(Updated OM 2022) Visual Identity Guideline

THIS
HOW IS
WE
LOOK
A VISUAL IDENTITY GUIDELINE
Updated per
October Meeting 2022

A VISUAL IDENTITY GUIDELINE
THIS IS A GUIDE
TO THE ELEMENTS
THAT MAKE UP CIMSA

This Visual Identity Guideline is a tool designed toproject the image, values and aspirations behind
CIMSA. It describes the elements that represents CIMSA, which includes name, logo, and other
elements such as color, type and graphics.
It is the cornerstone of all communications efforts and must be followed carefully to ensure a
consistent style and quality of presentation.
Every participating institution is reponsible forrepresenting or coordinating the use of the brand
elements by preventing unauthorized or incorrect use of CIMSA name and marks.
4 CIMSA VISUAL IDENTITY GUIDELINE

HAVE A READ, IT WILL HELP YOU
TO GET TO KNOW US BETTER.

The Corporate Logo 6 The Corporate Typography 32 Plaque 55
The Master Brand Identity 8 Primary Font 34 General Certificate 56
Logo Application 9 SCO Certificate 57

Graphic Elements 36
The Brandline 10
Graphic Elements 38 Media Templates 58
Logo and Tagline 11
Photography Directions 40 Greetings Poster 60
Logo Measurements 12
Illustrations & Infographic  Social Media Posts 61
Logo Color Alternatives 14 Directions 42
Event Report Publications 63
Incorrect Logo Usage 15
The Corporate Stationary 44 Local Publications 64
The Standing Committee 16
Name Card 46 Standing Banner 65
Logo Lockups 18
CIMSA Letterhead 47 Outdoor Banner/Billboard 66
The Corporate Color System 24 SCO Letterhead 48 Printed Poster 67
Primary Colors 26 A4 Map Folder 49 Power Point Template 69
Secondary Colors 27 Cover Page 50 SCO Power Point Template 71
Tertiary Colors 30 Envelope 53 E-Newsletter 73
Color Usage 31 Member Card & Strap 54 Magazine 74
CIMSA VISUAL IDENTITY GUIDELINE 5

LOGO

01.
The CIMSA logo is the most visible element of the
organization identity–a universal signature across all
media communications.
The signature is a combination of the symbol itself and

our organization name. The guidelines for CIMSA must
be observed to preserve the integrity of the logo.

PRIMARY LOGO The Icon
CIMSA primary logo consists of two Garuda character, derived from the old
elemets, the icon and the word mark, logo, now simplified & modernized to
which is the name of our organization further highlighting the young
itself.
Indonesian spirit. The silhoutte of the
hand gesture symbolizes helping
This whole logo captures the idea, the attitude, socially active -non profit value.
principals and the purpose of our The overall shape of the icon could be
organization, through the presented recognized either as a heart organ, a
symbols, color, shapes and forms.
blood drop or a pin-point icon.
Active Red & Bright White as the main This unique icon conveys the message
colors simply celebrates our nationality of CIMSA, a group of young Indonesian
as Indonesian organization. Where as medical students, ready to help through
the icon represents the main values of our social activities to make a better
CIMSA. health through out the nation.
The Word Mark

LOGO APPLICATION
Use primary logo whenever possible. It is acceptable to use a
stand alone logogram when there is limited space, or as a symbol
in a less formal design application.
Using the logogram is much more preferred rather than using

stand alone word mark.
Primary Logo Stand Alone  Stand Alone 

Logogram Word Mark

CIMSA FULL FORM
CIMSA stands for Center for Indonesian Medical Students’ Activities. The primary
logo use only the shorten version to keep the whole look simple & easier to
remember. However, in some cases where we need to put the complete version,
please use one of these formats that best suites the usage.
Usage:  
For media smaller than A6 paper size, please refrain from using the full form lockup.
Vertical Lockup Horizontal Lockup

TAGLINE
EMPOWERING MEDICAL STUDENTS, 
IMPROVING NATION’S HEALTH
has been our value, vision, and mission for the last 15 years. This tagline may be used as
an initialintroduction to our organization in our materials.
The tagline has been set in different formats, please pick one that best suites the usage.

