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The Business of Marketing Entrepreneurship and Architecture of Communal Societies in The 1960S and 1970S Rahima Schwenkbeck Full Chapter
The Business of Marketing Entrepreneurship and Architecture of Communal Societies in The 1960S and 1970S Rahima Schwenkbeck Full Chapter
The Business
of Marketing,
Entrepreneurship,
and Architecture
of Communal
Societies in the 1960s
and 1970s
Rahima Schwenkbeck
Business Historian
Las Vegas, NV, USA
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer
Nature Switzerland AG 2021
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For my mother, Ruth L. Schwenkbeck, who taught me two very
valuable things:
always spread kindness and question authority
Acknowledgments
vii
Contents
1 Introduction 1
Index331
ix
Abbreviations
xi
CHAPTER 1
Introduction
1
Jamie Palomera and Theodora Vetta, “Moral Economy: Rethinking a Radical Concept.”
Anthropological Theory 16.4 (2016): 413–432, 418.
2
Elizabeth D. Mauritz, “Moral Economy: Claims for the Common Good.” A Doctoral
Dissertation submitted to Michigan State University, 2014, page 5.
3
Palomera and Vetta, 420.
1 INTRODUCTION 3
4
Karl Polanyi, The Great Transformation: The Political and Economic Origins of Our Time
(Boston: Beacon, 2001), 77; Karl Polanyi, “The Economy as Instituted Process,” in
Economic Anthropology: Readings in Theory and Analysis, Edward LeClair and Harold
Schneider, eds. (New York: Holt, Rinehart and Winston, 1968), 126.
5
The two most cited sources in this vein of moral economy research are E. P. Thompson,
“The Moral Economy of the English Crowd in the Eighteenth Century.” Past and Present
50 (1971): 76–136. https://www.jstor.org/stable/650244, and James C. Scott, The Moral
Economy of the Peasant: Rebellion and Subsistence in Southeast Asia (New Haven: Yale
University Press, 1976).
4 R. SCHWENKBECK
6
Narotzky, Susana, and Niko Besnier. “Crisis, Value, and Hope: Rethinking the Economy:
An Introduction to Supplement 9.” Current Anthropology 55, no. S9 (2014): S4–S16, S4.
7
Robert Hine, California’s Utopian Colonies (New York: W.W. Norton & Co. 1966), 2–3.
8
Lyman Tower Sargent, “Theorizing Intentional Community in the Twenty-First
Century” in The Communal Idea in the 21st Century, eds. Eliezer Ben-Rafael, Yaacov Oved,
and Menachem Topel (Leiden: Brill, 2013): 53–72, 69–70.
9
Vernon Louis Parrington Jr, American Dreams: A Study of American Utopias (New York:
Russell & Russell, Inc., 1964), 4.
10
Richard Fairfield, ed. Utopia, U.S.A.: The Modern Utopian (San Francisco: Alternatives
Foundation, 1972), 6–8; Alex G. Stach, “Hippie Communes U.S.A.: Five Case Studies,
1970” (PhD Diss, University of Minnesota, 1971), 31–39.
1 INTRODUCTION 5
different forms. In their initial plans, Stelle was a religious utopia, Twin
Oaks a behaviorist utopia, and Soul City offered the dream of a Black
utopia.11
The 1960s were a tumultuous time in US history, with ruptures giving
way to a variety of intentional communities. From the mid-1960s through
the mid-1970s, the United States experienced its greatest wave of inten-
tional society formation to date. Previous upsurges of community forma-
tion were in the “low hundreds,” but the 1960s brought an explosion of
communities, “thousands—probably tens of thousands—of them, and an
incredibly diverse lot at that.”12 The idea of a hippie commune was,
according to communal historian, Timothy Miller, “created largely by
sensational media coverage,” but remains thought of as the common com-
munal experience.13 As Miller argued, communes were “enormously, end-
lessly diverse” that challenged a lot of perceptions: most had screened
memberships, rejected heavy drug use, and many were religious in nature.14
Communes are small microcosms of society that provide an excellent
vantage point for understanding social development in a variety of ways.15
This work offers an in-depth history of three communities, Soul City,
Stelle, and Twin Oaks, with an emphasis on their attempts to become
financially solvent, typically done through a mix of grants, donations, and
11
Donald F. Klein, Psychology of the Planned Community: The New Town Experience (New
York: Human Sciences Press, 1978), 8.
12
Miller, Timothy. The 60s Communes: Hippies and Beyond (Syracuse, NY: Syracuse
University Press, 1999), xiii.
13
The term, “hippie” is quite generic and the actual ideologies and lifestyles of people
nestled under the umbrella of “hippie” varied greatly (Yaacov Oved, Globalization of
Communes and Cooperatives (New Brunswick, NJ: Transaction Publishers, 2013), 62–63).
Hippie was thought to have “been rendered meaningless by overuse” by the early 1970s
(Sara Davidson, “Hippie Families on Open Land,” in Communes: Creating and Managing
the Collective Life, ed. Rosabeth Moss Kanter (New York: Harper & Row, 1973), 339);
Oved, Globalization of Communes and Cooperatives, 95.
14
Timothy Miller, “The Sixties Era Communes,” in Imagine Nation: The American
Counterculture of the 1960s and 70s. ed. Peter Braunstein and Michael William Doyle (New
York: Routledge, 201), 327–328; Richard Fairfield, Communes USA: A Personal Tour
(Baltimore, MD: Penguin Books, Inc., 1972), 63–65.
15
Kanter, Rosabeth Moss. “Preface” in Communes: Creating and Managing the Collective
Life (New York: Harper & Row, 1973), xiii. Even when not motivated to join a commune,
many people felt that “social institutions had grown too large to be managed” and smaller,
decentralized approaches might be best to solve some of society’s problems (Immerwahr,
Daniel. Thinking Small: The United States and the Lure of Community Development
(Cambridge: Harvard University Press, 2015), 16).
6 R. SCHWENKBECK
16
Maureen A. Bourassa, Peggy H. Cunningham, Jay M. Handelman, “Marketing as a
Response to Paradox and Nor.ms in the 1960s and 1970s” Historical Research in Marketing
5.1 (2013), 51.
17
Luc Boltanski, Eve Chiapello, and Gregory Elliott. The New Spirit of Capitalism.
London: Verso, 2005, 10–11.
1 INTRODUCTION 7
18
Powell. Walter W. “The New Institutionalism” in The International Encyclopedia of
Organization Studies (New York: Sage Publishers, 2007), 5. http://web.stanford.edu/
group/song/papers/NewInstitutionalism.pdf.
19
Ventresca, Marc J., and John W. Mohr, “Archival Research Methods” in The Blackwell
Companion to Organizations, Joel A.C. Baum, ed. (Oxford: Blackwell Publishers, 2002), 13.
8 R. SCHWENKBECK
The practice of communal living is “ancient and universal” and has long
been a presence in the Americas.20 Many Indigenous communities across
the United States practiced communal living. Later communal societies of
the United States largely formed in waves. The first wave occurred between
1620 and 1776 during the colonial period and was typically composed of
groups fleeing religious persecution in Europe, such as the Shakers and
the Amish, so much so that the second wave was directly attributed to the
growth in Shakers between 1790 and 1805. The third wave was between
1824 and 1848 when several utopian socialist organizations developed
into communities such as Brook Farm and the Oneida. The fourth major
wave between 1890 and 1915 was primarily of socialist and anarchist com-
munities like Llano Del Rio.21
20
Philip Abrams, Andrew McCulloch, Shelia Abrams and Pat Gore. Communes, Sociology
and Society (Cambridge, Cambridge University Press, 1976), 1. Also see: Jason L. Shedd,
“Sustainable Construction Practices of Intentional Communities: A Pilot Investigation in
Loudoun County, Virginia and Frederick County, Maryland” (MA Diss, Mississippi State,
2012), 20; William Hedgepeth, The Alternative: Communal Life in New America (New
York: Collier Books, 1970), 28.
