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A Companion To Motion Pictures and Public Value Mette Hjort Full Chapter
A Companion To Motion Pictures and Public Value Mette Hjort Full Chapter
Edited by
WlLEY Blackwell
This edition first published 2022
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To Tom O'Regan, in loving memory
Contents
Acknowledgments xi
Biographical Notes xii
General Introduction 1
Mette Hjort and Ted Nannicelli
Introduction 25
Ted Nannicelli and Mette Hjort
1 A Plurality of Values: Art, Fine Art, and Motion Pictures 30
Paisley Livingston
Public Aesthetics and Artistic Value in Iranian Cinema 46
Khatereh Sheibani
Appreciating Nature through Film: A Defense of
Mediated Appreciation 69
Glenn Parsons
Reframing the Director: Distributed Creativity in
u-
Filmmaking Practice 86
Karen Pearlman and John Sutton
viii Contents
Introduction 109
Ted Nannicelli and Mette Hjort
Screen Stories as “Imaginative Ecology”: A Thought Experiment 113
Carl Plantinga
Interactive Documentary and Ethics: Toward an Ethics of
Representativeness 130
Willemien Sanders
The Ethics of Filmmaking: How the Genetic History of Works
-1
Ted Nannicelli
kO
Introduction 211
Ted Nannicelli and Mette Hjort
10 Abundant, at Ease and Expansive?: The Influence of Maori and
Polynesian Spirituality on 21st Century New Zealand
Motion Pictures 213
Ann Hardy
11 Secularly, Transcendence, and Film 235
Roy M. Anker
12 The Poetics of Karma: Reincarnation and Romance 254
Richard Allen
Introduction 281
Mette Hjort and Ted Nannicelli
13 Ecocinema and Ecological Value 285
Robert Sinnerbrink
Contents ix
Introduction 353
Mette Hjort and Ted Nannicelli
16 Color Charts: A Cultural Chronicle of Non-Chinese Ethnic
Images in Hong Kong Cinema 357
John Nguyet Erni
17 Film Policy, Social Value, and the Mediating
Role of Screen Agencies 382
Ruth McElroy and Caitriona Noonan
18 Cinema as Ceilidh and Hui: The Place of the Audience
within Emergent Perspectives upon a Folk Cinema 401
Jamie Chambers
19 The Past and Future of Public Value: The End of an Illustrious
Career or Its Reinvention? 427
Tom O’Regan and Anna Potter
Introduction 447
Mette Hjort and Ted Nannicelli
20 Representing the Redacted: Depicting the “Torture
Archetype” in Film 450
Jared Del Rosso
21 Negotiating Power through Art: Participatory Video
and Public Value 469
Paul Cooke
22 Virtual Reality and the Rhetoric of Empathy 488
Dooley Murphy
X Contents
Introduction 511
Mette Hjort and Ted Nannicelli
23 Narrative Sense-Making in the Service of Health—
A Neurocinematic Approach 515
Pia Tikka
24 The Smoking Machine: Public Health Films and Public Value in
Britain and Denmark, 1950-1964 536
C. Claire Thomson
25 The Benefits of Genre: Feel-Good Films as a Path to Health and
Well-Being 558
Mette Hjort
26 Movies in the Closed Wards: Instruments of Mental Health in
Military Psychiatry 576
Kaia Scott
Index 597
Acknowledgments
Celia Tin-yan Ko provided excellent research assistance during the final stages of pre
paring the manuscript for submission. A Companion to Motion Pictures and Public
Value was generously supported by a research initiation grant from the Hong Kong
Baptist University, for which especially Mette is grateful. Ted would like to thank the
School of Communication and Arts at The University of Queensland for funding to
support the project and Madeleine Shield for completing the index. Above all else,
we are indebted to all the contributors for having been so supportive all along. The
global COVID-19 pandemic created countless hurdles and yet our authors remained
committed to our shared project throughout. For this, we shall always be immensely
grateful. Tom O’Regan, a dear friend, colleague, and scholar of great wisdom and
generosity, died shortly after sending us his co-authored chapter. A Companion to
Motion Pictures and Public Value is affectionately dedicated to his memory.
Biographical Notes
Richard Allen is chair professor of film and media art and dean of the School of
Creative Media at City University, Hong Kong. He has published widely on film the
ory, aesthetics, and poetics. His book, Bombay Cinemas Islamicate Histories, edited
with Ira Bhaskar, will be published by Intellect and Orient Blackswan early next year.
He recently curated the exhibition Art Machines: Past and Present at City University
exhibition gallery (catalogue: City University Press).
Roy Anker is professor emeritus of English at Calvin University. His most recent
book is Beautiful Light: Religious Meaning in Film (2017).
Paul Cooke is centenary chair of world cinemas at the University of Leeds and has
published widely on the cultural politics of contemporary film. He is currently the
Principal Investigator on Changing the Story: Building Civil Society with and for
Young People in Post Conflict Settings, a project looking at the ways in which her
itage and arts organizations can help young people to shape civil society in post
conflict countries. He is also co-lead of “Community Engagement for AMR” at the
University of Leeds, a project that seeks to use participatory practices to unlock
community-level knowledge in order to overcome antimicrobial resistance, one of
the largest public health issues we face as a planet. He has also run numerous advo
cacy-focused participatory video projects, working with communities in the United
Kingdom, Germany, Kenya, Nepal, Cambodia, India, and Colombia.
Biographical Notes xiii
Jared Del Rosso is an associate professor in the department of sociology and crim
inology at the University of Denver. He researches and teaches on denial, with a
specific focus on the collective denial of torture. His work in this area has been
published in Social Forces, Sociological Forum, and Social Problems. He also pub
lished a book on the denial of torture, Talking About Torture: How Political Discourse
Shapes the Debate, with Columbia University Press. He is currently writing a new
book on the sociology of denial, which is under contract with New York Univer
sity Press.
John Nguyet Erni is Dean of the Faculty of Humanities and Chair Professor of
Cultural Studies at The Education University of Hong Kong. He is an elected fel
low of the Hong Kong Academy of the Humanities, and an elected corresponding
fellow of the Australian Academy of the Humanities. In 2017-2018, Erni served as
president of the Hong Kong Academy of the Humanities. A recipient of the Gus
tafson, Rockefeller, Lincoln, and Annenberg research fellowships, and many other
awards and grants, Erni s wide-ranging work traverses international and Asia-based
cultural studies, human rights legal criticism, Chinese consumption of transna
tional culture, gender and sexuality in media culture, youth consumption culture
in Hong Kong and Asia, cultural politics of race/ethnicity/migration, and critical
public health. He is the author or editor of 9 academic titles, most recently Law and
Cultural Studies: A Critical Rearticulation of Human Rights (2019), and Visuality,
Emotions, and Minority Culture: Feeling Ethnic (2017).
Ann Hardy is a senior lecturer in the screen and media studies Program at Waikato
University, Hamilton, whose research explores how intersections between media,
religion, and culture are creating new identities in contemporary New Zealand.
From 2016 to 2019 Hardy was an investigator on the Royal Society’s Marsden Fund
Project Te Maurea Whiritoi: the sky as a cultural resource - Maori astronomy, ritual
and ecological knowledge, outputs from which included curating a section of the Te
Whaanau Maarama (Family of Light) exhibition on the recent resurgence of the
indigenous celebrations of the rising of the Matariki constellation in winter. She also
has an interest in audiences for popular culture and was one of four authors of the
2017 volume Fans, Blockbusterization and the Transformation of Cinematic Desire:
Global Receptions of the Hobbit Film Trilogy (Palgrave Macmillan).
Mette Hjort is chair professor of humanities and dean of arts at Hong Kong Baptist
University, affiliate professor of Scandinavian studies at the University of Washing
ton, and visiting professor of cultural industries at the University of South Wales.
Hjort holds an honorary doctorate in transnational cinema studies from the Univer
sity of Aalborg and has served on the board of the Danish Film Institute (appointed
by the Danish Ministry of Culture). Her current research focuses on moving images
as they relate to public value in the context of health and well-being.
xiv Biographical Notes
Anne Ahn Lund is co-founder of Jordnaer Creative and Nordic Eco Media Alliance
(NEMA). She is teaching creative sustainability in the Nordic countries, has trained
production assistants and runners in sustainable practices, and has presented recom
mendations directly to the Danish Minister of Culture. Lund is a filmmaker and has
taught film production practices at University of Copenhagen and The Royal Acad
emy of Fine Arts. She holds an MA in film studies with a focus on embodied aesthetics.
