STATEMENT OF PURPOSE

Name: Lovepreet
Date of Birth: 08-06-2001
Enrolled Course: Digital Business Management with Co-Op
Enrolled College: Cambria College Ltd, Canada.

My journey towards Digital Business Management began with a profound interest in the dynamic
world of business and technology. I was inspired by the remarkable transformations happening
globally, where digital innovations were reshaping industries and markets. Witnessing the rapid
rise of digitalization, I became captivated by the immense potential of integrating business
strategies with technology. This fascination evolved into a strong desire to contribute to this
evolving landscape. I envisioned myself at the forefront of innovative business practices and
recognized that a Digital Business Management Diploma would be the perfect stepping stone
toward realizing my ambitions. It became evident to me that mastering digital tools and
understanding their strategic applications would be essential for success in the business with
digital world of the future. Therefore, I decided to study Digital Business Management with
Co-Op at Cambria College Ltd Canada.

In 2017, I successfully completed my 10th grade from Guru Nanak Public School (Punjab
School Education Board) with 74.4%, and in 2019, I achieved my 12th-grade (commerce) from
S.B.S.M Government School with 68%. After that, I completed three year diploma course of
Advanced Diploma in Information Technology in 2023. During this diploma course I studies,
MS Office, Tally with GST, Compute with fundamental, Typing Window, DOS Command,
Programming Language, Photo Shop, Hardware, Power and Energy, C, C++, etc. This learning and
my previous school education laid the foundation of my further study in area of business and IT.

After completing my education I wanted to choose in which filed I pursue my further education. As
I researched various fields, I discovered that India, a country of 1.3 billion people, had enormous
business potential. Technological breakthroughs in conjunction with government efforts such as
Made in India, Startup India, and Digital India were revolutionising the Indian corporate scene. I
came to the conclusion that, given the requirement for significant resource inputs, business
management was essential for maintaining corporate growth. My interest in the business industry
grew as a result of this realisation because I could now help sustainably expand businesses. My
long-term goal is to use my knowledge of business to help Indian companies expand and
strengthen the country booming business industry. I am fascinated by the dynamic and
innovative nature of the subject of digital business management. My interest in learning how
digital strategies may be used to effectively promote corporate success has been ignited by the
rapid growth of technology and its incorporation into business operations. I am passionate about
using data analytics and digital tools to make smart business decisions.

First of all I want to state the reason for selecting Canada, as I started my research I got to know
that Canada is renowned for its world-class education system. Canadian universities
consistently rank among the top in global university rankings. Choosing Canada for my studies
means I will have access to high-quality education that is recognized and respected worldwide.
This will not only enhance my knowledge but also increase my credibility in the global job market.

Canada's tech and business sectors are thriving. The country is a hub for technology startups,
innovation, and entrepreneurship. Canadian education is known for its practical and hands-on
approach. Many programs incorporate co-op or internship opportunities, enabling me to gain real-
world experience while my study. This practical exposure equips me with the skills and knowledge
required to excel in your chosen field upon graduation.
My decision to study in Canada is well-founded and aligns perfectly with my desire for a global
perspective and access to cutting-edge education and technology. Canada's commitment to
diversity, thriving business sectors, and practical education will undoubtedly contribute to my
personal and professional growth. It is a country that not only embraces international students
but also offers a unique and enriching educational experience.

In conclusion, my academic background, coupled with my ambition to excel in the field of

business, has led me to choose this path of higher education. I am excited to embark on this
academic journey in Canada and am eager to learn, grow, and contribute to the business
community. I gave my IELTS exam on 15 September 2022 and scored an overall score of
6.0 bands. I scored 7.0 in listening, 6.0 in reading, 5.5 in writing, and 6.0 in speaking.

Cambria College, where I am enrolled, is an institution known for its commitment to providing
quality education in the field of digital business management. Cambria College provides an
enriched learning environment that has helped countless students get ahead. Founded in 2005,
College has campuses in Vancouver, Surrey, Richmond, and Victoria, BC. It offers various courses
in the faculties of Health Care, Education, Business, and Hospitality; with additional in-demand
programs. And also this institution is certified by the Private Training Institution Branch
(PTIB). Its articulation agreement with the University Canada West ensures a smooth transition
for students like me who aspire to pursue higher education after completing the diploma will have
opportunity to study Bachelor of Commerce.

The Digital Business Management Diploma program at Cambria College is perfect for me it will
equip me with the knowledge and skills needed to excel in the ever-evolving digital business
landscape. It covers a wide range of subjects, including digital marketing, e-commerce, data
analytics, and strategic management, preparing students for a variety of roles in the digital
business world. This diploma program will provide me with a greater understanding of business
management and operations in a digital world. In addition to the theory and practical knowledge
the students will be well prepared to communicate and write good business correspondence in a
digital environment. The following are the subject I will study during my study period:

Business Communications Digital Marketing

Business Computers Search Engine Optimization Strategy
Business Entrepreneurial Finance Social Media Marketing Strategy
Business Law Strategic Web Design
Business Mathematics Writing for the Web (Content Writing)
Business Writing Human Resource Management
Bookkeeping, Accounting, and Software Management Information System
Sales and Marketing Project Management & Business Market Research

I will have opportunities to work on the professional Occupancy in Advertising, Marketing and
Public Relation, Advertising consultant, Communications officer, Communications specialist,
Digital Marketers, Influential Marketing With my Digital Business Management Diploma and the
knowledge I'll gain during my studies in Canada, I aim to bring innovative digital solutions to
Indian businesses. I want to contribute to the growth and success of companies in India by
helping them harness the power of technology and digital strategies to enhance their operations
and reach.
My career aspiration is to become a Digital Marketing Manager in India. This role involves
the strategic planning and execution of marketing campaigns to enhance the visibility of a
company's brand, products, and services. Digital Marketing Managers are responsible for
analyzing metrics, identifying trends, and leveraging their expertise in art direction and social
media. Several top-recruiting companies in India for this position include PayU
(https://payu.in/) , Accenture (https://www.accenture.com/) , Acadecraft
(https://www.acadecraft.com/) , Replicon (https://www.replicon.com/) , BookMyShow
(https://in.bookmyshow.com/), and Calibraint (https://www.calibraint.com/).

According to Glassdoor (https://www.glassdoor.co.in/Salaries/digital-marketing-manager-salary-

SRCH_KO0,25.htm) the national average salary for a Digital Marketing Manager in India is
₹7,00,000, with the potential for growth up to ₹12 Lakhs. This information reflects the competitive
and dynamic landscape of the digital marketing field in India, motivating me to pursue this career
path with enthusiasm and dedication.

In conclusion, my decision to study Digital Business Management in Canada is driven by a

passion for business and technology, a desire for a global perspective, and the aim to contribute to
India's digital transformation. Canada's educational environment, Cambria College's program, and
the career prospects it offers align perfectly with my aspirations. With the support of my family
and the opportunities that lie ahead, I am excited to embark on this educational journey that will
shape my future as a Digital Business Management professional and a Digital Marketing Manager
in India.

Your Sincerely
Lovepreet