Competitive Analysis

Potato Corner

Potato Corner already has one of the most significant brand images in the whole
country. It is known primarily due to the various flavors that it offers. However, in order to grasp
the real position of Potato Corner in the market, it is imperative to discuss its competitive edge
through grid Analysis. The grid would contain specific strengths and weaknesses of the
competitors of Potato Corner.

Brand Short Description Strengths Weakness Approximat

e Market
Share
Potato Corner - Variety of - Low Product ~Approximat
originated from the Flavors. Potato Variety. The ely more
Philippines and Corner boasts only locally than Jollibee
started its operation in about its 9 prominent and Street
1992. It is now one of flavors that are product that Food Fries
the most well-known incomparable to they offer is
French fries’ brands in the number of fries. They
the world. Due to its flavors its have
massive success in competitor has. introduced
the Philippines, it has Chicken Pops
since been introduced - Mobility. back in 2020
to several countries Unlike its but it has
such as Cambodia, competition, slowly faded
United States, Potato Corner from most of
Thailand and several are mostly stalls its stores and
more countries. Its that can always is not known to
overseas expansion be seen in large most of the
made way for the malls or other consumers.
brand to be known as famous districts
World’s Best Flavored and landmark - Inconsistent
French Fries. They Quality. Since
offer a wide array of there are a lot
flavors for their fries of stalls, some
and are mostly of the qualities
popular due to these of some stores
flavors. are better than
the others.

- Low Social
Media
Presence.
Potato Corner
is not often
seen in social
media
websites unlike
its competitors.
McDonalds is founded - Product - Inconsistent ~Holds
in 1940 in United Variety. Quality. There Majority of
States. It was McDonalds has are stores that the share
originally introduced focused more on offer great
as a hamburger stand the introduction quality
and is later introduced of new products. McDonalds
as a restaurant. Ever Some products products and
since, McDonalds has are also tailored there are some
paved its way in the depending on that don’t. This
QSR industry and geographic is just because
claimed a significant locations. of the quality of
amount of market manpower that
share globally. The - Great Social varies the
key to the success of Media quality of their
McDonalds is the wide Presence. product.
array of products that McDonalds
they offer. Their invest heavily on
products range from its social media
simple ala carte meals presence
to complex strategy and
combination meals uses it to gain
that are suitable to the market demand
taste of the majority of all throughout
the market. Since the world.
McDonalds holds
most of the market
share in the industry,
it’s a staple name in
households especially
their French fries’
products (Curly Fries
and Shake-shake
fries).
Jollibee is founded in - Product Inconsistent ~Approximat
1975 in the Variety. Quality. There ely more
Philippines. It was Just like its are several than street
initially introduced as major branches of food fries
an ice-cream parlor competitor, Jollibee
and is later introduced McDonalds, worldwide.
as a restaurant. The certain products However, the
success of Jollibee is are introduced quality of food
rooted in its marketing based on is not uniform
strategies and geographic for all the
simplicity of their location, while branches due
product offering. With most of the to varying level
its national success, signature and quality of
Jollibee has expanded products remain. manpower.
internationally with
234 of its 1300 stores - Great Social - Low Variety
located overseas. Media of Fries. The
Jollibee is also a Presence. only prominent
staple or household Jollibee explores introduction of
name in the several mediums a variant of
Philippines as they for its marketing fries from
offer great quality strategy. They Jollibee is the
chicken and fries’ have expanded crosscut fries
meals that are their social that have since
affordable and media presence remained out
suitable to Filipino’s and influence of their menu.
taste. through
advertisements
in several social
media outlets.
Street Food Fries are - Affordability. - Health ~Lowest out
one of the most The price of the Concerns. of the four.
famous street foods fries from street Street Foods
varieties that one can food stalls are will always
see in several significantly give rise to
locations. Its lower than its potential health
popularity is mainly competitors. concerns since
due to its affordability it does not go
and its mobility. There - Mobility. Since any regulation
is currently no some of the to inspect its
information regarding vendors are cleanliness
when street food fries riding a vehicle
are founded or even which carries the - Low variety
started, but it is a products, they of products
competitor amongst can go from and flavor.
the fries’ industry as it different stops in Since it is a
gathers customers which customers street food
who prefers a lower- are frequent. stall, it only
priced French fries. offers one (1)
There is also an product which
increasing number of has 3 of the
street food French most common
fries’ carts roaming flavors:
around popular places Barbeque,
and are sometimes Cheese, and
strategically Sour Cream.
 positioned near
famous restaurants
like Jollibee and
McDonalds. The flavor
that it offers is also
similar to that of
Potato Corner’s main
flavor line-up
(Barbeque, Cheese,
and Sour Cream) and
that is why it is most
often compared to the
French Fries of Potato
Corner.

Potato Corner is a well-known brand nationwide. The brand has gained its nationwide
reputation through numerous stalls that offer fries in several flavors. Unlike its competitors who
almost only offers 3 flavors, barbeque, cheese, and sour cream, Potato Corner offers 9 flavors
namely: Barbeque, Cheese, Sour Cream, Chili Barbeque, Chili Cheese, Golden Sweet Corn,
White Cheddar, Wasabi, and Truffle. This wide array of flavors is one of the reasons why
customers always keep coming back to the stores. And since there are a lot of flavors, Potato
Corner strategically gives the option to customize large variations of fries offerings depending
on their preference, a strategy that only them has implemented.
Even though Potato Corner offers a lot of flavors, it is still a well-known fact that the only
product they offer is fries. One of the most prominent competitors of Potato Corner is
McDonalds, one of the largest food chains in the world. McDonalds offers a wide variation of
products starting from its meal to bulk order offerings. The reason why McDonalds holds a large
share in the Fries Industry is that they strategically put fries as an Add-on product rather than an
individual product. This is why we usually see their menu that comes with an a la carte offering
or with fries offering. This gives the idea to customers that they only must pay a small amount of
money to add fries to their preferred food. However, Potato Corner’s main offering is fries and
there are no add-ons or any additional products which are complementary or compatible to their
fries Potato Corner also has low product variety. Large food chains are introducing creative fries’
variety. This is evident from the introduction of shake-shake fries and curly fries. These products
were a hit and continuously rises on demand as more people are asking it to be a permanent
addition to their menu. Meanwhile, Potato Corner’s product offering remained the same after a
lot of years. The only thing that has changed is its number of flavors.