Josefine Madsen founded Jordnaer Creative in 2017 to fight for climate action and
social justice in the creative industries. She has put the climate footprint of the
cultural sector on the Danish public agenda with appearances and press coverage
in national radio as well as news media. Madsen is also a co-founding member of
Nordic Eco Media Alliance (NEMA). She holds a BA and an MA in film and me
dia studies from the University of Copenhagen, and specialized in sustainable film
and TV production as the first Danish student to do so. Furthermore, Madsen has
worked with documentaries and film financing.
Ruth McElroy is professor of creative industries and faculty head of research at the
University of South Wales. She is co-director with professor Lisa Lewis of the Cen
tre for the Study of Media and Culture in Small Nations. In public life, McElroy is
chair of Ffilm Cymru Wales and a member of Ofcom’s Advisory Committee Wales.
She helps inform media policy through her membership of the Institute of Welsh
Affairs Media Policy Group. McElroys main research interests are in film and TV
Biographical Notes xv
studies, media policy and cultural identity with a particular interest in minority
language media.
Dooley Murphy is an audiovisual media researcher poised to receive his PhD from
the University of Copenhagen, Department of Communication. His recently-
completed doctoral thesis addresses the form and function of interactive virtual
reality (VR) artworks from a cognitive-analytic perspective, with a particular focus
on manifestations of narrative. He has published on video game player and VR par
ticipant experience, the structure and process of audiovisual narration, and design
strategies in interactive storytelling. His next avenue of research will likely be ava
tars, characters, and virtual embodiment. In his spare time, he likes to make media
art about the wonderful mundanity of technology and culture.
Ted Nannicelli teaches at the University of Queensland. His most recent books are
Artistic Creation and Ethical Criticism (Oxford University Press, 2020) and Truth
in Visual Media: Aesthetics, Ethics Politics (co-edited with Marguerite La Caze,
Edinburgh University Press, 2021). He is the editor of Projections: The Journal for
Movies and Mind.
Dr. Caitriona Noonan is senior lecturer in media and communication in the School
of Journalism, Media and Cultural Studies, Cardiff University. She is an active
researcher in the areas of film and television production, creative labor, and cultural
policy. She is co-author of the book Producing British Television Drama Local Pro
duction in a Global Era (2019) with Ruth McElroy. More information about her
research is available at smallnationsscreen.org.
Tom O’Regan was a key figure in the development of cultural and media studies in
Australia. His major works include Australian Television Culture (1993), Australian
National Cinema (1996), The Film Studio: Film Production in the Global Economy
(2005, with Ben Goldsmith), Local Hollywood: Global Film Production and the Gold
Coast (2010, with Ben Goldsmith and Susan Ward), and Rating the Audience: The
Business of Media (2011, with Mark Balnaves and Ben Goldsmith). He co-founded
Continuum: Journal for Media & Cultural Studies and edited it between 1987 and
1994. In addition to his prolific and influential research output, Professor O’Regan
held a series of key leadership roles throughout his career. He was director of the
Centre for Research in Culture and Communication from 1996 to 1998 at Murdoch
University and Director of the Australian Key Centre for Cultural and Media Policy
at Griffith University from 1999 to 2002. He was Australia’s UNESCO professor of
communication from 2001 to 2003 and elected a fellow of the Australian Academy
of the Humanities in 2002.
Dr. Karen Pearlman is a senior lecturer in screen practice and production at Mac
quarie University and the author of Cutting Rhythms (Focal Press 2016). Her
research into creative practice, distributed cognition, and feminist film histories has
produced a number of published articles and chapters, and three award winning
short films about Soviet women filmmakers in the 1920s and the 1930s. The third of
this trilogy, I want to make a film about women (2019), the case study for the chapter
in this volume, was long-listed for an Oscar, short-listed for an Australian Acad
emy of Cinema and Television Arts Award, and has won three best directing awards
(from the Australian Directors’ Guild, Women in Film and Television Australia, and
Cinefest Oz), along with 10 other nationally competitive awards.
Willemien Sanders is a lecturer at the department of media and culture studies and
an affiliated researcher at the Institute for Cultural Inquiry at Utrecht University.
She also conducts research at the Netherlands Institute for Sound and Vision. Her
research interests include, but are not limited to, documentary film and non-fiction,
film and television production, and digital humanities/data studies with a focus on
questions of ethics, production cultures, and gender. She is currently a co-chair of
the Media Production Analysis Working Group of International Association for
Media and Communication Research. She is also an avid traveler.
Kaia Scott holds a PhD in film and moving image studies from Concordia Univer
sity in Montreal, Quebec. Her dissertation, Picturing the Damaged Mind: Film and
Techniques of Visualization in the Modernization of World War II Military Psychia
try is a critical history of the role of media in the modernization of the United States
Biographical Notes xvii
military’s psychiatry program during World War II. She specializes in institutional
visual culture and is a contributing author to Cinemas Military Industrial Complex.
Khatereh Sheibani is a scholar, author, and curator of Iranian cinema and Persian lit
erature and culture. She has established multiple courses in Persian studies (language,
literature, and culture) at York University, where she is working as a lecturer. Sheibani
completed her doctorate degree in comparative literature and film studies at the Uni
versity of Alberta, Canada in 2007. Her book entitled The Poetics of Iranian Cinema:
Aesthetics, Modernity, and Film after the Revolution was published in November
2011 by I. B. Tauris, United Kingdom. She has co-edited a special issue of Iran Na-
mag on Abbas Kiarostami (University of Toronto Press 2018). Sheibani has written
articles on modern Persian literature, Iranian cinema and Middle Eastern cinemas
in literary and film anthologies and journals, such as Iranian Studies and Canadian
Journal of Film Studies. She is collaborating with Iran Namag for a special issue on
radio to be published in 2022. She has written two novels (in Persian) so far. The first
novel titled Hotel Iran will be published in 2021 by Nashr-e Ameh in Tehran. Her
second novel, Blue Bird Cafe is going to be published in Europe in 2021. Sheibani
was consulted and interviewed on issues regarding Iranian cinema by broadcasting
services and journals such as CBC, PRI, and the New York Times. She is currently
working on a book-length project on gender representation in Iranian cinema.
Professor Jane Stadler holds an honorary appointment in film and media studies at
The University of Queensland, Australia. She led a collaborative Australian Research
Council project on landscape and location in Australian cinema, literature, and the
ater (2011-2014) and co-authored Imagined Landscapes: Geovisualizing Australian
Spatial Narratives (2016). She is author of Pulling Focus: Intersubjective Experience,
Narrative Film, and Ethics (2008) and co-author of Screen Media (2009) and Media
xviii Biographical Notes
and Society (2016). Her philosophically informed screen media research focuses
on ethics, aesthetics, and the audiences affective responses, drawing on phenome
nological and cognitivist approaches.
Professor John Sutton works in the philosophy of mind, cognition, and action, in
cognitive psychology, and in the interdisciplinary cognitive humanities. His main
research topics are autobiographical and collaborative memory, embodied memory
and skilled movement, distributed cognition, and cognitive history. He is a member
of the ARC College of Experts, 2019-2021; Fellow of the Australian Academy of
Humanities; and was first President (2017-2019) of the the Australasian Society for
Philosophy and Psychology. Books and edited collections by Sutton include: Philos
ophy and Memory Traces: Descartes to connectionism (Cambridge University Press
2007) and Johnson, Sutton, & Tribble (Eds.), Embodied Cognition and Shakespeare's
Theatre: The Early Modern Body-Mind. (Routledge 2014).
Dr. C. Claire Thomson is professor of cinema history and director of the MA in film
studies at UCL (University College London). She is the author of Thomas Vinter-
berg’s Festen (Nordic Film Classics, University of Washington Press 2013) and Short
Films from a Small Nation: Danish Informational Cinema 1935-1965 (Edinburgh
University Press 2018), editor of Northern Constellations: New Readings in Nordic
Cinema (Norvik 2006), co-editor of A History of Danish Cinema (Edinburgh Uni
versity Press 2021), and Transnational Media Histories of the Nordic Model (Palgrave
2023). Her research interests include documentary and public information film,
short films, unrealized films, and the cinema of Carl Theodor Dreyer.
