Marketing de Defensores ............................................................................................

17

Marketing de Resposta (Reply Marketing) ..............................................................

17

Marketing de Eventos ..................................................................................................

18

Marketing Promocional ................................................................................................

18

Endomarketing ..............................................................................................................
18

Marketing de Incentivo ................................................................................................

18

Marketing Comercial ....................................................................................................

19

Marketing B2C ...............................................................................................................

19

Marketing B2B ...............................................................................................................

19

Marketing Institucional ................................................................................................

19

Marketing Social ............................................................................................................

20

Marketing de Causa .....................................................................................................

20

Marketing Reverso .......................................................................................................

21

Marketing de Produto .................................................................................................

21

Marketing de Serviços ................................................................................................

22

Marketing de Massa .......................................................................................................

22

4,
Marketing de Segmento ................................................................................................
22

Marketing de Nicho ........................................................................................................

23

Marketing One to One (ou Micromarketing) ............................................................

23

Marketing Pessoal ..........................................................................................................

24

Marketing Sazonal ..........................................................................................................

24

Marketing de Guerrilha ..................................................................................................

25

Marketing de Emboscada .............................................................................................

25

Marketing Viral (Buzz Marketing) ................................................................................

26

Telemarketing ..................................................................................................................
26

Marketing de Permissão ................................................................................................

26

Marketing de Influência .................................................................................................

27

Marketing de Experiência .............................................................................................

27

Marketing Sensorial .......................................................................................................

27

Marketing de Nostalgia .................................................................................................

28

Marketing de Exclusividade .........................................................................................

28

Marketing de Luxo ..........................................................................................................

28

Neuromarketing ..............................................................................................................
28

Trade Marketing ..............................................................................................................

29

Marketing Médico ...........................................................................................................

29

Marketing Jurídico ..........................................................................................................

29

Marketing Esportivo .......................................................................................................

29

Marketing Cultural ..........................................................................................................

30

Marketing de Moda ..........................................................................................................

30

Marketing Rural .................................................................................................................

31

Marketing Educacional ....................................................................................................

31

Marketing Político .............................................................................................................

31

Marketing Internacional ..................................................................................................

31

Marketing Verde ...............................................................................................................

32

Marketing Local ................................................................................................................

32

Marketing Infantil .............................................................................................................

32

Game Marketing ...............................................................................................................

33

Marketing Industrial ........................................................................................................

33

Marketing Global ..............................................................................................................

33