Rice, Pasta and Noodles in Peru

Rice, Pasta and Noodles in Peru
Euromonitor International
November 2023
RICE, PASTA AND NOODLES IN PERU Passport i
LIST OF CONTENTS AND TABLES

KEY DATA FINDINGS.................................................................................................................. 1
2023 DEVELOPMENTS ............................................................................................................... 1
Rice maintains leadership amid inflation challenges ................................................................ 1
Costeño continues to lead rice ................................................................................................. 1
Molitalia invests in premium pasta ............................................................................................ 2
PROSPECTS AND OPPORTUNITIES......................................................................................... 2
Rising prices of rice due to climatic conditions ......................................................................... 2
Pasta poised for growth with health-focused innovations ......................................................... 2
Costeño and alicorp to maintain market leadership .................................................................. 2
CATEGORY DATA ....................................................................................................................... 3
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023 ........... 3
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023 .............. 3
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth
2018-2023 .................................................................................................... 3
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth
2018-2023 .................................................................................................... 4
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023 .......... 4
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-
2023 ............................................................................................................. 4
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023 .......... 5
Table 8 NBO Company Shares of Rice: % Value 2019-2023 ................................... 6
Table 9 LBN Brand Shares of Rice: % Value 2020-2023 .......................................... 6
Table 10 NBO Company Shares of Pasta: % Value 2019-2023 ................................. 6
Table 11 LBN Brand Shares of Pasta: % Value 2020-2023 ........................................ 7
Table 12 NBO Company Shares of Noodles: % Value 2019-2023 ............................. 8
Table 13 LBN Brand Shares of Noodles: % Value 2020-2023 .................................... 8
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-
2023 ............................................................................................................. 8
Table 15 Distribution of Rice by Format: % Value 2018-2023 ..................................... 9
Table 16 Distribution of Pasta by Format: % Value 2018-2023 ................................. 10
Table 17 Distribution of Noodles by Format: % Value 2018-2023 ............................. 10
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume
2023-2028 .................................................................................................. 11
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-
2028 ........................................................................................................... 12
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume
Growth 2023-2028 ..................................................................................... 12
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value
Growth 2023-2028 ..................................................................................... 12
© Euromonitor International
RICE, PASTA AND NOODLES IN PERU Passport 1
RICE, PASTA AND NOODLES IN PERU

KEY DATA FINDINGS
▪ Retail value sales increase by 2% in current terms in 2023 to PEN3.4 billion
▪ Pasta is the best performing category in 2023, with retail value sales growing by 4% in current
terms to PEN1.5 billion
▪ Costeño Alimentos SAC is the leading player in 2023, with a retail value share of 22%
▪ Retail sales are set to rise at a current value CAGR of 4% (2023 constant value CAGR of 2%)
over the forecast period to PEN4.1 billion
2023 DEVELOPMENTS
Rice maintains leadership amid inflation challenges

Rice, pasta and noodles in Peru has been experiencing significant growth in unit prices,
primarily driven by rising manufacturing and distribution costs. Contributing factors include
increased commodity prices, notably for wheat due to Russia's invasion of Ukraine and lower
production in other countries owing to climatic events. In addition, logistics costs have surged,
partly due to new government regulations and a notable increase in fuel prices. These rising
costs, coupled with declining living standards and reduced incomes, have somewhat dampened
consumption.
Despite the inflationary pressures leading to a double-digit increase in prices over the last two
years, rice continues to be the preferred staple in Peru, and remains a significantly larger
segment in terms of retail volume than pasta and noodles. As a traditional element of Peruvian
cuisine, rice consumption is the highest in the region. Although there has been a recent decline
in rice consumption, falling below pre-pandemic levels, it remains an integral part of most dishes
in the country. The introduction of aged rice, boasting advantages such as higher yield, better
graining, and enhanced flavour, has revitalised the segment and sustained rice's dominant
position in Peruvian households.
Rice is crucial to Peruvian cuisine, with per capita consumption surpassing most Latin
American countries. Packaged rice, however, faces stiff competition from rice sold in loose
format, particularly outside Lima in small local grocers. The most common packaged rice
formats include 750g and 1kg sizes, popular in small grocers and supermarkets, respectively. In
the foodservice and wholesale sectors, the 50kg size is preferred for its economies of scale.
Costeño continues to lead rice

