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Assessment 4: Health Promotion Plan (Script)

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Student Name

Capella University

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Course Name

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FEB 2, 2024
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Health Promotion Plan
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Dear members of the Detroit community,
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I am honored to address you today on a matter of utmost importance – immunization.
Our health promotion plan centers around this vital issue, recognizing its crucial role in
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safeguarding our collective well-being, particularly that of our children. This targeted
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approach has been carefully crafted to cater to the specific needs of low-income and
minority families in Detroit, Michigan. We fully understand the challenges that limited
resources pose to accessing healthcare for your children and yourselves.
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Health Promotion Plan - Immunization Enhancement Initiative


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Immunizations are not just for children; they are a lifelong, life-protecting service. Safe
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and effective vaccines are available to prevent and control many diseases. Our health
promotion plan focuses on our primary goals:
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1. Addressing Barriers: Work schedules and transportation issues often deter


parents from ensuring their children are regularly and correctly vaccinated. We
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aim to equip you with techniques and strategies to mitigate these issues.
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Solutions may include scheduling vaccinations during non-working hours,
carpooling with other parents, or using public transport services.
2. Dispelling Misinformation: Misinformation is a detrimental obstacle in the quest
for full immunization. We want to educate you about the common misconceptions
about vaccines prevalent in our society and provide you with valid,
evidence-based responses that can dispel these misconceptions.
3. Promoting Access to Healthcare Resources: We want to equip you with
knowledge about your local healthcare resources. Adhering to an immunization
schedule can be challenging without proper planning. Through this initiative, we
will guide you in creating a personalized immunization plan, helping you
understand when, where, and how you and your family can get vaccinated.

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This plan acknowledges that knowledge is power. By empowering you with the right
information and tools, you will be more confident in making decisions about your and
your family’s health. Remember, vaccines are our first line of defense against many

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diseases. Through immunization, let us protect ourselves and our community.

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Risk Factors of Lack of Immunization

Several factors may contribute to less uptake of immunization. Due to geographical

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locations, transportation, or financial constraints, individuals with limited access to
healthcare services are less likely to be immunized. Lower-income families often have
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less access to healthcare or cannot afford vaccines. A lack of knowledge or
misinformation about vaccines can discourage people from vaccinating. Beliefs and
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attitudes towards vaccines can affect immunization rates and are usually linked to
personal, cultural, or religious beliefs. Concerns regarding vaccine safety or side effects
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can lead to immunization hesitancy. Inefficient healthcare systems or scarcity of


vaccines can also contribute to lower immunization rates (CDC, 2021).
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Misconceptions Related to Immunization


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Misconceptions about immunization can play a significant role in vaccine hesitancy.


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Some common misconceptions include:

● Vaccines can cause autism, which has been debunked by numerous studies.
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● Vaccines are unnecessary for preventable diseases, ignoring the importance of


vaccination in disease prevention.
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● Side effects of vaccines are severe and long-lasting, whereas they are generally
mild and temporary.
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● Vaccines overwhelm the immune system, whereas the immune system is
capable of handling thousands of antigens at once.
● Vaccines do not only protect the individual but also contribute to herd immunity,
protecting the community (Hogeling et al., 2019).

Solutions to Address These Immunization Concerns

Practical strategies to increase immunization rates include:

● Establishing mobile vaccination clinics or extending immunization service hours


to accommodate varying work schedules.
● Launching public awareness campaigns addressing common misconceptions
about vaccines, utilizing social platforms to spread scientifically accurate

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information.
● Providing vaccines at little-to-no cost to the recipients by utilizing government

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funding or nonprofit aid.
● Building partnerships with community organizations to increase outreach and
trustworthiness, particularly in communities with vaccination hesitancy.

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● Using electronic records to send personalized immunization reminders.
● Increasing the efficiency of healthcare delivery and logistics to minimize vaccine

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scarcity or delivery delays.
● Implementing policies that endorse vaccination, such as school entry mandates
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(Pronk et al., 2020).
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SMART Goals Making


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Each participant must establish SMART goals to ensure our efforts align with Healthy
People 2030 objectives. SMART goals provide a structured approach to achieving
desired outcomes and positively changing health behaviors. SMART stands for Specific,
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Measurable, Achievable, Relevant, and Time-Bound. Customized to our immunization


campaign, SMART goals offer a clear pathway to success and guide our actions
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effectively (Bailey, 2019).


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Agreed-Upon SMART Goals with Participants

SMART goals collaboratively developed with participants to address immunization


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challenges are as follows:


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1. By the session’s conclusion, participants will grasp how their busy work
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schedules and limited transportation options impact their children’s immunization


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rates (Specific). They will identify at least three strategies (Measurable) to
coordinate immunization appointments effectively around work schedules and
overcome transportation barriers (Achievable and Realistic), all within the context
of their unique challenges (Time-Bound).
2. Throughout the session, participants will outline three common vaccine
misconceptions (Measurable) that might contribute to hesitancy in their
community (Specific). They will devise concise responses (Achievable and
Realistic) to counter these myths when discussing immunizations with peers and
family members, adapting their messages to different educational levels
(Time-Bound).
3. By the session’s end, attendees will identify two local healthcare resources
(Measurable) offering affordable immunization options for their children

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(Specific). They will draft a practical plan (Achievable and Realistic) to utilize
these resources, considering financial constraints and scheduling challenges to
ensure timely vaccinations (Time-Bound).

