Bridgest Hotel

(Bridgest Hotel)
(Hotel)
Siargao Group of Island, Siargao Del Norte

341-5224
bridgesthotel2020@gmail.com
Group 2 (Chakang Baliw)
Diaz, Kimberly
Laygo, Angelou
Mulintapang, Jacquilen
Roxas, Diandra Denise
Mr. Michael Q. Balanay

BPO Instructor
Business Process Outsourcing AY 2019-2020 2nd Semester Page 1 of 25

I. Executive Summary
Hotel industry is an essential part of tourism. A hotel is an establishment

that provides accommodation and other services for travelers or tourists.
To respond to the prevalent demand of tourist in Siargao, the business

owners came up with “Bridgest Hotel”. The business wanted to fulfill all the
demands, needs and expectations of the prospective clients by giving the highest
level of hospitality services that is congruent to the company’s mission and
vision. Bridgest Hotel is located at Siargao Group of Island, Surigao Del Norte.
The hotel will offer services to the probable guest including sophisticated
accommodations, vast range amenities and other special and exclusive services.
The company also highlighted the strategies on how the business will
achieve their company’s goal and objectives and includes the discussion of the
marketing strategies that will assuredly get the attention of the target clients. The
business also focused on planning the outsourcing process that will help the
hotel industry to well operate the business and to effectively response the needs
of the clients.
Through creating the brand, the business owners came up into

considering elements that will contribute the company’s growth and success.
Knowing the purpose of the business and having the consistency that talks about
the strategies used to send the message to the clients that will strengthen the
connection between clients and the business. Flexibility is the ability to adapt
new trends.

II. General Description
a. Business Name
The business owners decided to name the hotel as “BRIDGEST HOTEL”

which BRIDGE means way to success and growth and EST comes from the
word HIGHEST which means top meaning the hotel owners are aiming for high,
for more. The name also symbolizes on what its function to the prospective
guests, which is to experience all stuffs that they are dreaming for in a vacation.
b. Business Tagline and Logo
Business Tagline
“A place where you can see yourself. Your partner in your dream experience”.
Business Logo
With the help of creating the business name as well as knowing its
purpose the business owners came up into a tagline that will surely attract more
potential clients. Using tagline and business logo will definitely help the company
to build its identity and reputation.

c. Business Type
Bridgest Hotel is a business establishment owned by four people, who

known as partners that talks about partnership type of business. And there are
also different types of partnership in the business, general partnership was
applied which every partner participate in the operation of the business. There is
unlimited liability for every partner. Also, each partner is responsible for every
partner’s actions and decisions.
d. Vision
The company aims to be recognized as the fastest growing hotel industry

worldwide by continuously embracing the changes that modernization brings.
e. Mission
The company will give focus in executing hospitality services on the

highest level in order to directly response and fulfill the demands and
expectations of guests that will justify and uphold the good reputation among the
guests, partners, competitors and the broader community.
f. Objectives / Goals
The company anticipates performing the following:
 To exceed the expectations of guests

 To build a long term relationship within the guests
 To adapt changes in technology
 To set the highest standards of the service quality
 Maintaining a 90-95% occupancy rate during the peak periods.
g. Location
Bridgest Hotel is located at Siargao Group of Island, Surigao Del Norte. It

was the prefer location of the business owners because of seeing potential on
the location as it is a well-known place and one of the most visited place here in
the Philippines.

III. Packages / Services
a. Images of each product with Price
Room Accommodation Rates
Room type No. of guest Rates (per day)
Lagoon Blue Room Good for one person Php 4,500
Isle Naked Room Good for two Php 9,500

persons
Nine Cloudy Room Good for five to ten Php 20,000-
persons Php 50,000
Special Events
Event Price
Wedding, Parties, Meetings and Pricing depends upon the contract

between the client and the
other events
management. Also depends upon
the following:
 Number of guest
 Food
 Theme

