Marketing influence

Diogo Pereira, n-2352

 The power of influence

Concept of influence and its relevance in the context of

marketing.
How marketing uses influence to achieve objectives.
Examples of successful influencers and campaigns.
 Consumer Psychology

Analysis of psychological factors that influence consumer

behavior
Theories such as Persuasion Theory and Information processing
theory.
How marketing uses these theories to influence purchasing
decisions.
 Influencer Marketing Strategies

Exploration of the main strategies used in influencer marketing.

Content marketing, influencers, experiential marketing and
others.
 Impact of Influence on the Market

Analysis of the impact of marketing influence on the market.

How influence strategies affect consumer preferences and buying
trends.
Relevant statistics and data on the growth of influencer
marketing.
 Ethics and Responsibility

Discussion on the ethical aspects of influencer marketing.

How to ensure transparency and authenticity in influencer
marketing campaigns.
The importance of corporate social responsibility.
 Future Trends

Predictions about the future of influencer marketing.

Emerging technologies and how they may impact influence
strategies.
New trends and challenges that companies will face.
End