LOGO MEASUREMENT 2.8x
It is important to keep the ratio of the logo

inscale to ensure its consistency during
application across any media
communications.
It is also crucial to keep the logo clear of any 4x

other graphic elements.To regulate this, an
exclusion zone has been established and
these zones indicates the closestany other
elements can be positioned in relation to the
mark of our logo.
0.6x
They have a fixed relationship that should
never be changed in any way. x
0.5x

CLEAR SPACE MINIMUM SIZE
When using any form of logo, allowing it to Minimum logo size: 15mm
“breath” gives it a maximum impact. In cirmustances where the available space is

Whenever possible, give even more space less than 15x15 mm, then use the Stand Alone
around the logo than the required clear space. Logogram to fit into the space.
15 mm

LOGO COLOR ALTERNATIVES
If possible, always use the primary logo color.If the logo
should be presented in other formats, please refer to the
example presented below.
Primary Logo/White BG Colored Background Logo Black & White Logo

LOGO DON’TS
Please always use the official logo. Never alter or adapt our
logo as it devalues the impact. Here below are some
examples of incorrect use of the logo
Do not add effects e.g. drop shadow
Do not change the logo proportion & lockup
Do not add strokes to logo
Do not change the logo colors or mask an image.
Do not distort the logo horizontally / vertically.
Do not overlap the logo with any other elements.
Do not rotate the logo.
Do not reduce logo transparency on tint.
Do not use an inaprropriate colored background.
Always use the white logo with the red background
whenever possibl
If not, you may use the white logo against Dark
Background (photo, pattern, solid color
Always use the red logo with white background

STANDING COMMITTEE (SCO)
CIMSA adopted the 6 Standing Committees (SCO) SCO is positioned under the big umbrella
from IFMSA, that focuses on different issues in the of CIMSA. Each SCO has their own logos
society, which are: and official colors which are absolute and
unchangeable. It is preferable to use the
SCOR : 
Sexual and Reproductive Health   horizontal version whenever possible.
and Rights including HIV/AIDS
However, use the version that suites best for
each designs.
SCOP :
Professional Exchange
SCOR :
Research Exchange
For the complete format on SCO logos,
please refer to the IFMSA Visual Guideline.
SCOM :
Medical Education
SCOR :
Human Rights and Peace
SCOPH : Public Health

LOGO LOCKUPS WITH SCO
Lockups are mainly used in printed assets. As there will
be many events where we need to lockup CIMSA logo
together with SCO logo, please follow the guidelines
to work out the logo lockups to maintain the superiority
of CIMSA before the SCOs. To work out the logo H
0.75H
lockups, use the format below.
With relevance to the height of CIMSA’s logo icon or

the garuda (represented as H), the circular portion of X X
the SCO logo should be 3/4 or 0.75 of H (represented
as 0.75H.
If the SCO logo is placed next to the CIMSA logo, use

the X size as the space between the two logos. Refer to
the illustration for a better understanding.
H
0.75H
X X

LOGO LOCKUPS WITH LOCALS
As our organization is spread Typeface used is Avenir Black in
nationwide in several universities or from Uppercase
hereby called Locals, logo lockups with The two lines & the bar must be
Locals are usually needed in materials center aligned
published by the certain Locals for X
internal events or activities. To work out The university name must fit within
the logo lockups, please follow the the text area
format below.
To accomodate different length of
CIMSA primary logo is always on the left the name, use this kerning system
side, then use the template bar as Locals which works best: 
signage. Use the X size to determine the -25 for > 12 characters 
space between CIMSA logo and the red
bar. Locals lockup consists of two lines. 0 for 10-12 characters  
You only need to change the second 25 for < 10 characters
line, which is the local’s university name.

