Product Planning

A Midterm requirement for the course Product

Management

Group 1
TTH 5:30 – 6:30

Submitted by: Kianna Marie Geronca Aguisando, Jhanna Divinagracia, Kelvin Sean T. Gealon, Franz
Jerome Aguda Semaning & Jolina T. Vallejera

Submitted to: Jose Marie Bayona, PhD

Date of submission: October 12, 2023

 1.) a. Empathize
I've noticed that condo tenants struggle with limited storage space for seasonal things,
recreational equipment, and daily necessities. This condition causes discomfort and demands the
development of new storage solutions that maximize available space while maintaining
convenience and aesthetics.
b. Define
The problem was the lack of storage for necessities thus making it more difficult to organize
things.
2.) Prototype
a. Product name with rationale
TAOLA ANIQA, ‫( طاولة أنيقة‬Elegant Table)
Our product name draws inspiration from the opulence and sophistication of Dubai's world-
renowned elegance. With its sleek design, intricate details, and premium materials, it captures
the essence of Dubai's luxury and offers a touch of that prestigious lifestyle to your home.
b. Product concept design

Close Open Table

Has Storage
Inside

Marble Tiles
Table Support

Curve Gold Leg

Curved Gold
Leg

Gold Plated
(Leg support)
Product Concept Testing (Survey Form)
 QUESTIONNAIRE

Dear Customer,

Greetings.

We are proposing to produce a good to satisfy your need/want. We need your valuable insights
into our product concept by voluntarily answering the questions provided

Product Name:

Product Concept: Present in drawing with labels as to function/s and materials to be used. If possible
state the benefit/s that your product concept offers to your target market

QUESTIONS:

Participants profile:
Age: ____
Sex ____ Male
____ Female

PRODUCT

1. Based on the function/s that the product offers, do you

need/want the product?
____ yes
____ no

2. What can you recommend/suggest to improve the product

to be more responsive to your need/s? (state as many as you want)

_________________________________________________
_________________________________________________
_________________________________________________

3. Will you buy the product if made available?

____ YES
____ NO, why? __________________________________
(after answering the why stop answering the questionnaire.)

4. At what price are you willing to buy the product? _____________

___P 1000 – 2000
___P 2000 - 3000
___P3000 - 4000
___P 4000 - 5000
What price would you prefer? ________________
5. Where do you want this product?
be made available for sale?
____ online, with delivery
____ online, pick up/meet up
____ face-to-face
____ physical store

6. What is your most preferred promotional platform?

(for you to be reached easily for promotions)

____ online (Facebook, Instagram, TikTok)

____ printed
____ both