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Sentimiento Cultural Inmersivo
Sentimiento Cultural Inmersivo
As a first step in understanding your customer and creating product that matters, we begin our seasonal forecast by identifying the key Cultural Sentiments that will drive consumer needs and
expectations. From there, we then explore how those Cultural Sentiments will interact with each other to influence color and design priorities-this is what we call a Design Aesthetic. In this report,
we'll unpack one of the four cross-market Design Aesthetics for the FW 24/25 season. By offering a cross-market breakdown of what this Design Aesthetic entails, we encourage you to find inspiration
outside your product category and explore how other markets could trigger unexpected, creative solutions.
IMMERSIVE | INTRO
IMMERSIVE | MOOD | MOOD
IMMERSIVE | MOOD | MORE PHOTOS
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IMMERSIVE | MOOD | MORE PHOTOS
1. Oleg Borisuk (Photographer) 2. Romain Lenancker (Photography) 3. Carlijn Jacobs for Panconesi (Photography)
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IMMERSIVE | MOOD | MORE PHOTOS
1. NASA Hubble Space Telescope (Photography) 2. Oxman (Design Studio) 3. Pangaia (Brand)
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IMMERSIVE | MOOD | MORE PHOTOS
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IMMERSIVE | MOOD | MORE PHOTOS
1. Cody Cobb (Photographer) 2. Luke Penry (Digital Artist) 3. Ornamental by Lameice (Brand)
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IMMERSIVE | MOOD | MORE PHOTOS
1. Ryab Resatka (Photographer) 2. Studio Drift (Design Studio) 3. Yudi Ela Echevarria (Photographer)
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IMMERSIVE | COLOR
The colors in Immersive are an extraordinary feat of inspiration and innovation—a group of primarily hyper brights that stimulate of the senses. Greens like
Blue Palm, Derecho, Limelight, Cellulose, and Wassabi provide a tart view on natural reality, while Fuzz, Vitality, Beetroot, and Ludisia give off a
celestial comfort needed to contrast the cooler hues. While there are only two shades of blue, Pressure and Synth, along with Twilight remind us of
stargazing through this new outerverse, and Sundial, Ludisia, Fire Spark, and Lava radiate arousing warmth.
IMMERSIVE | COLOR USAGE | 1
IMMERSIVE | COLOR USAGE | 2
IMMERSIVE | COLOR USAGE | 3
IMMERSIVE | DA Index
IMMERSIVE | LIVING OBJECTS | Living Objects
IMMERSIVE | LIVING OBJECTS | MORE PHOTOS
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IMMERSIVE | LIVING OBJECTS | MORE PHOTOS
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IMMERSIVE | LIVING OBJECTS | MORE PHOTOS
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IMMERSIVE | COSMIC GLAM | Cosmic Glam
IMMERSIVE | COSMIC GLAM | MORE PHOTOS
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IMMERSIVE | COSMIC GLAM | MORE PHOTOS
1. Jason Ting (Artist) 2. Katharina Grosse (Artist) 3. Moncler x Palm Angels (Collaboration)
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IMMERSIVE | COSMIC GLAM | MORE PHOTOS
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IMMERSIVE | COSMIC GLAM | MORE PHOTOS
1. Annakiki SpringSummer 23
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IMMERSIVE | MADE-TO-MORPH | Made-to-Morph
IMMERSIVE | MADE-TO-MORPH | MORE PHOTOS
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IMMERSIVE | MADE-TO-MORPH | MORE PHOTOS
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IMMERSIVE | MADE-TO-MORPH | MORE PHOTOS
1. KONUNDRUM (Brand)
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IMMERSIVE | HYPER STIMULATION | Hyper Stimulation
IMMERSIVE | HYPER STIMULATION | MORE PHOTOS
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IMMERSIVE | HYPER STIMULATION | MORE PHOTOS
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IMMERSIVE | HYPER STIMULATION | MORE PHOTOS
1. Chet Lo (Designer)
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IMMERSIVE | ELEMENTAL REACTION | Elemental Reaction
IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS
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IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS
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IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS
1. Prada (Brand) 2. Koche x Google ATAP Ambient Experiments (Collaboration) 3. Leeann Huang (Brand)
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IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS
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IMMERSIVE | LIQUID FINISH | Liquid Finish
IMMERSIVE | LIQUID FINISH | MORE PHOTOS
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IMMERSIVE | LIQUID FINISH | MORE PHOTOS
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IMMERSIVE | LIQUID FINISH | MORE PHOTOS
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IMMERSIVE | ALIENESQUE | Alienesque
IMMERSIVE | ALIENESQUE | MORE PHOTOS
1. Davina India (3D Designer) 2. Del Core (Brand) 3. Hassan Ragab (Digital Designer)
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IMMERSIVE | ALIENESQUE | MORE PHOTOS
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IMMERSIVE | ALIENESQUE | MORE PHOTOS
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IMMERSIVE | NEW DIMENSION | New Dimension
IMMERSIVE | NEW DIMENSION | MORE PHOTOS
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IMMERSIVE | NEW DIMENSION | MORE PHOTOS
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IMMERSIVE | NEW DIMENSION | MORE PHOTOS
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IMMERSIVE | COMMUNITECH | Communitech
IMMERSIVE | COMMUNITECH | MORE PHOTOS
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IMMERSIVE | COMMUNITECH | MORE PHOTOS
1. Forum Groningen (Design Studio) 2. Studio Paolo Ferrari (Design Studio) 3. Clothes for Humans (Brand)
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IMMERSIVE | COMMUNITECH | MORE PHOTOS
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IMMERSIVE | OUTERVERSE | Outerverse
IMMERSIVE | OUTERVERSE | MORE PHOTOS
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IMMERSIVE | OUTERVERSE | MORE PHOTOS
1. Adrián Góngora for Sicky Mag (Photography) 2. Cody Cobb (Photographer) 3. Maisie Wilen (Brand)
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IMMERSIVE | OUTERVERSE | MORE PHOTOS
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IMMERSIVE | OUTERVERSE | MORE PHOTOS
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IMMERSIVE | Influences
IMMERSIVE | Cultural Connection Map 3