Campaign Results

“Calla & Ivy”

Goal To increase sales by 10% by the
end of Q1.

Campaign Objective:
Traffic and Conversions

KPI:
Link clicks and purchases
Creative
Assets Image
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 Objective:
Traffic and Conversions
Audience:
Gender: Women
Age: 24-55 years old
Location: Northern Holland
Interested in cut flowers
Campaign Placement:
Instagram Feeds & Facebook News Feed
Settings Duration:
November 6, 2020- December 15, 2020
Budget:
$50.00-daily
(Lowest cost bid)
 Campaign Result Campaign Cost
Total Link Clicks: 40,350 Total Spent: $2824.50
Purchases: 807
Winner: Free Shipping Campaign
Conversion Rate = 2%

ROAS: 11.42

Results Revenue Total Investment

$32,280 Advertising: $2,824.50
Cost: $12,105
Total Investment: $14,292

ROI: 1.16
 WINNER!!! ↓ ↓ ↓

Free shipping was

the fan favourite!!
(lowest cost & better results)
CPR only $0.08
Results Image
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 ROI equaled 1.16 times the investment.

The A/B testing helped provide vital information on how to proceed

Conclusion &
Next Steps with future promotions.

The ad made 11x its original investment.

The next step is to create more ads for Instagram with videos and

satisfied customer stories.

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Thank You!