Hotel Packages
PACKAGE INCLUSION TYPE OF ROOM PRICE

Bulk room Lagoon Blue Php 6,000
accommodation+ use Room
of private pool +
meals + use of gym
Isle Naked Room Php 11,500
Nine Cloudy Room Php 25,000- Php
55,000
Relish Room Lagoon Blue Php 5,500

accommodation + Room
meals + use of
entertainment area
53,500
Chill Room Lagoon Blue Php 5,500

accommodation + Room
meals + relaxing
services massage (
whole body)
53,500
Bulish Combination of Lagoon Blue Php 6,500

Package 1 and 2 Room
58,000
Rechill Combination of Lagoon Blue Php 6,000

55,000
Chulk Combination of Lagoon Blue Php 6,500-500

Isle Naked Room Php 12,000-500
58,000
Burell Room Lagoon Blue Php 8,500

accommodation + all Room
packages
Nine Cloudy Room Php 33, 000- Php
63,000

Hotel’s Special Offer
Special Offer Tourists spots to visit
Room accommodation +  Naked Island

exclusive tour within the place  Cloud 9 Surfing Area
( Siargao tourist spots)  Sugba Lagoon
 Bucas Grande Island
 Sohoton Cove
Guests can add Php 1, 500 for every tourist spot that they will choose.
They will be given a discount if they will avail all the tourist spot that the hotel is
offering.
b. Payment Method
For the procedure or steps in the payment process we came up to the following:
 For online bookings, the client may send their payments in the bank
accounts of the hotel. If phone calls or through message, the guests may
give their payments at the hotels’ front desk or upon the arrival.
 For additional fees that the guest may avail, they can pay it upon leaving
the hotel. The hotel accepts cards and cash.
 For direct reservation, guest may present the following upon visiting the
hotel:
 At least one valid id
 Advance payment (reservation fee) cash or cards
Including debit or credit cards

IV. Marketing Plan
a. Target Market
The hotel company projects clients within the target location also the
company see a big potential to the possible clients coming from other places who
are likely the tourists from different towns or even from different countries
whatever they gender are. They are the chosen target market because the
business owners believe that they can generate more income from them.
CUSTOMER TARGETING POSITIONING

ENVIRONMENT
AGE 18 years old and above Clients who All type of
can afford our possible clients
GENDER All genders
services who are in the
STATUS Employed, Self
(from inside middle up to
employed
or outside the higher class
LOCATION Siargao Group Of
location)
Island, Siargao Del
Norte
b. Branding Strategy
For the company to have a well- defined branding strategy that will
positively benefit the business through establishing the brand.
The business owners first came up into identifying the name of the
business which is BRIDGEST HOTEL, meaning way to success, aiming for high
and reaching the top. With this, the purpose was easily identified which is that the
business itself wanted to give the highest level of hospitality services to their
clients as well as dreaming for recognitions to be on top among all the
competitors.
The company also creates tagline for business which is “A place where
you can see yourself. Your partner in your dream experience”, that will directly
help the company to attract the attentions of their target clients. And also the logo
will be a big way to create the brand and generate identity of the business. Also
the company gives highlight on creating marketing strategies using print media
and digital to ensure that all messages are consistent, because consistency
contributes to brand recognition. The company will uphold an identifiable and
coherent image but without losing the freshness and the ability to adapt new
trends which talks about flexibility.

c. Channel Distribution
1. Hotel Staff
Bridgest Hotel will maintain front office staff member throughout the time so
that the guest will be able to get their answer to any question or service when
they need it. In this way, the service is always available in a convenient manner
to the greatest number of potential guests. This flexibility is especially attractive
to a traveler or guest.
2. Online Channel Distribution
Bridgest Hotel have website that provides ideal platform to convey hotel
brand values and deliver a marketing message that will appeal to the target
customers. This website offers an excellent way to increase the visibility of the
hotel and carry out effectively and fresh content of the hotel added regularly.
Through this website, it helps the hotel to promote bookings for the guests
and tourist which give them more convenience. Rooms, amenities and the
places for the tour are included on the website for the guest to choose based on
their desire.