21
Kraushaar, Otto F. “America: symbol of a fresh start” in Gairdner B. Moment and Otto
F. Kraushaar, Utopias: The American Experience (Metuchen, NK: The Scarecrow Press, Inc.,
1980), 5–6; Forster, Peter Michael and William James Metcalf, “Communal Groups: Social
1 INTRODUCTION 9
31
Miller found reporters were the demise of many communes because media interest in an
idyllic lifestyle brought dozens to thousands of seekers, as well as curious onlookers (Miller,
The 60s Communes, 25); Ryan H. Edgington, “The Rest of Us Are Still Here: History,
Business and the Counterculture in the Revitalization of Madrid, New Mexico, 1970–1989”
(MA Thesis, The University of New Mexico, 2003), 3. Also see David Garber, The Age of
Great Dreams (New York: Hill and Wang, 1994); Thomas Frank, The Conquest of Cool:
Business Culture, Counterculture, and the Rise of Hip Consumerism (Chicago: University of
Chicago Press, 1997), 13; Gardner, The Children of Prosperity, 17–18; Hine, Community on
the American Frontier, 233.
32
Lewis Yablonsky, The Hippie Trip (New York: Pegasus, 1968), 95.
33
Oved, Globalization of Communes and Cooperatives, 66.
34
Donald Pitzer, “Developmental Communalism: An Alternative Approach to Communal
Studies” in Utopian Thought and Communal Experience, Dennis Hardy and Lorna Davidson,
eds (London: Middlesex Polytechnic, 1989), 72; Dolores Hayden, Redesigning the American
Dream (New York: W. W. Norton & Co., 2002), 240; Susan Love Brown, “Community as
Cultural Critique” in Intentional Community: An Anthropological Perspective (Albany: State
University of New York Press, 2002), 165–166; Yablonsky, The Hippie Trip, 316; Eric Raimy,
Shared Houses, Shared Lives: The New Extended Families and How They Work (Los Angeles:
J. P. Tarcher, Inc., 1979), 11.
12 R. SCHWENKBECK
35
Zicklin, Countercultural Communes, 6–7, 22; Lynn, “Country Women,” 33; Miller,
“The Sixties Era Communes,” 347–349; Turner, From Counterculture to Cyberculture, 6;
Lynn, “Country Women,” 67–71.
36
Oved, Globalization of Communes and Cooperatives, 99–100.
37
Oved, Globalization of Communes and Cooperatives, 191–193; Gardner, The Children of
Prosperity, vi; Magaziner and Reich, Minding America’s Business, 203–215.
1 INTRODUCTION 13
Case Studies
The work examines three intentional communities that demonstrate the
diversity of communal experiments in relation to political leanings, race
and ethnicity, education, ideology, and location as they are situated in the
Midwest and South. I do not include communities where members are
not free to leave at will.39
In 1967, Twin Oaks broke ground in Louisa, Virginia. The community
began from a series of conferences, meetings, and newsletters by people
interested in developing a community like that outlined in Walden Two,
the novel written by behavioral psychologist B. F. Skinner. Once on the
ground, Twin Oaks quickly began to change shape, as, without the seem-
ingly infinite financial resources in Walden Two, the members could not
create a world of behavioral psychologists, spotless cafeterias, or a cutting-
edge child rearing program. Members shifted focus toward community
survival, challenging gender norms, and navigating the racial mores of the
deep South. To support themselves, members developed a surprisingly
successful million-dollar hammock business, supplying major retailers like
Pier One, REI, and LL Bean.
Floyd McKissick was an African American World War II veteran on the
frontlines of leadership in the Civil Rights movement as a leader of the
Congress of Racial Equality (CORE). He left CORE in 1967 to pursue
Soul City, his dream for a Black utopia inspired by the Marshall Plan. After
incorporating Black capitalism into his proposal, he earned various federal
and state grants and loans, but due to bureaucracy and racism, he did not
receive the funding on a reliable basis. He experienced a great deal of
backlash from North Carolina politicians, namely Representative
38
US Department of Commerce, Bureau of the Census, Statistical Abstract of the United
States, 1992, page 450; Oved, Globalization of Communes and Cooperatives, 96; McLaughlin
and Davidson, Builders of the Dawn, 100–102; Raimy, Shared Houses, Shared Lives, 9; Joseph
C. Manzella, Common Purse, Uncommon Future: The Long, Strange Trip of Communes and
Other Intentional Communities (Santa Barbara, CA: ABC- CLIO, LLC, 2010), 22.
39
John Curl, For All the People, Uncovering the Hidden History of Cooperation, Cooperative
Movements and Communalism in America (Oakland, CA: PM Press, 2009), 8; Corinne
McLaughlin and Gordon Davidson, Builders of the Dawn: Community Lifestyles in a
Changing World (Walpole, NH: Stillpoint Publishing, 1985), 106–108.
14 R. SCHWENKBECK
L. H. Fountain and Senator Jesse Helms, who mired Soul City in numer-
ous audits. Admittedly, there was some sleight of hand when it came to
funding, disbursement, and allocation, but government audits largely
found Soul City in the clear. Among other things, Soul City demonstrates
how difficult it was, and is, for Black-based intentional communities to
exist in the United States.
Stelle has often been characterized as a “doomsday” cult. The Ultimate
Frontier, written by community founder, Richard Kieninger, explained
that the end of the world was approaching, but through karma and prepa-
ration, followers could carry civilization on in the world to come. Some
readers were so moved they relocated to Chicago to work directly with
Kieninger in planning the community. Located in southern Illinois, Stelle
was described by one reporter as a stereotypical small town that rose out
of a cornfield, with a doomsday clock ticking in the background. Members
were meticulous inventors and entrepreneurs, and Stelle became an inno-
vative space for developing sustainable technologies, such as some of the
first iterations of an ethanol engine, a reverse osmosis water treatment
plant, and a solar powered telephone company.
A Note on Terminology
Community is a very complex notion; it ranges from people sharing a
geographic space to abstract ideological principals.40 Scholars like Daniel
Immerwahr have found “community” difficult to get a handle on because
“a warm, glowing aura surrounds the word.”41 During the late 1960s
through the 1970s, the term “commune” was most often used and under-
stood to mean a range of intentional communities that emerged.42 The
40
Susan Love Brown, Intentional Community: An Anthropological Perspective (Albany:
State University of New York Press, 2002), 2–3. Stephen Vaisey, “Structure, Culture, and
Community: The Search for Belonging in 50 Urban Communes.” American Sociological
Review 72.6 (Dec 2007), 851.
41
Immerwahr, Daniel. Thinking Small: The United States and the Lure of Community
Development (Cambridge: Harvard University Press, 2015), x.
