--------------------------------------------------- About JOOR----------------------------------------------------

JOOR is an online marketplace serving the wholesale industry.

Connect – Browse - Buy
The company has offices in New York City, Paris, London, Los Angeles, Milan, Philadelphia, Sydney,
and Melbourne.
JOOR is the go-to fashion and home goods B2B marketplace and processing over $7 billion in orders
every year, they offer a huge opportunity to grow your revenue.
The global wholesale marketplace where the biggest brands and best retailers do business online
We are a team of retail industry experts and technologists passionate about transforming the
wholesale industry through disruptive products and services.
we offer purpose-built technology to the fashion and home goods industry.
Mission: To be the de facto, mobile-first global wholesale platform, setting the industry data
standard for all wholesale business.
Features include:
• Capture orders online or offline
• Eliminates Manual Processes
• Create permission-based access across reps in different territories
• Sell your product in multiple currencies
• Real-time reports you can manage on your phone or tablet
• An account specialist to walk you through API integration, or anything else you need help with

• Industry Wholesale / Technology

• Founded 2010
• Headquarters New York, NY, United States
• CEO Kristin Savilia
• Size 51 to 200 employees
• Founded 2010
• Founder Mona Bijoor
• Type Company - Private
• Industry Wholesale
• Revenue $10 to $25 million (USD) per year
Company Categories:

• American companies established in 2010

• E-commerce2010
• establishments in New York (state)
• Privately held companies based in New York City
JOOR launched in 2011 as a platform for buyers and brands to place orders without relying on
printed line sheets.
Bijoor, a former fashion buyer and strategist from the fashion industry, bootstrapped the company,
self-funding for a year before raising capital.
Presently its product offering includes a brand mobile application, a retailer assortment planning
application (iPad App), a website for brands and retailers to interact, and a suite of integration
features.
Year: 2018 → Industry: 750$Billion | JOOR: 7Biilion | Market Share: 0.00933333333%
Market Share: Divide the company's total revenues by its industry's total sales.
Gross Merchandise Volume (alternatively Gross Merchandise Value or GMV): 2.5 Billion (80% -
Tablets)

---------------------------------------------Compliments & Awards ----------------------------------

"Companies to Watch,"
"10 Most Innovative Companies in Fashion"
“One of the 30 best places to work in New York City Tech”

-------------------------------------------------Founder: Mona Bijoor----------------------------------------

Mona Bijoor (born November 25, 1976) is an American fashion and internet entrepreneur. She is
the founder and was the CEO of JOOR (named after herself), the digital marketplace developed to
service wholesale apparel, a largely offline industry where orders are still frequently placed using
fax.
Williamsville, NY, the daughter of Dinesh and Rashmi Parekh
She then went on to earn her MBA from the Wharton School of the University of Pennsylvania
Leadership Speech: JOOR CEO Mona Bijoor - Entrepreneurship Summit 2014
• Amazing and Superior Product
• Stellar Customer Service
• Committed Team

--------------------------------------------------------- Funding------------------------------------------------------

JOOR has raised $20.5 million in venture funding since 2010, including a $15 million Series B
funding round led by Canaan Partners in July 2013. Other investors include Battery Ventures,
Advance Publications, Lerer Ventures, Great Oaks Venture Capital, Landis Capital, and Forerunner
Ventures.
Venture Capitals:

• Canaan Partners - July 2013

 • Battery Ventures
• Advance Publications
• Lerer Ventures
• Great Oaks Venture Capital
• Landis Capital
• Forerunner Ventures

----------------------------------------------------- Retailers------------------------------------------------------
Base: E-Commerce, Specialty Store, Department Store
Features Available in our Platform for Retailers:

• Running Records, Analyzing Buy

• Choose/Sort fashion clothing based on Styles, Colors, Size, Fabrics
• No Membership fees
• Sass Based Fee for accessing Applications (Mobile Application)
• Manage your buying from anywhere
• Easily compare and share assortments across channel
ASSORTMENT PLANNING
• Access your brands and view linesheets before appointments
• Analyze your buy across vendors
• Create draft purchase orders and easily export to your POS
• Customize visual PDFs with images to share with cross-functional teams

Scout & molly's

Some of our top clients:
Bergdorf Goodman and Saks, Inc. in New York and Harrods in London, as well as the conglomerates
LMVH, Kernig, Richemont, VF Corporation, Michael Kors, Kate Spade, and Kellwood Company

----------------------------------------------- Brands----------------------------------------------------------------
Serving Brands which has an Annual Revenue of $10 Million or more
Most of the existing Brands has a more than $50 Million Revenue

• Annual Fee + % on transaction

• Choose/Sort fashion clothing based on Styles, Colors, Size, Fabrics
• Get up and running in 48 hrs. Integrate with your ERP/PLM or POS
• Upload Sales goals
EASY INTEGRATION
Custom built APIs to integrate customers, styles, inventory and orders. JOOR assigns you a
dedicated account specialist to manage implementation and provide ongoing support.
Existing Brands: SACAI, Calvin Klein,
Future Aspiration to connect to Brand: Arcadia, it owns a lot of the most famous British brands like
Topshop. Its brands have a strong presence on High Street, which is one of the world’s fashion
capitals.