Costeño Alimentos, part of the Camil group, leads rice in Peru. The company's portfolio
includes brands like Costeño, Molino Rojo, Paisana, Hoja Redonda, and Arroz del Sur, among
others, catering to various price segments and distribution channels, including bulk sales in
market stalls and small local grocers. Recently, Costeño underwent a brand image revamp,
adding a premium touch to its packaging and products. This includes launching arborio rice,
parboiled rice, smaller packs of rice cookies, and even rice flour, aiming to bolster its market
position and become a reference in rice products.
Molitalia invests in premium pasta

Molitalia, closely trailing Alicorp's Don Vittorio in the competitive landscape, has recently
invested in a new production line for premium pasta. This technological advancement is
expected not only to increase production capacity but also to enhance product quality,
potentially attracting new clients and improving market share in the segment.
In 2023, pasta consumption continues to decline, attributed to the segment's maturity and
near-universal home penetration. Pasta's popularity in Peru is underpinned by its affordability,
diverse brand offerings, and its role as a filling side dish to protein in meals. For many,
particularly in low-income households, pasta compensates for limited or absent protein sources
in their diet.
PROSPECTS AND OPPORTUNITIES
Rising prices of rice due to climatic conditions

The forecast period is expected to see an increase in the price of rice in Peru, primarily due to
the impact of the Global El Niño Phenomenon on rice crops. Adverse weather conditions, such
as high temperatures, excessive rainfall in some regions, and drought in others, are anticipated
to result in lower crop productivity, subsequently driving up rice prices. Given rice's essential
role in Peruvian cuisine, consumption is likely to persist, but there may be a shift towards more
affordable brands or even the informal sector, which already holds a significant market share.
In response to health concerns, the Peruvian Ministry of Health (Minsa) is promoting the mass
consumption of fortified rice. This initiative aims to prevent and control maternal and child
anaemia and chronic child malnutrition. The fortification process involves mixing white rice with
grains fortified with essential vitamins and minerals, using warm or hot extrusion technology.
This government-led initiative is expected to enhance the nutritional status and overall health of
the population, especially children and women of childbearing age.
Pasta poised for growth with health-focused innovations

Pasta is projected to experience more significant growth than rice or noodles over the forecast
period. The introduction of new pasta varieties, including whole wheat, low-glycaemic, gluten-
free, and those made with local ingredients, is expected to rejuvenate pasta. These health-
oriented products, developed by mainstream brands like Santa Catalina, which offers pasta with
quinoa and oats, are set to become more affordable and accessible, appealing to a health-
conscious consumer base.
Chilled pasta is anticipated to see the strongest growth within this sector. Available in
supermarkets, hypermarkets, and gourmet stores, chilled pasta, especially ravioli filled with
cheese, meat, or vegetables like mushrooms, is increasingly popular. Its consumption is
typically associated with special occasions and family dinners, a trend that emerged during the
pandemic when dining out was restricted.
Costeño and alicorp to maintain market leadership

Costeño and Alicorp are expected to maintain their lead in rice, pasta and noodles in Peru.
Alicorp’s success is attributed to its extensive product portfolio, covering a broad price range,
high marketing investment, and widespread distribution across the country. Alicorp has
demonstrated agility in adapting to market changes, such as by slightly reducing pasta package
sizes to mitigate price increases for consumers.
Instant noodles, which saw significant growth during the pandemic due to its products’
convenience, low cost, and ease of storage, is predicted to experience a slight slowdown in
volume sales from 2025 onwards. This expected contraction is largely due to the high
penetration of these products in Peruvian households, particularly among low- and middle-
income families.
CATEGORY DATA
Table 1 Sales of Rice, Pasta and Noodles by Category: Volume 2018-2023
'000 tonnes
2018 2019 2020 2021 2022 2023
Pasta 184.3 181.0 200.3 195.6 193.3 191.4