d. Promotional Matrix
Digital Marketing
Facebook Page
Twitter
Instagram

Website
Print Marketing
 Flyers
 Brochures
 Tour Brochure

 Company Brochure
 Business Card
Sales Promotion
 Coupons (Given only during special occasions)

Digital Advertising
Bridgest Hotel will have a teaser video containing information and

images of facilities of the hotel that will be uploaded in different social media
created for the business. The teaser video will be used to promote the hotel in
terms of social media to attract customers or guests not just in the target location
but also in other places across the country.
Public Relations
 Corporate Social Responsibility
Bridgest Hotel is in partner with Siargao Tourism Operators

Association which is a business organization comprising of different business
owners and resorts allocated in General Luna and different associations and
government aims to maintain and ensure the sustainable development of Siargao
Island. Through joining in this organization, the hotel will help in the growth of the
island while earning a profit and serving its guests.

V. Operational Plan
a. Facility Layout
b. Operating Process
• Hotel Housekeeping
1
• Supplying Inputs
2
• Arrival and Departure of Guests

3
Fig. 1 Operating Process in the hotel

Hotel Housekeeping
Hotel guests want to feel that they are at home and comfortable while
staying in a hotel. Part of that experience is the satisfaction that they can get in
the hotel’s housekeeping. Although the service that they can give doesn’t interact
in public, the quality of their work can give a pleasant memory to the guests. The
general cleanliness, hygiene and technical maintenance are important to the
health and safety of the guests and staffs. A more pleasing environment
enhances hotel guest satisfaction and increase service and visits of guests.
Production Inputs
This includes the selection of best suppliers for the products in

accordance with the needs and requirements of the hotel. It can include also the
operation related to foods and drinks such as delivery or shipping of products in
good condition for hygienic and health safety. The receipt from the suppliers
including the proper documentation of the transaction is evidence that the
products or goods are received in good condition and matches all the terms and
the condition with the hotel.
Arrival and Departure of Guests
This includes the communication between the guests at all stages from
the booking to the payment of hotel bills. It includes four (4) stages:
 Pre-arrival
The decision and reservation of the guests will matter in this stage.
They can reserve their desire room and service in advance on the website
provided by the hotel. The hotel management software will start to process the
request before the guests’ arrival.
 Arrival and Occupancy
This includes the registration and room assignment process. The front
office staff will be the one who will clarify the details of the room rate or the
packages that the guest booked on after they arrived. When everything is set, the
occupancy stage will work after this. The guest can proceed on the room and the
staffs can proceed on providing the needs and assisting the guest while staying
on the hotel until the end of their stay.

 Departure
This is when the guest will vacate the room, receives the statement of
settled accounts, returns the room keys and leaves the hotel. Once the guest has
checked out, the front office staffs will update the availability of the room in the
system and notifies the hotel housekeeping department.
c. Manpower Needed
Front Desk Porters Concierge Housekeeping

Clerks
Room Service Waiter/Waitress Kitchen Staff

Fig. 2 Guests Services (Entry Level)
 Guests Services (Entry Level)

1. Front Desk Clerks
Its central goal is to provide guests with outstanding customer service

and support. They perform duties like answering telephone calls and greeting
guests as it was the first place where guests go when they arrive. They
should be presentable, friendly, have an outstanding people skill, good in
multi-tasking, and have an excellent communication and organizational skills.
2. Porters
These employees are also called as “bellhops”. They welcome guests,

help with their luggage as soon as they checked in the hotel and arrange
various services such as taxis and restaurant bookings. Porters also make
sure that the room is acceptable for the guests.
3. Concierge
Its responsibility is to basically act as the personal assistant of the

guests while staying in the hotel as they assist them in everything they need.
They are the one who will fix the reservations of the guests for some
restaurants, show tickets and arrangements for cleaning and laundry.

4. Housekeeping
They are the responsible for cleanliness, maintenance, aesthetic

upkeep of rooms, public area, back area and surroundings.
5. Room Service
If the hotel is equipped with a kitchen, it often offers room service.

