they want to relay to their customers
1. What is the product that they are advertising?
so that the product will retain in their mind.
2. How do they advertise their product?
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11 Second Semester - Fourth Quarter Accountancy, Business and 5
Management

d. Developing mastery (leads to EXPLAIN

Formative Assessment 3)
Talking about Advertising, ,it is important to know the different
promotional tools. 

 Advertising comes from the Latin words “Ad” for towards

and “Verto” for I turn which literally means to turn the
people’s attention to a specific thing.
 It is the process of delivering a message about ideas, goods,
and services, through the media, paid by an individual
sponsor.
e. Finding practical applications
of concepts and skills in daily Let us use this table for the activity.
living
Product Needs/ Wants Goods or The
that has been Service experience
satisfied
The fans are
f. Making generalizations and
abstractions about the lesson BTS Boy Band Desire for Goods entertained
(Person) entertainment by the band’s
music, dance
choreography
and funny
stints.
The customers
Bo’s Coffee Desire for Service get relaxing
(Coffee Shop) relaxation and experience of
coffee break a quiet, nice
and
airconditioned
place to enjoy
a coffee or do
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11 Second Semester - Fourth Quarter Accountancy, Business and 6
Management

some work.

Question: How do you differentiate the products in terms of their

experience?

g. Evaluating learning EVALUATE

Question: If you were the owner of the company responsible for

producing “Milo”, what other product would you make to give your
customers a different experience?

Mechanics:

1. The class will be divided into 4 groups.

2. Each group will be given 3 minutes to fill out the table to answer
the question above.
3. One of the members of the group will share to the class.

Product Needs/ Wants Goods or The

that has been Service experience
satisfied
Milo The need for Goods It provides a
energy chocolaty
drink
experience for
students and
athletes.
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11 Second Semester - Fourth Quarter Accountancy, Business and 7
Management

Criteria:

Uniqueness of the Idea – 10 points

Feasibility – 10 points
______________________
20 points

h. Additional activities for EXTEND (Takdang –Aralin)

application or remediation
Educational philosophy: Pragmatism

As a teacher, I always seek for the lessons’ practical application.

V. REMARKS

VI. REFLECTION
A. No. of learners who earned 80% in the evaluation
B. No. of learners who require additional activities for remediation
C. Did the remedial lessons work? No. of learners who have caught up with the lesson
D. No. of learners who continue to require remediation
E. Which of my teaching strategies worked well? Why did these work?
F. What difficulties did I encounter which my principal or supervisor can help me solve?
G. What innovation or localized materials did I use/discover which I wish to share with other teachers?
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Management

Demonstrator:

ARLYN A. VELOSO
Accountancy, Business and Management – Applicant