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Twitter The Public Sphere and The Chaos of Online Deliberation 1St Ed Edition Gwen Bouvier All Chapter
Twitter The Public Sphere and The Chaos of Online Deliberation 1St Ed Edition Gwen Bouvier All Chapter
© The Editor(s) (if applicable) and The Author(s), under exclusive licence to Springer Nature
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Contents
v
vi Contents
Index325
Notes on Contributors
xi
xii NOTES ON CONTRIBUTORS
xvii
xviii List of Figures
xix
CHAPTER 1
G. Bouvier (*)
English Department, Zhejiang University, Hangzhou, China
e-mail: gwen.bouvier@zju.edu.cn
J. E. Rosenbaum
Department of Communication and Journalism, University of Maine,
Orono, ME, USA
e-mail: Judith.rosenbaumandre@maine.edu
Weinstein in the form of #MeToo, and the space that facilitated and helped
grow #Blacklivesmatter into an internationally known phenomenon
(Jackson, Bailey, & Foucault Welles, 2020). Hashtags such as these have
shaped lives, futures, as well as national, and international history. And it
is hashtags such as these that have reinvigorated the debate about the
nature of civic dialogue in a Web 2.0 world.
The argument regarding Twitter’s role in contemporary democracies
has been carried out in both academic and popular circles and connects
back to the decades-old debate regarding the quality of political conversa-
tions. The arrival of new media, especially of Web 2.0 platforms like
Twitter, has reinvigorated this debate. Utilizing Habermas’ oft-cited work
(e.g., 1987), scholars have debated whether Twitter represents a public
space where people come together to discuss issues relevant to society at
large. Most research on Twitter as a political forum to date has either
taken a techno-optimistic (e.g., Rosenbaum, 2018) or a far more techno-
skeptic approach (e.g., Bouvier, 2015), conducting research from the
assumption that Twitter is either the start of a new era in democracy, or
the platform that will mark the end of democracy as we know it.
This leaves the question at the heart of this debate unanswered though:
how do people utilize Twitter to communicate and what insight does the
nature and quality of this communication provide into whether and how
Twitter can function as a public sphere? This volume will address this
question and more by taking a closer look at the nature of Twitter-based
communication. In the remainder of this introduction, we will provide a
brief overview of the various facets of this debate and introduce the con-
tent of this book. In contrast to many of the more recent, high-profile
books on Twitter and political action (e.g., Florini, 2019; Jackson et al.,
2020; Tufekci, 2017) that present a mostly positive view of the platform’s
potential, this book presents a much more cautious view, one related to
the increasing fragmentation of politics and the rise of populism, symbol-
ism, the affective, and incivility.
huge potential for the sharing of ideas, points of view, and interests (e.g.,
Castells, 2015; Tufekci, 2017). Others argue, however, that Twitter, with
its 280-character messages, its tendency to create clusters of like-minded
people, and its ever-shifting focus, does little to create the kind of dialogue
needed to bolster contemporary democracy (e.g., Al-Tahmazi, 2015;
Gerbaudo, 2012; Hall Jamieson & Cappella, 2008; Pariser, 2011).
those who create them seek to shape events with associations and mean-
ings that support their own interests (Rambukkana, 2015a). Hashtags
have also been argued to misrepresent movements (Papacharissi, 2016)
and can be the source of friction between activists and outsiders such as
advertising companies, mainstream media, or even politicians who seek to
manipulate the hashtag’s meaning to their own benefit (Rambukkana,
2015a, 2015b). And crucially, hashtags, at least those that gain more
posts, are rarely ‘bottom-up’ but are generated by elite users, journalists,
influencers, and celebrities (e.g., Bruns et al., 2013; Enli & Simonsen,
2018), the same elite users who get re-tweeted, often by each other, and
who understand the processes that drive trending (Hermida, Lewis, &
Zamith, 2014; Page, 2012; Papacharissi & de Fatima Oliveira, 2012;
Siapera, Hunt, & Lynn, 2015).
The power of social media’s algorithms in determining who sees which
posts, and consequently which hashtags, should also not be underesti-
mated when discussing Twitter’s potential to level the playing field. As
Rambukkana (2015b) argues, profit-driven algorithms determine what
each user’s timeline looks like, thus impacting to a large degree which
hashtags gain traction and which do not. Bouvier (2019) has shown how
it is elite users, and those who are highly media literate, who form a key
characteristic of what drives Twitter feeds. In other words, it is important
to be realistic as to the elite nature of access to, and use of, Twitter (cf. Van
Laer & Van Aelst, 2010).
In a similar vein, Twitter has been described as affording interaction
between a wide variety of people. Twitter has been compellingly cele-
brated for how it allows marginalized groups, especially those who share
similar political concerns, to connect outside their physical community
and build what has been described as networks of dissent (e.g., Jackson
et al., 2020), which can then be used to mobilize physical collective action
(e.g., Tufekci, 2017). However, previous work into the nature of interac-
tions on Twitter has shown that Twitter tends to function as an echo
chamber with users associating mainly with like-minded individuals, seek-
ing encouragement rather than reaching out for cross-ideological conver-
sations or even engagement (e.g., Del Valle & Borge Bravo, 2018;
Guerrero-Solé, 2018; Guo, Rhode, & Wu, 2018). While social media can
indeed provide a voice to ideologies not formerly carried by traditional
top-down media, such voices tend to remain limited to clusters, that is,
individuals connected on Twitter who share similar interests and points of
view (e.g., Himelboim et al., 2016, p. 1382). Repeated interaction with
6 G. BOUVIER AND J. E. ROSENBAUM
simplified narratives, and at times the seemingly highly trivial, offer, espe-
cially if these take place inside echo chambers?