Guests who want to eat but don't want to leave the hotel or go to the hotel
restaurant can order from a menu in their room. Room service employee they
may be taking room service orders, and then delivering them.
6. Waiter/Waitress
If the hotel has a restaurant, it also has waiters and waitresses.

Waiter/Waitress will be the one to take guests' orders, serve the meals and
making sure they have everything they need. Some hotels allow guests to bill
to their rooms, while others take payment.
7. Kitchen Staff
Kitchen staff member may be cooking, washing dishes, preparing

foods, ordering supplies, planning menus, or similar duties, depending on
your job. As an entry level kitchen staff member, they are most likely
preparing foods for senior cooks or chefs to cook for the guests.
• Supervisor of Guest Services

1
• Front Desk Supervisor

2
• Housekeeping Supervisor
3
• Kitchen Manager
4
• Restaurant Manager
5
• Executive Chef
6
Fig. 3 Guest Services (More advanced positions)

 Guest Services (More advanced positions)
1. Supervisor of Guest Services
It is responsible for hiring staff members that provide housekeeping

services, front desk personnel, reservations coordinators, or concierges.
2. Front Desk Supervisor
The front desk supervisor manages the front desk workers. They
ensure that customers are greeted warmly and checked in efficiently. They
are the one who provide training, and also need schedule workers so that the
front desk is always manned with the right number of workers at each shift.
3. Housekeeping Supervisor
Housekeeper who worked for several years may be able to be

promoted to supervisor. This position is in charge of hiring housekeepers and
training them. They also schedule workers so that there is always the right
number of workers at each shift.
4. Kitchen Manager
They are in charge on making sure that the operations in kitchen are
going smoothly. They are also in charge of hiring their new kitchen employees
and ensuring that they have the enough training for the position. Its
responsibility also to schedule their workers make sure there are enough
people scheduled to cover each shift.
5. Restaurant Manager
This position focuses on the guests services in the restaurant. They

ensure that the guests are greeted properly, provide a seat as quickly as
possible and receive best service and food. The Restaurant Manager is also
responsible for hiring servers, hosts, and training them. He or she will also
handle guest complaints.
6. Executive Chef
They are the one who plans the menus for all the meals which in
accordance with the hotel policies and guidelines. They are also in charge in
supervising line cooks, sous chefs, and similar kitchen employees. They are
also responsible in ordering foods in suppliers and maintaining budgets.

Marketing and Advertising
Accounting
Purchasing
Event Planner
Assistant Hotel Manager
Hotel Manager
Fig. 4 Administrative Positions in the hotel
 Administrative Positions
1. Marketing and Advertising
They are responsible in promoting the hotel in the community using

social media and other print marketing as they depend on the budget given by
the company.
2. Accounting
Accounting staff members are in charge of making sure that the hotel
is properly recording all of its income and expenses, paying its bills, taxes,
and employees.
3. Purchasing
Purchasing employees make sure that there are plenty of items in

stock to meet the guest needs. They ensure that the items won’t run out, but
not so much that it is costly to the organization.
4. Event Planner
They are responsible for events in the hotel such as weddings, seminar
and other similar occasions. The event planner will work together with an
individual who will rent the space in the hotel to discuss and ensure
everything is in place.
5. Assistant Hotel Manager
The assistant manager performs administrative work for the manager,

overseeing a lot of the operations and also compiling and preparing a lot of
the reports and budgets the hotel uses. This gives the assistant manager a
solid foundation so that he or she can become a manager.

6. Hotel Manager
Hotel Manager is in charge in all aspects in the hotel. If the hotel is

getting fewer guest visits, the manager will need to explain what caused this
drop and have a plan in place to recover the income. He or she will also have
other supervisors or managers reporting to him or her and should be very
familiar with the hotel's operations.