----------------------------------------------JOOR Website------------------------------------------------------
-------------------------------------------JOOR Integration--------------------------------------------------
BUILD AGAINST OUR RESTFUL API
Representational state transfer
Unlike SOAP-based Web services, there is no "official" standard for RESTful Web APIs. This is
because REST is an architectural style, while SOAP is a protocol. REST is not a standard, but RESTful
implementations make use of standards, such as HTTP, URI, JSON, and XML.
POST/PUT Customers, Inventory and Style master’s in real-time
GET orders and mark them as exported
Powerful validation rules to prevent import errors
Documentation with sample Request/Response in XML and JSON
SOAP/UI documentation and examples for all API endpoints
GraphQL allows clients to define the structure of the data required, and exactly the same structure
of the data is returned from the server, therefore preventing excessively large amounts of data from
being returned.
GraphQL supports reading, writing (mutating) and subscribing to changes to data (realtime
updates).

--------------------------------------------------- JOOR App---------------------------------------------------------

Features of the Application Interface (iPad, Mobile App):
---- Backup and Recovery Feature
----Sync (Custom Sync)
----Submit notes and order – Checkout
----Send reports and order to Buyer Email
--- Size (Size Run)
--- Inventory: Warehouse
--- Assortment Planning

Interface Options:
Account (Brands)
Events
Sales Rep
Printing
Currency
Email Export
Inventory

Active Doors
Line Sheet:
Delivery
Fabrication
Looks
------------------------------------------JOOR in News & Articles -------------------------------------------

-------------------------------------JOOR Social Media-----------------------------------------------------

• Prominent in Twitter
• Instagram – Active Account
• YouTube, No Presence
• Facebook – Active Page
• LinkedIn – Check Article

-----------------------------------JOOR Sample Datasets------------------------------------------------

Linesheet Data:

Linesheet Name
Linesheet Code
Start Ship Date
Complete Ship Date
Season Name
Season Year
Season Code
Style Name
Style Number
Color Name
Color Code
Size Names
Size Order
Size Code
UPC/EAN/Barcode
 Gender
Category
Sub-Category
Description
Fabrication
Fabrication Code
Materials
Silhouette
Silhouette Code
Measurements
Model
Height
Heel Height
Source of Materials
Contains Fur?
Country of Origin
Currency 1
Wholesale Price 1
Suggested Retail Price 1
Currency 2
Wholesale Price 2
Suggested Retail Price 2

Customer Data (Product):

Customer Code
Customer Name
Address Type
Address Code
Store Name
Address

Customer name
Billing and/or shipping address
Buyer email
Price type

Retailers Data:

Store Name
Primary Contact – Full Name
Email Address

Brands Data:
BUSINESS DETAILS:
 Company Name
Company Website
ERP/Back-End System

PRIMARY CONTACT:

Full Name
Email Address
Phone Number

# OF RETAILERS CARRIED:

# of Retailers
Our No. 1 Retailer
Runner Up
Third Place
Annual wholesale volume
Referred By
------------------------------Wholesale (Fashion/Retailer) Sample Data Sets--------------

SKUs - stockkeeping unit

Brick and Mortar
Brick and mortar (also brick and mortar or B&M) refers to a physical presence of an organization or
business in a building or other structure. The term brick-and-mortar business is often used to refer
to a company that possesses or leases retail stores, factory production facilities, or warehouses for
its operations.
E-Commerce
Linesheets
Line Sheets are an integral tool for any designer or brand looking to wholesale their collection. A
line sheet is a sales tool created to communicate necessary information about your product to a
potential stockiest
Familiar Variables: Size, fabric, Season, Style, Currency
POS – Point of Sale
E-commerce is the activity of buying or selling of products on online services or over the Internet.
Electronic commerce draws on technologies such as mobile
--------------------------------------------------------Tableau-------------------------------------------------------------
Suitable Graph:
----------------------------------------------------------SQL-----------------------------------------------------------------
Advanced SQL:

----------------------------------------------------------EXCEL-------------------------------------------------------------
Advanced Excel proficiency - (formatting, formulas, macros, VLOOKUP, concatenate)

