When the term "broadcast" is used, there are two types of broadcasts:

1) Network Layer broadcast and

2) Datalink Layer broadcast.
For Internet Protocol, the standard broadcast DESTINATION address is
255.255.255.255.
For Ethernet, the broadcast DESTINATION address is FF:FF:FF:FF:FF:FF.
You have to think of the DORA process in terms of encapsulation and
decapsulation, as well as switch behavior with frames it receives.
So let's say you've got two computers, a client host and a server host. The client
host is the DHCP client and the server host is the DHCP server. Let's call the
client host PC and the DHCP server DHCP. Now, when the PC is turned on, the
NIC has a MAC address but no IP address. So the PC tries to "Discover" the
DHCP server by sending out a "Discover" packet. In that packet, the destination
IP address is 255.255.255.255 and source IP address of 0.0.0.0 (because the PC
doesn't have an IP address yet).
That Discover packet is encapsulated into an Data Link layer Ethernet Frame.
That Ethernet Frame has a destination address of FF:FF:FF:FF:FF:FF and the
source address of whatever the MAC address of the PC's NIC is, let's call it
PC:MA:CA:DD:RR:SS (I know this is not a valid MAC address).
Now, since the destination address is FF:FF:FF:FF:FF:FF, the first switch that
receives the frame will, by definition, send that frame out of every single switch
port, except the switch port that received the frame. Since the switch doesn't
know (from it's CAM table), who FF:FF:FF:FF:FF:FF is, it forwards the Discover
packet out of every single switch port, except the switch port that received the
frame.
Let's say the DHCP server is directly connected to the switch. So the DHCP
server first receives the Ethernet frame with the destination address of
FF:FF:FF:FF:FF:FF (which by definition, means itself), and a source address of
PC:MA:CA:DD:RR:SS. So when the DHCP server receives that Discover Packet,
it replies to it by sending the Offer Packet. Since the DHCP server has no idea
who was contacting them (since PC currently has an IP address of 0.0.0.0), the
Offer packet has the destination address of 255.255.255.255. But the DHCP
server remembered the MAC address of whoever it was trying to contact them,
so the DHCP server sends out the Offer packet in a frame with a destination
address of PC:MA:CA:DD:RR:SS and uses it's own source address of
DH:CP:SE:RV:ER:MC (again, I know this is not a valid MAC address).
So the Offer packet is sent from the DHCP server to the PC as a unicast not a
broadcast. So the switch receives the frame from the DHCP server and forwards
it to the PC which receives the Offer packet.
Then the rest of the DHCP process of R and A occurs. So that's why the "...the
first two messages in the DHCP are broadcast messages..." refers to Network
Layer IP broadcast messages (destination IP address of 255.255.255.255). Then
"...only the first message (the Discover message) is a LAN Broadcast..." because
only the Discover packet's frame had the Ethernet destination address of
FF:FF:FF:FF:FF:FF (therefore a LAN broadcast) and the Offer packet's frame
had the Ethernet destination address of PC:MA:CA:DD:RR:SS (therefore a LAN
unicast). I hope this helps.