IMMERSIVE | MAIN

As a first step in understanding your customer and creating product that matters, we begin our seasonal forecast by identifying the key Cultural Sentiments that will drive consumer needs and
expectations. From there, we then explore how those Cultural Sentiments will interact with each other to influence color and design priorities-this is what we call a Design Aesthetic. In this report,
we'll unpack one of the four cross-market Design Aesthetics for the FW 24/25 season. By offering a cross-market breakdown of what this Design Aesthetic entails, we encourage you to find inspiration
outside your product category and explore how other markets could trigger unexpected, creative solutions.
IMMERSIVE | INTRO
IMMERSIVE | MOOD | MOOD
IMMERSIVE | MOOD | MORE PHOTOS

1. Unknown 2. Rains (Brand) 3. Andrew Kudless (Artist)

1
IMMERSIVE | MOOD | MORE PHOTOS

1. Oleg Borisuk (Photographer) 2. Romain Lenancker (Photography) 3. Carlijn Jacobs for Panconesi (Photography)

2
IMMERSIVE | MOOD | MORE PHOTOS

1. NASA Hubble Space Telescope (Photography) 2. Oxman (Design Studio) 3. Pangaia (Brand)

3
IMMERSIVE | MOOD | MORE PHOTOS

1. Werc Collective (Artist Collective) 2. Wilsonkaki (Brand) 3. Wutopia Lab (Architect)

4
IMMERSIVE | MOOD | MORE PHOTOS

1. Cody Cobb (Photographer) 2. Luke Penry (Digital Artist) 3. Ornamental by Lameice (Brand)

5
IMMERSIVE | MOOD | MORE PHOTOS

1. Ryab Resatka (Photographer) 2. Studio Drift (Design Studio) 3. Yudi Ela Echevarria (Photographer)

6
IMMERSIVE | COLOR

The colors in Immersive are an extraordinary feat of inspiration and innovation—a group of primarily hyper brights that stimulate of the senses. Greens like
Blue Palm, Derecho, Limelight, Cellulose, and Wassabi provide a tart view on natural reality, while Fuzz, Vitality, Beetroot, and Ludisia give off a
celestial comfort needed to contrast the cooler hues. While there are only two shades of blue, Pressure and Synth, along with Twilight remind us of
stargazing through this new outerverse, and Sundial, Ludisia, Fire Spark, and Lava radiate arousing warmth.
IMMERSIVE | COLOR USAGE | 1
IMMERSIVE | COLOR USAGE | 2
IMMERSIVE | COLOR USAGE | 3
IMMERSIVE | DA Index
IMMERSIVE | LIVING OBJECTS | Living Objects
IMMERSIVE | LIVING OBJECTS | MORE PHOTOS