- Dried Pasta 180.7 177.3 196.4 191.7 189.3 187.3
- Chilled Pasta 3.6 3.7 4.0 3.9 4.0 4.1
Noodles 19.1 19.4 31.8 26.5 24.4 24.6
- Plain Noodles 0.1 0.1 0.1 0.1 0.1 0.1
- Instant Noodles 19.0 19.3 31.8 26.5 24.3 24.6
-- Instant Noodle Cups 0.0 0.1 0.1 0.1 0.1 0.1
-- Instant Noodle Pouches 19.0 19.2 31.7 26.4 24.2 24.5
- Chilled Noodles - - - - - -
- Frozen Noodles - - - - - -
Rice 279.0 269.3 313.5 274.5 238.7 228.5
Rice, Pasta and Noodles 482.4 469.7 545.6 496.7 456.4 444.5
Source: Euromonitor International from official statistics, trade associations, trade press, company research,
store checks, trade interviews, trade sources
Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023
PEN million
2018 2019 2020 2021 2022 2023
Pasta 1,016.7 1,028.9 1,160.5 1,191.0 1,410.9 1,468.5

- Dried Pasta 851.8 854.8 966.0 988.4 1,174.9 1,219.3
- Chilled Pasta 164.9 174.1 194.5 202.6 236.1 249.2
Noodles 296.1 310.4 531.7 476.4 492.3 501.1
- Plain Noodles 0.8 0.9 1.0 1.0 1.1 1.2
- Instant Noodles 295.3 309.5 530.7 475.4 491.2 499.9
Rice 1,297.4 1,290.3 1,563.1 1,432.5 1,398.5 1,403.4
Rice, Pasta and Noodles 2,610.2 2,629.5 3,255.3 3,099.8 3,301.8 3,372.9
Table 3 Sales of Rice, Pasta and Noodles by Category: % Volume Growth 2018-2023
% volume growth
2022/23 2018-23 CAGR 2018/23 Total
Pasta -1.0 0.8 3.8

- Dried Pasta -1.1 0.7 3.6
- Chilled Pasta 2.1 2.5 13.0
Noodles 1.1 5.2 29.0

- Plain Noodles 0.8 0.7 3.6
- Instant Noodles 1.1 5.2 29.1
-- Instant Noodle Cups 3.3 15.9 109.4
-- Instant Noodle Pouches 1.0 5.2 28.9
- Chilled Noodles - - -
- Frozen Noodles - - -
Rice -4.3 -3.9 -18.1
Rice, Pasta and Noodles -2.6 -1.6 -7.8
Table 4 Sales of Rice, Pasta and Noodles by Category: % Value Growth 2018-2023
% current value growth

2022/23 2018-23 CAGR 2018/23 Total
Pasta 4.1 7.6 44.4

- Dried Pasta 3.8 7.4 43.2
Noodles 1.8 11.1 69.2
Rice 0.3 1.6 8.2
Rice, Pasta and Noodles 2.2 5.3 29.2
Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023
ranking
2018 2019 2020 2021 2022 2023
Chicken 1 1 1 1 1 1
Hen 4 3 3 2 2 2
Beef 2 2 2 3 3 3
Oriental 3 4 4 4 4 4
Shrimp 5 5 5 5 5 5
Table 6 NBO Company Shares of Rice, Pasta and Noodles: % Value 2019-2023
% retail value rsp

Company 2019 2020 2021 2022 2023
Costeño Alimentos SAC 19.6 24.8 24.0 22.0 22.0

Alicorp SAA 17.0 15.9 16.9 18.3 18.5
Ajinomoto del Perú SA 8.4 11.5 10.8 10.7 10.6
Molitalia SA 7.9 7.1 7.5 8.3 8.4
Anita Food SA 3.5 3.0 3.3 3.8 3.8
Grupo Faraon SAC 3.9 3.8 3.7 3.4 3.2