------------------------------------------------------------JIRA--------------------------------------------------------------
Jira is a proprietary issue tracking product, developed by Atlassian. It provides bug tracking, issue
tracking, and project management functions.
Any Server Related Errors

---------------------------------------------- Data Analytics------------------------------------------------

Google Analytics: Either we are using AWS for Analytics or using something more custom; But
Google Analytics has report and dashboard, Reports downtime, Availability, Access based on
Interface Type, Geo locations
Easy to set up and Free – Download Analytics data as Excel file
Google Ad Words:
SEO: wholesale marketplace – 4; wholesale FASHION marketplace – 4;

<meta name="description" content="wholesale fashion. b2b. wholesale buying. wholesale marketplace.

lookbooks. linesheets. Online Fashion Wholesale. B2B Fashion Commerce Solution. Orders &
Marketplace. Connect with Buyers & Brands. Easy to Use & iPad Ready. complete wholesale solution.
Business to Business. wholesale buyer network. visual merchandising. custom linesheets. online
linesheets. digital lookbooks. digital look books. retailer marketplace. softgoods wholesale. soft goods
wholesale. online catalog.">

iPad App Analytics:

APP Analytics: Gain Insights with Analytics

Measure your app's performance and get unique insights with data you won’t find anywhere else using
App Analytics, Sales and Trends, and Payments and Financial Reports. Available in App Store Connect,
these tools are included with Apple Developer Program membership and require no technical
implementation.

AWS Analytics, Adobe Analytics, Survey Analytics, Social Media Analytics

 ------------------------Wholesale Fashion Industry & Best Practices-------------------------

----------------------------------------------------- Competitors--------------------------------------------------

Uppler.com
The leading B2B marketplace and ecommerce solution
Our technology lets you build B2B e-commerce websites and marketplaces with everything set up
for B2B transactions: catalogs, prices, privacy, payment terms…

• Create an online “showroom” when you sign up to display your products.

• Invite clients and prospects to access your showroom and give them custom made catalogs
or newsletters.
• Discover which of your products are the most popular.
• Create line sheets and pre-populated purchase orders to send to any clients.
• Track all your wholesale orders in one, convenient place.
Amazon Business
Amazon is the titan of online retail and not looking to miss out on an opportunity, they
created Amazon Business to enable B2B ecommerce for small businesses and massive enterprise
alike.
When you sign up, you’ll create a business profile complete with your logo and company story, and
other perks like:
• Access to pricing customization tools that are only visible to business customers.
• Lower fees on large business transactions in specific B2B categories.
• Enhanced product listings with CAD drawings, user guides, and more.
• All at the same (or lower) costs as selling retail.

Shopify
Shopify has generated over $29 billion for more than 377,500 businesses, and they now offer a
wholesale marketplace of their own to connect you with the thousands of retailers using their
platform.

• It’s fast and easy to sign up – simply fill out this questionnaire and they’ll start emailing you
requests from retailers interested in purchasing your products.
• Create a customized store using their gorgeous themes.
• Easily track sales and growth trends.
Wholesale Central
Wholesale Central has been the largest wholesale directory since 1996 and they make it clear up
front – their online marketplace is designed for B2B only, no consumers.
For one low fee, they’ll connect you with thousands of retailers in their “Buyer’s Network” and give
you access to features like:

• A free ecommerce storefront and software

• Unlimited traffic to your storefront
• Free promotions in their “Deals and Steals” section
• All new members are featured in Independent Retailer Magazine, which reaches over
125,000 independent retail store owners, kiosk operators, distributors, and other wholesale
merchandise buyers
• Wrapping Up and Ready to Ship
• These are just a few of the many online B2B marketplaces out there, but together they offer
plenty of opportunities to quickly and easily start reaching more customers.
Alibaba
FGM Vendors
NuORDER Wholesale Marketplace | Top Online Wholesale Platform
Other startups competing in the B2B ecommerce sector include Joor and Handshake.

---------------------------------------------Existing Systems & Teams-------------------------------------------

Team:

• Engineering
• Product
• Customer Success
• Sales

JOOR, Inc.