LOGO LOCKUPS WITH LOCALS - SPECIAL
For special cases such as these locals which has their own
organization logo, please refer to this format below.
The local official logo will be on the left side, replacing

CIMSA logo–which swifted into the red bar. Take the height
H
of the Local Logo to determine the height of the bar. The
lockup is fixed and should be scaled proportionally.
X X
H H
X X X X

LOGO LOCKUPS WITH OTHER LOGOS
A lot of times we need to have CIMSA CIMSA logo will be the first on the left side
logo stand side by side with other logos, Always use a line of copy to describe about the
be it partners’, sponsors’ or other partnership. Here we have a few general
affiliates organizations.
examples that could be used but not restricted
Please follow these guideline for the Take h space from the logogram or the height of
lockups for every collaterals from formal the peak feather of the garuda icon for the text
stationaries to promotional medias that copy. Please try to use 2–5 words only to avoid
are issued, organized, and owned by any odd lengths. 
CIMSA. For other events which are
organized by other organizations, please Typeface: Avenir Book 
use and follow their official guidelines. Kerning: 100 p
Further logo guidelines & sizings will be
described on the next pages.

A PROUD PARTNERSHIP WITH h
H
X X
A COLLABORATIVE EFFORT WITH h
H
X X
IN CONJUCTION WITH h
H
X X

LOGO LOCKUPS WITH
LOGO LOCKUPS WITH
AFFILIATIONS PARTNERS
In certain times, we need to have both CIMSA and our As we want our logo to be our primary unifying visual element,
affiliated partners ‘ logo to stand side by side. It is important locking up elements with our logo is reserved only for external
to maintain CIMSA’s dominance without being superior to partners with whomwe have a partnership. Lockups are mainly used
the other party. To workout the logo lockups, use the format in printed assets. The lockups must be used in accordance with our
below.
guidelines. To work out thelogo lockups, use the format below.
Use the height of CIMSA logo icon to determine the total Take the height of CIMSA logo icon (H) and divine it in half or
height of the other party. Then align the bottom of the logo horizontal type of partner logo, then have them bottom aligned.
with the CIMSA logo type. Use the X size as the space Use the X size as the space between the primary CIMSA logo
between the primary CIMSA logo and the partner’s logo. and the partner’s.
AN AFFILIATION WITH Take the height of CIMSA logo icon for vertical type of partner
logo and have them bottom aligned. Use the X size as the space
H between the primary CIMSA logo and the partner’s logo.
H A PROUD PARTNERSHIP WITH
X X
H
H
0.5H
X X X

COLOR

02.
Color plays an important role in the CIMSA visual
identity system. Consistent use of these colors will
contribute to the cohesive and harmonious look of the
CIMSA identity across all relevant media.
A palette of primary colors has been developed, which

incorporates the color of Indonesian flag, which are
“Blood Red” and “Bone White”.

PRIMARY COLORS
CIMSA official color are the Blood Red BLOOD RED BONE WHITE
and Bone White. Idem to Sang Merah
Putih - the Indonesian National Flag
idealogy, red represents our young
boiling bold & fighting spirit, while
white represents our bone and purity.
In anatomy, Red and White is the color

of the oldest in the human body. Since
the fetus is formed in the womb, then it
is composed of blood and meat (red)
and bone (white).
Usage:  # C8102E # FFFFFF

Primary colors must be used on all
materials to ensure that the promotional PMS 186C
WHITE
mark is produced in the proper color R 200 G 16 B 46

R 255 G 255 B 255
combinations. C 2 M 100 Y 85 K 6 C0M0Y0K0

SECONDARY COLORS GRAYSCALE
The secondary colors broaden the palette

of approved primary colors. These colors
may be used to provide variety and visual C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
C  0 
M  0 
interest without leaving the recognized Y  0  Y  0  Y  0  Y  0  Y  0  Y  0  Y  0  Y  0  Y  0  Y  0  Y  0 
palette.
K 100 K 90 K 80 K 70 K 60 K 50 K 40 K 30 K 20 K 10 K5
Per updates of May Meeting 2022, SCO
official colors are considered in this color MEDIUM RED DARK RED
category and will be described later.
Usage:  
Secondary colors should be used in less
than 50 percent of the whole palette for
one piece. It is acceptable to use grayscale
for text copy colors.
# A0131E # 7D040E
PMS 7622 C
PMS 1815 C
R 160 G 19 B 30
R 125 G 4 B 14
C 0 M 88 Y 81 K 37 C 0 M 97 Y 89 K 51