Dr. Pia Tikka is a professional filmmaker and EU Mobilitas Pluss research professor
at the Baltic Film, Media, and Arts School, Tallinn University. She holds the honor
ary title of adjunct professor of new narrative media at the University of Lapland,
and is a former director of Crucible Studio, department of media, Aalto University
(2014-2017). She acted as a main investigator of neurocinematics in the research
project aivoAALTO at the Aalto University (2010-2014) and founded her Neu-
roCine research group to study the neural basis of storytelling. She has published
widely on the topics of enactive media, narrative complex systems, and neurocin
ematics. Her filmography includes international film productions as well as two fea
ture films and interactive films she has directed. She is a fellow of the Society for
Cognitive Studies of the Moving Image and a member of the European Film Acad
emy. Currently, she leads her Enactive Virtuality Lab associated with the MEDIT
Centre of Excellence, Tallinn University.
Dr. Hunter Vaughan is a research fellow at the Minderoo Centre for Technology
and Democracy, University of Cambridge. Dr. Vaughan is the author of Where
Film Meets Philosophy (Columbia University Press 2013) and co-editor (with Tom
Conley) of the Anthem Handbook of Screen Theory (Anthem Books: London 2018,
2020). His most recent book, Hollywood's Dirtiest Secret: the Hidden Environmental
Biographical Notes xix
Costs of the Movies (Columbia University Press 2019) offers an environmental coun
ter-narrative to the history of mainstream film culture and explores the environ
mental ramifications of the recent transition to digital technologies and practices.
He was a 2017 Rachel Carson Center Fellow and is a founding editor of the Journal
of Environmental Media (Intellect Press). He is currently Principal Investigator,
with Pietari Kaapa, on the AHRC-funded Global Green Media Network, and is also
Principal Investigator with Anne Pasek, Nicole Starosielski, and Anjali Sugadev on
the Internet Society Foundations Sustainability and the Subsea Telecommunication
Cable Network project.
A Companion to Motion Pictures and
Public Value
General Introduction
This volumes topic, the varied intersections and conjunctions of motion pictures
and public value, is somewhat daunting in its potential scope. As the table of con
tents indicates, the book is structured in terms of (a non-exhaustive list of) different
sorts of value that, we claim, can be understood as yielding public value or values
that are partly constitutive of a common good. Given the breadth and heterogene
ity of the contributions collected here, organized in seven different sections, our
discussion in this main introduction will remain quite general. Each section of the
book is preceded by a section introduction, in which we outline the main themes of
the section and draw some connections between the individual chapters therein. For
now, then, we will aim to do just two things. First, we will sketch a bit of background
context for the project, outline its aims, and describe the approaches that character
ize the contributions to the volume. Then, we will explain how we are conceiving of
the concepts of “motion pictures,” “value,” and “public value” respectively.
Background Context
A Companion to Motion Pictures and Public Value aims to bring probing, thoughtful
attention to the issue of public value, as it relates to the cinema in all of its diversity.
“Public value,” as we shall see, has been defined in a number of different ways. To us,
the concept of public value offers a means of answering questions about which kinds
of motion pictures ultimately matter and how they contribute to a good life and soci
ety. “Motion pictures,” as used in the title of this volume, is historically capacious in
scope, encompassing different periods of screen image production, including con
temporary developments related to virtual reality and the proliferation of viewing
A Companion to Motion Pictures and Public Value, First Edition. Edited by Mette Hjort and Ted Nannicelli.
© 2022 John Wiley & Sons Ltd. Published 2022 by John Wiley & Sons Ltd.
2 Mette Hjort and Ted Nannicelli
organisational and social sense.” The welfarist definition (see also Syvertsen and
Enli 2014) is seen as yielding a conception of cultural institutions as serving all cit
izens, including through a “diversity of cultural output and outlets.” The definition
of film and other media as forms of culture has the effect of making them a source
of “public value and not, or not merely” a source of “private gain” for investors. The
welfarist and cultural definitions of film and other media, claims Drotner, are core
elements in a public service paradigm that continues to be of great relevance. More
specifically, this paradigm is shaped by ideals that are essentially normative (in the
sense of contributing to what ought to be the case), thereby offering “a much-needed
critical and ethical corrective” (Drotner 2020) to tendencies that eschew (explicitly)
normative thinking about the whys and wherefores of cultural production.
Aims
A Companion to Motion Pictures and Public Value finds a starting point in a dis
cernible film-related deficit in many government-driven discussions, reports, and
conferences devoted to the value of culture, especially in the United Kingdom
and the small nordic nations. Let us look at an example. In 2011 the University of
Turku, Finland, organized a conference entitled “Culture, Health, and Well-being”
in the context of the city’s successful bid for the status of European Cultural Capital
that year. The point of this well organized, carefully designed, and forward-look
ing interdisciplinary conference was to bring together scholars, civil servants, and
creative practitioners to explore the ways in which culture contributes to health and
well-being. Music featured prominently in the discussions, as did theatre, dance,
and the visual arts. Motion pictures, on the other hand, were less well represented,
just as research related to the positive contributions of motion pictures to health and
well-being was generally seen, quite rightly so, as substantially less developed than
undertakings in a field such as music for health and well-being.
Health as a public value relates not only to the health-promoting results of practi
tioners’ efforts, to the music that emerges from the musicians’ playing or to the film
that results from the coordinated work of a film crew, but also to the practitioners
themselves. Here too, a glaring deficit is immediately discernible when comparisons
between music studies and screen studies are undertaken. The public value of safe
guarding and nurturing musicians’ health is well recognized—among other things
through the development of health education for musicians (Matei et al. 2018) and
the elaboration of substantial wellness-oriented guides to practice (Klickstein 2009).
Filmmakers’ health, on the other hand, is a field that has yet to emerge in even the
most preliminary of ways, a fact that was clearly evidenced by the program of the
Turku conference which featured musicians’ (and dancers’) health prominently and
left the reality of filmmakers’ health untouched.
When it comes to the public value of practitioners’ health, screen studies offers,
not a field, but isolated accounts of relevant topics. Sylvia J. Martin’s (2012, 2017)
comparative ethnographic research on the risks associated with stunt work in
Hollywood and Hong Kong offers a rare and insightful take on the health and
6 Mette Hjort and Ted Nannicelli
Approach
As the remit of the volume would suggest, the contributors hail from all over the
world, geographically speaking, and all corners of the humanities (and, in some
cases, beyond), institutionally speaking. The disciplines represented by the contrib
utors include, of course screen studies (including film studies, television studies,
media studies), as well as communications, cultural studies, environmental studies,
literature, philosophy, and sociology. Among their number are three practitioners—
that is, people for whom part of their job and professional identity is the creation of
motion pictures.
On the one hand, the inclusion of practitioners (and scholar/practitioners)
speaks to some of the practical aims of the project: We hope not just to describe the
relationship between motion pictures and public value, but actively to contribute
toward an ecology of motion pictures production that is driven by considerations of
the common good. On the other hand, the pursuit of normative ideals or, indeed,
values that are essentially normative demands some consideration of the nature of
those ideals and values at a fairly general or abstract level. Typically, this sort of work
falls within the purview of philosophy—in particular, “value theory,” which includes
aesthetics and ethics.
Somewhere in between the practical concerns of implementing or realizing
certain values in the production of motion pictures and the philosophers’ general
8 Mette Hjort and Ted Nannicelli
questions about how to understand the nature and warrant of those values, there
are a number of middle-level research questions to be asked about the historical
relationship between motion pictures and public value, their contemporary rela
tionship, and what their future relationship ought to look like. The sorts of ques
tions we might pose at this middle-level of generality are diverse and answering
them thus requires a diverse collection of methods. Some questions might require
historical research, including, but not limited to archival research. Other questions
might need to be addressed via close analysis of a specific group of motion pic
tures, and, depending on the research question, such a group might be defined by
language, nation and/or origin (or reception), medium (or artform), mode of pro
duction (i.e., commercial, public, private, independent), and so forth. And still other
questions involving the reception of motion pictures might need to appeal to the
methods of the psychological sciences or of cultural studies, depending on what
aspect of reception is under investigation.
What then, if anything, do the various methods and approaches taken by the
contributors in this volume have in common? Arguably, it is their analytical
orientation, as we suggested above. By “analytical,” we mean relating to analysis
in the sense of a detailed and careful examination of a particular phenomenon.