Don Italo SA 2.6 2.4 2.6 2.8 2.8
Pastitalia SA 2.8 2.5 2.7 2.8 2.8
Tambos Peru SAC 2.2 2.3 2.3 2.2 2.1
Industrias Teal SA 1.3 1.2 1.3 1.4 1.4
Industrias Unidas del 0.4 0.2 0.3 0.4 0.5
Perú SA
Cencosud Retail Peru SA 0.3 0.5 0.5 0.5 0.4
Supermercados Peruanos SA 0.2 0.3 0.3 0.4 0.4
Hipermercados Tottus SA 0.2 0.3 0.3 0.3 0.4
Selion Trading EIRL 0.1 0.1 0.1 0.1 0.1
Inter Andina JGBL SAC - 0.2 0.2 0.1 0.1
KMC International SAC 0.0 0.1 0.0 0.1 0.1
Axur SA 5.7 - - - -
Other Private Label 2.0 2.1 2.2 2.2 2.1
Others 21.8 21.8 21.1 20.4 20.2
Total 100.0 100.0 100.0 100.0 100.0
Table 7 LBN Brand Shares of Rice, Pasta and Noodles: % Value 2020-2023
% retail value rsp

Brand (GBO) Company (NBO) 2020 2021 2022 2023
Aji-no-men (Ajinomoto Ajinomoto del Perú SA 11.5 10.8 10.7 10.6

Co Inc)
Costeño (Camil Costeño Alimentos SAC 11.3 10.9 10.0 10.0
Alimentos SA)
Don Vittorio Alicorp SAA 7.8 8.1 8.6 8.6
Molitalia (Empresas Molitalia SA 6.2 6.6 7.3 7.4
Carozzi SA)
Paisana (Camil Costeño Alimentos SAC 6.2 6.0 5.5 5.5
Alimentos SA)
Lavaggi Alicorp SAA 4.8 5.2 5.3 5.2
Hoja Redonda (Camil Costeño Alimentos SAC 5.7 5.6 5.1 5.2
Alimentos SA)
Nicolini Alicorp SAA 2.2 2.4 3.5 4.0
Anita Anita Food SA 3.0 3.3 3.8 3.8
Faraon Grupo Faraon SAC 3.8 3.7 3.4 3.2
Don Italo Don Italo SA 2.4 2.6 2.8 2.8
Pastitalia Pastitalia SA 2.5 2.7 2.8 2.8
Valle Norte Tambos Peru SAC 2.3 2.3 2.2 2.1
Sayon (Alicorp SAA) Industrias Teal SA 1.2 1.3 1.4 1.4
Molino Rojo (Camil Costeño Alimentos SAC 1.6 1.5 1.4 1.4
Alimentos SA)
Marco Polo (Empresas Molitalia SA 0.8 0.9 1.0 1.0
Carozzi SA)
Espiga de Oro Alicorp SAA 0.9 1.0 0.7 0.5
Santa Catalina Industrias Unidas del 0.2 0.3 0.4 0.5
Perú SA
Bell's Supermercados Peruanos SA 0.3 0.3 0.4 0.4
Tottus (Private Label) Hipermercados Tottus SA 0.3 0.3 0.3 0.4
Cuisine & Co (Private Cencosud Retail Peru SA 0.3 0.3 0.3 0.4
Label)
Alianza Alicorp SAA 0.2 0.2 0.2 0.2
Nong Shim (Nongshim Selion Trading EIRL 0.1 0.1 0.1 0.1
Co Ltd)
Maruchan (Toyo Suisan Inter Andina JGBL SAC 0.2 0.2 0.1 0.1
Kaisha Ltd)
Nissin (Nissin Foods KMC International SAC 0.1 0.0 0.1 0.1
Holdings Co Ltd)
Metro (Private Label) Cencosud Retail Peru SA 0.1 0.1 0.0 -
Wong (Private Label) Cencosud Retail Peru SA 0.1 0.1 0.0 -
Vivo (Empresas Molitalia SA 0.1 0.0 - -
Carozzi SA)
Hoja Redonda Axur SA - - - -
Other Private Label Other Private Label 2.1 2.2 2.2 2.1
(Private Label)
Others Others 21.9 21.1 20.4 20.3
Total Total 100.0 100.0 100.0 100.0
Table 8 NBO Company Shares of Rice: % Value 2019-2023
% retail value rsp