42
Fairfield, Communes USA, 2. Eric Raimy, Shared Houses, Shared Lives: The New Extended
Families and How They Work (Los Angeles: J. P. Tarcher, Inc., 1979), 5–6; Ron E. Roberts,
The New Communes: Coming Together in America (Englewood Cliffs, NJ: Prentice-Hall,
Inc., 1971), ix–x; Gilbert Zicklin, Countercultural Communes: A Sociological Perspective
(Westport, CT: Greenwood Press, 1983), 5–6; Timothy Miller, The 60s Communes: Hippies
and Beyond (Syracuse, NY: Syracuse University Press, 1999), xxi–xxii; Timothy Miller, The
Quest for Utopia in Twentieth Century America (Syracuse, NY: Syracuse University Press,
1 INTRODUCTION 15
A Note on Sources
As Tim O’Brien wrote, sometimes a gulf of difference emerges between
the “happening truth” and the “story truth.”50 The “truth” remains ever
elusive, hidden by various viewpoints, lost over time, shaped by nostalgia,
and destroyed by missing archives. This work primarily uses archival
sources to offer a historical narrative of three communal societies, with an
emphasis on their financial aspects. In addition to official archival sources,
newspapers, best-selling books, oral histories, FBI files, accounting
records, textbooks from the era, magazines, stalled out documentaries,
and much, much more are utilized to better understand and represent the
historical context of these communal societies.
Organizational texts emerge from each community in a variety of for-
mats: official, regularly printed newsletters, internal newsletters distrib-
uted within the community for the community, board of director notes,
housing covenants, invoices, accounting ledgers, and bulletin board
notices, among numerous other things. These texts offer insight on how
each of these communities imagined and worked to enact a specific way of
life, along with the external and internal forces that altered the course.51
The archive is not a perfect source, and there are many political and
social issues that result in incomplete and contradictory information.52 For
historians, in which research is built upon past interpretation of archival
and other evidence, face potential feedback loops in which one conclusion
is drawn over and over again.53 As Winifred Breines described the phe-
nomenon, “it is precisely those white, male, former new leftists who are
writing, reviewing, and being written about in books on the New Left,
49
Judson Jerome, Families of Eden: Communes and the New Anarchism (New York: The
Seabury Press, 1974), 7.
50
Tim O’Brien. The Things They Carried (Boston: Houghton Mifflin Harcourt, 2010).
51
Ventresca and Mohr, 24.
52
A significant issue facing the archive is sexism. Many voices are missing from the archives
(Ventresca and Mohr, 13); Also see Wendy Anne Warren, “‘The Cause of Her Grief’: The
Rape of a Slave in Early New England,” The Journal of American History (2007) 93 (4):
1031–1049. https://doi.org/10.2307/25094595.
53
Scranton and Fridenson, Reimagining Business History, 215.
1 INTRODUCTION 17
54
Breines, Winifred. “Whose New Left?” The Journal of American History 75, no. 2
(1988): 528–545, 531.
55
Marilyn Thielman, Carroll English and Joanna Carnahan, “RE: Article Regarding
Koreshans” 3/19/09,” email correspondence. Also see Tim Wilhelm and Marilyn Thielman,
“Stelle Archival items,” November 15, 2008,” email correspondence. Stelle Group
Files, CCS.
56
“Stelle Group Membership: Covenants, 1976,” Folder 554-7, The Stelle Group
Files. CCS.
18 R. SCHWENKBECK
they had “scant records” on the hammock business until the early 1970s,
due to the inexperience of the community, and their apathy for all things
that smacked of business.57 Much of the reflection on Twin Oaks was pro-
duced by one of its founding members, Kathleen Kinkade (also known as
Kat Kinkade, Kathleen Griebe, and Kathleen Lodgson). In addition to
publishing several books and articles about Twin Oaks, collections of her
personal writings are housed at the University of Virginia, and in the Twin
Oaks archives. Kinkade is a complex and openly flawed narrator, which
helps to interpret the conflicting policies Twin Oaks developed, particu-
larly in its early days around race and class. However, the immense amount
of her writings remains strong against other members’ voices that slowly
fade out of the archive, often because members left and took their writ-
ings, and experiences, with them. While the archive is not perfect, examin-
ing voices in the archive reflects which ones had staying power on shaping
the community and its narrative.
Each community put out a public newsletter to drum up interest in the
community and to communicate current events. While these are valuable
sources, they too are not perfect. For example, Twin Oaks used The Leaves
of Twin Oaks (abbreviated as Leaves), to communicate the experiences of
Twin Oaks.58 However, of the early issues of Leaves, Kinkade wrote, “We
kept putting out shakily optimistic newsletters, telling people about the
cheerful things that were happening, leaving the problems unaired.”59 A
similar issue arose in the book about the first five years of Twin Oaks, The
Walden Two Experiment, by Kinkade. She was careful in how she pre-
sented the community, and purposely did not have a “chapter on sex, love
and marriage” and Kinkade “deleted all references to the actual struggles
[Twin Oaks] had with keeping drugs out of the Community” in order to
protect “the Community from local persecution which might arise out of
admissions made in the course of the book about [their] private lives.”60
Although Twin Oaks and Stelle developed internal newsletters, which
offered a somewhat different perspective than public newsletters, these
57
Steven, “Our Hammock Business.” 1974, 2. Twin Oaks Community Papers, Box 3, No
9840-Q, Income Council: Products-Hammocks, 1971–77, UV.
58
Leaves No. 44, Spring 1977, 4.
59
Kathleen Kinkade, A Walden Two Experiment: The First Five Years of Twin Oaks
Community (New York: William Morrow and Company, Inc., 1973), 32.
60
Letter to Mr. James Landis from Kat Kinkade, December 30, 1971. Box 4, No. 9840-Q,
Outreach Council: A Walden Two Experiment, 1971–74. Twin Oaks Community Papers
Collections, UV.
1 INTRODUCTION 19
too were subject to editorial interests, space constraints, and other limita-
tions. Information about the relationship between communes and their
neighbors is even more elusive.61 Reports that discuss the neighbors or
other influences of the locals typically simply refer to them as “the locals.”62
Regional reactions to the communities sometimes appeared in local news-
papers—if the surrounding area was large enough to support one.
While newsletters, accounting ledgers, letters, and other pieces of com-
munal history alone are not able to give a full portrayal of a community’s
experience, in tandem, and in conjunction with the history of other com-
munes of the same era, provide a complex, nuanced history and highlight
their financial aspects, a facet often not explored.
What were these communities all about? What did they offer to the people
willing to uproot their lives and move across the United States to join?
This chapter gives insight through an overview of the founding ideologies
and analyzes how they changed over time as the community moved from
abstract plans on paper to physical development. Stelle, Twin Oaks, and
Soul City offer three, very different examples of the ideology of inten-
tional community making. The ideological changes often reflected gov-
ernmental requirements and financial pragmatism.
1
Three years later, The Lemuria Builder, a newsletter for the Lemuria Builder organiza-
tion, was also published and disseminated. The names are taken from The Lemurian
Fellowship, operating out of Ramona, California, “a religious, non-profit California corpora-
tion organized to teach a philosophy of life and action based upon Christian Principals and
Universal Law.” The Stelle Group directly admits taking its name from Dr. Robert D. Stelle,
the author of The Sun Rises, a work associated with The Lemurian Fellowship. Richard,
Richard’s first wife, Dorothy, and the then wife, Gail, all took the roughly $120 course from
the organization. However, when asked directly of the relationship, The Lemurian Fellowship
responded, “the Lemuria Builders, the Stelle Group, THE ULTIMATE FRONTIER, or any
of the Keininger [sic] sponsored endeavors are not in any way affiliated with the Lemurian
Program as carried forward by the Lemurian Fellowship, nor are they in keeping with the
Great Work of the LEMURIAN BROTHERHOOD.” Mrs. Stout, “The Builders of
Lemuria: A Contemporary Sect” (Dissertation, Northwestern University, 1971), 15.