We might also add that in the chapters collected here, such analysis tends to be
question- or problem-driven and the point or purpose of the analysis is clar-
ificatory or explicative. In other words, although the project is explicitly un
derpinned by a commitment to particular ideas and values, this commitment
exists at a quite general level and underdetermines the kinds of methodolog
ical or disciplinary-specific commitments that one might find in another ed
ited collection. For example, our project might, methodologically speaking, be
contrasted with an edited collection that was oriented around, say, actor-net
work theory; in such a volume, the contributors might be committed to a fairly
specific doctrine and then proceed to offer a hermeneutic exploration of a text
or group of texts on that basis. In contrast, the contributors to A Companion to
Motion Pictures and Public Value tend to limit their doctrinal commitments and,
instead, avail themselves of those methods or approaches that are most suited
to exploring a particular research question or problem analytically in the sense
described above.
Our goal in this part of the introduction is to offer some preliminary characterisa
tions of the key concepts of our project—motion pictures, public value, and value.
Our discussions will necessarily be brief here, but we hope at least to canvas some of
the general theoretical issues tied to these concepts and to clarify both the sense in
which we are using them and the extent to which our use of them involves particular
theoretical commitments.
A Companion to Motion Pictures and Public Value 9
Motion Pictures
In this volume, we understand and use the term “motion pictures” capaciously.
Included in the category of motion pictures are fictional films, documentary
films, interactive documentaries, instances of virtual reality (VR) “filmmaking,”
television advertising, and fiction and documentary television series. Likewise,
we use the term “television” in a broad sense to include not just the content that
we watch on physical televisions, but also the streamed “television” content of
providers like Netflix, Hulu, Amazon Prime, Disney +, and so forth, as well as
independently produced and distributed web-series and web-videos. “Screen me
dia” might be another term that roughly picks out the sorts of phenomena under
discussion here.
Yet, we have elected to use the term “motion pictures” rather than “screen me
dia” or similar terms in part because the concept of “motion pictures” has been
most thoroughly theorized and defended as a coherent category. Here we have in
mind the philosopher Noel Carroll’s definition of motion pictures (or “moving
images”, as he variously calls them) in his 2008 volume, The Philosophy of Motion
Pictures. Carroll’s definition is somewhat technical, and we will leave it to inter
ested readers to explore its details (2008, 53-79), as well as alternative accounts
(e.g. Ponech 2009, 52-63). The key point in this context is that Carroll’s inquiry
moves beyond the historically prominent question “what is cinema?” (posed most
notably by French film critic and theorist Andre Bazin) in a way that allows us to
recognize the commonalities between “cinema” and similar media such as televi
sion, VR, and the like.
In more ambitious moments, Carroll even urges us to “forget the medium” and
focus on the broader category of moving images (or motion pictures) (2003, 1-9).
Underlying Carroll’s entreaty is a worry that talk of medium-specific features of
cinema, television, and the like is bound up with dubious metaphysics—namely,
the doctrine of medium essentialism, according to which media are individuated
by their unique, timeless essences. Carroll has lodged a number of devastating
objections to medium essentialism (e.g., 2003, 1-9, 2008, 35-52) and we would
certainly want to distance ourselves from that doctrine. However, we are not
convinced of Carroll’s suggestion that medium-specificity claims—claims about
particular tendencies or affordances of, say, television versus film, or interactive
documentary versus traditional documentary—are necessarily underpinned by
medium essentialism and, thus, illicit or false (see Nannicelli 2017, 51-87; Smith
2006). On the contrary, we will work on the assumption that there is a meta
physically neutral or innocuous way of understanding such medium-specificity
claims, which seems necessary to make sense of the plausible arguments made
by a number of our contributors that the affordances or capacities of new media
(e.g., interactive documentaries, VR) often raise new ethical challenges or create
new possibilities for realizing value in the domains of politics, the environment,
health, and so forth.
10 Mette Hjort and Ted Nannicelli
Value
The extremely abstract nature of “value” and the varied uses and senses of the term
“value” make explicating it a particularly tall order. Of the numerous difficult ques
tions and issues orbiting the concept of value, we’ll address just a few—namely, what is
value? And what is its nature? The first of these questions is about the definition of the
term “value”; the second is about the metaphysics of value. In light of our present pur
poses, we will try to paint in broad strokes. Moreover, we will try to avoid the related
topic of the epistemology of value, which involves questions about the warrant and
justification of value judgments, even though there are many matters on which the
metaphysics of value and the epistemology of value intersect (see, e.g., Kirchin 2012).
First, what does it mean to say that something has value? A common and appar
ently sensible starting point is to reply that it either means that some person(s) value
it (or could value it) or that it is valuable. Yet what might seem like a straightforward
choice between two plausible starting points turns out to be the source of an ancient
and intractable problem—“the Euthyphro problem” from Plato’s dialogue of that
name. In our terms, the question is whether we value something because it is valuable
or whether something is valuable because we value it. The Euthyphro dilemma bears
not just upon understanding the concept of value but also upon the sort of thing (in
metaphysical terms) we take it to be. Nevertheless, we shall see presently that there is
a pragmatic approach to this problem that can help us at least avoid or defer it.
At least one apparently uncontroversial claim is that whatever else value might
be, it is goodness or “the good.” This seems to point us in the direction of explain
ing why we seek value out, why we are motivated to pursue it. And this observation,
in turn, underpins several of the better-known accounts of value. According to a
simple version of hedonism, goodness is nothing more than pleasure (and badness
is nothing more than pain or suffering). Put this way, hedonism will be familiar to
many of us from the role it plays in the classical versions of utilitarianism devel
oped by Jeremy Bentham and John Stuart Mill, according to which the morally right
action is whatever brings about the most good (defined in terms of pleasure).
However, the definitional question is now merely moved back a step, since
defenders of hedonism then have to say what pleasure is—a task that is more com
plicated than it might seem. Mill, for example, acknowledged that there are different
kinds of pleasure that plausibly have greater or lesser value, although this is a conten
tious claim. (Is the pleasure one gets from watching televised soccer the same in kind
as the pleasure one gets from watching an experimental film? Are they comparable?
We return to this sort of question below.) Hedonism perhaps seems more plausible
in its negative formulation that takes badness to be pain and emphasizes its avoid
ance. However, the positive formulation, especially, has been subjected to much of
the sort of criticism one would expect to see leveled at a theory that equates value
with pleasure (e.g., it regards as good or valuable the drug addict’s high, the sadist’s
torture of his victim, Schadenfreude, a “pleasurable” life plugged into “the Matrix,”
and so forth). In the present context, it is worth noting that hedonism is premised
upon a kind of psychological individualism. In principle, hedonism allows for the
A Companion to Motion Pictures and Public Value 11
Thus far, we have canvased some prominent analyses of value that seek to expli
cate the concept in terms of the act of valuing, and we have seen that there are force
ful objections to all of them. There are many more accounts of value (perfectionist
accounts, fitting-attitude accounts) that we cannot explore here. But one possibility
we need to consider is that value (or goodness) simply is not the sort of concept that
is amenable to further analysis in terms of other concepts. G.E. Moore, for example,
held that “good” is a basic concept that is neither definable nor amenable to reduc
tive analysis (2004 [1903]). That view might seem to be a dead end for understand
ing what value is, but, on the contrary, there are many concepts that we understand
even if we cannot define them. Our understanding of such concepts is evident in the
way that we use them in ordinary contexts.
This observation points us toward the pragmatic solution to the Euthyphro prob
lem. Roughly speaking, the question raised by Socrates in this dialogue is whether
the gods love an action because it is pious or whether an action is pious because
the gods love it. In our terms, recall, the question is whether we value something
because it is valuable or whether things are valuable because we value them. Now,
what initially motivates Socrates’s question is the desire to know what piousness is,
and his question assumes that such knowledge is essentially a matter of being able
to define and describe the nature of piousness. So, it may seem we face a similar
dilemma in attempting to say what value is. However, one might simply reject the
assumption that knowledge of what value is and the ability to describe value nec
essarily requires one to provide a definition or an account of its nature. This is the
point Peter Geach makes in his analysis of Euthyphro, in which he observes, “We
know heaps of things without being able to define the terms in which we express
our knowledge. Formal definitions are only one way of elucidating terms; a set of
examples may in a given case be more useful than a formal definition (1966, 371).
The upshot of this argument is that the best way of elucidating a slippery concept
like value may simply be to point to and try to describe the way we use the term in
language and conceive of the concept of value in our everyday practices.
In fact, this is what many, if not all, of the contributors do tacitly throughout
the book. The book’s seven-section structure, too, suggests something about value
that may seem obvious, but that is far from trivial: the evidence from our practices
suggests that value is plural—that there are distinct domains of value that may not
be reducible to a single kind of value (or good). We seek out aesthetic experiences,
spiritual experiences, social encounters, interaction with the natural environment,
and so forth in ways that indicate those experiences afford a plurality of goods.