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4. By the session’s conclusion, participants will create a personalized immunization
calendar (Specific) for their children, including reminders and addressing specific

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hurdles (Measurable). They will establish a support network (Achievable and
Realistic), leveraging community connections to overcome logistical barriers and

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ensure timely vaccinations for all children (Time-Bound).
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Assessing Session Outcomes

After the immunization educational session, evaluations were conducted on the goals
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developed. For the first goal, participants were asked to reflect on how their work
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schedules and transportation issues affected their children’s vaccination rates. Of the 30
participants, 45% identified three strategies that could help them schedule vaccinations
effectively despite these challenges. About 30% could identify at least two strategies,
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but the rest did not suggest one. The most common strategies were scheduling
appointments during off-peak work hours, carpooling, and using public transportation.
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For the second goal, addressing vaccine hesitancy, participants were asked to outline
common misconceptions in their community. Approximately 40% could list three
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misconceptions and devise responses. Interestingly, 35% could identify at least two
misconceptions but struggled in formulating responses. The rest needed to have
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identified misconceptions. The main identified misconceptions were that vaccines cause
autism and are unnecessary for preventable diseases. Regarding the third goal,
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participants were tasked to identify two local healthcare resources with affordable
immunization options. About 50% achieved the goal; 35% knew of one resource, but the
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rest did not suggest any resources. The participants mainly identified local clinics and
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nonprofit organizations as resources. Lastly, regarding the personalized immunization
calendar, 60% were able to create one and establish a support network. The rest
crafted a calendar but needed help with the support network aspect. Many turned to
their families and community members for support. Further

sessions will address gaps and reinforce knowledge of these goals.

Refining Future Strategies Based on Session Outcomes

Future modifications to the session may include:

● Specific segment on time management strategies, plausible community support


systems, and flexible vaccination centers in terms of operation hours.

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● More focus on common misconceptions and factual counterarguments, possibly
with visual aids or handouts.
● Emphasis on introducing affordable local healthcare resources, charity

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organizations, and governmental support that provide vaccinations.
● Dedication to building a robust support network, involving participants’ family

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members or community figures.
● Inclusion of ‘Question & Answer’ rounds, revision of previous sessions,

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reinforcement of learning with practical demonstrations and real-world examples,
and timely follow-ups after the community session.
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Evaluation Based On Healthy People 2030 Indicators
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Healthy People (HP) 2030 emphasizes increasing immunization rates and reducing
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vaccine-preventable diseases. Our session aligns with HP’s aim to remove obstacles to
healthcare services. Participants identified strategies to manage work schedules and
transportation for immunizations in the session. This corresponds with HP’s goal of
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increasing public knowledge about vaccines. The session outlines and addresses
vaccine myths parallel to HP’s focus on making healthcare resources accessible.
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Participants identified and planned to use local, affordable immunization resources. This
aligns with HP’s objectives of increasing immunization adherence and fostering
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community collaborations for health. In contrast, a few areas need to be aligned with
these objectives in our session. The session does not address HP 2030 objectives like
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developing new vaccines, enhancing surveillance for vaccine-preventable diseases, and


researching vaccine safety and efficacy. It focuses more on practical strategies for
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individuals and communities than broader policy or research areas (Decouttere et al.,
2021).
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Revisions for Upcoming Sessions Based on Healthy People 2030 Objectives

Incorporate strategies to align our future sessions more closely with the Healthy People
2030 objectives:

● Invite scientists or researchers to join the sessions and elucidate the vaccine
development process.
● Educate community members on distinguishing and reporting symptoms of
preventable diseases to enhance surveillance.
● Discuss vaccine safety and efficacy research, emphasizing stringent regulations
followed before any vaccine is approved.
● Include discussions around local and national healthcare policies impacting

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vaccine access and acceptance, encouraging community members to
understand and engage in policy-making.

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These adjustments will help our sessions resonate more with Healthy People 2030’s
overall objectives, making them a forum for building practical strategies and a platform
for broadening knowledge and perspective around vaccines and public health policy

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(Ochiai et al., 2021).

References
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Bailey, R. R. (2019). Goal setting and action planning for health behavior change.
American Journal of Lifestyle Medicine, 13(6), 615–618.
https://doi.org/10.1177/1559827617729634
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CDC. (2021, November 22). Develop SMART Objectives.


https://www.cdc.gov/publichealthgateway/phcommunities/resourcekit/evaluate/develop-
smart-objectives.html
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Decouttere, C., De Boeck, K., & Vandaele, N. (2021). Advancing sustainable


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development goals through immunization: A literature review. Globalization and Health,


17(1). https://doi.org/10.1186/s12992-021-00745-w
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Hogeling, L., Vaandrager, L., & Koelen, M. (2019). Evaluating the Healthy Futures
Nearby program: Protocol for unraveling mechanisms in health-related behavior change
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and improving perceived health among socially vulnerable families in the Netherlands.
JMIR Research Protocols, 8(4), e11305. https://doi.org/10.2196/11305
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Kris-Etherton, P. M., Petersen, K. S., Després, J.-P., Anderson, C. A. M., Deedwania, P.,
Furie, K. L., Lear, S., Lichtenstein, A. H., Lobelo, F., Morris, P. B., Sacks, F. M., & Ma, J.
(2021). Strategies for promoting a healthy lifestyle in clinical settings: pillars of ideal
cardiovascular health: A science advisory from the American Heart Association.
Circulation, 144(24). https://doi.org/10.1161/cir.0000000000001018

Ochiai, E., Kigenyi, T., Sondik, E., Pronk, N., Kleinman, D. V., Blakey, C., Fromknecht,
C. Q., Heffernan, M., & Brewer, K. H. (2021). Healthy People 2030 leading health
indicators and overall health and well-being measures: Opportunities to assess and
improve the health and well-being of the nation. Journal of Public Health Management
and Practice, 27(6), S235–S241. https://doi.org/10.1097/phh.0000000000001424

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