® GEE) reesnecnsrvte oF cewerr moresearc noone ur) © PB sblished in 1994, Thei ceredited | a = Bower aoe ccna acetate teae GS marks each. Section B, worth 20 Beet ese ‘marks will have one or more case(s)numerical-based question(s)/application- e . ; END SEMESTER WRITTEN EXAMINATION QUESTION PAPER GUIDELINE: Faculty who designed t i i i desi cea ered te question popes may also be engaged in evaluations. Faculty should design the & (2) equal distribution of questions across the syllabus; (b) questions that would test their fundam: st (©) questions that are appication-based a (@) questions that will evaluate the students’ decision-making abilities (25%) rental understanding of the subject (50%); ind thought-provoking (25 %); SESSION PLAN: IMPORTANT: Pleasenote that the duration of all sessions are 60 minutes. Sessions will not be used e€ {0 teach concepts, but they will be used to facilitate your learning. This will require you to spend an hour to meticulously go through the pre-reads and/or case studies as mentioned in the section below. }¢ Classroom sessions can be utilized to clarify doubts and discuss application exercises. You will require | ‘0 again spending 30 to 45 minutes to practice the application problems as given in your textbook and | e S € ¢ f f f reference books or any other reference material to manifest the concepts and gain command on the topic covered, after a session is over. . Session] _ Topie/Subtopic No. 1-2 | Foundations of Strategic | Resource | Pre-Readings: Marketing Management Session De Chapter 1: Foundations of Strategic Marketing Management. Roger A. Kerin and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments, Twelfth Edition, Pearson Education, Inc., 2011, pp: 1 = 32 Chapter 2: Strategic Market Management: An Overview. David. A. Aaker. Strategic Market Management, Seventh Edition, John Wiley & Sons, Inc., 2012, pp. 19-35 ! Pedagogy | Discussions-based Learning | CLO I SLO Learn the overview of strategic marketing management and how to create marketing plan J | Opportunity Analysis: | Resource | Pre-Readings: Understanding Market Chapter 4: Understanding Market Opportunities. Curriculum of MBA - Marketing Management i! Year Applicable from the Academic Year 2022-24 136PYRO HHHHHHKHHKOKESE EI I dd Xe YY YL 4G wD R iM 'p PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE (WP) ae Autonomous Institution Eetabllshed In 1984, Thrice Accredited bY Programs 150 9001:2008 Certified natitute, AICTE / UGC Approved athilated 49 DAVY, Indore Opportunities Walker Mullins. Market Strategy - A Decision- Focused Approach, Fifl Education (India) Private Limited., 2013, pp. 86-107 h Edition, McGraw Hill Case - The Cellular Telephone Business: Increasing Competition in a Growing Market Strategy — A Deci Fifth Edition, McGraw Hill Edi Private Limited., 2013, pp. 85-86 Market. Walker Mullins. ision-Focused Approach, jucation (India) Pedagogy cto [2 Discussions-based Learning and Case Discussion SLO Learn to perform opportunity analysis — Curriculum of MBA - Mar 47 _| External Customer Analysis, ‘Analysis: | Resource | Pre-Readings: Chapter 3: External anc A. Aaker. Strategic Mé Chapter 4: Competit Chapter 6: En Inc., 2012, pp. 97 - 111 Industry. David. A. Inc., 2012, pp. 132-134 Strategic Market Management, Sev John Wiley & Sons, Inc. Uncertainty. David. A. Aaker. Strate Management, Seventh Edition, John Wiley & Sons, Management, Seventh Edition, 1d Customer Analysis. David. Competitor Analysis, farket Management, Seventh Market/Submarket Edition, John Wiley & Sons, Inc.,2012, pp. 39-56 Analysis, Environmental Analysis itor Analysis. David. A. Aaker. enth Edition, » 2012, pp. 58-76 Chapter 5: Market/Submarket Analysis. David. A. ‘Aaker. Strategic Market Management, Seventh Edition, John Wiley & Sons, Inc., 2012, pp. 78-96 vironmental Analysis and Strategic gic Market Case — A New Dynamic Industry: The Energy Bar ‘Aaker. Strategic Market John Wiley & Sons, Pedagogy Discussions-based Learning and Case Discussion CLO a SLO | Learn to perform various externa | strategic analyses keting Management II Year Applicable from the Academic Year 2022-24 137a a PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, IN INDORE E(M P) ‘An Autonomous institution Estabillahed in 1994, Thrice Accredited by NAAC with Hi as eas Erne eet re ee aa tare 8-10 | Internal Analysis: | Resource | Pre-Readings Financial Performance — Chapter 7: Internal Analysis. David. A. Aaker. Sales and Profitability, Strategic Market Management, Seventh Edition, Business Portfolio John Wiley & Sons, Inc., 2012, pp. 78-96 Analysis (GE Matrix, BCG Matrix, Ansoff Case — Competing