So, too, we create, seek out, and watch motion pictures that offer those same expe
riences either directly or imaginatively and, thus, also afford the various sorts of
goods outlined by the sections of this book.
It is these sorts of practices, in the domains of the aesthetic, the ethical, the
spiritual, the social, the prudential, and so forth, that sustain value, and it is to these
practices that we need to look to glean a better understanding of the concept. As
philosopher Joseph Raz puts it, “As art forms, social relations and political struc
tures are created by social practices—or, at any rate, as their existence depends on
A Companion to Motion Pictures and Public Value 13
such practices—so must their distinctive virtues and forms of excellence depend on
social practices that create and sustain them” (2008, 33). These standards or criteria
for excellence are therefore relative to the norms of particular social practices. And,
of course, such standards and criteria are fluid for they are also contingent on our
social practices, which themselves are fluid.
Nevertheless, it should be noted here that this take on value as essentially socially
sustained raises one more difficult question that we should briefly address. As we
pointed out in objecting to desire accounts of value, one challenge for explicating
value is to accurately account for the fact that, in the sorts of practices described
above, we speak and act as if people can be mistaken or misguided about value. In
this sense, value is an essentially normative concept. It is worth saying a bit about
what this means and does not mean in the present context.
We may not necessarily agree on what an ideal vacation would be, but we have a
shared understanding of the criteria for something to count as a vacation as well as the
sorts of qualities that make a vacation good (relaxation, fun, a change of scenery, etc.)
and those that make a vacation bad (stress, illness, logistical problems, lousy weather).
In our social practice of vacationing, value is relativized to the kinds of things vaca
tions are, but is nevertheless objective because the criteria for kind-membership and
being good of a kind are intersubjectively shared. It is in this sense that value is an
essentially normative concept in virtue of the way it is socially sustained. The example
of vacations is our own, but it falls under a broader category of what Raz calls “genre-
or of kind-constituting values;” for Raz, “a genre or a kind of value combines two fea
tures: it defines which objects belong to it, and in doing so it determines that the value
of the object is to be assessed (inter alia) by its relations to the defining standards of the
genre” (2008, 39). The defining standards of a genre or kind, while socially dependent
and contingent, have an objective existence; they are intersubjectively available to
members of a given society, sustained and taught in the relevant social practice.
This sort of argument naturally leads Raz to discuss various art forms and art
genres at some length—but it is interesting to note that similar arguments have been
run independently by a number of philosophers of art (including by one of the con
tributors to the present volume, Glenn Parsons; see Parsons and Carlson 2008). For
example, Noel Carroll (2001) and Nicholas Wolterstorff (2015) have, respectively,
argued for accounts of art as a network of interrelated cultural practices and social
practices. Carroll describes a cultural practice as “a complex body of interrelated
human activities governed by reasons internal to those forms of activity and to their
coordination” (2001, 66). Moreover, and, of signal importance in the present con
text, he claims, “Practices are aimed at achieving goods that are appropriate to the
forms of activity that comprise them, and these reasons and goods, in part, situate
the place of the practice in the life of the culture” (2001, 66). Partly in virtue of this
fact, “art is a public practice” in the sense that the norms of the practice and its goods
are shared by members of the culture in which it is situated (Carroll 2001, 66). Like
wise, Wolterstorff emphasizes the public and social nature of our creative and appre
ciative art practices; a key point for him and for us is that there is a wide variety of
different ways of engaging art (2015, 86).1
14 Mette Hjort and Ted Nannicelli
The points made by Carroll and Wolterstoff can be put together in a way that
bears upon our discussion of the objectivity of value and the plurality of values af
forded by social practices. Another way of putting Wolterstorff s point about the
diverse ways of engaging art is to say that art fulfills a variety of functions and offers
us a variety of different goods. It is not implausible to think that particular arti
fact kinds, including art and motion pictures more specifically, might have multiple
functions or purposes and afford multiple sorts of value (see, e.g., Stecker 1997).
Wolterstorff (2015) persuasively argues that art can have the functions of memorial
izing, of venerating, of protesting, of pursuing justice. It can also have the purposes
of persuading, educating, and strengthening community relationships. The list goes
on, and the point applies, mutatis mutandis, to motion pictures.
There is an important connection here between function and value: it is plausi
ble to think of kinds that have primary or “proper” functions as good of their kind
insofar as they fulfill that function (see Stecker 1997; Parsons and Carlson 2008).
Furthermore, it is also plausible that whether a particular kind has a primary or
“proper” function is an objective matter. This is perhaps obviously true of biological
kinds—a good liver is one that rids the body of toxins and a bad liver is one that
does not fulfill that function—but it is also true of many artifact kinds. Both Raz
and Carroll discuss movies at length to make this point. One of Carroll’s examples is
slapstick comedy: “given the point or purpose of [slapstick] comedy—its function, if
you will—pratfalls contribute to the goodness of a slapstick comedy and the lack of
them, all things being equal, would be detrimental” (2009, 164). There is a missing
premise here, but it is fairly uncontroversial (and Carroll supplies it later on)—i.e.,
that the aim or purpose of slapstick comedy is “the provocation of laughter through
physical business, often of an apparently accidental sort” (2009, 168). Whether all
artifact kinds, let alone art, have such determinate purposes or proper functions is
a matter of debate. Yet whether a particular kind has such functions is an objective
matter (albeit a socially-established, contingent one), as is whether a candidate kind
has the right sorts of features and fulfills the relevant function to be good of its kind.
Clearly enough, some genres or kinds of motion pictures do, and this secures the
objectivity of their value.
That said, the argument does not establish that something is valuable simpliciter
or that a particular kind or genre is itself valuable. Christine Korsgaard raises the
possibility of “the bad genre” as an objection to Raz’s argument. According to Kors
gaard, “one obvious problem is that there are standards of excellence for very bad
things: a good assassin is cool, methodical, careful, and ruthless, but we are not going
to say ‘the assassin is good because he is a good assassin’” (2008, 69). Korsgaard is
right, of course, that being a good assassin isn’t a good thing and does not make one
a good person; but that is not what the argument asserts. And there doesn’t seem to
be anything erroneous or counterintuitive about saying that a Nazi propaganda film
is good as propaganda (i.e., effective, persuasive, etc.) yet not valuable as a film or
in general. In relation to this point, it is worth noting that the sort of value we are
discussing here is not intrinsic—either in the sense of having its source solely in the
intrinsic properties of a motion picture or other artwork or in the sense of it being
A Companion to Motion Pictures and Public Value 15
good for its own sake or an end in itself; rather, this sort of value is instrumental in a
way Paisley Livingston explores in Chapter 1. Following Aristotle, Livingston argues
that such instrumental value is only finally valuable if it serves ends that are valuable
in their own right. We think this is compatible with the argument sketched above,
the force of which is that there is an important sense in which the instrumental value
of artifacts is objective despite the fact that the final value of such artifacts depends
on the ends served.
What sorts of intrinsic value might secure the final value of such artifacts? The
sections of A Companion to Motion Pictures and Public Value constitute a plausible
(if not universally accepted) list. The book is divided into sections that individu
ally focus on values that are plausibly intrinsic (or final) in the sense of being good
for their own sake—aesthetic, ethical, spiritual, cognitive, prudential, environmen
tal, and so forth—and that motion pictures can afford. These values are public in a
number of senses, including that of being essentially socially embedded in practices
that are shared amongst a public.
In conclusion, it is necessary to speak to an important reservation one might
have about the view that motion pictures possess (or at least have the potential to
possess) a plurality of values. How do we then weigh up these different species of
value and aggregate them? If a particular motion picture, say, The Birth of a Nation
(1915) possesses substantive artistic value yet abounds in ethical disvalue (not just
the absence of value but negative value in the sense of being ethically flawed), how
should we aggregate those values and offer an overall evaluation of the film? We
suspect that the intractability of the problem of teaching The Birth of a Nation and
films like it is that motion pictures can indeed possess a plurality of values that are
neither reducible to a single value, nor comparable in a way that would allow us to
aggregate them in a way that facilitates an overall evaluation. As Paisley Livingston
puts it in Chapter 1, “In many cases, it may be very hard, or even impossible, to find
a single overarching value or norm in relation to which a work’s plurality of valences
could be compared and summed up” (32-33). Indeed, as Richard Allens discussion
in Chapter 12 suggests, it may be central to a film’s aims or purposes to hold two
competing values (e.g. religious value and entertainment value) in tension, and it is
even plausible that the aesthetic value that inheres in some motion pictures derives
from this sort of complex interaction of irreducible values.
