I.

Executive Summary
This business plan highlights the creativity and ideas behind the “Proximity and Nearness” company,
a skincare brand dedicated on bringing high-quality, cruelty free, and vegan products. Proximity and
Nearness is here to provide affordable skincare products fit for all skin types and age.
The location of the “Proximity and Nearness” headquarters will be located in Quezon City, with the
manufacturing facilities located in Pampanga. The company will be handled by a very skilled,
dedicated, and compassionate when it comes to serving the people.
The “Proximity and Nearness” skincare line is catered for the Filipinos and countries with tropical
seasons all year round. The skincare industry in the Philippines is big and is expected to have a bigger
value in the future due to higher demand of hygiene products. “Proximity and Nearness” is a perfect
brand to help the industry to grow because it captures the needs of the Filipinos in these hot summer
days.
“Proximity and Nearness” will offer a diverse type of products all made of natural and vegan
ingredients including Vitamins, fruit extracts, and anti-oxidants. Our skincare line will include wide
range of products that specifies from each part of the body including: face, underarms, leg, bikini
area, and many more. The products will undergo a test on whether it will be good to release to the
public or in need of more improvement. Best believe that we will not test the products on animals as
our brand believes in caring for animals.
Our products are specifically catered to those who lived in a tropical country because our products
focused on protecting the skin from very harmful rays of the sun. This will help them eliminate or
lessen the risk for skin cancer, melanoma, and other illnesses that may be caused by the sun. In our
company, we promote a healthy and protected skin that will empower generations and will embrace
their natural beauty.
In the first year of our operation, “Proximity and Nearness” expects to have generated
($1,000,000.00) revenue, with a projected growth rate of (100%) continuously over the next three
years. The growth of our company will be driven by promotions, expansion, innovations, and
investment.
To start our business, we need a certain amount money for making products, buying equipment,
packaging, branding, marketing, and day-to-day expenses. We've also planned out how much we
expect to make and when we'll start making a profit to make sure we're smart with our money and can
grow fast and smooth.

II. Company Profile

Imagine stepping out with confidence, knowing your skin looks and feels its best. Now, discover the
secret to radiant, healthy skin that thrives in tropical climates with Proximity and Nearness, a Quezon
City-based skincare brand with manufacturing facilities in Pampanga. We’re dedicated to providing
high-quality, cruelty-free, and vegan skincare products that deliver exceptional results.
Established in 2020 by a team of six dedicated skincare experts, Proximity and Nearness combines the
best of nature and science to create skincare solutions made to fit for tropical climates. Our mission is
to deliver exceptional skincare solutions that are effective and easy to incorporate into your daily
routine.
With a team of six dedicated skincare experts, we have a deep understanding of tropical skincare
needs and are committed to creating products that meet those needs. Our focus on cruelty-free and
vegan skincare aligns with our belief that everyone deserves great skincare.
Remember, caring for your skin is not just a luxury, it’s a necessity. Your skin is a reflection of your
overall health and well-being, and investing in its care is an investment in yourself. Ready to
experience the difference? Contact us today for a complimentary sample and discover the
transformative power of Proximity and Nearness skincare.

III. The Product

The “Proximity and Nearness” company proudly introduce a high-performing skincare products,
exclusively designed for effective solution and protection against harmful UVA and UVB rays that
nourishes while also hydrating the skin. Our skincare has an advanced formula and a broad-spectrum
that can prevent skin aging, skin damage, sunburn, and dark spots.
UV rays can penetrate deeply that causes skin damage, especially in the tropical countries where there
is a massive intensity of the sun. Our product offers a high and effective formulas not just as an
effective defense against sun allergies, photoaging, hyperpigmentation and major skin problems such
as skin cancer, but also to nourish, hydrate, and repair damaged skin.
Our skincare products offer a lot of variety of products for the face, hair, body, lips, underarm, feet,
and lips. This will make sure our valued customers have what products they need to buy, but they will
just need to purchase the best product for major skin problems at a low price.

IV. Marketing Plan

"Unlock Your Skin's Potential with Proximity Skincare - Beauty Within Reach!"
At "Skincare by Proximity," our plan for advertising focuses on reaching out to people nearby who
are interested in skincare. We'll use local newspapers, radio stations, and social media to spread the
word about our services. Our simple and clear ads will explain how we offer top-quality skincare
treatments right in their neighborhood. We'll highlight our expertise, friendly service, and the
convenience of being close by. By emphasizing the benefits of choosing us for skincare needs, we aim
to attract customers who value convenience and quality. With our straightforward advertisements,
we'll ensure that everyone nearby knows about the skincare solutions we offer.
The target market includes not only busy professionals and parents but also students who are looking
for affordable yet effective skincare solutions. We understand the importance of budget-friendly
options, especially for students who may be on a tight budget. Our products and services are designed
to be accessible to everyone in the local community, including students who want to take care of their
skin without breaking the bank. Through our advertising, we'll emphasize how our budget-friendly
approach makes quality skincare achievable for students and others living nearby. By offering
affordable yet high-quality products and treatments, we aim to make skincare accessible to everyone
in our community.
Our packaging and distribution strategies are tailored to ensure convenience, affordability, and
sustainability for our customers. Firstly, our product packaging focuses on simplicity and
functionality, using materials that are both durable and environmentally friendly. We opt for compact
designs that are easy to transport and store, ideal for our customers who value convenience. Second,
our distribution channels prioritize accessibility, with products available not only in our physical store
but also through online platforms and local partnerships. This allows customers to easily purchase our
skincare products regardless of their location or schedule. And lastly, we offer flexible delivery
options, including same-day or next-day delivery services for those in urgent need. By combining
efficient packaging with versatile distribution channels, we aim to provide a seamless shopping
experience for our customers while reducing our environmental impact.
We stand out because we're close by, affordable, and effective. Unlike other brands, we're right in
your neighborhood, saving you time. Plus, our products work well and won't cost you a lot. We also
care about you and the environment, so you can feel good about using our skincare. With us, you get
quality without the fuss, right where you need it.