2
Kueshana, The Ultimate Frontier.
3
Stout, “The Builders of Lemuria,” 21.
4
Ragland, Josh. Interview by Daniel J. Glenn. The Stelle Experience. 3/17/15. http://
www.thestelleexperience.com/ep-44-josh-ragland/; Parthe, Stu. Interview by Daniel
J. Glenn. The Stelle Experience. 1/13/15. http://www.thestelleexperience.com/ep-39-stu-
parthe/; (Livingston, David. Interview by Daniel J. Glenn. The Stelle Experience. 3/3/15.
http://www.thestelleexperience.com/ep-43-david-livingston/; Arnold, Bruce. Interview
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 23
protect them from the choking fumes and dusts which [would] occur as
thousands of volcanoes and earthquakes open[ed] up and reapportion the
tectonic plates of the world. Being raised into the air during these events
seemed the best way to assure safety from the extremely high winds, the
multitudinous dusts and gases, the three-day shaking of the earth, and the
resultant ocean tidal waves.10
9
Carnahan, Malcolm. Interview by Daniel J. Glenn. The Stelle Experience. 3/18/14.
http://www.thestelleexperience.com/ep-11-malcolm-carnahan-part-1/; Kieninger had
plagiarized a great deal of writings throughout his life. It was well known among communal
members. As Carnahan stated, “there’s no question that he was a plagiarist, the issue is just
how much of it is plagiarism.” Carnahan, Malcolm. Interview by Daniel J. Glenn. The Stelle
Experience. 3/25/14. http://www.thestelleexperience.com/ep-12-malcolm-carnahan-
part-3/; Also see Cox, Walter. Interview by Daniel J. Glenn. The Stelle Experience.
4/29/2014. http://www.thestelleexperience.com/ep-16-walter-cox-part-2/.
Kieninger knew of and referenced the Lemurian Fellowship, and according to The Ultimate
Frontier, he was supposed to enroll in the Lemurian Fellowship program and work directly
with Dr. Stelle. However, he did not do so, and then Dr. Stelle had died. Some members
have illustrated Kieninger’s changes in various editions of The Ultimate Frontier to obscure
this information (see Kathleen and Kelly Greenlee, A Closer Look at The Ultimate Frontier:
Tasks Un-Fulfilled, pages 9–12, and see pages 58–67 for communication between Kieninger
and The Lemurian Fellowship about his plagiarism (http://www.danieljglenn.com/the_
podcasts/Stelle/Documentation/Tasks%20UnFullfilled%20by%20Kelly%20and%20
Kathleen%20Greenlee.pdf). One person who read The Ultimate Frontier as a teen was told
to learn from the Lemurian Fellowship in Ramona, California. This community told the
person that Kieninger was misappropriating some of the teachings, and that he had tried to
start a College of Christian Minds and other religiously based organizations in the past
(Heinrich, Jerrold. Interview by Daniel J. Glenn. The Stelle Experience. 3/22/16. http://
www.thestelleexperience.com/ep-51-dr-jerrold-heinrich/).
10
Carroll English, “A Thumbnail Sketch of Stelle,” in “Stelle Group: Manuals, Papers,”
Folder 554-7, Stelle Group Files, CCS, 2.
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 25
Stelle members believed that the special aircraft would lift them out of
danger and to a small island, Philadelphia, where they would use their
skills to build The Nation of God.11 One member wondered if animals
would be a part of the airlift. However, Kieninger quickly shot down the
notion, save for “certain types of hybrid farm animals” and that “Stelle is
not going to have a Noah’s art sort of thing.”12 Those that prepared men-
tally, physically, and educationally would survive, but “the unredeeming
civilization which presently flourishes in our world…must be wiped away.”13
All members were “to establish a culture that transcends the mediocrity
of mass-man. Stelle is envisioned as a cultural and educational mecca for
the men and women who aspire to personal greatness” since only indi-
viduals able to “develop their minds to perfection” were advanced enough
to settle the world to come. The Ultimate Frontier focused on individual
development; people could “become one with God,” but it was up to each
individual to take initiative.14
For the world to come, The Ultimate Frontier offered plans for a uto-
pian communitarian economic system like that in Looking Backward:
2000–1887 by Edward Bellamy. With industry nationalized, Dr. White
tells of a world where the government seeks out the best producer of
goods using “precise cost-accounting.” The economic system offered
“the impossibility of inflation or depression. In the Kingdom of God,
prices will not fluctuate for thousands of years at a time. Therefore, money
saved by Citizens will have the same purchasing power when withdrawn as
when deposited even though a lifetime has passed. Panic-makers and spec-
ulators have no place in the Lemurian scheme.” There would be no own-
ership of natural resources: “God created the Earth and all its bounty for
the benefit of all men equally.” Similarly, “during a man’s life he can rent
the use of fine homes and luxuries without having to buy them; so he will
still be able to enjoy any surroundings he is wont to desire with less expense
than actual ownership entails.”15 The commonwealth would own major
assets like factories and land because
11
Charles Chamberlain, “Sect believes world’s end near, but meanwhile it builds a model
town,” The Courier Journal, October 8, 1978, G4; Also see Rout, “Illinois Town Girds for
Upheaval Soon, Catastrophe in 2000.”
12
Richard Kieninger, “Monthly Discussion,” Stelle Letter, March 1974, 4.
13
English, “A Thumbnail Sketch of Stelle,” 14.
14
Eklal Kueshana, The Ultimate Frontier (Chicago, The Stelle Group, 1963), 282.
15
Ibid., 138, 157, 163.
26 R. SCHWENKBECK
It is much fairer that every young man start from the same starting point. If
a man uses his brains and energy, there is no limit to how far he can
rise…Until mankind learns that no one can long retain anything for which
he has not personally compensated, men will strive to grasp for sorrowing-
engendering advantages.16
The goal for the Kingdom of God, the world after the Apocalypse, was to
develop an
economic system where the amount of time worked for gainful employment
will be twelve hours per week—two days at six hours each—whether in
industry or agriculture or governmental services…There are several reasons
for the drastically reduced hours required to earn a good living: (1) elimina-
tion of all interest payments (2) no taxation (3) elimination of middlemen in
the distribution chain (4) elimination of unemployment and its associated
welfare payments (5) a minimal budget for national defense (6) stabilized
styling of goods and (7) manufactured items designed and built to last over
the life-times of several generations.17
The end goal was to reduce labor time and increase leisure time by eradi-
cating capitalism as it was known.
While building up interest in The Ultimate Frontier, Kieninger lived
with his wife, Gail, and daughter in a fourth-floor apartment in the Rogers
Park neighborhood of Chicago. Membership grew from a series of
monthly discussions, open to the public and held on the first Sunday of
the month, and an undetermined number of closed meetings. Kieninger
primarily recruited through The Ultimate Frontier because, as one reporter
noted, “[i]f Mr. Kieninger is to lead mankind into a new era, just about
everybody here agrees it won’t be through charisma. Short, slightly round-
shouldered and plain-looking, Mr. Kieninger speaks colorlessly of his
dreams for Stelle.”18 One member described him as “not a dynamo look-
ing” individual.19 Despite his less than inspiring manifestation and lack of
16
Ibid., 159.
17
Ibid., 303.
18
Rout, “Illinois Town Girds for Upheaval Soon, Catastrophe in 2000”; Stout, “The
Builders of Lemuria,” 1, 25.
19
Arnold, Bruce. Interview by Daniel J. Glenn. The Stelle Experience. 7/14/15. http://
www.thestelleexperience.com/ep-47-bruce-arnold/.