Company 2019 2020 2021 2022 2023
Costeño Alimentos SAC 39.9 51.6 51.8 51.8 52.8

Grupo Faraon SAC 8.0 8.0 8.0 8.0 7.8
Tambos Peru SAC 4.5 4.9 5.1 5.2 5.1
Axur SA 11.5 - - - -
Private Label 3.5 3.6 3.8 3.8 3.8
Others 32.7 31.9 31.3 31.2 30.5
Total 100.0 100.0 100.0 100.0 100.0
Table 9 LBN Brand Shares of Rice: % Value 2020-2023
% retail value rsp

Costeño (Camil Costeño Alimentos SAC 23.5 23.6 23.5 23.9

Alimentos SA)
Paisana (Camil Costeño Alimentos SAC 12.9 12.9 12.9 13.2
Alimentos SA)
Hoja Redonda (Camil Costeño Alimentos SAC 11.9 12.1 12.1 12.4
Alimentos SA)
Faraon Grupo Faraon SAC 8.0 8.0 8.0 7.8
Valle Norte Tambos Peru SAC 4.9 5.1 5.2 5.1
Molino Rojo (Camil Costeño Alimentos SAC 3.2 3.3 3.3 3.3
Alimentos SA)
Hoja Redonda Axur SA - - - -
Private label Private Label 3.6 3.8 3.8 3.8
Others Others 31.9 31.3 31.2 30.5
Total Total 100.0 100.0 100.0 100.0
Table 10 NBO Company Shares of Pasta: % Value 2019-2023
% retail value rsp
Company 2019 2020 2021 2022 2023
Alicorp SAA 43.4 44.6 44.0 42.9 42.4

Molitalia SA 20.3 19.8 19.5 19.4 19.3
Anita Food SA 8.9 8.3 8.6 8.8 8.8
Don Italo SA 6.7 6.6 6.7 6.5 6.4
Pastitalia SA 7.2 7.0 6.9 6.6 6.4
Industrias Teal SA 3.3 3.3 3.3 3.3 3.3
Industrias Unidas del 1.1 0.6 0.8 1.0 1.2
Perú SA
Cencosud Retail Peru SA 0.9 1.5 1.3 1.1 0.9
Supermercados Peruanos SA 0.6 0.8 0.8 0.8 0.8
Hipermercados Tottus SA 0.5 0.8 0.8 0.8 0.8
Adrimpex 0.1 0.1 0.1 0.1 0.2
Comercializadora Andina 0.1 0.1 0.1 0.1 0.1
Orgánica SA
Other Private Label 0.8 0.9 1.1 1.3 1.3
Others 6.1 5.5 6.1 7.3 8.2
Total 100.0 100.0 100.0 100.0 100.0
Table 11 LBN Brand Shares of Pasta: % Value 2020-2023
% retail value rsp

Don Vittorio Alicorp SAA 21.9 21.2 20.2 19.7

Molitalia (Empresas Molitalia SA 17.3 17.2 17.2 17.1
Carozzi SA)
Lavaggi Alicorp SAA 13.4 13.4 12.5 12.0
Nicolini Alicorp SAA 6.3 6.3 8.2 9.1
Anita Anita Food SA 8.3 8.6 8.8 8.8
Don Italo Don Italo SA 6.6 6.7 6.5 6.4
Pastitalia Pastitalia SA 7.0 6.9 6.6 6.4
Sayon (Alicorp SAA) Industrias Teal SA 3.3 3.3 3.3 3.3
Marco Polo (Empresas Molitalia SA 2.3 2.2 2.2 2.2
Carozzi SA)
Espiga de Oro Alicorp SAA 2.6 2.6 1.6 1.3
Santa Catalina Industrias Unidas del 0.6 0.8 1.0 1.2
Perú SA
Bell's Supermercados Peruanos SA 0.8 0.8 0.8 0.8
Tottus (Private Label) Hipermercados Tottus SA 0.8 0.8 0.8 0.8
Cuisine & Co (Private Cencosud Retail Peru SA 0.8 0.8 0.8 0.8
Label)
Alianza Alicorp SAA 0.5 0.5 0.4 0.4
Granoro (Pastificio Adrimpex 0.1 0.1 0.1 0.2
Attilio Mastromauro
Pasta Granoro Srl)
La Molisana (La Cencosud Retail Peru SA 0.2 0.1 0.1 0.1
Molisana SpA)
América Orgánica Comercializadora Andina 0.1 0.1 0.1 0.1
Orgánica SA
Metro (Private Label) Cencosud Retail Peru SA 0.3 0.2 0.1 -
Wong (Private Label) Cencosud Retail Peru SA 0.3 0.2 0.0 -
Vivo (Empresas Molitalia SA 0.2 0.1 - -
Carozzi SA)
Other Private Label Other Private Label 0.9 1.1 1.3 1.3
(Private Label)
Others Others 5.5 6.1 7.3 8.2