V. Financial Plan
• The Amount of Money you need to start the business.
- Identifying the amount that you will be needing in starting a business is one of the most crucial parts
of starting a business. However, with the help of financial planning, you can navigate the cycle of the
money throughout your business.
The Proximity and Nearness Skin Care line targets 16 million pesos to formally starts the business.
• Identify funding sources that allowed the enterprise to start and continue its operation.
Listed below are the funding source of our skin line:
- *Research and development of skincare formulations: ₱3,000,000
- * Packaging and branding design: ₱1,500,000
- * Manufacturing equipment and supplies: ₱4,000,000
- * Initial inventory of skincare products: ₱2,500,000
- * Legal and registration fees: ₱500,000
- * Marketing and advertising budget: ₱3,000,000
- * Miscellaneous expenses: ₱1,500,000
- * Total Startup Costs: ₱16,000,000
These are the projected startup costs of our proximity and nearness skin care line, as you can observe,
Manufacturing equipment and supplies which costs ₱4,000,000 which is the key for mass production
of our skin care products. And, to ensure that it was being carefully manufactured and safe to use.
The second highest funding is in Research and development of skin care formulation which is the
foundation of our business, it is notable to give time and effort on researching the perfect formulation
of our products, and it also helps us to identify the most appropriate formulation of our products in all
skin types and avoiding future circumstances. The rest of the funds that are listed is also important.
Initial inventory of skincare products: This is the money needed to buy the first batch of skincare
items to sell, totaling ₱2,500,000.
Legal and registration fees: This covers the costs to legally set up the business, like licenses and
paperwork, costing ₱500,000.
Marketing and advertising budget: This money is set aside for promoting the skincare products to
attract customers, with a budget of ₱3,000,000.
Miscellaneous expenses: This includes any other necessary costs that don't fit into the other
categories, totaling ₱1,500,000.
Packaging and branding design: This covers the cost of creating appealing packaging and branding for
the skincare products, which is important for attracting customers. The budget for this is ₱1,500,000.
Total Startup Costs: Altogether, these expenses add up to ₱16,000,000, which is the total amount
needed to get the business up and running.

VI. Implementation
Our skincare business operations will kick off during the summer season, catering to a wide range of
customers, including students and individuals who have been exposed to the sun. Summer is a time
when many students are on break or have more free time, making it an ideal opportunity for them to
pay attention to their skincare routine. Additionally, people who spend more time outdoors during the
summer, such as beachgoers or outdoor enthusiasts, are more likely to be exposed to the sun's harmful
UV rays. By starting our operations during this season, we can provide these individuals with skincare
products that offer sun protection, hydration, and nourishment. Our goal is to help students and sun-
exposed individuals maintain healthy and radiant skin throughout the summer months. While summer
brings specific skincare concerns related to sun exposure, our products are formulated to address a
wide range of skincare needs that are relevant year-round. Whether it's providing hydration,
nourishment, anti-aging benefits, or addressing specific skin concerns, our products are crafted to
meet the diverse needs of our customers regardless of the season.
Objectives
• Provide effective solutions
• Enhance skin health
• Cater to diverse skin types and concerns
• Promote natural and sustainable practices
• Educate and empower customers

During the opening of our skincare business in Quezon City, we will implement plans and actions to
ensure a successful launch and smooth flow of operations. Firstly, we will choose a strategic location
within Quezon City that is easily accessible to our target customers. This will increase foot traffic and
make it convenient for people to visit our store.
To create buzz and attract customers during the opening phase, we will engage in local marketing
initiatives. This may include distributing flyers or brochures in nearby establishments, partnering with
local influencers or beauty bloggers for promotional collaborations, and utilizing social media
platforms to spread the word about our business.
In terms of operations, we will focus on training our staff to provide excellent customer service. They
will be knowledgeable about our products, able to answer customer questions, and offer personalized
recommendations. We will also ensure that our store is well-organized, with clear product displays
and easy navigation for customers to explore our offerings.
To maintain a smooth flow of operations, we will carefully manage inventory, ensuring that popular
products are consistently stocked. We will also listen to customer feedback and reviews, making
adjustments to our products or services as necessary to meet their needs and preferences.

VI. Conclusion
In summary, Proximity and Nearness is committed to providing affordable skincare solutions crafted
from natural, vegan ingredients, prioritizing cruelty-free practices and sustainability. Positioned
strategically in Quezon City with manufacturing facilities in Pampanga, the company aims to cater to
a diverse market, including busy professionals, parents, and budget-conscious students. With a strong
focus on sun protection and hydration, particularly relevant in tropical climates, Proximity and
Nearness's SPF 350 formula offers advanced defense against skin damage and aging. By emphasizing
accessibility through online platforms, local partnerships, and eco-friendly packaging, the company
ensures its products are within reach of all consumers. Launching operations during the summer
season underscores its dedication to meeting the skincare needs of individuals exposed to the sun.
Through its mission to provide effective solutions, enhance skin health, and educate and empower
customers, Proximity and Nearness is poised to revolutionize the skincare industry while promoting
natural beauty and sustainability.

Proximiteam Members:
 Louise Migelle Clarin
 Joshua Eric Limon
 Mark Jefferson Pason
 Mariel Pagarita
 Trixia Ann Peralta
 Jessica Roxas