Where does that leave us and our prospects for thinking about value in an over
arching or global sense? In practical terms, one promising idea is to simply restrict
the scope of our judgments or evaluations. Instead of global judgments, we might
make do with pro tanto judgments—as Mette Hjort does (following Gaut 2007) in
Chapter 7. On this view, a motion picture’s innovative use of editing might yield a
pro tanto artistic merit—a merit insofar as it contributes to its art-historical value;
yet the same bit of editing might yield a pro tanto ethical flaw—a flaw insofar as it,
say, aligns viewers with the Ku Klux Klan, encouraging us to root for them. It might
seem unsatisfactory to leave things at that, resisting the urge to say something more
definitive about the film’s overall value. But we should take comfort in the fact that a
number of philosophers have advanced compelling accounts of why we should not
16 Mette Hjort and Ted Nannicelli
expect such neatness when it comes to our general norms and values (e.g., Nagel
1979; Stocker 1990). This idea might raise the specter of ethical or value relativism,
but since we cannot address that question here, we will simply conclude by noting
that the very idea of a common good—roughly what we today refer to as a public
good—and the empirical fact that it is a common pursuit across historical epochs,
societies, and cultures give us reason to suspect and hope that people often converge
as well as diverge on the norms and values taken to be central to the good life.2
Public Value
The term “public value” acquired salience with the publication of Harvard profes
sor Mark H. Moore’s now classic Creating Public Value (1995), which addressed
itself to public managers in the field of public administration. Creating Public
Value sought to offer guidance to those charged with spending public funds, for
example in the sphere of education, housing, or public health. Based on insights
regarding the successful management of commercial enterprises, Creating Public
Value explored the extent to which principles from the commercial sector could
be transferred to the public sector. In 2013 Moore pursued his arguments further,
publishing Recognizing Public Value, an extended reflection on issues of evidence
and accountability, on how public managers are able to demonstrate that their pol
icies and actions actually have the effect of realizing public value. Revisiting the
aims of the earlier book in the introduction to the companion volume from 2013,
Moore highlights his contention that in devising “value-creating” strategies for
public organizations, public managers must make reference to the external envi
ronment of their operations.” “Public managers,” he claims, had to learn “to look
upward toward the political authorizing environment that both provided resources
and judged the value of what they were producing and outward toward the task
environment where their efforts to produce public value would find success or
failure” (Moore 2013, 7).
An example of the influence of Moores concept of public value can be found in
the BBC’s adoption of relevant principles in its 2004 “Building Public Value: Re
newing the BBC for a digital world,” a document developed in connection with the
organization’s bid for a renewal of its 10-year charter. Richard Collins finds evidence
of the “mediation” of Moore’s ideas “to the UK” in the BBC’s adoption of public
value as “a regulatory as well as a management doctrine” (Collins 2007, 164). Col
lins further contends that the concept of public value offered the BBC a means of
responding to “critiques of the BBC’s divergence from public service principles in
its broadcasting practice” (164). Matteo Maggiore describes the BBC’s mobilization
of “the notion of public value to guide” public service broadcasting and “to assess its
performance” as a clear and decisive “break with the traditional arguments devel
oped by public service broadcasters in Europe.” A distinctive feature of the BBC’s
“Building Public Value” document was its proposal, “for the first time” to make its
“plans for new services directly accountable to the public, including the wider media
A Companion to Motion Pictures and Public Value 17
industry” (Maggiore 2011,229). To this end, the BBC proposed to introduce a “pub
lic values test,” assessments of market impact, and a “performance measurement
framework” that would be designed to measure the “reach, quality, impact and value
for money” of the broadcasters programmes (BBC 2004, 15).
Seeking to establish a boundary between the roles and obligations of commercial
companies and public service organizations, the BBC’s “Building Public Value”
asserts that whereas the former exist to “return value to their shareholders or
owners” the latter exist to “create public value" (7). Broadcasting is referred to as
a “civic art” that is “never a purely private transaction” (BBC 2004, 6). Described
as infinitely shareable by an ever expanding public and as thereby qualifying for
the status of a “public good” (7), public broadcasting is seen as offering a “shared
experience [that] may itself represent a significant public value” (6). According to
“Building Public Value,” the aim is to serve “audiences not just as consumers, but
as members of a wider society, with programs and services which, while seeking to
inform, educate and entertain audiences, also serve wider public purposes” (7-8).
“Public value,” we are told, “is a measure of the BBC’s contribution to the quality
of life in the UK” (8). The document goes on to identify five types of public value
that the BBC is committed to creating: democratic value (which underpins civic
life), cultural and creative value (through opportunities for creativity, the celebra
tion of cultural heritage, and capacious national conversations), educational value
(that contributes to a knowledge- and skills-based society), social and community
value (that fosters social cohesion and tolerance by capturing commonalities and
differences), and global value (“by being the world’s most trusted provider of inter
national news and information, and by showcasing the best of British culture to a
global audience”) (BBC 2004, 8).
While Moore’s interventions have inspired an especially influential discourse of
public value, there are dissenting voices challenging aspects of the relevant theory
and practice. A key figure in this regard is Barry Bozeman, who claims that the stan
dard interpretation of “public value” represents a privatization of earlier notions of
public interest and the common good. The problem, as he sees it, is that “market
based philosophies of human behaviour and public policy” (Bozeman 2007, 3) are
made a basis for public agencies to adopt practices from the business sector and
for private corporations to assume (previously or ideally) “public responsibilities”
(Bozeman 2007, 6).
In his alternative approach to public value, articulated, for example, in Public
Values and Public Interest (2007), Bozeman revives the notion of public interest, an
ideal that he sees as being pursued through the more “tangible concept” (2007, 132)
of public value and, more specifically, through the “specific, identifiable content”
(2007, 12) of the public values that animate a given nation and its citizens. A key
feature of Bozeman’s account of public values, which draws on the communitarian
thinking of philosophers such as Michael Sandel, Jurgen Habermas, and Charles
Taylor, and the pragmatism of John Dewey, is its emphasis on normative publicness
(Bozeman 2007, 10):
18 Mette Hjort and Ted Nannicelli
A society’s “public values” are those providing normative consensus about (a) the
rights, benefits, and prerogatives to which citizens should (and should not) be entitled;
(b) the obligations of citizens to society, the state, and one another; and (c) the princi
ples on which governments and policies should be based (2007, 13).
done: a number of key questions have yet to be asked, while others have been only
partially answered. Yet, if Motion Pictures and Public Value inspires further research
(of significant scope and scale) on how best to theorize, investigate, but also defend
the ideally public dimension of screen content in various contexts, the volume will,
we believe, have accomplished an urgent task.
Notes
1 Neither Carroll nor WolterstorfF rule out the possibility that someone could make art in
private; the point, rather, is that what it means to make art is socially established (and
public in that sense).
2 We are grateful to Paisley Livingston for a number of helpful corrections and insight
ful points from which this introduction has benefited. Any remaining mistakes are
ours alone.
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Martin, Sylvia J. 2012. “Stunt Workers and Spectacle: Ethnography of Physical Risk in
Hollywood and Hong Kong.” In Film and Risk, edited by Mette Hjort, 97-114. Detroit:
Wayne State University Press.
-------. 2017. Haunted: An Ethnography of the Hollywood and Hong Kong Media Industries.
New York: Oxford University Press.
Matei, Raluca, Stephen Broad, Juliet Goldbart, and Jane Ginsborg. 2018. “Health Education
for Musicians.” Frontiers in Psychology 9: 1137.
A Companion to Motion Pictures and Public Value 21
Moore, G.E. 2004 [1903]. Principia Ethica. Mineola, NY: Dover Publications.
Moore, Mark H. 1995. Creating Public Value: Strategic Management in Government. Cam
bridge, MA: Harvard University Press.
------- . 2013. Recognizing Public Value. Cambridge, MA: Harvard University Press.
Mowlah, Andrew, Vivien Niblett, Jonathan Blackburn, and Marie Harris. 2014. The Value
of Arts and Culture to People and Society: An Evidence Review. Arts Council England.
https://www.artscouncil.org.uk/sites/default/files/download-file/Value_arts_culture_
evidence_review.pdf.