SECONDARY COLORS - SCO OFFICIAL COLORS
In accordance to IFMSA Corporate Identity
guideline for Standing Committee Logos, these
colors are picked and represents each divisions.
SCO colors should be use only on materials

published by the certain division and the usage
must not overpower CIMSA’s primary color
combinations, and positioned as secondary colors.
For further details on these colors system, please

refer back to IFMSA Corporate Identity guideline.

SECONDARY COLORS - SCO OFFICIAL COLORS
SCOME BLACK SCOPE BLUE SCOPH ORANGE SCORE BLUE SCORP GREEN SCORA RED
# 100016 # 0181c1 # f47d3b # 2e4a9c # 5f903f # bd202a

R 16 G 02 B 22
R 1 G 128 B 192
R 244 G 125 B 60
R 47 G 74 B 155
R 95 G 145 B 63
R 189 G 34 B 42
C 76 M 76 Y 58 K 80 C 84 M 41 Y 2 K 0 C 0 M 63 Y 85 K 0 C 94 M 83 Y 2 K 0 C 68 M 24 Y 100 K 7 C 18 M 100 Y 95 K 8

TERTIARY COLORS
The tertiary colors are complementary to our FUSCHIA YELLOW GREEN BLUE
official colors, but are not recognizable
identifiers for CIMSA. It may be used as a
supporting or ornamental element on a certain
theme or events accordingly.
Tertiary colors should be used sparingly, that is,

in less than 10 percent of the palette in one
piece.
Examples of usage # C610B7 # EFB432 # 10C6A8 # 102EC6
FUSCHIA for woman, HIV/AIDS issue PMS PURPLE C

PMS 2006 C
PMS 7465 C
EGYPTIAN BLUE
R 198 G 16 B 183
R 239 G 180 B 50
R 16 G 198 B 168
R 160 G 19 B 30
YELLOW for fun activities & children issue C 0 M 92 Y 8 K 22 C 0 M 30 Y 100 K 0 C 92 M 0 Y 15 K 22 C 0 M 88 Y 81 K 37

GREEN for environmental & health issue
BLUE for educational & more formal issues
Note: 
Colors that aren’t listed can still be used as long
as it fits a purpose and used as a tertiary color.

COLOR USAGE
Consider the addition of grayscale colors as Be careful not to try to use every color in the
complimentary colors to serve as foundational palette. The use of too many colors can have a
color that allow the primary colors to stand out.
negative effect.
Consider the tone of the project when utilizing Bright colors are intended to be used as accent
color. Color should reflect the message that colors and provide contrast as needed.
we are trying to convey. Over use of multiple
bright colors can appear too primary. Too many
dark colors can appear somber.
Light colors have a tendency to be recessive

and can get lost on a white-colored
background. CIMSA is bold and relentless.

TYPOGRAPHY

03.
Typography hierarchy is another form of visual
hierarchy, a sub-hierarchy per se in an overall design
project. Typography hierarchy presents lettering so that
the most important words are displayed with the most
impact so audience can scan text for key information.
Typography hierarchy creates contrast between

elements. There are a variety of ways you can create a
sense of hierarchy. Here are some of the most
common techniques for CIMSA layouts.

PRIMARY TYPEFACE
AVENIR
BOOK
ROMAN
Avenir is CIMSA’s official and primary typeface/
font. Consistent and dominant usage of Avenir
throughout the years have cemented itself as an
essential part of CIMSA’s branding.
MEDIUM
Avenir can be quite the challenge to work with
as there are only so much that can be done with
one typeface. However, use that as a way to HEAVY
always test the limits and experiment with
various ways to make full usage of Avenir.
With 5 different weights, do consider using the

right weight to create contrast and impact as BLACK
texts are one of the most dominant and
meaningful element if done right.