(Bouvier, 2015). The brevity of tweets and the speed with which conversa-
tions evolve and disappear have also been pointed to as reasons for the
normalization of hateful terms and attitudes and why Twitter is seen as the
ideal platform for “politics of outrage, scapegoating, hatred, and attack”
(Fuchs, 2017, p. 54; cf. Foxman & Wolf, 2013).
consider who they link to and organize ties with to create a network that
may be of strategical advantage for themselves. Page (2012) has looked at
social media as a kind of “linguistic marketplace” (p. 181), wherein users
utilize language to gain attention and, in some cases, social and economic
capital. From that perspective, a platform like Twitter is as much about
tactical self-branding through “synthetic personalization” (Page, 2012,
p. 198) as it is about communication and advancing social change.
Talking Points
As is evident from the discussion so far, the jury is still out when it comes
to the nature of communication on Twitter. Specifically, questions remain
about the nature of the everyday talk that makes up most of the commu-
nication on Twitter. What kinds of conversations unfold on the platform,
and do these contribute to, or even qualify as, civic debate? What does
political dialogue on Twitter look like? What discursive strategies do
Twitter users employ and how do these foreground or background spe-
cific voices? And, finally, can Twitter be said to function as a modern-day
public sphere? In the body of research on Twitter so far, it is clear that
there are instances that create a positive case for its democratic potential.
But there is enough scholarship that suggests we need to ask more ques-
tions, specifically ones that focus on a wide range of domains and issues.
This collection takes a step toward answering these questions, but at the
same time offers, perhaps uniquely (at least at the time of publication), a
message of caution about the role of Twitter in contemporary democracy.
This volume looks at the role of Twitter in civic debate and participa-
tion through a series of empirical case studies. These case studies all
approach Twitter from a communication-centered perspective, taking a
social scientific approach, rather than one founded in computational or
information science. The case studies, however, do take a variety of theo-
retical perspectives, addressing a broad selection of topics through a
diverse array of methodological approaches.
The first section “Political Contention and Civic Engagement” focuses
on how Twitter is used for the kind of communication action that
Habermas had in mind when conceptualizing the public sphere: everyday
talk centered on political issues. The three chapters in this section show
how the communicative rationality advocated by Habermas can be messy
and contradictory, with various actors engaging with and countering
dominant narratives in rational and emotional as well as humorous and
14 G. BOUVIER AND J. E. ROSENBAUM
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PART I
Introduction
Shortly after the inauguration of President Donald Trump, his administra-
tion directed several federal agencies, including the Environmental
Protection Agency, the Department of Agriculture, the Department of
Health and Human Services, and the Department of the Interior, which
oversees the National Park Service (NPS), to limit contact with the public
(Davis, 2017; Perez, 2017). In defiance, the Badlands National Park offi-
cial Twitter account issued a series of tweets on January 24, 2017 about
climate change that quickly went viral. The tweets were later deleted, and
the public acknowledged this action as censorship of discussions about
Kun talvi käy kovin kamalaksi, kun tuntuu lumi voittavan ja kylät,
metsät, järvet pyryilmaan katoavat, silloin tuntuu mieleni
masentuvan. Mutta samassa näen sinut, joka mukavasti lattialla
loikoelet ja ikäänkuin pyryilmaan ikävystyneenä syvään huokaelet.
Katselen, miten nukkuessasi käpäliä liikuttelet — kai uniesi
utulehtoja, riistarikkaita sinisaloja juoksentelet. Hymähdän sinulle,
kun tuontuostakin unissasi urahtelet — varmaankin lintua puuhun
olet haukkuvinasi — — —.
»Niin, tuothan minulle taas ensi syksynä riistaa, tuot kun tuotkin!
Haukut linnut varmasti, juosta laukkaat aamusta iltaan aina uuvuksiin
saakka ja parastasi koetat — sen tiedän. Ei sinua silloin liika
lihavuus haittaa. Keveä olet kuin höyhen kämmenellä eikä ryteikkö,
ei murrokko eikä korkea kivi juoksusi nopeutta estä. Ylitse kiidät kuin
tuulispää ja metson siiven äänen kuulet, tiedät mihin puuhun
koppelon poika kuhahtaa, kun pystyt korvasi kuunteluun teroitat.
*****
Noin tunnin matkan päässä höyrylaivalla kaakkoon
pääkaupungista kohoaa merestä kuin yhtenäisenä suunnattomana
graniittikappaleena Öster Tokan'in kallio. Tuo karu muodostus, johon
avara, voimallinen meri on luonnonomaisen leimansa painanut,
miellyttää kumminkin kaikessa kolkkoudessaan. Sillä maata
matelevien kuusien ja tuulen pieksämien katajapensaiden keskellä
seisoo jäkäläisen kallioseinän suojassa sievä lintumiesten mökki. Ja
siinä mökissä ovat allinampujat monta iloista päivää viettäneet — —
—.
*****