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 27
20
John Spano, “A Comfortable Wait for Doomsday,” The St. Louis Globe Democrat East,
April 27, 1977, E1-2.
21
Cox, Walter. Interview by Daniel J. Glenn. The Stelle Experience. 5/13/2014. www.
thestelleexperience.com/ep-17-walter-cox-part-3/; Kathleen and Kelly Greenlee, A Closer
Look at The Ultimate Frontier, 36.
22
Livingston, David. Interview by Daniel J. Glenn. The Stelle Experience. 3/3/15. http://
www.thestelleexperience.com/ep-43-david-livingston/.
23
Kieninger. Ragland, Josh. Interview by Daniel J. Glenn. The Stelle Experience. 3/17/15.
http://www.thestelleexperience.com/ep-44-josh-ragland/.
24
Waggoner, Kermit. Interview by Daniel J. Glenn. The Stelle Experience. 8/3/15. http://
www.thestelleexperience.com/ep-49-kermit-waggoner-part-1/; Amick, Harry. Interview by
Daniel J. Glenn. The Stelle Experience. 4/1//15. http://www.thestelleexperience.com/
ep-45-harry-amick/.
25
Blackman, George. Interview by Daniel J. Glenn. The Stelle Experience. 12/30/14.
http://www.thestelleexperience.com/ep-37-george-blackman/; Especially after Kieninger’s
removal from The Stelle Group, members began to separate Kieninger from The Ultimate
Frontier, focusing on the work versus Kieninger. (Ring, Walter. Interview by Daniel J. Glenn.
The Stelle Experience. 1/6/2015. http://www.thestelleexperience.com/ep-38-walter-
ring/); Alexander, Leslie. Interview by Daniel J. Glenn. The Stelle Experience. 9/23/14.
http://www.thestelleexperience.com/ep-30-leslie-alexander/; English, Carroll. Interview
by Daniel J. Glenn. The Stelle Experience. 9/9/14. http://www.thestelleexperience.com/
ep-28-carroll-english-part-1/; Wachtel, Barry. Interview by Daniel J. Glenn. The Stelle
Experience. 7/21/15. http://www.thestelleexperience.com/ep-48-barry-wachtel/.
28 R. SCHWENKBECK
26
Even before Stelle had physically established itself, the community had formed into sev-
eral detailed organizations to improve the overall functionality of the community, ranging
from a Board of Trustees, an Economic Planning Council, the Construction Coordinating
Committee, the Stelle Woodworking Committee, the Book Sales Promotion Committee,
Stelle Food Planning Committee (responsible for planning the meals workers ate while
working on site on Stelle during the weekends), among sixteen others (Stout, “The Builders
of Lemuria,” 30–34). Some friends and family of members were concerned that Stelle was a
cult, and at least one member had friends that were going to “extract” him from Stelle, but
the member said they were there willingly and that anyone could visit (Arnold, Bruce.
Interview by Daniel J. Glenn. The Stelle Experience. 7/14/15. http://www.thestelleexperi-
ence.com/ep-47-bruce-arnold/; Haeme, Jon. Interview by Daniel J. Glenn. The Stelle
Experience. 3/15/14. http://www.thestelleexperience.com/ep-04-jon-haeme/.
27
O’Daniell, “Stelle: A refuge for a dream of the future,” E1.
28
Robert K. O’Daniell, “Stelle: A refuge for a dream of the future,” The News-Gazette,
November 22, 1987, E1.
29
Louise Kieman, “It’s not end of the world, just Stelle, Ill.,” Chicago Tribune, August 2,
1992, Chicagoland, 3; Wilhelm, Tim. Interview by Daniel J. Glenn. The Stelle Experience.
3/15/14. http://www.thestelleexperience.com/ep-02-tim-wilhelm/.
30
Kueshana, The Ultimate Frontier, 142.
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 29
Members were law abiding, both by Lemurian and US laws, and felt
they adhered “to the spirit of the Constitution better than anyone else.”31
Members were described as a “practical, a chosen people, whose lives are
based on a system of accountability and responsibility” where even exces-
sive noise was “considered an invasion of personal privacy.”32 The com-
munity was spotless (e.g., organized sidewalk cleaning by children was an
after school event), and education was a key tenant. Children had to attend
school until age twenty-one, with the option of attending college or con-
tinuing classes in the community. The Ultimate Frontier described Stelle as
an ideal place that valued educational, advancement, cleanliness, and other
such values to create a high-quality community.33 Stelle mostly stayed out
of politics, but in one column, Kieninger noted, “Idealistic young people
rebelled against our country’s insane destruction in Viet Nam and the
arrogant policies of the ‘Establishment’ as it expresses itself through the
industrial-military complex and a national exploitativeness of the resources
and people of the world.”34
To avoid negative attention, Kieninger insisted members follow his
strict dress code of neatly trimmed hair, wearing formal clothes at all times
outside of the home, not to have premarital sex, or engage in other actions
that could cause scandal. Members were only allowed to smoke inside
their home, as smoking was considered an unhealthy and weak habit. A
few members faked marriages to live together. There were also several gay
and lesbian members, but they kept a low profile, as Kieninger was afraid
that it would attract negative attention from surrounding neighbors.35
There was no church, but members were free to attend churches else-
where if they wished. Some members held Bible readings in their home.
Yet, Kieninger’s wish for Stelle to blend into conventional society back-
fired: Stelle members stood out for their uniformity of neat haircuts and
formal dress, even wearing dress shoes and slacks when doing yardwork.36
31
Stout, “The Builders of Lemuria,” 48.
32
“Group Readying for Year 2000: Surviving doomsday their aim.” Stelle Group
Files. CCS.
33
Kueshana, The Ultimate Frontier, 170.
34
Richard Kieninger, “Observations,” The Stelle Letter, November 1972, 5.
35
Cox, Walter. Interview by Daniel J. Glenn. The Stelle Experience. 5/13/2014. http://
www.thestelleexperience.com/ep-17-walter-cox-part-3/.
36
Amick, Harry. Interview by Daniel J. Glenn. The Stelle Experience. 4/1//15. http://
www.thestelleexperience.com/ep-45-harry-amick/.
30 R. SCHWENKBECK
One the most defining features of Stelle, and one that turned many
away, were the proscribed gender roles. Kieninger asserted the Brotherhood
wanted a patriarchal society because “a purely matriarchal society stands in
the way of spiritual development of the individual and prevents technical,
rational progress.”37 In 1979, a front-page article in Stelle Letter, the pub-
lic community newsletter, critiqued the “46.4% of all married women
[who] work outside the home. The culture of America now defines a ‘ful-
filled’ woman as one who has a child, sets up child care for him, and then
rejoins the work force to ‘fulfill’ herself outside her home.”38Aside from
failing to recognize women also were interested in career development
and personal growth, it did not consider the financial reasons why mothers
rejoined the workforce. Even young girls were subjected to constraining
gender roles: concerns over “tough-acting and inconsiderate children”
were raised only for girls because they would be “not fit to raise the suc-
ceeding generation into capable, industrious and reliable citizens.”39 Men
and boys were not subject to role constraints. The overall role of women
was restrictive enough that a researcher named her commitment to wom-
en’s liberation and an organized church as disqualifying her from even
considering, or being considered, for membership.40
While Stelle’s ideologies were not welcoming to feminists, they were
positioned against the “extremists of the right” considered to be “vocal,
self-righteous and domineering regarding sexuality and abortion, not only
for themselves and their own family, but for all peoples everywhere.” Stelle
members preferred the dissolution of incompatible marriages instead of
forcing disharmony in the home, and thus in the community. Married
couples were highly discouraged from having children until they had
cohabitated for at least three years. As reincarnation was a central belief of
The Ultimate Frontier, there were no restrictions on abortion because
souls did not enter a body until its first breath. All children were to be
wanted and valued by the parents and the community when the marriage
had proven stable enough to handle the additional stress of child rearing.