Total Total 100.0 100.0 100.0 100.0
Table 12 NBO Company Shares of Noodles: % Value 2019-2023
% retail value rsp

Company 2019 2020 2021 2022 2023
Ajinomoto del Perú SA 70.8 70.2 70.4 71.5 71.3

Selion Trading EIRL 0.7 0.5 0.8 0.8 0.9
Inter Andina JGBL SAC - 1.5 1.2 0.6 0.7
KMC International SAC 0.4 0.3 0.3 0.5 0.7
Fabrica de Fideos La 0.2 0.1 0.1 0.1 0.1
Pasta EIRL
Química Suiza SA 0.7 - - - -
Others 27.1 27.3 27.2 26.4 26.2
Total 100.0 100.0 100.0 100.0 100.0
Table 13 LBN Brand Shares of Noodles: % Value 2020-2023
% retail value rsp

Aji-no-men (Ajinomoto Ajinomoto del Perú SA 70.2 70.4 71.5 71.3

Co Inc)
Nong Shim (Nongshim Selion Trading EIRL 0.5 0.7 0.8 0.8
Co Ltd)
Maruchan (Toyo Suisan Inter Andina JGBL SAC 1.5 1.2 0.6 0.7
Kaisha Ltd)
Nissin (Nissin Foods KMC International SAC 0.3 0.3 0.5 0.7
Holdings Co Ltd)
La Pasta Fabrica de Fideos La 0.1 0.1 0.1 0.1
Pasta EIRL
Maruchan (Toyo Suisan Química Suiza SA - - - -
Kaisha Ltd)
Others Others 27.3 27.2 26.5 26.3
Total Total 100.0 100.0 100.0 100.0
Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023
% retail value rsp

2018 2019 2020 2021 2022 2023
Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

- Retail Offline 99.7 99.6 98.8 98.7 98.5 98.3
-- Grocery Retailers 99.7 99.6 98.8 98.7 98.5 98.3
--- Convenience Retail 0.6 0.6 0.5 0.5 0.6 0.6
---- Convenience Stores 0.6 0.6 0.5 0.5 0.6 0.6
---- Forecourt Retailers - - - - - -
--- Supermarkets 9.2 9.3 10.1 9.7 9.7 9.9

--- Hypermarkets 9.1 9.2 9.4 9.5 9.6 9.6
--- Discounters 0.9 0.9 1.0 1.1 1.2 1.2
--- Warehouse Clubs 4.1 4.1 4.1 4.1 4.1 4.1
--- Food/drink/tobacco 0.1 0.1 0.1 0.1 0.1 0.1
specialists
--- Small Local Grocers 75.7 75.4 73.6 73.6 73.2 72.8
-- Non-Grocery Retailers - - - - - -
--- General Merchandise - - - - - -
Stores
--- Apparel and - - - - - -
Footwear Specialists
--- Appliances and - - - - - -
Electronics Specialists
--- Home Products - - - - - -
Specialists
--- Health and Beauty - - - - - -
Specialists
--- Leisure and - - - - - -
Personal Goods
Specialists
--- Other Non-Grocery - - - - - -
Retailers
-- Vending - - - - - -
-- Direct Selling - - - - - -
- Retail E-Commerce 0.3 0.4 1.2 1.3 1.5 1.7
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 15 Distribution of Rice by Format: % Value 2018-2023
% retail value rsp

