Assignment -4

Anchal
21709014

Advertisement-1: Network Security Architect at Haleon in Bangalore

Employee Value Proposition (EVP): Haleon's advertisement communicates a compelling
Employee Value Proposition (EVP) that emphasizes the company's innovative approach to
consumer health, its commitment to improving everyday health for billions of people, and the
opportunity for employees to shape the future of the company. The EVP is centered around
three main pillars:
 Opportunity for Impact:By joining Haleon, employees have the opportunity to contribute
to improving everyday health for billions of people worldwide. The company's portfolio
of category-leading brands, such as Sensodyne, Panadol, Advil, Voltaren, Theraflu,
Otrivin, and Centrum, provides employees with a platform to make a meaningful
difference in people's lives.
 Professional Growth and Development: Haleon offers employees the chance to grow and
innovate within a dynamic and fast-paced environment. The advertisement highlights
opportunities for technical leadership and hands-on experience in network technology,
cloud architecture, and security. Employees are encouraged to contribute to shaping the
company's cloud and network strategy, providing input into technology roadmaps, and
driving cloud network transformation.
 Inclusive and Collaborative Culture: Haleon promotes an inclusive and collaborative
culture where employees are empowered to co-create their environment. The company
values diversity, equity, and inclusion, and strives to create a workplace where every
individual feels respected, supported, and valued. Employees are encouraged to bring
their authentic selves to work and contribute to creating a climate of curiosity,
understanding, and fairness.

Rational Benefits:
 Career Growth: Employees have the opportunity to develop their skills and expertise in
network technology, cloud architecture, and security. They can take on leadership roles,
contribute to shaping technology roadmaps, and drive innovation within the company.
 Competitive Compensation: Haleon offers competitive salaries and benefits, including
certifications, training opportunities, and performance-based rewards.
 Technical Expertise: Employees gain hands-on experience in cutting-edge technologies
such as cloud networking, firewall technologies, and network security principles,
enhancing their professional capabilities and marketability.
Emotive Benefits:
 Purposeful Work: Employees are motivated by the opportunity to make a positive impact
on global health through Haleon's portfolio of leading consumer health brands. They
derive satisfaction from knowing that their contributions help improve the well-being of
billions of people worldwide.
 Belonging and Inclusion: Haleon fosters a sense of belonging and inclusion, where
employees feel valued, respected, and supported. The company's commitment to
diversity, equity, and inclusion creates a supportive environment where individuals can
thrive and grow.
 Collaborative Culture: Employees find fulfillment in collaborating with colleagues across
different teams and disciplines, co-creating solutions, and driving innovation together.
The company's agile working culture promotes flexibility and empowers employees to
achieve their full potential.

Advertisemnt-2: Operation Manager at Merida Tech Minds Pvt Ltd in Bengaluru

Employee Value Proposition (EVP):The advertisement for the Operations Manager - Sales &
Marketing position communicates a clear Employee Value Proposition (EVP) tailored to
individuals seeking roles in the Packaging, Printing, or Paper Industry. The EVP revolves
around several key aspects of the role and the organization:
Rational Benefits:
 Career Progression: The position offers an opportunity for career growth and
advancement, particularly for individuals with a minimum of 5 years of experience in
Sales & Marketing in the specified industry. With exposure to handling HoD's, Key
Decision Makers, and "C" Level personnel, candidates can further develop their
professional networks and leadership skills.
 Skill Development: The role requires proficiency in CRM/SAP and data analysis,
providing an opportunity for candidates to enhance their technical skills in these areas.
Additionally, managing communications between internal and external teams and
resolving customer issues contribute to the development of interpersonal and problem-
solving skills.
 Market Exposure: The advertisement emphasizes exposure to market intelligence and
competition, indicating that candidates will have the opportunity to gain insights into
industry trends and competitive landscapes. This exposure enhances candidates' strategic
thinking abilities and prepares them for future challenges in the market.
Emotive Benefits:
 Impactful Relationships: The role involves maintaining and expanding relationships with
existing and new customers, highlighting the opportunity for candidates to make a
meaningful impact on customer satisfaction and loyalty. Building strong customer
relationships can be personally rewarding and fulfilling.
 Problem-Solving: Candidates are tasked with analyzing customer pain areas and
providing suitable resolutions, demonstrating the opportunity to address challenges and
make a positive difference for both customers and the organization. Successfully
 resolving complaints and quality issues can evoke a sense of accomplishment and
satisfaction.

 Sense of Purpose: By ensuring timely order fulfillment, resolving complaints, and closing
sales cycles, candidates contribute to the overall success and growth of the organization.
This sense of purpose and contribution to the company's goals can be motivating and
fulfilling for individuals seeking meaningful work.

