Petals &

Stitches
Fabric Flower Emporium
 Table of contents

01 02 03
Business Executive Company
Overview Summary description

04 05 06
Products and Target Market Marketing
Services strategy
 01
Business
Overview
Business Overview
● Budget: Our initial investment stands at $30,000,
which we will allocate towards sourcing materials,
setting up our workspace, and launching our
marketing efforts.

● Products: We offer a diverse range of handmade fabric

flowers, including custom arrangements, bouquets,
and accessories tailored to our customers'
preferences.

● Target Audience: Our target market encompasses

individuals seeking distinctive gifts, event planners
looking for unique décor options, and brides-to-be in
search of personalized wedding accessories.

● Competition: While there is competition in the market,

we differentiate ourselves through our commitment
to quality craftsmanship and personalized service.
 02
Executive
Summary
 Executive Summary

At Petals and Stitches, our mission is

to provide our customers with
meticulously crafted fabric flowers
that exude beauty and charm. We are
driven by a passion for craftsmanship
and a desire to fill a niche in the
market for unique handmade floral
creations.
 03
Company
description
Company
Description
Team: Our team consists of three individuals,
including skilled artisans and sales associates. The
owner will actively participate in day-to-day
operations to ensure the highest standards of
quality and service.
Warehouse Inclusion: Additionally, we have secured
a warehouse space to serve as our hub for storing
materials, finished products, and managing
inventory effectively.
 04
Products
And
services
 Products and Services
Handmade Fabric Flowers: Custom Orders: We pride
Our offerings include custom ourselves on offering
arrangements, bouquets, and personalized creations
accessories crafted with tailored to individual
attention to detail and preferences and occasions.
precision.
 05
Target
Market
 Audience Target
Individuals Seeking
Unique Gifts:
This segment includes individuals looking
for special gifts for various occasions
such as birthdays, anniversaries,
graduations, and holidays.
Brides-to-Be and Bridal Parties:
Brides-to-be and bridal parties form a
significant segment of the target market,
especially those planning weddings with a
focus on personalized and handcrafted
details.
Event Planners &
Coordinators:
Event planners and coordinators
represent a key segment of the target
market, particularly those organizing
weddings, parties, corporate events, and
other special occasions.
Corporate Clients and Gift Shops:
Corporate clients and gift shops seeking
distinctive corporate gifts and
merchandise represent another potential
segment of the target market.
 06
Marketing
strategy
Marketing
Strategy
Social Media Presence: Through visually appealing
content, behind-the-scenes glimpses of our creative
process, and targeted promotions, we will establish a
strong presence on platforms like Instagram and
Facebook.

Collaborations: Partnering with wedding planners,

event organizers, and local businesses will enable us to
expand our reach and attract new customers.

Online Marketplace: By leveraging platforms such as

Etsy and Shopify, we will tap into a wider audience and
provide convenient online ordering options for our
customers.
Social Media Page
 07
Expectation
Expectation

Orders: We anticipate initial orders of 20-30 per week,

with growth projections to reach 50-70 orders per week
by the end of the first year.

Revenue: Our goal is to generate $5,000 in monthly

revenue within the first six months, with a target of
$10,000 per month by the end of the first year.
 Finances:
Item Cost per unit Quantity Total Cost
Products $8,000 12 $8,000
Marketing $150 12 $1,800
Electricity $300 12 $3,000
Equipement Maintenance $200 12 $2,400
Rent $1000 12 $12,000
Administrative Staff (three) $800 36 $28,800
Security (two) $1,000 24 $24,000
Total Expenses: $80,000
Yearly Revenue Goal for
70-80 people $90 6,750 $81,000
Profit for the CEO $1000
THANK YOU
Contact us on:
Instagram: Petalsnstitches_
Gmail: Petalsnstitches@gmail.com
Number: 052-2996371