1. Loewe (Brand) 2. Levon Biss (Photographer) 3. Luke Penry (3D Artist)

1
IMMERSIVE | LIVING OBJECTS | MORE PHOTOS

1. Loewe Menswear | Spring/Summer 23 2. Nike (Brand) 3. Panconesi (Brand)

2
IMMERSIVE | LIVING OBJECTS | MORE PHOTOS

1. Unknown 2. Filippo Nassetti (Artist) 3. Albi Serfaty (Artist)

3
IMMERSIVE | COSMIC GLAM | Cosmic Glam
IMMERSIVE | COSMIC GLAM | MORE PHOTOS

1. Cho Gi-Seok (Photographer) 2. Attico (Brand) 3. Attico (Brand)

1
IMMERSIVE | COSMIC GLAM | MORE PHOTOS

1. Jason Ting (Artist) 2. Katharina Grosse (Artist) 3. Moncler x Palm Angels (Collaboration)

2
IMMERSIVE | COSMIC GLAM | MORE PHOTOS

1. Romain Lenancker (Artist) 2. Isaac Calpe (Photographer) 3. KNWLS (Brand)

3
IMMERSIVE | COSMIC GLAM | MORE PHOTOS

1. Annakiki SpringSummer 23

4
IMMERSIVE | MADE-TO-MORPH | Made-to-Morph
IMMERSIVE | MADE-TO-MORPH | MORE PHOTOS

1. Loewe (Brand) 2. Marine Serre | Spring/Summer 23 3. Andrew Kudless (Artist)

1
IMMERSIVE | MADE-TO-MORPH | MORE PHOTOS

1. HM Home x Design Lab (Collaboration) 2. KONUNDRUM (Brand) 3. La Petite Me´duse (Designer)

2
IMMERSIVE | MADE-TO-MORPH | MORE PHOTOS

1. KONUNDRUM (Brand)

3
IMMERSIVE | HYPER STIMULATION | Hyper Stimulation
IMMERSIVE | HYPER STIMULATION | MORE PHOTOS

1. Nathan Klein (Stylist) 2. Alexandra Carl (Stylist) 3. Anicka Yi (Artist)

1
IMMERSIVE | HYPER STIMULATION | MORE PHOTOS

1. Emmanuel Tarpin (Jewelry Designer) 2. Koche (Brand) 3. Sportmax (Brand)

2
IMMERSIVE | HYPER STIMULATION | MORE PHOTOS

1. Chet Lo (Designer)

3
IMMERSIVE | ELEMENTAL REACTION | Elemental Reaction
IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS

1. Camper (Brand) 2. Dion Lee | Pre-Fall 22 3. Giorgio Provenzale (Designer)

1
IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS

1. Issey Miyake (Designer) 2. PH5 (Brand) 3. Stone Island (Brand)

2
IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS

1. Prada (Brand) 2. Koche x Google ATAP Ambient Experiments (Collaboration) 3. Leeann Huang (Brand)

3
IMMERSIVE | ELEMENTAL REACTION | MORE PHOTOS

1. Lucia Koch (Artist)

4
IMMERSIVE | LIQUID FINISH | Liquid Finish
IMMERSIVE | LIQUID FINISH | MORE PHOTOS

1. Botter | Spring/Summer 23 2. Bjorn Krischker (Hair Stylist) 3. Botter (Brand)

1
IMMERSIVE | LIQUID FINISH | MORE PHOTOS

1. Ernesto Sampons (Photographer) 2. Hinako (Nail Artist) 3. Loewe (Brand)

2
IMMERSIVE | LIQUID FINISH | MORE PHOTOS

1. Niklas Haze (Photographer) 2. Agustina Ros (Artist)

3
IMMERSIVE | ALIENESQUE | Alienesque
IMMERSIVE | ALIENESQUE | MORE PHOTOS

1. Davina India (3D Designer) 2. Del Core (Brand) 3. Hassan Ragab (Digital Designer)

1
IMMERSIVE | ALIENESQUE | MORE PHOTOS

1. Vinny Castro (Designer) 2. Oxman (Design Studio) 3. Canh Solo (Photographer)

2
IMMERSIVE | ALIENESQUE | MORE PHOTOS

1. Bailey Hikawa (Designer) 2. Feben (Designer)

3
IMMERSIVE | NEW DIMENSION | New Dimension
IMMERSIVE | NEW DIMENSION | MORE PHOTOS

1. Alasdair McLellan (Photographer) 2. Acne Studio (Brand) 3. Loewe | Spring/Summer 23

1
IMMERSIVE | NEW DIMENSION | MORE PHOTOS

1. Marvin Leuvrey (Photographer) 2. The Arrivals (Brand) 3. Unknown

2
IMMERSIVE | NEW DIMENSION | MORE PHOTOS

1. Elena Prenaj for Sicky Mag (Photography)

3
IMMERSIVE | COMMUNITECH | Communitech
IMMERSIVE | COMMUNITECH | MORE PHOTOS

1. Made to be Remade by Adidas (Collection) 2. Loewe | Spring/Summer 23 3. APS (Brand)

1
IMMERSIVE | COMMUNITECH | MORE PHOTOS

1. Forum Groningen (Design Studio) 2. Studio Paolo Ferrari (Design Studio) 3. Clothes for Humans (Brand)

2
IMMERSIVE | COMMUNITECH | MORE PHOTOS

1. Spatial Labs (Design Studio)

3
IMMERSIVE | OUTERVERSE | Outerverse
IMMERSIVE | OUTERVERSE | MORE PHOTOS

1. Rains | Fall/Winter 22/23 2. LTEKS (Brand) 3. Oleg Borisuk (Photographer)

1
IMMERSIVE | OUTERVERSE | MORE PHOTOS

1. Adrián Góngora for Sicky Mag (Photography) 2. Cody Cobb (Photographer) 3. Maisie Wilen (Brand)

2
IMMERSIVE | OUTERVERSE | MORE PHOTOS

1. Moncler (Brand) 2. Rimowa (Brand) 3. Tom Leighton (Photographer)

3
IMMERSIVE | OUTERVERSE | MORE PHOTOS

1. Adidas x And Wander (Collaboration)

4
IMMERSIVE | Influences
IMMERSIVE | Cultural Connection Map 3