Here are some examples and recommendations of OTHER TYPEFACES
creating typography hierarchy using different Avenir
weights. Usage of any other typeface other than AVENIR FAMILY
HEADLINE TEXT
is allowed for campaign or publication collaterals, but is
restricted to highlight the pressure points only (i.e “AYO
AVENIR BLACK IN UPPERCASE OR  DAFTAR SEKARANG!”) and take less than 10% from
Avenir Black in Capitalization Case the overall media design.
HEADLINE COPYTEXT
Please choose the typeface wisely, making sure it is
AVENIR ROMAN IN UPPERCASE OR  legible and compliments the whole look and goal of the
Avenir Roman in sentence case design.
SUB-HEADLINE SECTIONS
Typefaces that are recommended are those that
resemble the Sans Serif style of Avenir, such as
AVENIR HEAVY IN UPPERCASE OR  Montserrat or Manrope.
Avenir Heavy in Capitalization Case
COPY TEXT/BODY TEXT
Avenir Roman in sentence case

This hierarchy is not restricted so experiment and try
new combinations.

GRAPHIC
ELEMENTS
04.
The thoughtful use of graphic elements is one way we
give our visual system a distinctive look and feel.
Through consistent and repeated use of certain forms,
we create a visual language that people will associate
with CIMSA.

GRAPHIC ELEMENTS
The graphic elements of CIMSA derived from the shape of our
primary logo, which shaped like a droplet. The colors are
combined from the primary and the secondary colors.
There are many possibilities and variations to use this icon as a

graphic element, which can be done by multiplying, playing
with opacity, using different sizes, and even creating patterns.
Be creative and utilize this element to elevate your design as
well as enforcing CIMSA’s message visually.
Bear in mind that the objective of using graphic elements is to

create a hollistic look across all media collaterals, as a balancing
elements to the design without disturbing and taking the
attention over the main content of the piece.

PHOTOGRAPHY DIRECTION
Black & white preferred, with high contrast
Exception may be made for certain events that suits better with
colorful photos
People-Oriented
Showing emotions/tell a story
Looking at the camera preferred
Focused on the object/person
For topics that introduce certain people with their photos, it is
recommended but not limited to use colored potraits with
white background

ILLUSTRATION &
INFOGRAPHIC DIRECTION
Vector-Based
Simple & Minimalist
Modern Icons
Geometrical Shapes
Solid Colors
Rounded Edges Preferred
Recommended sources:
Freepik
storyset.com
Free Icon Sources
Original-Made

VAKSIN

CORPORATE
STATIONARIES
05.
Applying the identity explores the correct application
of CIMSA and how it combines with typography and
graphic elements to communicate our identity.

NAME CARD
Usage:
This name card will be used for all official

contact and communication of CIMSA.
Size:
90 x 50 mm
Material:
ArtPaper 260 gsm
Finishing:
2 sides Doff Laminating

LETTERHEAD
Usage:
This letterhead will be used for all

official communication form that
going out of CIMSA.
Size:
210 X 297 mm (A4)

Material:
HVS 100 gsm

SCO LETTERHEAD
Usage:
This letterhead will be used for all

official communication form that
going out of CIMSA.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm

A4 MAP FOLDER
Usage:
Use this Map Folder for official proposals

and notes from the organization.
Size:
220 x 305 mm
Material:
Art Paper 260gsm

Finishing:
Doff lamination
Spot UV on cover
Die Cut
Glue
Fold

COVER PAGE DESIGN
Usage:
This cover page will be used for all official

communication form that going out of CIMSA.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm

White Background For Logos
Border line for white area
Decorate the background with red

graphic elements, without taking away
the attention from the text copy.