2018 2019 2020 2021 2022 2023
Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

- Retail Offline 99.7 99.6 98.7 98.5 98.3 98.1
--- Supermarkets 8.6 8.6 9.2 8.9 9.0 9.1
--- Hypermarkets 8.0 8.0 8.1 8.3 8.5 8.7
--- Discounters 0.9 0.9 1.1 1.2 1.3 1.3
--- Warehouse Clubs 4.0 4.0 3.8 3.9 3.9 4.0
--- Food/drink/tobacco - - - - - -
specialists
Stores
--- Apparel and - - - - - -
Specialists
Specialists
--- Leisure and - - - - - -

Personal Goods
Specialists
Retailers
-- Vending - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 16 Distribution of Pasta by Format: % Value 2018-2023
% retail value rsp

2018 2019 2020 2021 2022 2023
Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

- Retail Offline 99.7 99.6 98.7 98.5 98.3 98.1
--- Supermarkets 8.2 8.2 8.4 8.1 8.2 8.3
--- Hypermarkets 9.0 9.0 9.0 8.9 9.0 9.0
--- Discounters 1.0 1.0 1.1 1.1 1.2 1.2
--- Warehouse Clubs 3.6 3.6 3.5 3.5 3.5 3.6
--- Food/drink/tobacco - - - - - -
specialists
Stores
--- Apparel and - - - - - -
Specialists
Specialists
--- Leisure and - - - - - -
Personal Goods
Specialists
Retailers
-- Vending - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 17 Distribution of Noodles by Format: % Value 2018-2023
% retail value rsp

2018 2019 2020 2021 2022 2023
Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

- Retail Offline 99.9 99.8 99.5 99.5 99.4 99.3
--- Supermarkets 15.7 15.7 16.5 16.3 16.3 16.4
--- Hypermarkets 14.3 14.3 14.2 14.2 14.1 14.1
--- Discounters 0.6 0.7 0.8 0.8 0.8 0.9
--- Warehouse Clubs 6.3 6.3 6.2 6.2 6.2 6.2
--- Food/drink/tobacco 0.9 0.9 0.7 0.8 0.9 0.9
specialists
Stores
--- Apparel and - - - - - -
Specialists
Specialists
--- Leisure and - - - - - -
Personal Goods
Specialists
Retailers
-- Vending - - - - - -
Total 100.0 100.0 100.0 100.0 100.0 100.0
Table 18 Forecast Sales of Rice, Pasta and Noodles by Category: Volume 2023-2028
'000 tonnes
2023 2024 2025 2026 2027 2028
Pasta 191.4 191.5 194.0 196.7 200.3 204.5

- Dried Pasta 187.3 187.2 189.5 192.0 195.4 199.3
- Chilled Pasta 4.1 4.3 4.5 4.7 4.9 5.2
Noodles 24.6 25.0 25.4 25.7 25.8 25.9
- Plain Noodles 0.1 0.1 0.1 0.1 0.1 0.1
- Instant Noodles 24.6 25.0 25.3 25.6 25.7 25.8
Rice 228.5 231.9 234.7 236.2 237.0 237.1
Rice, Pasta and Noodles 444.5 448.5 454.1 458.6 463.0 467.5
Source: Euromonitor International from trade associations, trade press, company research, trade interviews,
trade sources
Table 19 Forecast Sales of Rice, Pasta and Noodles by Category: Value 2023-2028
PEN million
2023 2024 2025 2026 2027 2028
Pasta 1,468.5 1,484.8 1,521.9 1,564.8 1,620.0 1,685.9

- Dried Pasta 1,219.3 1,224.9 1,248.6 1,276.9 1,314.3 1,359.3
- Chilled Pasta 249.2 259.9 273.3 287.9 305.7 326.6
Noodles 501.1 511.3 520.2 526.7 530.8 533.1
- Plain Noodles 1.2 1.2 1.2 1.2 1.3 1.3
- Instant Noodles 499.9 510.1 519.0 525.5 529.5 531.8
Rice 1,403.4 1,383.1 1,367.1 1,387.2 1,403.9 1,418.7
Rice, Pasta and Noodles 3,372.9 3,379.2 3,409.1 3,478.7 3,554.7 3,637.7
trade sources
Table 20 Forecast Sales of Rice, Pasta and Noodles by Category: % Volume Growth
2023-2028
% volume growth
2023/24 2023-28 CAGR 2023/28 Total
Pasta 0.1 1.3 6.9