Nagel, Thomas. 1979. “The Fragmentation of Value.” In his Mortal Questions, 128-141.
Cambridge: Cambridge University Press.
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University Press.
Part I
Artistic and Aesthetic Value
Introduction
Artistic and Aesthetic Value
Perhaps it will strike readers as odd that widespread acceptance of motion pictures
as an art form is a relatively recent development—one that emerged out of a
century-long debate about whether motion pictures could be art and, if so, under
what conditions (see, e.g., Canudo [1911] 1980; Lindsay [1915] 2000; Arnheim
[1933] 1957; Perkins 1972; Sesonske 1974; Scruton [1983] 2006; Carroll 1988.)
With the benefit of the knowledge that movies and television were the dominant
popular art forms of the 20th century, it may seem obvious that we value motion
pictures as artworks and, furthermore, that this is often because of the aesthetic
pleasure they afford.
However, such an apparently casual observation immediately raises a number
of complex questions: On what conception of “art” and under what conditions are
motion pictures artworks? What does it mean to say that we value a motion picture
as an artwork, or to say that it has artistic value? How does artistic value relate to
aesthetic value? And in what ways do the artistic value and aesthetic value of motion
pictures depend upon things like the content of what they represent, their means
of representation, their generative history or immediate production context, and
the wider socio-historical contexts of their production and reception? The chapters
in this section explore all of these questions in detail; our aim here is to do some
stage setting.
To begin, it is worth briefly revisiting the question of whether motion pictures can
be art because the positions in this debate constitute the backdrop for some of the
discussion in the chapters by all four of the authors in this section. From the start,
proponents of the view that cinema could be art anticipated objections. Consider,
for example, this statement from one of the earliest cases for film as art—Vachel
A Companion to Motion Pictures and Public Value, First Edition. Edited by Mette Hjort and Ted Nannicelli.
© 2022 John Wiley & Sons Ltd. Published 2022 by John Wiley & Sons Ltd.
26 Ted Nannicelli and Mette Hjort
Lindsays The Art of the Moving Picture: “Let us take for our platform this sentence:
THE MOTION PICTURE ART IS A GREAT HIGH ART, NOT A PROCESS OF
COMMERCIAL MANUFACTURE” ([1915] 2000, 30). Even in his defense of cine
matic art, Lindsay accepts a dichotomy that skeptics of motion picture art (and mass
art more generally) would seize upon time and time again. Implicit in this dichot
omy is the premise that commercial production and art are mutually exclusive. A
pithy and forceful statement of this comes from Dwight Macdonald, who claims
that, since the mid 19th century, “Western culture has really been two cultures: the
traditional kind—let us call it ‘High Culture’—that is chronicled in the textbooks,
and a ‘Mass Culture’ manufactured wholesale for the market” (1953, 1). Moreover,
Macdonald claims, “Mass Culture has developed new media of its own, into which
the serious artist rarely ventures: radio, the movies, comic books, detective stories,
science fiction, television” (1953, 1).
For what reasons might one think that commercial manufacture and genuine
artmaking are mutually exclusive? One reason, offered by Macdonald himself, is
that commercial manufacture precludes individual expression or expression of “the
folk,” which is putatively a necessary condition for creating bone fide art. According
to Macdonald, “the essential quality of Mass, as against High or Folk, Culture [is
that] it is manufactured for mass consumption by technicians employed by the rul
ing class and is not an expression of either the individual artist or the common
people themselves” (1953, 3).1
While we might assure ourselves that this is a woefully outdated perspective,
aspects of it are clearly still with us, and the authors in this section make a number
of points that bring its flaws into view. Perhaps most obviously, one might want to
challenge the simplistic opposition between mass and high or folk culture. Khatereh
Sheibani’s chapter on the aesthetics of Iranian cinema poses just such a challenge
(albeit implicitly) by making a persuasive case that part of contemporary Iranian
cinema’s value derives from its manifestation of aspects of Persian folk culture. One
might also question the supposed necessity of an artwork offering an expression of
an individual artist. In their chapter on distributed creativity in filmmaking prac
tice, Karen Pearlman and John Sutton note how entrenched and pervasive this view
remains today. From their interdisciplinary perspective, however, a conception of
filmmaking as a collaborative enterprise with aims, intentions, and creativity dis
tributed across a production team, is both more empirically accurate and concep
tually sound. Moreover, Pearlman and Sutton argue for the centrality of the creative
contributions by the sorts of “technicians” Macdonald seems to have in mind—in
particular, editors. Paisley Livingston argues for a deflationary conception of art
derived from Aristotle’s concept of techne, according to which art is a group of “pur
poseful human practices, each of which requires some level of acquired skill” (p. 31,
this volume). Of course, if we think about art along these lines, there’s no reason to
think that artmaking and commercial manufacture are incompatible; again, many
mere “technicians” such as editors, camera operators, gaffers, sound recordists, etc.
draw upon quite refined and specialized skill sets to work collaboratively toward a
shared goal.
Another random document with
no related content on Scribd:
Wenn auch nach J e n t i n k s Klarstellung der Unterschiede von C.
marginatus und brachyotis (1891) eine Revision der Bestimmungen von
marginatus in den Museen angezeigt ist, so scheint es doch, nach den
Catalogen des Britischen und des Leidener Museums (1878, 83 und
1888, 153), nicht zweifelhaft, dass sich überall, wo brachyotis
vorkommt, auch marginatus findet, und so sind vielleicht die Acten über
das Verhältniss der beiden Arten zu einander noch nicht zu schliessen.
[Inhalt]
fem.,
a, b.
in Spiritus, Kema, Minahassa, Nord Celébes, 93 (69,
65 mm).
fem.,c.
in Spiritus, Makassar, Süd Celébes, IX 95 (67 mm).
Wenn ich nun auch nicht dahin neige, den Werth von major als
Subspecies anzuzweifeln, so ist doch, auch angesichts der bis jetzt
bekannten geographischen Verbreitung der beiden Formen, die
Sachlage unklar. Da die grosse U. major auf Misol vorkommen soll (Cat.
MPB. XII, 186) und auf Celébes nebst Siao eine Form, die etwas
grösser ist als die typische kleine cephalotes der dazwischen liegenden
Fundorte (Ternate, Halmahéra, Ambon), so müssten auch diese zwei
Formen von cephalotes einander und major subspecifisch coordinirt
werden. Allein das Material der Museen ist noch zu ungenügend, um
hier festen Fuss fassen zu können; dazu wären nicht nur viel mehr
Exemplare von den bereits bekannten Fundorten nöthig, sondern auch
solche von den zwischen Celébes und SO Neu Guinea liegenden
Gegenden, von denen noch Nichts bekannt ist. Erst dann wird man
urtheilen können, welcher Werth der U. major zukommt, und ob auch
das Celébes-Areal eine Subspecies beherbergt.
[Inhalt]
fem.,
a, b.
Bälge, Tomohon, Minahassa, Nord Celébes, 10. X 94
(117, 113 mm).
fem.,c.
in Spiritus, Tomohon (100 mm).
mas,d.in Spiritus, Kottabangon, Bolang Mongondo, Nord
Celébes, 2. XII 93 (116 mm).
fem.,e.in Spiritus, Buol, Nord Celébes, VIII 94 (95 mm).
Die Art findet sich von Celébes bis zu den Salomo Inseln. Auf Celébes
selbst ist sie vom Norden und Süden bekannt. Vom Norden von
Amurang 4 in der Minahassa und von Gorontalo (Mus. Leid.),
desgleichen und von Manado (Mus. Dresd.), wozu noch die obigen
S a r a s i n schen Fundorte kommen; vom Süden von Makassar (Mus.
Dresd.); auch J e n t i n k s Exemplar p (Cat. XII, 156) ist aus Süd
Celébes, da Te i j s m a n n 1877 in Süd Celébes (und Saleyer)
sammelte (s. NTNI. 1879, 54). Das Dresdner Museum hat die Art ferner
von Sangi und Talaut, von wo sie noch nicht registrirt war.