No one should bring an unwanted child into the world, or as the
Brotherhood teachings stated, “no Ego has a right to impose its presence
upon its parents, nor, conversely should a parent not nurture their child’s
37
Richard Kieninger, “Observations,” The Stelle Letter 13.4, 1978, 3–4.
38
Cynthia Foreman “Socio-Sexuality Perspectives” Stelle Letter 14.6, 1. CCS.
39
Kueshana, The Ultimate Frontier, 173.
40
Stout, “The Builders of Lemuria,” 11.
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 31
The economic situation of the world, particularly the United States will have
difficulty in making ends meet because of our inability to compete in the
world market. This will increase our world trade deficit and we will have to
devalue our money somewhere along the way. That, of course, means that
the world’s faith in the security value of the dollar will have the bottom drop
out. There will also be natural disasters…
41
English, “A Thumbnail Sketch of Stelle,” 2, 4, 5.
42
Chamberlain, “Sect believes world’s end near,” G4; Also see Popenoe & Popenoe,
“Stelle,” 20–23.
43
Alexander, Leslie. Interview by Daniel J. Glenn. The Stelle Experience. 9/23/14. http://
www.thestelleexperience.com/ep-30-leslie-alexander/.
44
Diane Howery, “Monthly Discussion,” Stelle Letter, December 1972, 2.
32 R. SCHWENKBECK
45
Rout, “Illinois Town Girds for Upheaval Soon, Catastrophe in 2000”; Amick, Harry.
Interview by Daniel J. Glenn. The Stelle Experience. 4/1//15. http://www.thestelleexperi-
ence.com/ep-45-harry-amick/; Greenhouses Stelle Letter 12.6, 1977, 3. Also see Richard
Kieninger, “A Statement on Predictions,” The Stelle Group Files, CCS; Chamberlain, “Sect
believes world’s end near,” G4.
46
One of the victims “had a bit of a falling out (intentionally under stated) when he
[Kieninger] started sleeping with [his] wife.” (Correspondence of Marilyn Thielman, Folder,
Stelle Archival items, November 15, 2008, CCS; English, “A Thumbnail Sketch of Stelle,”
15; Kueshana, The Ultimate Frontier, 166.
47
Arnold, Bruce. Interview by Daniel J. Glenn. The Stelle Experience. 7/14/15. http://
www.thestelleexperience.com/ep-47-bruce-arnold/.
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 33
a lot of what he would share would be other people’s ideas. Some of the
things he did were because he wanted to manipulate people, or the way
things should go, or he wanted people to perceive him or what was going
on…in a highly functioning community people have to be able to trust
people in leadership positions. People have to be able to trust what someone
is saying is sincere and genuine and coming from a place of…looking at
what in the greater good of all concerned versus what do I need to say or do
to in order to get what I want? And so that is where Richard really fell down.
Is that he would talk the bigger picture. He would talk the way the future
needs to be, but, um, he wasn’t able to walk it. He didn’t do the personal
work. He wouldn’t go through the personal changes, the personal healing
he really needed to find his voice.50
48
Carnahan, Malcolm. Interview by Daniel J. Glenn. The Stelle Experience. 3/18/14.
http://www.thestelleexperience.com/ep-11-malcolm-carnahan-part-1/; Grondine,
E. P. He Walked Among Us: An Entirely True Account of the Amazing Life of Richard
Kieninger. 2014, 62–63. http://www.danieljglenn.com/the_podcasts/Stelle/
Documentation/He%20Walked%20Among%20Us%20Part%201.pdf.
49
English, “A Thumbnail Sketch of Stelle,” 16; Kueshana, The Ultimate Frontier,
271–276; Kathleen and Kelly Greenlee, A Closer Look at The Ultimate Frontier, 68–70.
50
Wilson, Bill. Interview by Daniel J. Glenn. The Stelle Experience. 3/15/14. http://
www.thestelleexperience.com/ep-06-bill-wilson/. Also see Cox, Walter. Interview by Daniel
J. Glenn. The Stelle Experience. 4/29/2014. http://www.thestelleexperience.com/
ep-16-walter-cox-part-2/.
34 R. SCHWENKBECK
Kieninger left with two female members and fled to Adelphi, a new com-
munity he began in Texas. Once a month he appeared in Stelle to offer
spiritual guidance, but he otherwise lived in Adelphi. However, so much
animosity developed against Kieninger that the trustees issued “an edict
that Richard could not thereafter set foot in Stelle or talk to any members
except [for two].”51
Richard Kieninger’s wife, Gail, remained in Stelle for approximately
eight months, but after Kieninger floated the idea of returning to Stelle,
Gail and thirty other members left for Wisconsin to start another com-
munity. That community folded after a few months, in part because they
expected Stelle members to tithe to them. Kieninger was briefly allowed to
return to Stelle, but then he was permanently banned after he was caught
stealing donation checks. Unfortunately, the Kieningers and other depart-
ing members ransacked the community’s treasury, adding more strain to
Stelle. The remaining members of Stelle had to reconfigure the govern-
ment and identity to some extent. There was a wide range of emotions
among members; some were angered they were not asked to join the new
community, while others were glad to have the distraction of the Kieningers
51
Popenoe, “Stelle,” 10. One was his wife, Gail, and the other was a member named
James. The report from the November 1975 Stelle Letter offered some restrained detail
about his leaving and highlighted that the changes were “necessary to the development of
self-reliance on the part of citizens of the Stelle community.” The report noted that Kieninger
stepped down as the president of both Stelle Industries and The Stelle Group, leaving James
E. Howery in charge, and Gail in charge of admissions to the community, after his departure
on April 1, 1974, at the Founding Day Ball. Kieninger tried to return later that month, not-
ing that the Brotherhoods said he was still responsible for Stelle, but he was barred from
having any contact with members from Stelle, except for two members, and his family. He
left, but then a few months later, on September 28, 1974, he appeared, unannounced at a
monthly meeting “because of disturbing trends in the direction the group was taking.”
Kieninger tried to advocate for a “‘grass roots’ participation in the decision-making process.”
Eventually Kieninger would be expelled from membership in The Stelle Group, and a second
panel, hearing his appeal, also recommended that he remained expelled from the group on
April 19, 1975. The community further split when half of the members wanted to see the
original trustees appointed by Kieninger via proxy of the Brotherhood, remain in power,
while the other half, eighty-one members, wanted to see an election of new trustees. This was
resolved by the five original trustees who all resigned on August 12, 1975, allowing for the
election of five new trustees. For the most part, the resigned trustees remained in The Stelle
Group (The Board of Trustees of The Stelle Group, “Trustees’ Report: A Brief History,”
Stelle Letter, November 1975, 2–5); Haeme, Jon. Interview by Daniel J. Glenn. The Stelle
Experience. 3/15/14. http://www.thestelleexperience.com/ep-04-jon-haeme/; Grondine,
He Walked Among Us, 63; Rout, “Illinois Town Girds for Upheaval Soon, Catastrophe
in 2000.”