- Dried Pasta 0.0 1.3 6.4
Noodles 1.7 1.0 4.9
Rice 1.5 0.7 3.8
trade sources
Table 21 Forecast Sales of Rice, Pasta and Noodles by Category: % Value Growth 2023-
2028
% constant value growth

2023/2024 2023-28 CAGR 2023/28 Total
Pasta 1.1 2.8 14.8

- Dried Pasta 0.5 2.2 11.5
Noodles 2.0 1.2 6.4
-- Instant Noodle Cups -0.8 1.2 6.2
Rice -1.4 0.2 1.1

trade sources

Rice, Pasta and Noodles in Peru

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Rice, Pasta and Noodles in Peru

LIST OF CONTENTS AND TABLES

RICE, PASTA AND NOODLES IN PERU

Rice maintains leadership amid inflation challenges

Costeño continues to lead rice

Molitalia invests in premium pasta

PROSPECTS AND OPPORTUNITIES

Rising prices of rice due to climatic conditions

Pasta poised for growth with health-focused innovations

Costeño and alicorp to maintain market leadership

Pasta 184.3 181.0 200.3 195.6 193.3 191.4

Table 2 Sales of Rice, Pasta and Noodles by Category: Value 2018-2023

Pasta 1,016.7 1,028.9 1,160.5 1,191.0 1,410.9 1,468.5

Pasta -1.0 0.8 3.8

Noodles 1.1 5.2 29.0

% current value growth

Pasta 4.1 7.6 44.4

Table 5 Sales of Instant Noodles by Leading Flavours: Rankings 2018-2023

% retail value rsp

Costeño Alimentos SAC 19.6 24.8 24.0 22.0 22.0

Grupo Faraon SAC 3.9 3.8 3.7 3.4 3.2

% retail value rsp

Aji-no-men (Ajinomoto Ajinomoto del Perú SA 11.5 10.8 10.7 10.6

Table 8 NBO Company Shares of Rice: % Value 2019-2023

% retail value rsp

Costeño Alimentos SAC 39.9 51.6 51.8 51.8 52.8

Table 9 LBN Brand Shares of Rice: % Value 2020-2023

% retail value rsp

Costeño (Camil Costeño Alimentos SAC 23.5 23.6 23.5 23.9

Table 10 NBO Company Shares of Pasta: % Value 2019-2023

% retail value rsp

Company 2019 2020 2021 2022 2023

Alicorp SAA 43.4 44.6 44.0 42.9 42.4

Table 11 LBN Brand Shares of Pasta: % Value 2020-2023

% retail value rsp

Don Vittorio Alicorp SAA 21.9 21.2 20.2 19.7

Others Others 5.5 6.1 7.3 8.2

Table 12 NBO Company Shares of Noodles: % Value 2019-2023

% retail value rsp

Ajinomoto del Perú SA 70.8 70.2 70.4 71.5 71.3

Table 13 LBN Brand Shares of Noodles: % Value 2020-2023

% retail value rsp

Aji-no-men (Ajinomoto Ajinomoto del Perú SA 70.2 70.4 71.5 71.3

Table 14 Distribution of Rice, Pasta and Noodles by Format: % Value 2018-2023

% retail value rsp

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

--- Supermarkets 9.2 9.3 10.1 9.7 9.7 9.9

Table 15 Distribution of Rice by Format: % Value 2018-2023

% retail value rsp

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

--- Leisure and - - - - - -

Table 16 Distribution of Pasta by Format: % Value 2018-2023

% retail value rsp

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

Table 17 Distribution of Noodles by Format: % Value 2018-2023

% retail value rsp

Retail Channels 100.0 100.0 100.0 100.0 100.0 100.0

Pasta 191.4 191.5 194.0 196.7 200.3 204.5