ST.

VINCENT PALLOTTI COLLEGE OF ENGINEERING & TECHNOLOGY, NAGPUR

(An autonomous institution affiliated to Rashtrasant Tukadoji Maharaj Nagpur University)
B.Tech. Scheme of Examination & Syllabus 2023-24
MECHANICAL ENGINEERING

SIXTH SEMESTER
Course Code Course Name Th Tu Pr Credits Evaluation
Open Elective II - Entrepreneurship CA ESE Total
ME605T(ii) 3 - - 3
Development 30 70 100

Course Objectives Course Outcomes

1. To empower an entrepreneurial mindset and business
skills to enhance job prospects and develop
entrepreneurship skills.
2. To introduce the necessary skills to develop ventures
beyond the idea/prototype stage.
1. Develop an entrepreneurial mindset, Re-validate problem, identify
market types and define market positioning.
2. Build and Test Business Model, and identify Riskiest Assumptions
in Business Model
3. Create/ Iterate Prototype, Analyse Feedback, Build the Minimum
Lovable Product (MLP), Build Sales Plan, People Plan and Financial
Plan.
4. Identify Appropriate GTM (Go To Market) Channels, Develop
Channel Partners and Analyse Market Penetration Strategy,
5. Build Growth Plan ,Create funding Sources and Create Pitch
Deck

Unit I [8Hrs]
Introduction to Entrepreneurial Thinking, Problem Pitch:Re-visit your opportunity, Re-validate your problem, Refine and Perfect
your Problem Pitch
Customer and Market: Identify Market Types, Estimate Market Size, Define Market Positioning, Describe Customer Persona
Unit II [7Hrs]
Sustainable Differentiation Strategy: Craft Core Value Proposition, Create Sustainable Differentiation Strategy, Deliver Value
Business Model: Build and Test your Business Model, Decision to Pivot or Persevere, Identify Riskiest Assumptions in Business
Model
Unit III [7Hrs]
Minimum Lovable Product : Create/ Iterate Prototype, Conduct Customer Interviews, Analyse Feedback, Build the MLP
Sustainable Business Plan: Build Sales Plan, Build People Plan, Build Financial Plan and Unit Economics, Build Funding Plan,
Identify Metrics that Matter
Unit IV [7Hrs]
Identify Appropriate GTM (Go To Market) Channels: Develop Channel Partners, Analyse Market Penetration Strategy, Build Digital
Marketing Plan.
Unit V [7Hrs]
Growth and Scale: Devise Growth Plan, Structure Scaling Strategy, Customer Acquisition, Operational Excellence, Managing
Money
Funding: Create Sources, Uses of Funds, Map Start-Up Cycle to Funding Options, Create Pitch Deck

Text Books
S.N Title Authors Edition Publisher
1. Entrepreneurial Development S.S.Khanka 2011 S. Chand
2. Entrepreneurial Development E. Gordon, K. Natrajan 6th revised Himalaya Publishing House

1
August 2023 Applicable for
2023-24
Chairman - BoS Dean – Academics Date of Release Version