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 35
gone. Some left because they were not sure how to handle the loss of a
spiritual leader.52
For many intentional communities, the departure of the leader will
cause the community to flounder if not immediately disband. Yet, for
Stelle, it was not Kieninger that bound the community, but rather a set of
values. After Kieninger’s departure, the remaining members of Stelle
focused on the “Golden Rule of 12 great virtues: Charity, courage, devo-
tion, discernment, efficiency, forbearance, humility, kindliness, patience,
precision, sincerity and tolerance.”53 Members were united in their vision
to continue to build their community, which had done so much in advanc-
ing technology, sustainable agriculture, and early education. As one mem-
ber noted, “If we can’t grow as a people, we won’t deserve to live in
Philadelphia.”54 Another referred to The Ultimate Frontier, which stated
that Kieninger should not be the leader of Stelle, but rather the mouth-
piece.55 It helped that Stelle had grown into a high-quality community
with several amenities that members built themselves, including a water
treatment plant, greenhouse, numerous homes, a school, and a growing
set of businesses in woodworking, plastics, metal part manufacturing, and
a small piano shop.
After the removal of Kieninger, a fight for leadership did not occur;
instead, elections for the Board of Trustees happened regularly, and often
resulted in incumbents returning to their positions. Stelle members col-
lectively agreed to create open elections for a committee of three members
to oversee aspects of the community, such as the admissions and expul-
sions process. Members could introduce a referendum process to speed up
action on an issue or appeal a decision. The changes were in response to
leadership under Kieninger, who refused to consider the opinions of oth-
ers and offered no recourse. By 1977, the community had “organized
52
Alexander, Leslie. Interview by Daniel J. Glenn. The Stelle Experience. 9/23/14. http://
www.thestelleexperience.com/ep-30-leslie-alexander/; Arnold, Bruce. Interview by Daniel
J. Glenn. The Stelle Experience. 7/14/15. http://www.thestelleexperience.com/ep-
47-bruce-arnold/; Grondine, He Walked Among Us, 88; Wachtel, Barry. Interview by Daniel
J. Glenn. The Stelle Experience. 7/21/15. http://www.thestelleexperience.com/
ep-48-barry-wachtel/.
53
“Group Readying for Year 2000: Surviving doomsday their aim”; Rout, “Illinois Town
Girds for Upheaval Soon, Catastrophe in 2000.”
54
Rout, “Illinois Town Girds for Upheaval Soon, Catastrophe in 2000.”
55
Betterton, Charles. Interview by Daniel J. Glenn. The Stelle Experience. 12/9/14.
http://www.thestelleexperience.com/ep-35-charles-betterton-part-1/.
36 R. SCHWENKBECK
itself into small groups of 12 persons each,” which allowed all residents to
voice their ideas and concerns. To keep ideas fresh, every thirty days new
groups were selected “as a further dimension to the democratic process
being developed in Stelle.”56 The community held monthly town hall
meetings to address issues. Instead of a police force, “facilitators” inter-
vened to end disputes.
The change in leadership improved the relationship between Stelle and
the surrounding community as well. While nonmembers were not allowed
to live within Stelle, the community’s offerings were opened to locals.
Some non-members worked in the factories, and others sent their children
to attend Stelle’s school, which had twenty-five students in 1977.57 Stelle
also held a series of open houses, which allowed curious locals the oppor-
tunity to tour Stelle and learn how various technologies they developed,
such as the reverse osmosis water plant, worked.
Stelle announced the removal of Kieninger in Stelle Letter, but other-
wise did not publicize it. The November 1975 issue of Stelle Letter began,
“during the past eighteen months, many changes have taken place in
Stelle.”58 To assure members, investors, and interested parties, the
abridged story of Richard Kieninger’s removal was juxtaposed with a vari-
ety of photos showcasing the growth of Stelle, highlighting the
20,000-square-foot addition to the Stelle Woodworking Plant, a new veg-
etable stand, and photos of the new Trustees. The new Stelle offered
women much more opportunity. The new Board included a female among
its members. More women were depicted working in Stelle Industries in
its newsletters, including a woman doing carpentry, and another working
in plastics.
The ideology remained unchanged. Members remained steadfast in
their belief and preparation for the catastrophic end of the world. In an
issue of Stelle Letter dedicated to technology, members laid out explana-
tions for how the Earth’s position in relation to other planets would lead
to an apocalypse. The issue also discussed the pressing need to develop an
aircraft capable of “airlifting of at least 250,000 persons to an altitude of
56
Stelle Trustees, “Trustees’ Report,” Stelle Letter 12.3, 1977, 2; Worthington, “Faulty
foresight troubles town built on doomsday prophecy,” 1, 4; “Results of the Trustee
Election,” The Stelle Letter 13.5, 1978, 5; Grondine, He Walked Among Us, 65–66; Spano,
“A Comfortable Wait for Doomsday,”, E1-2.
57
Spano, “A Comfortable Wait for Doomsday.”
58
Board of Trustees of Stelle Group, “Trustees’ Report: A Brief History,” Stelle Letter, The
Stelle Group files, CCS.
2 THE FOUNDING IDEOLOGIES OF SOUL CITY, STELLE, AND TWIN OAKS 37
59
Timothy J. Wilhelm, “Technology and Stelle,” Stelle Letter 13.1, 1978, 3.
60
“The Great Plan of the Brotherhoods: A Closer Look,” Stelle Letter 13.1, April 1978, 5;
“The Stelle Group: 1979,” Stelle Letter 14.1, 1979, 2. Also see, The Board of Trustees of
Stelle, “The Board of Trustees’ Report for 1979,” Stelle Letter 14.9 (1979), 1.
61
Amick, Harry. Interview by Daniel J. Glenn. The Stelle Experience. 4/1//15. http://
www.thestelleexperience.com/ep-45-harry-amick/; “Stelle, Dawn of a New Age City,”
pages 6–7, undated manuscript, Folder 554-Stelle Group Folder, CCS; Phillip Zonkel,
“Green Fields,” Chicago Tribune, Saturday, April 11, 1998, New Homes, 4; Trenda, Renee.
Interview by Daniel J. Glenn. The Stelle Experience. 11/4/14. http://www.thestelleexperi-
ence.com/ep-33-renee-trenda-part-1/; Parthe, Stu. Interview by Daniel J. Glenn. The Stelle
Experience. 1/13/15. http://www.thestelleexperience.com/ep-39-stu-parthe/.
38 R. SCHWENKBECK
Skinner penned Walden Two, a novel in which a small group of people visit
a utopia of approximately 1000 members. The protagonist and antagonist
battle about the practicality and ideology of the utopia throughout the
novel, as the group is skirted around the community to showcase its high-
quality, immaculate kitchens, art rooms, libraries, personal rooms, a lovely
outdoor setting, and encounters with well-dressed and mannered mem-
bers. At its heart, Walden Two was the story of somewhat isolated, egalitar-
ian community of people living collectively under behaviorist principles.
They worked four hours a day and spent the rest of their time enjoying
leisurely pursuits, especially in the music and arts. Members underwent a
complex membership process to join but were free to leave at any time.