COVER PAGE DESIGN - PARTNERS
Usage:
This cover page will be used for all official communication

form that going out of CIMSA. Choose any option from the
three Cover Page Design possibilities which suits best.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm

ENVELOPE
Usage:
Use this envelope for official

letter from the organization.
Size:
230 x 110 mm
Material:
HVS 100 gsm

Finishing:
Die Cut
Score
Glue
Fold

MEMBER CARD
& STRAP
Usage:
Use this as an official personal identification

card within the organization. Use the strap
together withthe card during events.
Size:
85.60 × 53.98 mm
Material:
Plastic Card
Finishing:
Die Cut

PLAQUE 9.5 cm
Usage:
This plaque is used as a token of appreciation

for contributors in CIMSA events.
Size:
14.2 cm
22.2 x 15.4 cm
4.8 cm
15.5 cm

GENERAL CERTIFICATE
Usage:
This certificate is used as a token of appreciation

for contributors in CIMSA events. Take out the
partnership lockup when it’s our private event.
Size:
210 X 297 mm (A4)
Material:
HVS 100 gsm
Finishing:
Hot Gloss Lamination on both sides 

(optional colored background)

SCO CERTIFICATE
Usage:
This certificate is used as a token of appreciation

for contributors in a SCO events. Change the
border color according to the SCO official color.
Size:
210 X 297 mm (A4)

Material:
HVS 100 gsm

Finishing:
Hot Gloss Lamination on both

(optional colored background) sides 

MEDIA 
TEMPLATES
06.
Applying the identity explores the correct application
of CIMSA and how it combines with typography and
graphic elements to communicate our identity.

GREETINGS POSTER
Usage:
Use this post template for Greetings

sayings in social media.
Size:
1080 x 1080 px
Notes
Use high definition, black & white photos that is
related to the seasonal greetings (i.e: mosque for
Idul Fitri, candles for Vesak, etc.
The photo used is masked and multiplied on top
of the blood drop ico
International
Use the RGB color forma

Youth Day
21 SEPTEMBER 2022
Change the language used in the dates according
to the event (i.e: use Bahasa Indonesia when it is
Hari Kemerdekaan Indonesia)

SOCIAL MEDIA PUBLICATION
Usage:
Use these examples as references to work out the

post designs for social medias. The examples shows
several ways for different kind of posts: People Posts
template and News Posts template.
Use People Posts when we need to publish about a

certain someone/people (introduction, voting, etc.)
Use News Posts for photo, vector and text based to

publish about a certain news/events.
Size:
1080 x 1080 px

EVENT REPORT PUBLICATION
Usage:
Use this post template to publish events

reports insocial media.
Size:
1080 x 1080 px
Notes
It is recommended to have a series
of 3 to 6 posts in relevance to the
event to give more impac
Use high definition photos of events
and put them in the designated area

LOCAL PUBLICATIONS
Usage:
Use this post template to publish social

media publications, which events are only
restricted from a certain local.
For event reports, place the CIMSA

square on the bottom right, overlayed
over the picture.
For posts with solid contrasting

background, use the primary local lockup
on the top left.
Size:
1080 x 1080 px Hari Raya Nyepi

3 Maret 2022
Note:
Minimum height for a local logo is 

84 pixels in a 1080 x 1080 px post.

STANDING BANNER White background is
always preferred.
Second option is to use

Usage:
the CIMSA Blood Red.
This shows the approved layouts with the AVENIR BLACK 
graphic elements of CIMSA and UPPERCASE 
typography system for billboard or 200–300 pt
banner.
AVENIR HEAVY 
This example is for reference on how UPPERCASE 
photo based design for banner could be 72–96 pt
done but feel free to try out different AVENIR ROMAN 

variations. 48–72 pt
Size:
600 x 1600 mm (adjustable)

Type:
Rolled Up Indoor Banner

OUTDOOR BANNER/BILLBOARD
Usage:
This shows the approved layouts with the

graphic elements of CIMSA and
typography system for billboard or
banner.
This example is for reference on how

graphic based design for banner could
be done.
AVENIR BLACK 
Size:
UPPERCASE 
200–300 pt
Adjustable
AVENIR HEAVY 
UPPERCASE 
72–96 pt
AVENIR ROMAN 
48–72 pt

PRINTED POSTER
Size:
420 x 297 mm (A3)