Advertisemnt-3: Web Content Writer at BFC SOFTTECH PVT LTD in Lucknow

Employee Value Proposition (EVP): The advertisement for the Web Content Writer position
communicates an Employee Value Proposition (EVP) that appeals to individuals with strong
writing skills and a passion for digital content creation. The EVP highlights several key
aspects of the role and the organization:
Rational Benefits:
 Career Development: The position offers an opportunity for career growth and
advancement in the field of content writing and digital marketing. With responsibilities
spanning blog posts, copywriting, product descriptions, social media content, and web
copy, candidates can broaden their skill set and gain valuable experience in various
content formats.
 Skill Enhancement: The role requires proficiency in content creation, SEO optimization,
and data-driven insights, providing candidates with the opportunity to enhance their
writing skills and technical knowledge. By producing SEO-optimized content and
leveraging data insights, candidates can improve their effectiveness in driving traffic and
engagement.
 Professional Environment: The advertisement emphasizes a fast-paced environment and
the ability to handle multiple projects concurrently, indicating a dynamic and challenging
work environment. This setting may appeal to candidates seeking opportunities for
growth and continuous learning.
Emotive Benefits:
 Creative Expression: The position requires a high level of creativity in developing
original content and compelling headlines, offering candidates the opportunity for
creative expression and innovation. Crafting engaging content that captures the attention
of the target audience can be personally fulfilling for individuals with a passion for
writing.
 Contributing to Growth: By assisting the marketing team in developing content for
advertising campaigns and identifying customers' needs, candidates play a crucial role in
driving the company's digital footprint and expanding its online presence. Contributing to
the company's growth and success can evoke a sense of pride and accomplishment.
 Meeting Deadlines: The advertisement emphasizes the importance of meeting tight
deadlines, highlighting the candidate's commitment and attention to detail. Successfully
 delivering high-quality content within deadlines can foster a sense of achievement and
reliability.

Advertisemnt-4:UX Designer Job Codexcelerate IT Solutions in India

Employee Value Proposition (EVP): The job description for the User Experience (UX)
Designer position communicates an Employee Value Proposition (EVP) tailored to
individuals with a strong background in UX design and a passion for creating intuitive and
user-centric digital products. The EVP highlights several key aspects of the role and the
organization:
Rational Benefits:
 Career Growth: The position offers an opportunity for career advancement and
professional development in the field of UX design. With responsibilities spanning
product specifications, concept testing, wireframing, prototyping, and competitor
analysis, candidates can broaden their skill set and gain valuable experience in various
aspects of UX design.
 Skill Enhancement: The role requires proficiency in user research, usability testing,
interaction design, and prototyping, providing candidates with the opportunity to enhance
their UX design skills and technical knowledge. By developing wireframes and
prototypes around customer needs and evaluating interaction models, candidates can
improve their effectiveness in creating intuitive and user-friendly digital experiences.
 Collaborative Environment: The advertisement emphasizes collaboration with cross-
functional teams, including UI designers and developers, indicating a collaborative and
team-oriented work environment. This collaborative setting may appeal to candidates
seeking opportunities to work closely with colleagues from different disciplines and
contribute to the success of interdisciplinary projects.

Emotive Benefits:
 User-Centric Focus: The position requires a deep understanding of user psychology and
the ability to create personas through user research and data analysis. Candidates have the
opportunity to make a meaningful impact by designing digital products that meet the
needs and preferences of users, contributing to improved user satisfaction and
engagement.
 Problem-Solving: Candidates are tasked with finding creative ways to solve UX
problems, such as usability and findability issues. This aspect of the role offers candidates
the opportunity for creative expression and innovation, as they devise solutions to
enhance the user experience and address challenges in digital product design.
 Continuous Learning: The advertisement emphasizes the importance of staying abreast of
competitor products and industry trends, indicating a commitment to continuous learning
and professional growth. Candidates have the opportunity to expand their knowledge of
 UX design best practices, emerging technologies, and industry developments, furthering
their expertise in the field.

Advertisement-5: Regional Manager Job at Wallace Pharmaceutical Pvt Ltd in Pune

Employee Value Proposition (EVP): The job description for the Business Development
position in the pharmaceutical company communicates an Employee Value Proposition
(EVP) targeted towards individuals with experience in the Derma segment and a background
in business development within the pharmaceutical industry. The EVP focuses on several key
aspects of the role and the organization:
Rational Benefits:
 Career Advancement: The position offers an opportunity for career advancement and
leadership development by managing a team of District Managers (DM) and Medical
Representatives (MR). Candidates can expand their managerial skills and gain experience
in leading and coaching a team towards achieving business objectives.
 Business Achievement: The role is responsible for driving business achievement within
the Derma segment to achieve budget targets. Candidates have the opportunity to
contribute to the company's success by strategizing and implementing initiatives to
increase sales and market share in the specified therapy area.
 Compliance and Ethical Working: The advertisement emphasizes the importance of
compliance and ethical working, indicating a commitment to maintaining high standards
of conduct within the team. Candidates are tasked with monitoring team performance and
ensuring adherence to regulatory requirements and ethical guidelines, mitigating risks and
safeguarding the company's reputation.
Emotive Benefits:
 Team Engagement and Development: Candidates have the opportunity to engage and
develop their team members, fostering a supportive and collaborative work environment.
By providing guidance, coaching, and feedback, candidates can empower their team to
achieve individual and collective goals, fostering a sense of camaraderie and
accomplishment.
 Business Growth Opportunities: The role involves identifying and implementing business
growth opportunities, aiming to expand the company's presence and market share in the
Derma segment. Candidates play a pivotal role in driving innovation and seizing market
opportunities, contributing to the company's growth and success.
 Alignment with Organizational Objectives: The advertisement emphasizes the importance
of aligning individual objectives with organizational objectives, indicating a commitment
to shared goals and values. Candidates have the opportunity to contribute to the
company's overall strategy and vision, fostering a sense of purpose and alignment with
the organization's mission.