Republic of Philippines

Department of Education
Region VII – Central Visayas
Schools Division of Cebu City
Don Vicente Rama Memorial National High School
Macopa St., Basak Pardo,Cebu City

INTERVIEW GUIDE QUESTION

“THE IMPACT OF SOCIAL MEDIA MARKETING IN THE GROWTH AND SUCCESS OF
PASTRY BUSINESSES: A COMPARATIVE STUDY OF TRADITIONAL AND DIGITAL
MARKETING”
Direction: Kindly respond to these following questions based on your experience as customer in Pastry
Shop; We want to assure you that all the data collected will be kept confidential and your responses will
be a valuable contribution to our research study.
(Optional)
Name: ____________________________
Age: _______
Sex: _____

1. How was your experience buying products from their pastry shop?
“Unsa ang Imong kasinatian sa pagpalit sa mga produkto sa pastry shop?”
Answer: ___________________________________________________

2. How did you find out about their pastry shop and what made you decide to visit?
“Unsa ang imong gitudloan bahin sa pastry shop nila ug unsa ang nakapadecide kanimo nga
mosulod didto?”
Answer: ___________________________________________________

3. Have you ever ordered pastry products online? If so, what was your experience like
compared to visiting the physical store? “Nakahimo na ba ka ug order sa pastry products
online? Kung oo, unsa ang imong kasinatian diha sa paghimo sa order online kumpara sa
pagbisita sa physical store?”
Answer: ____________________________________________________
 4. Do you think that digital marketing has changed the way you make purchasing decisions
for pastry shops compared to traditional marketing? ”Sa imong opinyon, nagbag-o ba ang
imong pamaagi sa pagpamalit sa pastry shops pinaagi sa online kumpara sa pagpalit sa physical
store?”
Answer: ____________________________________________________

5. Have you noticed any changes in the pastry shop's strategies in promoting their product
during the pandemic?“Nakakita ba ka og mga pagbag-o sa mga estratehiya sa pagpromote sa
produkto sa pastry shop sa panahon sa pandemya?”

Answer: ____________________________________________________

6. How did the changes in the pastry shop's strategies affect your buying habits?
“Unsa ang epekto sa mga pagbag-o sa mga estratehiya sa pastry shop sa imong pagpamalit?”
Answer: ____________________________________________________

7. In your opinion, which type of advertisement do you feel is more personalized to your
interests and needs? Digital or traditional? Why? “Sa imong panan-aw, unsa nga klase sa
advertisement ang mas personalized sa imong interes ug panginahanglan? Digital o traditional?
Ngano?”

Answer: ____________________________________________________

8. Have you ever given feedback to the pastry shop before?

“Nakahatag ka na ba og feedback sa pastry shop sa una”
Answer: ____________________________________________________

9. How do you feel when you see the pastry shop responding to your feedback?
“Unsa ang imong gibati kung makakita ka nga nagresponder ang pastry shop sa imong
feedback?”
Answer: ____________________________________________________

10. Have you recommended the pastry shop to others based on your positive experiences and
their responsiveness to customer feedback? “Nakarekomenda ka na ba sa uban nga mosulod
sa pastry shop tungod sa imong positibong kasinatian ug sa ilang responde sa feedback sa
customer?”
Answer: ____________________________________________________
 11. How satisfied are you with the pastry shop's strategies during these challenging times?
“Pila ka kasinatian ang imong gidawat sa mga estratehiya sa pastry shop sa panahon sa
kalisod?”
Answer: ____________________________________________________

12. What could this pastry shop do to stand out from other pastry shops in the area?
“Unsa ang mahimo nga buhaton sa pastry shop aron mas mab destacar sa ubang pastry shop sa
lugar”
Answer: _____________________________________________________

13. Have you ever visited this pastry shop's website? If yes, what did you think of it?
”Nakabisita ka na ba sa website sa pastry shop? Kung oo, unsa ang imong gipaningkamutan
niini?”
Answer: ______________________________________________________
14. Overall, Is there anything else you think the pastry shop could do to improve their
marketing efforts/strategies and attract more customers? “Sa pangkalahatan, aduna pa ba
kay laing mga ideya nga mahimo sa pastry shop aron makamugna ug labing daghan nga mga
suki pinaagi sa ilang marketing efforts/strategies?”
Answer: ______________________________________________________