Material:
Art Paper 260gsm

White background is always preferred.
Second option is to use the CIMSA Blood Red.
AVENIR BLACK UPPERCASE  

Size: 60–72pt  
Always try to use CIMSA Blood Red Color against
white background. You can use a background shape
to help accentuate the copy text.
AVENIR HEAVY UPPERCASE 

Size: 24–30pt
AVENIR ROMAN Sentence Case 
Size: 11–14pt

POWER POINT TEMPLATE
Usage:
This are the approved Power Point

Template layouts for presentation using
the graphic elements and typography
from CIMSA.
Please treat the pages espeacially the

content pages, as a base/reference to
build up an interesting presentation.
Size:
1080 x 1920 px 

(16:9 Aspect Ratio)

SCO POWER POINT TEMPLATE
Usage:
This are the approved Power Point

Template layouts for presentation using
the graphic elements and typography
from CIMSA.
Please treat the pages espeacially the

content pages, as a base/reference to
build up an interesting presentation.
Size:
1080 x 1920 px 

(16:9 Aspect Ratio)

E-NEWSLETTER
Usage:
This is the example of the approved

layout/template design for Monthly 
E-Newsletter, using the graphic elements
and typography of CIMSA.

MAGAZINE
Usage:
These are the examples of the

approved layout/template design of
cover and content pages for AORTA
magazine, using the graphic elements
andtypography of CIMSA.
Size:
210 x 148 mm (A5)

THANK YOU
Any copy using the CIMSA name must comply with these
basic guidelines and must be approved by CIMSA or
MINIMONO STUDIO or BrandPartner™ Indonesia.
We realize these guidelines can seem complicated and

challenging to follow. And we appreciate the energy you
put into protecting the brand you are proud to have in your
venue–and the brand we are proud to share with you.

EMPOWERING MEDICAL STUDENTS
IMPROVING NATION’S HEALTH

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THIS

October Meeting 2022

THAT MAKE UP CIMSA

4 CIMSA VISUAL IDENTITY GUIDELINE

TO GET TO KNOW US BETTER.

The Master Brand Identity 8 Primary Font 34 General Certificate 56

Logo Application 9 SCO Certificate 57

The Corporate Color System 24 SCO Letterhead 48 Printed Poster 67

Primary Colors 26 A4 Map Folder 49 Power Point Template 69

Secondary Colors 27 Cover Page 50 SCO Power Point Template 71

Tertiary Colors 30 Envelope 53 E-Newsletter 73

Color Usage 31 Member Card & Strap 54 Magazine 74

CIMSA VISUAL IDENTITY GUIDELINE 5

6 CIMSA VISUAL IDENTITY GUIDELINE

The signature is a combination of the symbol itself and

CIMSA VISUAL IDENTITY GUIDELINE 7

8 CIMSA VISUAL IDENTITY GUIDELINE

Using the logogram is much more preferred rather than using

Primary Logo Stand Alone Stand Alone

CIMSA VISUAL IDENTITY GUIDELINE 9

Vertical Lockup Horizontal Lockup

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It is important to keep the ratio of the logo

It is also crucial to keep the logo clear of any 4x

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“breath” gives it a maximum impact. In cirmustances where the available space is

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Primary Logo/White BG Colored Background Logo Black & White Logo

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SCOPH : Public Health

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With relevance to the height of CIMSA’s logo icon or

If the SCO logo is placed next to the CIMSA logo, use

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The local official logo will be on the left side, replacing

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A COLLABORATIVE EFFORT WITH h

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A palette of primary colors has been developed, which

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In anatomy, Red and White is the color

Usage: # C8102E # FFFFFF

mark is produced in the proper color R 200 G 16 B 46

combinations. C 2 M 100 Y 85 K 6 C0M0Y0K0

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The secondary colors broaden the palette

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SCO colors should be use only on materials

For further details on these colors system, please

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# 100016 # 0181c1 # f47d3b # 2e4a9c # 5f903f # bd202a

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Primary Logo Stand Alone  Stand Alone 

Usage:  # C8102E # FFFFFF

Hot Gloss Lamination on both sides 