• JavaScript Website - .com, .net, .org

• Mobile App
• iPad App
• Order Management System
• Ad Words
• Facebook Ad Manager
• Amazon web Server
• Hiring - https://hire.google.com/
• G Suite
• Survey Monkey? Testimonial
• https://joorhelpcenter.force.com – Salesforce
• Chat Box -
• No Google Analytics? AWS?
Data Bases:

• Brands
• Retailers
• Orders
• Product

Programming Language and Software:

• Python/Django in the backend with GraphQL

• React/Redux in the frontend
• Docker/Kubernetes/Jenkins used from development to production
• Code reviews and unit tests for all code
• All ops configuration is checked in for code
• Everything in AWS
• Apple Mobile APP

---------------------------------------------------------Bug Fixes---------------------------------------------------------
• Download App Icon - US Store
• App features Repeated

Wiki: JOOR's clients include approximately 1,500 brands and more than 155,000 retailers |

Glassdoor: JOOR helps more than 3,000 brands and 175,000 retail locations

JOOR Website: RETAILERS 155,000 BRANDS 1,500

Philadelphia – JOOR?

About Brand/Boutique - Little un enthusiastic (Client Video)

------------------------------------------Product Suggestion & Solutions ---------------------------------

Customer Success Team - MAGIC is the leading fashion trade event in the industry, with 5,000+ brands
to connect with from around the world.

---------------------------------------------------Data Analysis Strategy-------------------------------------------

• Need time and access to the datasets and systems,
• Understand and paste the ERD diagram
• Create access to Tableau (Connect to anything) Choose Other BI MicroStrategy, Sas Analytics
• Choose the Right Kind of Graphs and Tables
• Requirements of Product Team, Sales Team, VCs, Engineering, Customer Success Team

---------------------------------------------JOOR Interview Questions------------------------------------------

Interview Perspective: Getting people to invest fully in the job is more about strong leadership, or
making sure your team is doing work where they understand the value

Technology in Business: The businesses themselves are also stronger. The markets are rewarding
companies with revenue. Many investors are not simply investing in “technology” broadly. Frequently,
they’re interested in investing in disruptive products for industries in which they have preexisting
knowledge.

It was from a former boss who told me to “focus more on managing your energy rather than your time.”
As an entrepreneur, you and your VCs are always going to be worried about burn-out. When you work
with people you love, who you get and give energy to, you won't get burned out as easily. Burning out is
a symptom of surrounding yourself with people who zap energy from you or require a ton of
maintenance. It's not worth it!

How JOOR idea emerged: Found Pain Point in the industry --- Initiated a Solution

For VCs: - Metrics, Graphs, Tables (Show Progress)

Escalation:
First and foremost—Communicate to the concerned

• Mention/Show that you are concerned, Mention Action Plans, Mention Deadline, Mention
what action you are going to do next and how much resource you are assigning to that
• Follow Up – Compliment
Future Project Perspective:
Any Given Situation can be solved
1. Research
2. Analyze
3. Act – Actionable Three Steps
Prioritizing – handling Tight Dead Line; Handling Tough Situation:

• Don’t have Infinite Time

• Limited Resource
Smallest and Shortest First – We can’t do big things, I am very certain that by doing small thing
persistently, we achieve big things.

• Keep Resources Available, Provide Distributed work

• Morning Meeting – Ice Breaker; Gauge Energy Level
• Project Management: Trello, Oracle PLM, Salesforce CRM --- But Prefer using White Board
How to prioritize

• Ad-Hoc Request
• Standardized Report/Request
Meeting: Fashion buyer and fashion entrepreneur, I’m obviously a very visual person, so I prefer
apps that show rather than tell.

• Meet in Fancy shop, Owner’s Brand Location than a Starbucks, Fancy Library, Location which
an elegance and style
• Ask questions; Ask Coffee; Appreciate; Get to know the brand; Do basic research before going;
Deliver the Technical details in Lay Man Language; Greet and Something

Why JOOR:

• Learning Opportunity: Speaker Series at JOOR, Meetup – Django (Training Events),

Collaborative environment—Not Cubical, Opportunity to learn more about Product,
Engineering, Customer Success and Engineering team and How they operate – Business
Consultant
• Founder Approach to business is very practical and Method Approach – Network Effect to
create new Marketplace
• Exercise my existing skill set and improve my knowledge in Data Analytics and Overall How
a Business Functions
• My Vision for JOOR: Expansion to Asia Location; 1% to 50% Market Share and other
Wholesale Industry other than Fashion; Venture Funded—Break Even – IPO
• Culture is very family Like, I see no boundaries between one team and other team, one
location and other location, (Team from Two location Meet up --- Not Sure-- Instagram)

------------------------------------------Presentation & Representation-----------------------

------------------------------Location – Branch Expansion Suggestions---------------

We’re also working on building a presence in Asia, and so when I’m communicating with my team in
Sydney, it’s important that I’m on top of the time difference.
Brands from India:

• The Raymond Group

• Peter England
• American Swan
• Allen Solly
• HiDesign
• Louis Philippe
• The Collective
• Westside
• Spykar
• Planet Fashion
• Monte Carlo
• Da Milano
• Park Avenue