VI. Financial Plan (Assumptions)
a. Estimated Capital
Estimated Capital
Bridgest Hotel Capital 800,000,000
b. Estimated Expenses
Start Up
Land 420,000,000
Sales/ Marketing Promotions 350,000
Buildings 100,050,000
Furniture, Fixtures and Equipment 50,000,000
Government Licenses 50,000
TOTAL 570,450,000
During Operations
Estimated Expenses
Salary Wages (per month) 250,000
Foods and Beverages (per month) 300,000
TOTAL 550,000
c. Estimated Sales (Daily to monthly and annually)
Target Sales
Daily 75,000
Monthly 232,000
Annual 2,790,000
d. Estimated Profit (Annually)
Estimated Profit
Sales 2,790,000
Less: Expenses 550,000
Estimated Income 2,240,000

VIII. Attachments
DIANDRA DENISE S. ROXAS

Cawongan Padre Garcia, Batangas
09652814378
denisesoletoroxas@gmail.com
PERSONAL INFORMATION
Nickname: Denise
Age: 19
Birthdate: August 5 1999
Birth Place: Poblacion Padre Garcia, Batangas
Height: 5’5
Weight: 53 kgs.
Nationality: Filipino
Religion: Catholic
EDUCATIONAL BACKGROUND
Elementary: Malibago Elementary School

Malibago Pola, Oriental Mindoro
AY 2006-2012
Junior High School: Padre Garcia National High School

Padre Garcia, Batangas
AY 2012-2016
Senior High School: Padre Garcia Senior High School

Padre Garcia, Batangas
AY 2016-2018
Tertiary: Batangas State University

Namunga Rosario, Batangas
AY 2018-2019

Jacquilen Pastrana Mulintapang
Bagong Pook, Rosario, Batangas
09081269968
jacquilenmulintapang.10@gmail.com
Birthday: February 10, 2000
Age: 20 years old Gender: Female
Place of Birth: Bagong Pook, Rosario, Batangas Nationality: Filipino
Civil Status: Single Religion: Roman Catholic
Height: 5’1 Weight: 46 kilos
Mother’s Name: Bernadette Pastrana Mulintapang
Father’s Name: Peter Alquerez Mulintapang
Elementary: Bagong Pook Elementary School

Bagong Pook, Rosario, Batangas
S.Y. 2011-2012
Junior High School: Padre Vicente Garcia Memorial Academy

Rosario, Batangas
S.Y. 2012-2016
Senior High School: Padre Vicente Garcia Memorial Academy

Rosario, Batangas
S.Y. 2016-2018

AY 2018-2020

Angelou Abarentos Laygo
Marilag, Rosario, Batangas
09388743698
abarentoslaygo123@gmail.com
Birthday: November 26, 1999
Age: 20 years old Gender: Female
Place of Birth: MVM Hospital Namunga, Rosario, Batangas
Nationality: Filipino
Civil Status: Single
Religion: Roman Catholic
Mother’s Name: Simplicia A. Laygo
Father’s Name: Loreto D. Laygo
Elementary: Marilag Elementary School

Marilag, Rosario, Batangas
S.Y. 2011-2012
Junior High School: Anilao National High School

Anilao, Lipa City
S.Y. 2012-2016
Senior High School: Sto. Nino Formation and Science School

San Roque, Rosario, Batangas
S.Y. 2016-2018

AY 2018-2020

IX. Narrative Report
To be able to create or make a business plan, you need to give a lot of

time in conceptualizing and thinking about the ideas which should be connected
and suited for the business that you are going to establish. It takes a lot of time,
days and difficulties in deliberating ideas that are coming from each of my group
mates but in the end, we end up creating and visualizing concepts which can
give a little mix in the business that we are thinking.
Aside from the time that we are allotting in thinking about different
concepts and ideas, we also think that coordination between the members of the
group is necessary to give a good outcome for the business that we are going to
propose. Members must know their part in making the paper. Even though other
member will not tell about the things that he/she must do, he/she should know
his/her responsibilities as a member of the group because not every time they
will remind him/her about the things that he/she must do.
In creating business plan, we learn to value time because there is a

deadline for the paper to be submitted even though there is an incident happen
that make our class suspended which is much harder for us to discuss the
contents of the paper. In this matter, allow us to apply what our adviser told us
which can be applied in the business world, “In business or corporate world, it is
always vital for them the timeline set and the output being submitted to the
management.” It is the matter of submitting or getting a zero point in school or
submitting or quitting if you are in the business industry.
Making a business plan is not just a requirement in school that you need
to accomplished, it is also for you to be aware on how to make and be
knowledgeable enough in constructing it.