Against the Industry Giant: Matrix Competing Against Wal-Mart. David. A. Aaker. Strategic Market Management, Seventh Edition, John Wiley & Sons, Inc., 2012, pp. 135-137 Pedagogy | Discussions-based Learning and Case Discussion CLO 3 SLO Learn to perform various internal strategic analyses 11-12. | Entry Strategies in Resource | Pre-Readings: Global Markets Chapter 10: Global Marketing Strategy. Roger A Kerin and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments, Twelfth Edition, Pearson Education, Inc., 2011, pp. 601-609 ‘Case — Merean Systems, Inc. Roger A Kerin and Robert A. Peterson. Strategic Marketing Problems: Cases and Comments, Twelfth Edition, Pearson Education, Inc., 2011, pp. 619-633 Pedagogy | Case Discussion PPOOOTTOO DOOR OOR® CLO 4 SLO Learn to formulate marketing entry strategies for global markets 13 Formulating Marketing | Resource | Pre-Readings: Strategies: Strategies for Chapter 8: Market Strategies for New Market New Markets Entries. Walker Mullins. Market Strategy - A Decision-Focused Approach, Fifth Edition, McGraw Hill Education (India) Private Limited., 2013, pp. 176-200 9POHDM HP Case — Canon, Inc. Success That is Hard to Copy. Walker Mullins. Market Strategy - A Decision- Focused Approach, Fifth Edition, McGraw Hill> V™ O9YVYVYUEHHHHOKOGHEHEEGEP HSH HKCL ES aR Ey renee urn woreseucy more $50 9001:2008 Certified institute, AICTE / UGC Approved Programs affillated to DAVY, Indore Education (India) Private Limited, 2013, pp. 175- 176 Pedagogy Discussions-based Learning and Case Discussion CLO 4 SLO Lear to formulate marketing strategies for new markets Formulating Marketing Strategies: Strategies for Growth Markets Resource Pre-Reading Chapter 9: Strategies for Growth Markets. Walker Mullins. Market Strategy - A Decision-Focused Approach, Fifth Edition, McGraw Hill Education (India) Private Limited., 2013, pp. 204-226 Case - The Global Battle for Jocks’ Soles. Walker Mullins. Market Strategy - A Decision-Focused Approach, Fifth Edition, McGraw Hill Education (India) Private Limited., 2013, pp. 203-204 Pedagogy Discussions-based Learning and Case Discussion CLO 4 SLO Lear to formulate marketing strategies for growth markets 15-16 Curriculum Formulating Marketing Strategies: Strategies for Mature, Declining and Hostile Markets ‘Resource Pre-Readings: Chapter 9: Strategies for Mature and Declining Markets. Walker Mullins. Market Strategy - a Decision-Focused Approach, Fifth Edition, McGraw Hill Education (India) Private Limited., 2013, pp. 228-254 Chapter 15: Strategies in Declining and Hostile Markets. David. A. Aaker. Strategic Market Management, Seventh Edition, John Wiley & Sons, Inc,, 2012, pp. 281-296 Case — Johnson Controls: Making Money in Mature Markets, Walker Mullins. Market Strategy - a Decision-Focused Approach, Fifth Edition, McGraw Hill Education (India) Private Limited., 2013, pp. 227-228 Pedagogy Discussions-based Learning and Case Discussion CLO 4 of MBA - Marketing Management l Year Applicable from the. Academic Year 2022-24 139® 1. Walker, Mullins, Boyd, Larreche, Marketing Strategy: A Decision Focused Approach, Fifth Edition, Tata McGraw Hill, New Delhi, 2012, Suggested Readings 2. David. A. Aaker. Strategic Market Management, Seventh Edition, John Wiley & Sons, Inc., 2012. 3. Farrell, O C, Hartline Michael, Marketing Strategy, Text and Cases, 6" Edition, Cengage, New Delhi, 2014. 4. Ashok Ranchhod, Marketing Strategies: A Contemporary Approach, Pearson Education Asia, New Delhi, 2011. 5. Cravens and Piercy, Strategic Marketing, 9th Edition, Tata McGraw Hill, New Delhi, 2009. 6. Roger A Kerin and Robert, A Peterson. Strategic Marketing Problems: Cases and Comments, 12th Edition, Pearson Education, 2012. & aR & PRESTIGE INSTITUTE OF MANAGEMENT AND RESEARCH, INDORE (M2) ® iS eat cone mses ere ee eee ‘SLO Learn to formulate marketing strategies for mature, ] gp ne : declining and hostile markets "18" | Marketing Strategy Resource | Pre-Readings Se orca ‘and Chapter 13: Marketing Metrics for Marketing eu ees Performance. Walker Mullins. Market Strategy - a] @— ics for Marketing. Decision-Focused Approach, Fifth Edition, McGraw Performance Hill Education (India) Private Limited., 2013, pp.| @= 314-334 ‘Case - Metrics Pay for Wal-Mart. Walker Mullins. €- Market Strategy ~ a Decision-Focused Approach, |g Fifth Edition, McGraw Hill Education (India) Private Limited., 2013, pp. 313-314 eS Pedagogy | Discussions-based Leaming and Case Discussion . 7 CLO See > S& SLO Learn to apply marketing metrics for measuring e marketing performance 19-24 | Group work Z 25-30 _| Presentations = REFERENCES: S Textbooks e & e& eS