Skinner did not offer any detail on how the community would physically
develop or financially support itself. Rather he focused, given his profes-
sion, on child rearing and implementation of behavioral engineering.62
Behaviorism was the backbone of Walden Two. While there are various
offshoots, at heart behaviorism is the theory that human and animal
actions are best understood by analyzing behavioral events, rather than
emotions or feelings, which are subjective. Walden Two highlighted posi-
tive reinforcement as a tool to free people of the social ills resulting from
competition and greed.63 As a part of their education, children learned
how to cope with and control impulses. In the work, Frazier, the scientist
founder of Walden Two, explains, “[n]othing comes from a general froth-
ing at the mouth…What is Walden II but a grand experiment in the struc-
ture of a peaceful world?”64 Walden Two took place in the United States
with members that voted in the elections and had some relationship to the
outside world, but rather than try to change the government, Walden Two
suggested developing a series of smaller communities, which made it easier
to pursue polices most beneficial for the community and its environment;
62
BF Skinner, The Shaping of a Behaviorist: Part Two of an Autobiography (New York:
Alfred A. Knopf, 1979), 292; BF Skinner, Walden Two (Indianapolis: Hackett Publishing
Company, 1976), v–xi, 7. Interestingly, Skinner never imagined himself being allowed to live
in a community like Walden Two because his wife expressly abhorred the idea. Hilke
Kuhlmann, Living Walden Two: B.F. Skinner’s Behaviorist Utopia and Experimental
Communities (Champaign: University of Illinois, 2005), 5.
63
Pomeranz, “From Fiction to Reality,” 45; Hilke Kuhlmann, Living Walden Two:
B. F. Skinner’s Behaviorist Utopia and Experimental Communities (Champaign, IL; University
of Illinois Press, 2005), ix.
64
Colleen Cordes, “Easing toward perfection at Twin Oaks.” APA Monitor 15, No. 11,
November 1984, 1, 30–31, CCS.
Another random document with
no related content on Scribd:
— Ne t’inquiète pas de ça, commanda-t-il, et fais comme je fais. »
Et il nous montre comment il faut placer ses doigts sur la table,
sans que les mains se touchent et, sans appuyer. Bon ! On attend un
petit moment : rien ne se passe. Muller observe :
— Je vous dis que la table est trop lourde. Et puis, c’est des
blagues.
Et je le vois qui essaie de pousser, pour rire. Mais la table était
trop lourde, en effet, et Tassart l’attrape comme du poisson pourri :
— Si tu essaies de pousser, je te fais faire la marche à pied, cette
nuit, à côté de ton chameau, ton barda sur la tête. C’est sérieux !
Et alors, subitement, nous nous sentîmes très émus, sans savoir
de quoi. Nous attendions… La table craqua.
— Avez-vous entendu ? interrogea Tassart à voix basse.
Nous avions entendu, et nous fîmes « oui » de la tête.
Muller serrait les lèvres, peut-être pour ne pas claquer des
dents : ce qu’avait dit le père d’Ardigeant l’impressionnait. Moi, pour
me donner une contenance, je posai une question :
— Mon adjudant, si des fois la table veut causer, à qui voulez-
vous causer ?
Tassart ricana :
— A qui, à qui ?…
Il n’y avait pas songé. Il dit tout à coup :
— Eh bien, nom de Dieu, au Diable ! Puisque le père prétend que
c’est son patelin, ici… Un coup pour oui, deux coups pour non ! »
Juste à cet instant, la table leva un de ses pieds, lentement, et le
baissa, lentement. Plus lentement, je l’aurais juré, que si ce pied
était retombé tout seul. Nous étions un peu saisis, vous comprenez.
Tassart seul eut un mouvement de fierté satisfaite : l’expérience
réussissait ! Mais il avait aussi un petit tremblement dans la voix en
demandant :
— C’est toi ?… Celui que nous avons appelé ?
— Au lieu de répondre, au lieu de frapper encore un coup, voilà
que cette table, ce monument de table, cet immeuble par
destination, se met à danser, à danser ! Parfois elle glissait, ses
quatre pieds à terre, comme pour une valse ; parfois elle en levait
un, ou deux, peut-être trois, je ne sais plus. Elle avait l’air de faire
des grâces, de faire de l’esprit, de suivre un air qu’on n’entendait
pas. Elle pressa la mesure, et ça changea : des nègres, des nègres
qui dansent, avec leurs sorciers, leurs danses de démons. Elle
cavalcadait, cavalcadait ! Et avec un bruit ! C’était comme des sabots
cornés qui frappaient le sol de la terrasse. Les sabots d’un être
malin, perfide. Nous nous essoufflions à la suivre, et nous étions
obligés de la suivre : nos doigts étaient comme collés sur elle. Une
idée qu’on se faisait, ou la vérité ? N’importe : nous étions
convaincus qu’on ne pouvait pas les décoller.
A la fin, pourtant, elle resta tranquille un moment, comme pour
reprendre haleine elle-même, et Tassart lui cria courageusement —
oui, hein ? c’est bien courageusement qu’il faut dire ! — mais avec
une voix toute changée :
— Si c’est toi, parle, au lieu de faire des bêtises !
Ce fut comme s’il avait touché un cheval de sang avec un fer
rouge. La table se cabra ! Je ne trouve pas d’autre mot. Elle se
dressa sur deux de ses pieds, les pieds du côté où se trouvaient
Tassart et Muller, et marcha, par bonds furieux, de mon côté, le côté
où j’étais tout seul ! Une bête féroce ! On aurait dit qu’elle avait des
mâchoires. Et ce qu’il y a d’incompréhensible, ce qu’il y a de stupide
et de mystérieux, c’est que je tenais toujours mes doigts posés sur
elle, les bras en l’air, maintenant, sans pouvoir les détacher.
Elle avançait, elle avançait toujours, et me poussait vers le bord
de la terrasse, vers le vide. Tassart hurla :
— Retire-toi donc, retire-toi, imbécile ! Tu vas tomber !
Et j’essayais de crier :
— Mais retenez-la, arrêtez-la, vous autres ! Vous voyez bien
qu’elle veut me f… en bas !
Je sentais déjà un de mes talons ferrés grincer sur l’extrême
rebord de la terrasse. De mes doigts toujours si absurdement liés à
la table, j’essayais de la rejeter vers Tassart et Muller. Autant lutter
contre une locomotive ! Les deux autres, Coldru et Malterre,
suivaient le mouvement sans pouvoir l’empêcher. Nous poussions
des cris qui devaient s’entendre à dix kilomètres. Les goumiers
arabes qui s’étaient couchés dans la cour intérieure du bordj ou
dehors, sur le sable, s’étaient réveillés, levés. Ils dressaient les bras,
ils n’y comprenaient rien. Ils croyaient que les blancs se battaient
entre eux, voilà tout.
Du reste, ils n’auraient pas eu le temps de monter : encore une
seconde, et ils n’auraient plus qu’à ramasser mes morceaux, en bas.
Je tournai la tête, pour voir… On veut toujours voir, malgré
l’épouvante, à cause de l’épouvante.
Je vis les grandes dunes pareilles à des ice-bergs sous le clair
de lune, et, entre deux de ces dunes, le père d’Ardigeant qui se
pressait. Je ne sais pas ce qu’il fit : un signe de croix, une
conjuration ? Il était trop loin, je n’ai pas pu distinguer… Mais la table
retomba sur ses quatre pieds, si fort qu’elle en resta toute
tremblante, avec un air, on aurait dit déçu, irrité. Et, en même temps,
mes mains purent se détacher.
Tassart murmura tout haletant :
— Eh bien, par exemple !…
Moi, je m’essuyais le front. J’étais tout pâle ; je tombai sur une
chaise, le cœur démoli.
Le père d’Ardigeant regarda, constata sans doute que tout était
rentré dans l’ordre, et ne daigna même pas monter. Il s’occupa, avec
son boy, de démonter sa tente et de la plier : on devait repartir à trois
heures du matin, en pleine nuit, pour finir l’étape, avant que le soleil
fût trop chaud.