Problem Statement

Take what you’ve seen and heard from users to reframe your project challenge in
human terms. This helps provide a fresh, user-centric perspective.

I AM .
“who” with 3 characteristics

I AM TRYING TO .
outcome/job

BUT .
problem/barrier

BECAUSE .
root cause

WHICH MAKES ME FEEL .

emotion

Problem Statement
I AM .
“who” with 3 characteristics

I AM TRYING TO .
outcome/job

BUT .
problem/barrier

BECAUSE .
root cause

WHICH MAKES ME FEEL .

emotion

wearecatalysts.org