[Inhalt]
1 Bei den Fledermäusen sind (in Parenthese) die Vorderarmmaasse angegeben, auf
die stets, als charakteristisch, Werth gelegt wurde; neuerdings machte J e n t i n k
(Webers Zool. Erg. I, 125 1891) noch besonders darauf aufmerksam, dass es besser
sei, dies Maass zur Beurtheilung des Alters des Individuums anzuführen, als die
Bezeichnungen adult, semiadult, juv. etc. Man darf dabei aber nicht übersehen, dass
ein exactes Messen des Vorderarms nur am Skelette möglich ist, wo man den Radius,
die Ulna und den Sesamknochen der Tricepssehne gesondert vor sich hat. Bei Bälgen
ist es schwer und oft gar nicht möglich, das proximale Ende der verkümmerten Ulna
zu tasten und es von dem Sesamknochen zu trennen. Auch bei Spiritusexemplaren ist
es nicht leicht. Das empfehlenswertheste Maass wäre das des Radius, der bei den
Fledermäusen so vorzüglich entwickelt ist, aber auch dies wäre an Bälgen und
Spiritusexemplaren oft schwer oder unmöglich exact zu nehmen, da man füglich
weder sein proximales noch sein distales Ende bei jedem Exemplare freilegen kann.
Es ist daher unter der „Länge des Vorderarms“ stets nur ein ungefähres Maass zu
verstehen, was aber auch für den vorliegenden Zweck genügt. ↑
2 Xantharpyia J. E. G r a y List spec. Mam. Br. M. 1843, 37: Cynonycteris P e t e r s
Reise Mossamb. I Säugeth. 1852, 25. Schon B l a n f o r d (Fauna Br. Ind. Mam.
1888, 261) und T h o m a s (PZS. 1894, 449 etc.) haben sich für Xantharpyia
entschieden. ↑
3 T h o m a s brauchte 1895 (NZ. II, 163) Uronycteris, statt des bis dahin üblichen
Gattungsnamens Harpyia und sagte anmerkungsweise: „Lydekker; replacing
Harpyia …, preoccupied“, allein, so viel ich sehe, that L y d e k k e r dies nicht. Er hat
(F l o w e r & L.: Intr. Mam. 1891, 654) Carponycteris für Macroglossus eingeführt, aber
gebraucht (p. 653) Harpyia, und T h o m a s selbst kehrte 1896 (NZ. III, 526) zu
Harpyia zurück. Uronycteris rührt von G r a y her (PZS. 1862, 262). Harpyia Ill. (Chir.)
stammt aus dem Jahr 1811, Harpyia Ochsh. (Lep.) aus dem J. 1810, dieser Name
muss daher für die Fledermausgattung Uronycteris Platz machen. ↑
4 Im Cat. MPB. XII, 156 (1888) ist zwar Ex. o als von Menado aufgeführt, allein es ist
nach J e n t i n k NLM. V, 170 und 174 (1883) von Amurang. ↑
[Inhalt]
Microchiroptera
Rhinolophidae
[Inhalt]
mares,
a–c. in Spiritus, Kema, Minahassa, Nord Celébes, X
93 (41.5 — 41.5 — 40 mm).
fem.,d.in Spiritus, Kema, X 93 (42 mm).
Diese Art ist von Celébes noch nicht registrirt worden, Dr. R i e d e l
aber hatte sie schon im Jahr 1875 von Gorontalo nach Dresden
gesandt, und neuerdings kam sie auch von Talaut hierher (ein
Exemplar aus der Höhle von S. Mateo bei Manila ist vielleicht ein
wenig abweichend in der Form des Nasenbesatzes; minor ist sonst
von den Philippinen noch nicht aufgeführt). Dagegen ist die sehr
nahe stehende, grössere Rh. affinis Horsf. von J e n t i n k bereits
von Tondano, Nord Celébes, genannt worden (NLM. XI, 30 1888 und
Cat. MPB. XII, 162 1888), allerdings nur ein junges Weibchen. Nach
D o b s o n (Cat. 1878, 112 und 115) gehen beide Arten von
Vorderindien bis Bórneo. Bei diesem Parallelismus könnten beide
auch auf Celébes vorkommen, allein da J e n t i n k nur ein j u n g e s
Weibchen vorlag, so ist weiteres Material abzuwarten. P e t e r s gab
1872 (MB. Ak. Berl. 306) nur an, dass minor „ganz ähnlich affinis sei,
aber kleiner“ (den Fundort Timor bei minor glaubte er mit ?
bezeichnen zu müssen, J e n t i n k Cat. MPB. XII, 162 1888 aber
führte ihn wieder von daher auf). Es ist auch schwer, abgesehen von
der Grösse, durchgreifende Unterschiede aufzufinden, da minor
nach D o b s o n (Cat. 1878, 115) in Bezug auf die Sella, die
Interfemoralmembran und 2 pm inf. variirt. Die Grössenunterschiede
sind nach D o b s o n relativ ansehnlich, allein seine Maasse treffen
nach den Dresdner Exemplaren nicht überall zu. Das Verhältniss
dieser zwei Formen zu einander erfordert vielleicht eine gründliche
Untersuchung an reichem Materiale, wie es aber die Museen noch
nicht von überall her besitzen.
Die Färbung von minor ist nach D o b s o n (l. c. 114) hellbraun oben,
graubraun unten. Das erwähnte Exemplar von Gorontalo ist aber
„tawny“ (Ridgw. V 1) oben und „russet“ (III 16) unten, beide Nüancen
sogar noch lebhafter, allein da affinis in der Farbe variabel ist
(„greyish brown, reddish brown, golden orange brown“ D o b s o n l.
c. 112), so wird aller Wahrscheinlichkeit nach auch minor in der
Farbe variiren.
Sonst ist von Celébes noch Rh. megaphyllus Gr. aufgeführt worden,
und zwar von Manado (D o b s o n l. c. 112) und Amurang,
Minahassa, letzteres in 3 Exemplaren (J e n t i n k NLM. V, 174 1883;
Cat. MPB. XII, 161 1888 1 Ex.), von wo auch das Dresdner Museum
2 Exemplare hat, die von P e t e r s als Rh. euryotis Temm. bestimmt
worden sind; ich halte sie aber, so weit Sicherheit bei ausgestopften
Exemplaren möglich ist, eher für megaphyllus. Diese Art ist affinis
(und daher auch minor) nahe verwandt, D o b s o n (Cat. 1878, 111)
sieht sie als australische Repräsentantin von affinis an, und führt
eine var. α von Batjan und eine var. β von Nord Celébes und Goram
auf. Eine genauere Kenntniss der Form von Celébes und den
Molukken liegt noch nicht vor. Rh. euryotis steht den genannten
Arten ebenfalls sehr nahe und ist bis jetzt von Ambon, Ceram, Aru
und Kei bekannt. Eine Revision der ganzen Gruppe ist erwünscht,
allein die Materialien der Museen genügen auch dazu schwerlich.
[Inhalt]
15. Hipposiderus diadema (Geoffr.)
fem.,
a, b.
in Spiritus, Buol, Nord Celébes, VIII 94 (82, 80 mm).
fem.,c.
in Spiritus, Kalaena Thal, Luhu, Central Celébes, c.
200 m hoch, 4. II 95 (86 mm).
[Inhalt]
[Inhalt]
P e t e r s (Mb. Ak. Berl. 1872, 705) hat von mir aus Luzon
mitgebrachte kleinere als meyeri abgetrennt, was D o b s o n (Cat.
1878, 208) jedoch nicht anerkannte. Ein mir von Mindanao
vorliegendes Exemplar ist ebenfalls in allen Dimensionen kleiner
(Vorderarm 24 mm), was aber besonders, gerade wie bei denen von
Luzon, „in Bezug auf den Kopf und Fuss auffallend“ ist (vgl.
P e t e r s ’ Maasse mit D o b s o n s ll. cc.). D o b s o n giebt für
pachypus die Vorderarmlänge auf 28 mm (1.1 inch.) an, drei
Saleyer-Exemplare messen 26–26.5. Ich möchte daher die
Identificirung D o b s o n s nicht ohne Weiteres als berechtigt
ansehen. [13]
[Inhalt]
Maasse:
Kopf 17 mm
Körper 32
,,
Ohr 11 × 6.8
,,
Vorderer Ohrrand 7
,,
Tragus 5×2
,,
Humerus 24
,,
Vorderarm 36.5
,,
Dig. 1 mit Kralle 9
,,
2 (33 + 4?) 37
,, ,,
64.5
3 (35 + 12.5 + 10 + 7)
,, ,,
4 (34 + 12 + 8) 54
,, ,,
5 (32 + 7.5 + 5) 44.5
,, ,,
Femur 12
,,
Unterschenkel 15.5
,,
Fuss mit Krallen 8.5
,,
Sporn 18
,,
Schwanz 41
,,
Penis 9 2
,,