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(Bridgest Hotel)

Siargao Group of Island, Siargao Del Norte

Group 2 (Chakang Baliw)

Mr. Michael Q. Balanay

Business Process Outsourcing AY 2019-2020 2nd Semester Page 1 of 25

Hotel industry is an essential part of tourism. A hotel is an establishment

To respond to the prevalent demand of tourist in Siargao, the business

Through creating the brand, the business owners came up into

Business Process Outsourcing AY 2019-2020 2nd Semester Page 2 of 25

The business owners decided to name the hotel as “BRIDGEST HOTEL”

b. Business Tagline and Logo

Business Process Outsourcing AY 2019-2020 2nd Semester Page 3 of 25

Bridgest Hotel is a business establishment owned by four people, who

The company aims to be recognized as the fastest growing hotel industry

The company will give focus in executing hospitality services on the

The company anticipates performing the following:

 To exceed the expectations of guests

Bridgest Hotel is located at Siargao Group of Island, Surigao Del Norte. It

Business Process Outsourcing AY 2019-2020 2nd Semester Page 4 of 25

a. Images of each product with Price

Room Accommodation Rates

Room type No. of guest Rates (per day)

Lagoon Blue Room Good for one person Php 4,500

Isle Naked Room Good for two Php 9,500

Wedding, Parties, Meetings and Pricing depends upon the contract

Business Process Outsourcing AY 2019-2020 2nd Semester Page 5 of 25

PACKAGE INCLUSION TYPE OF ROOM PRICE

Relish Room Lagoon Blue Php 5,500

Chill Room Lagoon Blue Php 5,500

Bulish Combination of Lagoon Blue Php 6,500

Rechill Combination of Lagoon Blue Php 6,000

Chulk Combination of Lagoon Blue Php 6,500-500

Burell Room Lagoon Blue Php 8,500

Business Process Outsourcing AY 2019-2020 2nd Semester Page 6 of 25

Special Offer Tourists spots to visit

Room accommodation +  Naked Island

Business Process Outsourcing AY 2019-2020 2nd Semester Page 7 of 25

CUSTOMER TARGETING POSITIONING

Business Process Outsourcing AY 2019-2020 2nd Semester Page 8 of 25

2. Online Channel Distribution

Business Process Outsourcing AY 2019-2020 2nd Semester Page 9 of 25

Business Process Outsourcing AY 2019-2020 2nd Semester Page 10 of 25

Business Process Outsourcing AY 2019-2020 2nd Semester Page 11 of 25

 Coupons (Given only during special occasions)

Business Process Outsourcing AY 2019-2020 2nd Semester Page 12 of 25

Bridgest Hotel will have a teaser video containing information and

 Corporate Social Responsibility

Bridgest Hotel is in partner with Siargao Tourism Operators

Business Process Outsourcing AY 2019-2020 2nd Semester Page 13 of 25

• Arrival and Departure of Guests

Fig. 1 Operating Process in the hotel

Business Process Outsourcing AY 2019-2020 2nd Semester Page 14 of 25

This includes the selection of best suppliers for the products in

Arrival and Departure of Guests

 Arrival and Occupancy

Business Process Outsourcing AY 2019-2020 2nd Semester Page 15 of 25

Front Desk Porters Concierge Housekeeping

Room Service Waiter/Waitress Kitchen Staff

 Guests Services (Entry Level)

Its central goal is to provide guests with outstanding customer service

These employees are also called as “bellhops”. They welcome guests,

Its responsibility is to basically act as the personal assistant of the

Business Process Outsourcing AY 2019-2020 2nd Semester Page 16 of 25